Pinball Life, Inc.
Pinball Life, Inc. is a family-run online retailer founded in 1999 that sells pinball machine parts, accessories, mods, and tools to hobbyists, operators, and technicians worldwide from its Huntley, Illinois warehouse.
- Company typePrivate
- Founded1999
- HeadquartersHuntley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pinball Life, Inc. does
Pinball Life, Inc. is a privately held, family-run e-commerce retailer founded in 1999 that supplies pinball machine parts, supplies, accessories, and game room items. The company is headquartered in Huntley, Illinois and operates online only, accepting no phone orders; customers browse and purchase directly through pinballlife.com with optional curbside pickup at the Illinois warehouse. It serves three primary customer segments: pinball hobbyists and collectors maintaining personal machines, commercial pinball operators running routes and arcades, and professional technicians and restorers performing repairs and restorations. The catalog spans OEM and aftermarket parts across major manufacturers including Stern, Williams, Bally, Data East, Sega, Gottlieb, Jersey Jack Pinball, Spooky, and Chicago Gaming Co., covering mechanical components, electronics, cabinet and playfield parts, tools, wire by the foot, toppers, translites, mods, and novelty items, with individual SKUs ranging from under $1 to over $1,000.
Pinball Life, Inc. firmographics
Firmographics- Name
- Pinball Life, Inc.
- Legal name
- Pinball Life, Inc.
- Website
- https://pinballlife.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pinball Life, Inc. is a family-run online retailer founded in 1999 that sells pinball machine parts, accessories, mods, and tools to hobbyists, operators, and technicians worldwide from its Huntley, Illinois warehouse.
- Ownership category
- akta.pro rank
Pinball Life, Inc. industry classification
Industry- Product category
- Pinball Machine Parts & Accessories
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Toy Stores & Games Retail (CRALAIAF)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Pinball Life, Inc. is headquartered
LocationHeadquarters
- HQ city
- Huntley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pinball Life, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of pinball parts, accessories, tools, and supplies. One-time product transactions with no subscription component. Revenue generated through online catalog sales to hobbyists, operators, and technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pinball Life, Inc. product offering
Product offeringCore offering
Pinball Life operates an online retail store selling pinball machine replacement parts, supplies, accessories, mods, tools, and game room items for vintage and modern pinball machines from manufacturers including Williams, Bally, Stern, Data East, Sega, Jersey Jack Pinball, Spooky, and Chicago Gaming Co. They offer both OEM components and aftermarket enhancements through direct-to-consumer e-commerce with worldwide shipping.
Product overview
Pinball Life, Inc. is a B2C e-commerce retailer specializing in pinball machine parts, supplies, and accessories. The company operates a comprehensive catalog-based online store featuring thousands of products across multiple categories. Their core offerings include OEM replacement parts for vintage and modern pinball machines from manufacturers such as Williams, Bally, Stern, Data East, Sega, and Jersey Jack Pinball. The product portfolio spans mechanical components (slingshot assemblies, flipper parts, coils), electronic boards and displays, cabinet parts, playfield inserts and plastics, rubber rings, and specialized tools. Additionally, they offer branded accessories and enhancements including their own Pinlights lighting systems, custom infinity mirror signs, LED back-lit translite frames, and shooter housing plates. The company also curates third-party products through branded stores including TFK Store (3D sculptures), and sells novelty items, toppers, and wire by the foot. Orders are processed online with shipping to domestic and international customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinball Replacement Parts Comprehensive catalog of OEM and aftermarket replacement parts for vintage and modern pinball machines across multiple manufacturers (Williams, Bally, Stern, Data East, Sega, Gottlieb, Jersey Jack Pinball, Spooky, Chicago Gaming Co.), including playfield components, cabinet parts, electronics, coils, rubber rings, mechanical assemblies such as the Bally Linear Slingshot Assembly, and premium mirror polished chrome legs.
Companies that use Pinball Life, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Pinball Life, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pinball Life, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Buffalo PinballminorPinball event organizer and community. Pinball Life sponsors their events and products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pinball Life, Inc. competitors and assessment
Company assessmentBroad incumbents
- Stern Pinball: Stern Pinball is the largest manufacturer of new pinball machines globally and sells OEM parts, accessories, and mods directly to consumers. As both a key supply partner and a potential disintermediating threat to Pinball Life, Stern is the dominant incumbent in the broader pinball ecosystem.
- Chicago Gaming Company: Chicago Gaming Company manufactures officially licensed pinball remakes of classic titles (Attack from Mars, Medieval Madness, Monster Bash, Cactus Canyon). Pinball Life stocks parts for their machines; CGC represents an incumbent manufacturer whose parts ecosystem Pinball Life participates in.
- Jersey Jack Pinball: Jersey Jack Pinball is a premium US pinball machine manufacturer whose parts and accessories are stocked by Pinball Life. As a manufacturer-incumbent with growing direct sales channels, JJP is both a partner and a long-term competitive force in pinball parts and accessories.
Direct peers
- Bay Area Amusements: Bay Area Amusements is an online retailer specializing in pinball and arcade game parts, restoration supplies, and components for hobbyists and operators. Directly competes with Pinball Life in catalog scope and target customer segment.
- Action Pinball: Action Pinball is an online retailer specializing in pinball machine repair parts, components, and troubleshooting resources for vintage Williams, Bally, and Stern machines. Directly comparable to Pinball Life in its parts catalog focus and target audience of hobbyist restorers.
- Planetary Pinball Supply: Planetary Pinball is a US-based pinball parts and restoration supplies retailer with a strong catalog across multiple manufacturers. Overlaps directly with Pinball Life on OEM and aftermarket parts, serving the same restorer and operator customer base.
- Marco Specialties: Marco Specialties is one of the largest and longest-running pinball parts retailers in the US, selling replacement parts, components, and supplies for vintage and modern pinball machines. It is the closest direct competitor to Pinball Life in catalog breadth and customer base of hobbyists, restorers, and operators.
Others
- Pinside: Pinside is the largest online pinball enthusiast community and marketplace, with classified listings for machines, parts, and mods. While not a direct retailer, Pinside is a key ecosystem player where Pinball Life's target customers congregate and where competitor parts are also listed.
Emerging players
- Spooky Pinball: Spooky Pinball is a smaller US-based pinball manufacturer producing titles like American Pharaoh and Ultraman. Pinball Life is an authorized parts/accessories reseller for Spooky machines; Spooky represents an emerging niche manufacturer whose growth directly drives incremental parts demand at Pinball Life.
Regional players
- Mehano Pinball / Liberty Games: Liberty Games is a UK-based retailer of refurbished pinball machines, parts, and repair services for the European market. Comparable to Pinball Life in product category but primarily serves a different geographic customer base that Pinball Life reaches via international shipping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pinball Life, Inc. social profiles
Digital presencePinball Life, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinball Life, Inc. leadership team
Management profileNumber of profiles
Pinball Life, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinball Life, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinball Life, Inc.
What does Pinball Life, Inc. do?
Pinball Life operates an online retail store selling pinball machine replacement parts, supplies, accessories, mods, tools, and game room items for vintage and modern pinball machines from manufacturers including Williams, Bally, Stern, Data East, Sega, Jersey Jack Pinball, Spooky, and Chicago Gaming Co. They offer both OEM components and aftermarket enhancements through direct-to-consumer e-commerce with worldwide shipping.
Is Pinball Life, Inc. a public or private company?
Pinball Life, Inc. is a private company. It is classified as family owned and is currently operating.
When was Pinball Life, Inc. founded?
Pinball Life, Inc. was founded in 1999. It employs 11 to 50 people.
Where is Pinball Life, Inc. based?
Pinball Life, Inc. is headquartered in Huntley, United States, in the North America region.
How does Pinball Life, Inc. make money?
One revenue line is on record: product Sales.
Who are Pinball Life, Inc.'s main competitors?
Broad incumbents on record are Stern Pinball, Chicago Gaming Company and Jersey Jack Pinball. Direct peers are Bay Area Amusements, Action Pinball, Planetary Pinball Supply and Marco Specialties. Pinside is listed as an others. Spooky Pinball is listed as an emerging player. Mehano Pinball / Liberty Games is listed as a regional player.
Does Pinball Life, Inc. have an API?
No public API is recorded for Pinball Life, Inc..
What industry is Pinball Life, Inc. in?
Pinball Life, Inc.'s product category is Pinball Machine Parts & Accessories. Its primary akta.pro industry code is CRALAIAF, Toy Stores & Games Retail, with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 45912 and its SIC code is 5945.