What PRB Innovation Srl does

PRB Innovation Srl (legally PIERREBI INNOVATION S.R.L. a socio unico) is an Italian manufacturer of end-of-line packaging machinery headquartered in Imola, in the Italian Packaging Valley. Founded in 1980 as a producer of automatic packaging machines for the cosmetic and pharmaceutical sectors, the company has evolved into a specialized OEM serving eight industrial verticals: Coffee & Tea, Confectionery, Food & Beverage, Home Care, Personal Care, Soap, Tobacco, and Tissue. The product portfolio spans five machine categories — horizontal cartoners (HC-70, HC-120, HC-200), overwrappers and bundlers (PENTA XE, FAR XE, FAR HD, PH951), horizontal and vertical case packers (TRAYPOCKET, NEWPOCKET, UNIPOCKET, SL15, F30), Cartesian-axis palletizers (P100), and line accessories (BUFFER, MINIBUFFER) — all built around fully electronic, servo-driven architectures with open-frame designs that support customization and quick format changeover. PRB was among the first to adopt servo-assisted packaging technology in the 1990s and now reports 1,000+ customers served and 4,500+ machines installed worldwide.

The company monetizes primarily through capital equipment sales to enterprise manufacturers, complemented by an aftermarket services stack: spare parts (with warehouse-supported short delivery times), remote and on-site technical support and training, and retrofitting/revamping of legacy machines including units over 20 years old. Pricing is quote-based and not publicly disclosed. Sales are executed through direct enterprise field motion, with dedicated email channels for new project sales ([email protected]) and technical service ([email protected]), supported by a website, LinkedIn presence, and participation in major industry trade fairs such as Interpack. PRB operates under the management and coordination of OMET SRL (OMET Group, founded 1963), a diversified Italian industrial group whose tissue converting capabilities PRB leverages to extend into the Tissue vertical. Leadership rests with newly appointed Managing Director Annalisa Bernardini.

Name

PRB Innovation Srl

Legal name

PIERREBI INNOVATION S.R.L. a socio unico

Website

https://prb-innovation.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

PRB Innovation Srl is an Italian manufacturer of servo-driven end-of-line packaging machines (cartoners, case packers, overwrappers, palletizers) serving enterprise manufacturers across eight verticals including Coffee & Tea, Tobacco, Tissue, and Personal Care.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Cartoning & Case Packing Systems (IMAHAOAB)

akta.pro secondary industries

Cartoning, Case Packing & Tray Loading Machines (IMALAOAE), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)

Keywords

• End-of-line packaging machinery
• Cartoning machines
• Case packing equipment
• Palletizing systems
• Industrial overwrapping machines

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging machinery sales: Design and manufacture of automatic end-of-line packaging machines including cartoners, case packers, overwrappers/bundlers, palletizers, and line accessories. Machines are sold as capital equipment to manufacturers across multiple industry sectors.
2. Spare parts: Replacement components for PRB machines. The spare parts department offers fast and efficient service with extensive warehouse availability and lean logistics ensuring short delivery times.
3. Technical support and training: Comprehensive technical support both remotely and on-site to maintain packaging lines efficiently. Includes training programs for customer personnel and targeted specialist interventions for issue resolution.
4. Retrofitting and revamping: Adaptation of PRB machines including legacy models over 20 years old to latest technological standards. Extends machine life and optimizes initial investment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PRB Innovation designs and manufactures end-of-line packaging machines including horizontal cartoners, case packers, overwrappers/bundlers, Cartesian-axis palletizers, and vertical accumulation line accessories. All machines are fully electronic and servo-driven with open-frame structures for customization. The offering is complemented by technical support and training, spare parts, and retrofitting/revamping services for legacy equipment.

Product overview

PRB Innovation Srl is a manufacturer of end-of-line packaging machines, operating as part of the OMET Group. The company offers a comprehensive portfolio of standalone packaging machines organized into five main categories: Cartoners (HC-70, HC-120, HC-200) for horizontal cartoning of pre-glued cartons; Overwrappers/Bundlers (PENTA XE, FAR XE, FAR HD, PH951) for wrapping and bundling products with various materials; Case Packers (TRAYPOCKET, NEWPOCKET, UNIPOCKET, SL15, F30) for side-load and top-load case packing; Palletizers (P100) for compact Cartesian axis palletizing; and Line Accessories (BUFFER, MINIBUFFER) for vertical accumulation and storage. The product line is complemented by after-sales services including technical support and training, spare parts, and retrofitting/revamping. The machines serve eight industry sectors: Coffee & Tea, Confectionery, Food & Beverage, Home Care, Personal Care, Soap, Tobacco, and Tissue. All machines are fully electronic, developed for high plant production capacities with a focus on product characteristics.

Differentiator

Problem solved

Functional benefit

Products and services

• HC-70 Cartoner
• HC-120 Cartoner
• HC-200 Cartoner
• PENTA XE Overwrapper
• FAR XE Bundler-Wrapper
• FAR HD Bundler-Wrapper
• PH951 Shrink Wrapper
• TRAYPOCKET Case Packer
• NEWPOCKET Case Packer
• UNIPOCKET Case Packer
• SL15 Case Packer
• F30 Vertical Case Packer
• P100 Palletizer
• BUFFER Vertical Accumulator
• MINIBUFFER Vertical Accumulator
• Technical Support and Training
• Spare Parts
• Retrofitting and Revamping

Quantifiable outcome

• Machines achieve up to 200 mechanical cycles/minute (HC-200 cartoner)
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OMET GroupcoreStrategic or Co-development PartnerOMET Group is the parent company exercising management and coordination over PRB Innovation. Founded in 1963, OMET operates in printing (labels and packaging), tissue converting (napkins, paper towels), motion systems, and cosmetics sectors. The partnership enables PRB to access the Tissue market with integrated solutions combining OMET's range with PRB's cartoners, case packers, and palletizers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Syntegon (formerly Bosch Packaging Technology): Global packaging machinery manufacturer with extensive cartoning and case packing capabilities across pharma, food, and consumer goods. Competes with PRB in similar end-of-line categories but at substantially larger scale and geographic reach.
• ProMach: US-based packaging machinery integrator with broad portfolio including cartoning, case packing, and palletizing. Overlaps with PRB in end-of-line solutions but serves customers through a much larger systems-integration and channel model.
• Coesia Group: Italian industrial group with multiple packaging machinery subsidiaries including cartoners and case packers. Competes with PRB across end-of-line categories through portfolio companies while operating at much greater scale.
• Sidel: French-based packaging solutions provider specializing in beverage and consumer goods end-of-line systems. Overlaps with PRB in cartoners, case packers, and palletizers within overlapping FMCG customer segments.
• MULTIVAC: German-based manufacturer of packaging solutions including tray packers, cartoners, and labeling equipment. Adjacent competitor in end-of-line packaging with broader product portfolio and stronger global service network.
• Krones AG: German manufacturer of packaging and bottling machinery for beverages and food. Tangentially comparable through end-of-line packaging equipment serving food and beverage manufacturers, though focused upstream of PRB's core cartoning niche.

Direct peers

• Marchesini Group: Italian packaging machinery manufacturer specializing in end-of-line solutions for cosmetics, pharmaceutical, and food sectors. Directly comparable in product category and Italian heritage, with similar focus on cartoners, case packers, and line automation.
• IMA Group: Large Italian-based manufacturer of automatic packaging machinery for pharmaceutical, cosmetics, food, and tissue. Competes with PRB across multiple end-markets in end-of-line packaging, though at significantly larger scale and broader product breadth.
• Cama Group: Italian-based manufacturer of end-of-line packaging machinery including cartoners, case packers, and robotic packaging systems. Direct competitor in the same Italian Packaging Valley ecosystem, serving overlapping FMCG and confectionery customers with similar secondary packaging solutions.

Others

• OMET Group: PRB's parent company and a diversified industrial group in printing, tissue converting, motion systems, and cosmetics. Not a direct competitor but directly comparable as the strategic enabler of PRB's tissue market expansion and shared engineering resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pierrebi-innovation-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRB Innovation Srl