Turck Australia & New Zealand

What Turck Australia & New Zealand does

Turck Australia Pty Ltd, trading as Turck Australia & New Zealand, is the Australian and New Zealand sales, technical-support and distribution subsidiary of the German industrial automation group Hans Turck GmbH & Co. KG, headquartered in Notting Hill, Australia. Operating in the region since 2007 and serving enterprise and mid-market industrial customers, the entity markets a broad industrial-automation portfolio spanning sensors, I/O and connectivity, control systems, RFID, machine vision, and IIoT/cloud solutions, sold via direct sales plus an e-commerce webshop with list pricing and individual discounts.

Its core technology stack is sourced from the parent group and includes multiprotocol I/O and fieldbus systems (excom, BL20, BL67), the IMX12 family, the Snap Signal IIoT wiring architecture, the TAS mobile-equipment controller, ARGEE field-programmable logic, and CODESYS-based automation controllers. Product launches in 2025 added AI-vision capability via the TIV self-learning AI camera, hazardous-area networking through an Intrinsically Safe Ethernet Gateway for Zone 1, IO-Link air flow sensing (FCS-K20/M18), DR Radar Sensors for level and distance detection, and a wide-beam photoelectric sensor. Holdings of IEC 61508 (functional safety), IEC 62443-4-1 (industrial cybersecurity), and ATEX/IECEx certifications position the unit to serve safety- and explosion-risk-intensive verticals.

The business operates as a regional reseller and technical-support arm, with revenue generated primarily through direct equipment sales of sensors, I/O, controllers, RFID, vision and IIoT components to a horizontally diversified industrial customer base across automotive, chemical, pharmaceutical, food & beverage, logistics, mobile equipment, energy, packaging, oil & gas, hydrogen, and semiconductor end-markets. Pricing is not publicly disclosed; list prices apply with project-by-project discounting. The unit's growth model relies on parent-group-funded product innovation and design-in wins into long-lifecycle industrial plants rather than subscription software revenue or independent R&D.

Name

Turck Australia & New Zealand

Legal name

Turck Australia Pty Ltd

Website

https://turck.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Turck Australia & New Zealand is the Australian and New Zealand sales and technical-support subsidiary of the German industrial automation group Hans Turck, selling sensors, I/O, RFID, vision, control systems and IIoT solutions to enterprise and mid-market industrial customers across automotive, chemical, pharma, F&B, logistics, energy and other vertical markets.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Industrial Communication & Interface Components (Transceivers, PHYs, isolators, level shifters, fieldbus/Ethernet ICs) (IMAGAJAI), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation sensors
• Factory automation solutions
• Industrial I/O systems
• RFID identification solutions
• IIoT connectivity platforms

Headquarters

HQ city

Notting Hill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of industrial automation hardware including sensors, I/O modules, connectivity products, machine safety equipment, industrial controls, power supplies, and vision systems.
2. Cloud Solutions: Subscription-based cloud services including project setup fees, device registration fees, monthly data flat rates per gateway, and SMS messaging services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Turck Australia & New Zealand supplies industrial automation hardware and software for factory and process automation, including sensors (inductive, photoelectric, capacitive, ultrasonic, radar), modular I/O systems, interface technology, RFID systems, machine safety devices, industrial controls (PLCs, HMIs), power supplies, and IIoT/cloud connectivity solutions. The portfolio supports multiprotocol Ethernet, IO-Link, hazardous-area (ATEX/IECEx) automation, and cabinet-free decentralized architectures for manufacturing and process industries across Australia and New Zealand.

Product overview

Turck Australia offers a comprehensive industrial automation portfolio organized around several core platforms: I/O Systems (excom for hazardous areas, BL20/BL67 for modular field deployments), Interface Technology (IMX12 signal conditioners and safety barriers), Vision and AI (iVu sensors, VE smart cameras, TIV self-learning AI cameras), Industrial Controls (TBEN-PLC, TX HMI series), Power Supplies (PSU67, IM82-24), Industrial Wireless (DX80, DXMR90, DXM controllers), Snap Signal IIoT platform, and Turck Cloud Solutions. The company provides sensors (inductive, photoelectric, capacitive, ultrasonic, radar), RFID systems for identification, machine safety equipment, and extensive connectivity products. Supporting software includes Turck Automation Suite (TAS), CODESYS, and ARGEE for configuration and programming. Turck serves industries including automotive, chemical, energy, food and beverage, logistics, pharma, semiconductor, and mobile equipment with solutions spanning factory and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• excom I/O System
• BL20 Bus Terminal System
• BL67 / piconet Fieldbus System
• IMX12 Interface Technology Series
• iVu Vision Sensors
• VE Smart Cameras
• TURCK Intelligent Vision (TIV) Self-Learning AI Camera
• TBEN-PLC
• TX HMI Series
• PSU67 Power Supplies
• DX80 Wireless System
• DXMR90 Controller
• DXM Product Series
• Snap Signal IIoT Platform
• Turck Cloud Solutions
• Turck Automation Suite (TAS)
• ARGEE Logic Software
• IO-Link Masters
• IO-Link Hubs
• FCS-K20 / FCS-M18 Air Flow Sensors
• DR Radar Sensors
• Intrinsically Safe Ethernet Gateway Zone 1
• Inductive Sensors
• Photoelectric Sensors
• RFID Systems
• Safety Light Curtains
• Safety Laser Scanners
• Safety Controllers
• Industrial Switches
• Connectivity Products
• IM(X)12-CCM Cabinet Condition Monitoring

Quantifiable outcome

• RFID reduces error quota by 99 percent in logistics applications
• +1 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balluff Australia: Balluff is a direct peer in inductive/photoelectric sensors, IO-Link, and industrial network/connectivity products, with a comparable German-engineering heritage and ANZ sales footprint targeting factory automation OEMs.
• Phoenix Contact Australia: Phoenix Contact is a direct competitor in industrial connectivity (M8/M12 cordsets), I/O systems, and interface technology, targeting overlapping ANZ customers in machinery, energy, and process automation.
• Festo Australia: Festo competes with Turck in factory automation components including valves, sensors, I/O, and PLC-adjacent controllers, sharing many of the same ANZ manufacturing and process automation customers.
• IFM Electronic Australia: IFM Electronic is one of Turck's closest direct competitors in industrial sensors, IO-Link masters, and connectivity for factory automation; both target the same ANZ manufacturing/process customers with comparable position-based sensors and fieldbus I/O systems.
• Omron Industrial Automation Australia: Omron competes with Turck in sensors, vision systems, safety equipment, and PLC/control products, and has a similar ANZ presence targeting automotive, food & beverage, and packaging verticals.
• SICK Australia: SICK competes directly with Turck in industrial sensors, safety light curtains/laser scanners, machine vision, and RFID, serving many of the same automotive, logistics, and packaging customers across Australia and New Zealand.
• Pepperl+Fuchs Australia: Pepperl+Fuchs is a direct competitor in industrial sensors and hazardous-area (Ex) automation, with overlapping portfolios in remote I/O for explosive atmospheres and intrinsic safety barriers, both serving chemical, oil & gas, and process customers in ANZ.

Broad incumbents

• Rockwell Automation Australia: Rockwell Automation is a broad incumbent in industrial automation (PLCs, drives, sensors, software), offering many of the same capabilities as Turck but as part of a much larger portfolio, and frequently competing for the same ANZ manufacturing accounts.
• Siemens Australia (Digital Industries): Siemens is a broad incumbent with a comprehensive industrial automation portfolio (SIMATIC PLCs, I/O, sensors, SCADA) that overlaps substantially with Turck's offering and competes for large ANZ framework deals.
• Schneider Electric Australia (Industrial Automation): Schneider Electric's Industrial Automation business offers PLCs, I/O, sensors, and IIoT platforms that overlap with Turck's portfolio and competes for ANZ customers across process and discrete manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turck Australia & New Zealand