MEDICI ERMETE & FIGLI srl

What MEDICI ERMETE & FIGLI srl does

MEDICI ERMETE & FIGLI srl is a privately-held Italian family winery founded in 1890 and headquartered in Gaida di Reggio Emilia, in the Emilia-Romagna region. The company produces and sells premium Lambrusco wines (notably Concerto, Phermento, Unique, Quercioli, Bocciolo, Assolo, Granconcerto, plus the Castelli del Duca line) and Traditional Balsamic Vinegar of Reggio Emilia, sourced from approximately 80 hectares of organically cultivated vineyards under DOC designations (Lambrusco Reggiano DOC, Lambrusco di Sorbara DOC). Core production relies on stainless-steel inox fermentation, bottle refermentation (e.g., Phermento), and traditional balsamic aging at the company's Acetaia (Tenuta la Rampata).

The business operates across multiple revenue streams: bottled wine and vinegar sales through direct-to-consumer e-commerce (Shopify storefront), a physical wine shop, wine tourism and guided visits, wholesale to HORECA accounts, membership-based distribution via the Consorzio Italia del Vino consortium, and export through international wine trade events such as Gambero Rosso's Top Italian Wines Roadshow (Taipei, Seoul, Mexico City). Pricing is not publicly disclosed; flagship Concerto generates approximately 150,000 bottles annually. The company serves primarily Italian and international wine enthusiasts and consumers, with secondary segments in HORECA trade accounts and export markets.

The company has earned the Gambero Rosso Tre Bicchieri award for 17 consecutive years for Lambrusco Concerto and holds multiple international scores (Wine Enthusiast 94 points for Phermento, IWSC 95 points for Concerto 2020 vintage, Wine Spectator and Decanter placements). Its strategic positioning centers on three pillars: oenological excellence (award streak), sustainability leadership (Generation 2031 manifesto, SOPD Equalitas annual reporting, organic certification), and heritage (130+ years of family production). The firm's legal form is an Italian società a responsabilità limitata (srl) with €100,000 paid-in capital, no external funding, no parent company, and no public market listing.

Name

MEDICI ERMETE & FIGLI srl

Legal name

MEDICI ERMETE & FIGLI srl

Website

https://medici.it

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDICI ERMETE & FIGLI srl is a family-owned Italian winery and Traditional Balsamic Vinegar producer founded in 1890 in Reggio Emilia, selling award-winning Lambrusco wines to Italian and international consumers, HORECA trade accounts, and export markets.

Ownership category

akta.pro rank

Product category

Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Lambrusco wine production
• Traditional balsamic vinegar
• Italian sparkling wine
• Emilia-Romagna wines
• Organic wine production

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Production and Sales: Production and sale of Lambrusco and other wines under the Medici Ermete and Castelli del Duca brands. Bottled wine sales through direct-to-consumer (e-commerce, wine shop), wholesale, HORECA, and export channels.
2. Traditional Balsamic Vinegar: Production and sale of Traditional Balsamic Vinegar of Reggio Emilia from the company's vinegar factory (Acetaia), refined and aged on-site. Sold through the same distribution channels as wines.
3. Wine Tourism and Visits: Revenue from guided tours and visits to the winery, vinegar works, and museum at Tenuta la Rampata. The company offers dedicated booking for wine tourism experiences.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MEDICI ERMETE & FIGLI srl is an Italian family winery producing Lambrusco wines and Traditional Balsamic Vinegar of Reggio Emilia. The portfolio includes organic Lambrusco Concerto (the flagship), Phermento (Lambrusco di Sorbara DOC), Unique and Granconcerto (Metodo Classico sparkling wines), Quercioli Reggiano Dry, Assolo, Bocciolo, and the Castelli del Duca line. The company also operates wine tourism visits at its winery and vinegar factory in Reggio Emilia.

Differentiator

Problem solved

Functional benefit

Brands

• Medici Ermete: Core wine brand producing Lambrusco wines, including Concerto (organic Lambrusco Reggiano DOC), Phermento (Lambrusco di Sorbara DOC Dry), Unique (Lambrusco Reggiano DOC Spumante Metodo Classico Rosé Brut), and Quercioli Reggiano Dry.
• Castelli del Duca
• Concerto
• Phermento
• Unique
• Quercioli
• Granconcerto
• Assolo
• Bocciolo
• Acetaia

Products and services

• Concerto Lambrusco Reggiano DOC Biologico (organic red sparkling dry Lambrusco) made from Lambrusco Salamino grapes, fermented in stainless steel tanks. The flagship wine of the company, certified organic from the 2020 harvest.
• Phermento

Quantifiable outcome

• 17 consecutive Tre Bicchieri awards from Gambero Rosso (2009–2025)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Consorzio Italia del VinocoreChannel Partner/ Reseller/ DistributorMedici Ermete is a member of the Consorzio Italia del Vino (Italy's Wine Consortium), which represents and promotes Italian wines in domestic and international markets. The consortium facilitates distribution, trade relationships, and collective marketing for member wineries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marchesi Antinori: Iconic multi-generational Italian wine group with flagship estates such as Tignanello and premium sparkling/sparkling-adjacent projects. Broad incumbent because it competes for the international fine wine trade, sommelier mindshare, and export placements that Medici Ermete pursues via the Top Italian Wines Roadshow circuit.
• Masi Agricola: Long-established Veneto-based Italian wine group with a broad premium portfolio including Amarone and sparkling wines, plus international distribution. Broad incumbent because it competes for the same Italian premium wine consumer and trade buyer, with overlapping export markets but a wider regional and varietal footprint.
• Zonin 1821: One of Italy's largest family-owned wine groups with estates across multiple Italian regions and the US. Broad incumbent because of its scale advantage in international distribution, multi-region portfolio, and ability to compete for premium on-premise listings that Medici Ermete targets.

Direct peers

• Paltrinieri: Specialist producer of Lambrusco di Sorbara DOC based in Emilia-Romagna. Direct peer because it competes in the same premium Lambrusco di Sorbara niche as Medici Ermete's Phermento line, with a similar focus on terroir-driven, low-volume production for fine dining and sommelier channels.
• Cavicchi Luciano: Family-run Lambrusco producer in the Modena/Emilia-Romagna area, also focused on artisanal, multi-vineyard Lambrusco releases. Direct peer because of comparable family ownership, regional focus on Lambrusco dei Modena DOC, and similar premium positioning targeting connoisseur and HORECA buyers.
• Cantine Riunite & Civ: Major cooperative Lambrusco producer based in Emilia-Romagna, owner of brands such as Riunite and Bolla. Direct peer because it competes head-to-head in the Lambrusco category across price tiers and export markets, and represents the volume benchmark against which Medici Ermete's premium positioning is differentiated.
• Cantina di Carpi e Sorbara: Cooperative producer of Lambrusco di Sorbara DOC wines in the same Emilia-Romagna production zone as Medici Ermete's Phermento. Direct peer because it competes for the same Lambrusco di Sorbara designation, the same Emilia-Romagna on-premise customers, and the same export channels.
• Chiarli 1860: Historic Italian winery founded in 1860 in Emilia-Romagna, one of the largest and most recognized Lambrusco producers worldwide. Direct peer because both companies produce premium and traditional Lambrusco from the same region, share the same DOC designations, and compete for the same domestic and international on-premise and retail listings.

Regional players

• Acetaia Giusti: Historic Modena-based producer of Traditional Balsamic Vinegar of Reggio Emilia/Modena with strong international luxury and gourmet distribution. Comparable because it operates the balsamic vinegar line of Medici Ermete's product ecosystem (Traditional Balsamic Vinegar), sharing the same DOC-protected category, aging processes, and export gifting/gourmet channel.

Emerging players

• Lusenti Zibaldone: Small artisanal Lambrusco producer in the Reggio Emilia/Emilia-Romagna area focused on low-intervention, terroir-driven bottles. Emerging player because of its smaller scale and niche positioning, but directly comparable on craft production methods, organic-leaning philosophy, and overlap with Medici Ermete's premium consumer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medici-ermete-figli-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDICI ERMETE & FIGLI srl