Platow Medien Gmbh

What Platow Medien Gmbh does

Platow Medien GmbH is a Frankfurt-based German holding company whose principal operating subsidiary, PLATOW Verlag GmbH, is a privately held financial media publisher founded in 1946. The company produces a portfolio of German-language subscription newsletters serving finance professionals, institutional investors, and individual investors, including PLATOW Börse (stock-market recommendations with a model Musterdepot across DAX, MDAX, SDAX, Small Cap, and Emerging Markets indices), DER PLATOW Brief (weekly banking, monetary policy, insurance, asset management, and real-estate coverage), PLATOW Emerging Markets disposition list (140+ EM equities with individual editorial votes), PLATOW Immobilien, PLATOW Börse Weekend Edition, and PLATOW Finanzplatz-Briefing (delivered three times weekly at 6 AM). Complementary revenue is generated from annual Special Publications (Renditechancen, Immobilien, Altersvorsorge, Prognose) and a recurring events franchise (PLATOW EURO FINANCE Falkensteiner Perspektiven, PLATOW Investment Summit, PLATOW Forum, and PLATOW EURO FINANCE Risiken), with events distributed in partnership with dfv EURO FINANCE Group GmbH.

The underlying technology stack is a conventional digital publishing and email-distribution platform: Perspective Software GmbH hosts the platform and registration forms; Sendinblue handles newsletter dispatch; TradingView widgets deliver live market charts and quotes; and Google Analytics, Microsoft Clarity, Matomo, Google Tag Manager, LinkedIn Insight Tag, and Facebook Pixel provide analytics, conversion tracking, and remarketing. Consent is managed through Klaro, and Zoom is used for webinar delivery. The company also holds a majority stake in pfp Advisory, which provides fund advisory services to DWS Investment GmbH for the DWS Concept Platow Fund, with Chinese Walls separating fund advisory from editorial operations.

PLATOW monetises primarily through tiered recurring subscriptions (monthly with and without trial month, annual individual license with and without trial month, and corporate license with auto-renewal), supplemented by event ticket revenue and one-off special publication purchases, plus managed-services fees from the related-party fund advisory relationship. Customer acquisition is conducted via direct online subscription through the in-house Aboshop, content marketing through the platow.de and brief.platow.de websites, organic social on LinkedIn and X, and bottom-of-funnel conversion at paid live events. Management is family-led, with Jorg Schirmacher and Justus Schirmacher serving as Geschäftsführer, Frank Mahlmeister as Chefredakteur, and Tim Seifarth as Leiter Marketing.

Name

Platow Medien Gmbh

Legal name

PLATOW Verlag GmbH

Website

https://platow.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Platow Medien GmbH is the Frankfurt-based holding company of PLATOW Verlag GmbH, a German financial media publisher founded in 1946 that sells subscription newsletters (PLATOW Börse, DER PLATOW Brief, Emerging Markets, Immobilien, Finanzplatz-Briefing), special publications, and live financial events to finance professionals and individual investors in the DACH region.

Ownership category

akta.pro rank

Product category

Financial Publishing / Investment Research

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAM

Fee-Based Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Financial newsletter publishing
• Investment research services
• Stock market analysis
• Equity advisory publications
• Financial media subscriptions

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Newsletter Subscriptions: PLATOW publishes multiple financial newsletters (DER PLATOW Brief, PLATOW Börse, PLATOW Emerging Markets, PLATOW Immobilien, PLATOW Börse Weekend Edition, PLATOW Finanzplatz-Briefing) available as paid subscriptions in digital and print formats. Subscription types include monthly and annual plans with various license options (individual and corporate).
2. Event Tickets: PLATOW organizes and hosts premium financial conferences and events including PLATOW EURO FINANCE Falkensteiner Perspektiven, PLATOW Investment Summit, PLATOW Forum, and PLATOW EURO FINANCE Risiken. Events generate revenue through paid attendance tickets and sponsorship.
3. Special Publications: PLATOW publishes special themed publications such as PLATOW Special Renditechancen, PLATOW Special Immobilien, PLATOW Prognose, and PLATOW Special Altersvorsorge available for individual purchase.
4. Fund Advisory Services: Through its majority-owned subsidiary pfp Advisory, PLATOW provides advisory services to DWS Investment GmbH for the DWS Concept Platow Fund, generating advisory fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PLATOW publishes multiple subscription-based German-language financial newsletters (PLATOW Börse, DER PLATOW Brief, PLATOW Emerging Markets, PLATOW Immobilien, PLATOW Finanzplatz-Briefing, PLATOW Börse Weekend Edition) providing stock-market analysis, equity recommendations and a Musterdepot model portfolio. Revenue is supplemented by paid annual/semi-annual special publications (Renditechancen, Immobilien, Altersvorsorge, Prognose), paid financial conferences and webinars under the PLATOW Live brand, and fund-advisory fees earned by majority-owned subsidiary pfp Advisory for the DWS Concept Platow Fund.

Product overview

PLATOW is a German financial publishing company offering multiple newsletter products focused on stock market investing and financial sector analysis. The core products are PLATOW Börse (stock market newsletter covering German, European, US, and Emerging Market equities with a model portfolio) and DER PLATOW Brief (banking and finance-focused weekly newsletter). The portfolio includes specialized sub-products such as the PLATOW Emerging Markets disposition list, PLATOW Finanzplatz-Briefing (daily morning insights), and Weekend Edition. PLATOW also publishes annual special reports on investment opportunities (Renditechancen), real estate (Immobilien), retirement planning (Altersvorsorge), and annual forecasts (Prognose). The company organizes PLATOW Live events including conferences and the annual Risiken risk management event. Additionally, PLATOW is associated with the DWS Concept Platow investment fund through its majority-owned subsidiary pfp Advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• PLATOW Börse

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Two partnerships are on record, tiered core.

• pfp AdvisorycoreStrategic or Co-development PartnerPLATOW holds a majority stake in pfp Advisory. pfp Advisory provides advisory services to DWS Investment GmbH for the DWS Concept Platow Fund. The fund is managed independently with Chinese Walls separating pfp Advisory from PLATOW editorial staff.
• dfv EURO FINANCE Group GmbHcoreChannel Partner/ Reseller/ Distributordfv EURO FINANCE Group GmbH serves as the official partner for PLATOW EURO FINANCE events, handling event registration, ticketing, and venue coordination for conferences like Falkensteiner Perspektiven and Investment Summit.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bloomberg L.P. Bloomberg provides global financial data, news, and analytics with a dedicated German-language presence and strong penetration among finance professionals. It is a broader incumbent offering financial news and market data to the same DACH professional audience as PLATOW.
• Morningstar Deutschland: Morningstar is a global investment research and fund data firm with a strong German presence offering analyst research, fund ratings, and portfolio tools. It overlaps with PLATOW in providing paid investment research and analytics to German financial professionals.

Direct peers

• Capital (Gruner + Jahr): Capital is a German subscription finance magazine covering investing, markets, and personal finance for affluent retail and professional investors. Comparable to PLATOW in offering subscription-based German-language investment guidance and stock analysis.
• Euro am Sonntag: Euro am Sonntag is a German weekly subscription financial magazine offering investment recommendations and market analysis to private investors. Comparable to PLATOW in target audience, subscription model, and equity recommendation focus.
• Der Aktionär: Der Aktionär is a German subscription newsletter and magazine providing stock recommendations, model portfolios, and trading ideas to German retail and semi-professional investors. It is a very close peer to PLATOW Börse in format, audience, and recommendation-driven content.
• Manager Magazin: Manager Magazin is a German subscription business magazine covering finance, investing, and corporate strategy for executives and investors. It is comparable to PLATOW in targeting finance professionals with deep market analysis and recommendation content in German.
• Handelsblatt: Handelsblatt is Germany's flagship subscription-based financial newspaper and digital platform serving finance professionals, investors, and executives in the DACH region. It is the closest direct peer to PLATOW given its subscription model, German-language coverage of equities, finance sector, and premium positioning.
• Börsen-Zeitung: Börsen-Zeitung is Germany's leading subscription daily covering German and European financial markets. It is directly comparable to PLATOW Börse as a paid, professional audience-focused German-language investment news publication.

Emerging players

• Seeking Alpha: Seeking Alpha is a subscription-based crowdsourced investment research platform with model portfolios and stock recommendations. It parallels PLATOW's paid research and model portfolio model, though it operates globally and in English rather than German.
• Finanztip: Finanztip is a German consumer finance advisory platform offering subscription and free content on investing, banking, and insurance. It is an emerging player in the same subscription-finance media space as PLATOW, though it leans toward retail consumer finance rather than professional-grade stock picking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/platowverlag
• LinkedInlinkedin.com/company/platow-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platow Medien Gmbh