Pedal It Forward Nwa

What Pedal It Forward Nwa does

Pedal It Forward NWA Inc is a 501(c)(3) nonprofit organization (Tax ID 47-3601664) founded in 2014 and headquartered in Bentonville, Arkansas. The organization collects donated bicycles, refurbishes them through an all-volunteer mechanic workforce, and distributes them free or at low cost to underserved populations in Northwest Arkansas, including low-income individuals and families, at-risk youth, veterans, and minority and immigrant communities.

The core product is an integrated bicycle collection, refurbishment, and redistribution platform. Operations are run from three physical shop locations in Bentonville, Rogers, and Springdale, with an additional municipal drop-off site at the City of Fayetteville's Recycling and Trash Collection office. Recipients access bikes either directly through the Individual Bike Request Program (free, with a suggested $25 donation) or through the Pedal Partner Program, a network of 75+ schools, shelters, VA facilities, recovery programs, churches, and universities that request bikes in bulk for their clients. A used-bike showroom in Bentonville sells refurbished bikes to generate mission-supporting revenue.

The business model is donation-driven rather than commercial. Revenue streams include in-kind bicycle donations, monetary contributions, recurring monthly giving through the Pedal Hero program ($25-$100/month tied to a defined number of bikes funded), optional $25 recipient donations, and used-bike retail sales. The organization is led by Executive Director Kenny Williams and Operations Manager Joe Maneiro, governed by a volunteer board of directors, and has 1-10 paid staff with all bike mechanics operating as volunteers.

Name

Pedal It Forward Nwa

Legal name

Pedal It Forward NWA Inc

Website

https://pedalitforward.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal It Forward NWA is a Bentonville, Arkansas-based 501(c)(3) nonprofit that collects, refurbishes, and distributes donated bicycles free or at low cost to low-income individuals, families, veterans, and at-risk youth in Northwest Arkansas through a 75+ partner organization network.

Ownership category

akta.pro rank

Product category

Nonprofit Bicycle Refurbishment and Distribution

akta.pro primary industry

Used & Refurbished Bike Retail (CRAMAHAK)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle refurbishment services
• Nonprofit bike donation
• Community transportation access
• Refurbished bicycle retail
• Charitable recycling programs

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Revenue model

1. Bicycle Donations: The organization accepts donated bicycles which are refurbished and distributed to those in need. Donations are tax-deductible as Pedal It Forward is a 501(c)(3) nonprofit with tax ID 47-3601664.
2. Used Bike Sales: The organization operates a used bike showroom at their Bentonville shop where refurbished bikes are sold at various price points. Proceeds support the organization's mission.
3. Monetary Donations: The organization accepts financial contributions to support parts, tools, helmets, shop space, and operational costs. Monthly recurring donations available through 'Pedal Hero' program at $25/mo or more.
4. Recipient Donations: Suggested $25 donation from bike recipients who are able to pay, though bikes are provided free to those who cannot afford them.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pedal It Forward NWA is a 501(c)(3) nonprofit that collects donated bicycles, refurbishes them through volunteer mechanics at three shop locations in Bentonville, Rogers, and Springdale, and distributes the bikes free or at low cost to underserved populations through a network of 75+ Pedal Partner organizations. The organization also sells refurbished bikes at a used bike showroom and accepts recurring monthly donations through the Pedal Hero program to fund ongoing operations.

Product overview

Pedal It Forward NWA operates as a single integrated nonprofit service platform focused on bicycle collection, refurbishment, and redistribution. The core offering is the Bike Refurbishment and Distribution Program, which collects donated bikes through the Bike Donation Drop-off Service and repairs them through volunteer mechanics at three shop locations. Bicycles are then distributed through two channels: the Individual Bike Request Program for direct recipients, and the Pedal Partner Program serving 75+ partner organizations. The Used Bike Showroom offers refurbished bikes for sale to support operations, while the Pedal Hero monthly giving program provides recurring financial support. The organization supplies not only bicycles but also helmets and accessories when available, making it a comprehensive bicycle access program for Northwest Arkansas communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Refurbishment and Distribution Program Core program that collects donated bicycles, refurbishes them through volunteer mechanics, and distributes free or low-cost bikes to individuals and families in need through the Pedal Partner network.
• Pedal Partner Program Partnership network connecting 75+ nonprofit organizations, schools, recovery programs, and churches across Northwest Arkansas that serve low-income individuals, at-risk youth, and underserved populations to receive bicycle distributions.
• Individual Bike Request Program Direct program allowing individuals who cannot afford a bicycle to receive a free or subsidized bike, with a recommended $25 donation for those able to pay.
• Used Bike Showroom Retail operation at the Bentonville shop offering refurbished road, hybrid, and mountain bikes for sale, with proceeds supporting the nonprofit's mission.
• Bike Donation Drop-off Service Year-round bicycle drop-off service at multiple shop locations and partner bike shops for donating new or used bicycles to the organization.

Quantifiable outcome

• 10,500+ bikes donated since 2014
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• City of FayettevillecoreStrategic or Co-development PartnerThe City of Fayetteville has partnered with Pedal It Forward to establish a year-round bicycle drop-off location at its Recycling and Trash Collection office. The initiative aims to divert discarded bicycles from landfills while increasing access to transportation in Northwest Arkansas.
• People for BikescoreStrategic or Co-development PartnerOfficial partnership with People for Bikes organization, a national bicycling advocacy group.
• UARK International Student ServicescoreStrategic or Co-development PartnerPartnership with University of Arkansas International Student Services to provide bikes to international students in need.
• Returning HomecoreStrategic or Co-development PartnerReturning Home is a residential program that receives bike donations from Pedal It Forward for their clients to use for transportation to and from work as they work towards self-sufficiency.
• Local Bike ShopsminorStrategic or Co-development PartnerLocal bike shops accept bike donations on behalf of Pedal It Forward and serve as drop-off locations.
• Jones CentercoreStrategic or Co-development PartnerThe Jones Center hosts the Springdale shop location at 111 Willella Pl. / 922 E. Emma Ave.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bikes Not Bombs: Boston-based nonprofit that collects, refurbishes, and distributes bicycles to underserved communities domestically and internationally. Operates a similar volunteer-mechanic model with a youth earn-a-bike program, making it the closest analog to Pedal It Forward.
• Yellow Bike Project: Austin-based community bike shop that refurbishes donated bicycles and distributes them to those in need through volunteer mechanics — a direct functional equivalent operating in a different metro.
• Free Ride: Ann Arbor community bicycle collective refurbishing donated bikes for redistribution — operates a similar volunteer-mechanic and partner-distribution model in a college-town setting analogous to the UARK partnership Pedal It Forward runs.
• Bicycles for Humanity: International nonprofit collecting and shipping donated bikes to developing communities. Same donation-driven supply model, though weighted toward overseas distribution rather than domestic partner networks.
• Working Bikes: Chicago nonprofit that collects donated bikes, refurbishes them with volunteer mechanics, and redistributes locally and to international partners. Directly mirrors Pedal It Forward's collection–refurbishment–distribution workflow.
• Bikes for the World: Metropolitan-Washington D.C. nonprofit that collects and ships donated bikes domestically and abroad. Comparable collection-and-redistribution model, though weighted toward overseas shipping rather than local refurbishment.
• Recycle-a-Bicycle: NYC nonprofit running bike refurbishment, youth education, and earn-a-bike programs. Highly comparable service-line breadth and target beneficiaries to Pedal It Forward's mission.
• Bike Works: Seattle nonprofit combining youth education with bike refurbishment and redistribution. Operates retail and earn-a-bike programs in the same product and mission category as Pedal It Forward.
• Community Cycles: Boulder, CO nonprofit bike shop that refurbishes donated bicycles for redistribution and offers low-cost repairs — comparable service mix and volunteer-driven operations.

Regional players

• The Bike Project: UK-based charity refurbishing donated bikes for refugees and people seeking asylum. Mirrors the recipient-profile and refurbishment model but operates exclusively in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PedalItForwardNWA
• LinkedInlinkedin.com/company/pedal-it-forward-nwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal It Forward Nwa