What Neste Latvija does

Neste Latvija (legal entity SIA "Neste Latvija") is the Latvian operating subsidiary of Finnish energy group Neste Oyj, founded in 1993 and headquartered in Riga at Bauskas iela 58a. The company operates Latvia's largest automated fuel station network under the "Neste DUS" brand, comprising 77 unmanned stations distributed nationwide. Its core product set spans conventional and renewable automotive fuels — Neste Futura 95 (E10), Futura 98 (E5), Futura Diesel, Pro Diesel (blended with 7–15% Neste MY renewable diesel), and Neste MY Renewable Diesel (HVO100) produced via the parent group's proprietary NEXBTL hydrogenation technology from waste and residue feedstocks, delivering up to 90% lifecycle GHG reduction. Supporting fuels and consumables include AdBlue (urea solution) and Easy Fill windscreen fluid dispensed at the pump.

Beyond fuel retail, Neste Latvija runs a non-fuel services ecosystem: the Easy Wash subscription car wash (launched in Latvia February 2026, €24.90–€79.90/month plans), Neste MY Renewable Charge EV fast charging (up to 320 kW per point, 100% renewable electricity), and a mobile application available in six languages covering payments, loyalty, and service management. The B2C proposition is anchored by the Neste private card (debit/credit) with up to 8 c/l weekend discount, and the B2B proposition centers on the Neste Bizness card with consolidated invoicing, VAT recovery, Extranet fleet management, Truck+ truck stations, and contracted wholesale fuel supply including Diesel AGRO for agriculture and industrial oils. Multi-channel payment and loyalty integrations — Rimi combined card, Narvesen, Hesburger, ERGO, Mobilly, Family Card, Sigulda ID — extend the company's reach across consumer and commercial customer segments.

Name

Neste Latvija

Legal name

SIA "Neste Latvija"

Website

https://neste.lv

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Neste Latvija operates Latvia's largest automated fuel station network (77 Neste DUS sites) for the Latvian subsidiary of Finnish energy group Neste Oyj, selling conventional and HVO100 renewable diesel, premium gasoline, EV charging, car wash subscriptions, and B2B fleet fuel cards.

Ownership category

akta.pro rank

Product category

Fuel Retail and Energy Services

NAICS

Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Fuel retail services
• Renewable diesel HVO100
• EV charging network
• Fleet fuel cards
• Automated car wash

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Fuel Sales: Sale of petroleum fuels (gasoline, diesel) and renewable diesel (Neste MY, Pro Diesel, Futura) to consumers at 77 Neste DUS automated stations across Latvia. Revenue from direct fuel payments, including premium fuel tiers.
2. Fleet/Business Fuel Cards: Neste Bizness card programme for B2B customers, offering fuel expense management, VAT recovery, consolidated invoicing, and volume-based pricing. Revenue from card service fees, credit facilities, and fuel transaction margins.
3. Wholesale Fuel Supply: Bulk fuel deliveries to commercial and agricultural customers via contracted supply agreements. Covers diesel AGRO for agricultural use, heating fuels, and industrial fuel oils.
4. Easy Wash Car Wash Subscriptions: Monthly subscription car wash plans (24/7 and night programmes) for private customers via the mobile app, with automatic payment collection. 24/7 plans: 29.90–39.90 EUR/month; night plans: 24.90–34.90 EUR/month; Taxi plans: 79.90 EUR/month.
5. EV Charging: High-power EV charging (up to 320 kW per point) at Neste MY Renewable Charge stations. Revenue from kWh-based electricity sales using 100% renewable energy, payable via mobile app or Mobilly.
6. Consumer Loyalty Cards: Private person fuel cards (debit prepaid and credit postpaid variants) generating revenue from card issuance, transaction margins, and 3 c/l card discount programme. Cards usable across Baltic and Finnish station network.
7. AdBlue and Consumables: AdBlue (urea solution) dispensers and Easy Fill windscreen fluid dispensers at stations, sold per litre with loyalty card discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Neste Latvija operates a nationwide automated fuel station network of 77 Neste DUS stations selling petrol, diesel and Neste MY renewable diesel (HVO100), alongside the Neste MY Renewable Charge EV charging network, Easy Wash subscription car washes, AdBlue, Easy Fill windscreen fluid, and Neste-branded fuel cards for private and business customers. The company also supplies bulk fuel (including Diesel AGRO and industrial lubricants) to commercial and agricultural customers and operates a multi-language mobile app plus an Extranet B2B account-management platform.

Product overview

Neste Latvija operates a comprehensive fuel retail and energy services portfolio across Latvia, centered on 77 fuel stations (Neste DUS). The core offering includes automotive fuels (Neste Futura 95/98 gasoline, Futura/Pro/My diesel variants), with a strong emphasis on renewable energy transition through Neste MY Renewable Diesel (HVO100) and Neste MY Renewable Charge EV charging. Supporting services include the Neste mobile application for payments and service management, fuel cards for both retail and business customers (Neste Card, Neste Bizness Card), automatic car washes (Easy Wash subscription), and convenience services (Easy Fill windshield fluid). The company also serves wholesale fuel customers and offers fleet management solutions including Truck+ for heavy transport.

Differentiator

Problem solved

Functional benefit

Brands

• Neste DUS: Fuel station network operated by Neste Latvija, offering fuels, EV charging, Easy Wash car washes, and related services across Latvia.
• Neste MY
• Neste MY Renewable Charge
• Easy Wash
• Pro Diesel
• Neste Futura

Products and services

• Neste MY Renewable Diesel (HVO100) 100% renewable diesel (Hydrotreated Vegetable Oil) for all diesel engines without modification, with up to 90% lifecycle GHG reduction vs fossil diesel. Sold at Neste DUS stations in Latvia.
• Neste Futura 95 (E10 gasoline) High-quality gasoline containing up to 10% renewable ethanol and the Futura additive package, designed to keep engines clean and reduce fuel consumption. Sold at Neste DUS stations.
• Neste Futura 98 (E5 gasoline) Premium gasoline with octane rating above 98, reducing engine friction and providing corrosion protection, with up to 5% renewable ethanol content. Sold at Neste DUS stations.
• Neste Futura Diesel Diesel fuel with cleaning, anti-corrosion, anti-foaming and lubricating additive components, adapted for cold-weather Latvian conditions. Sold at Neste DUS stations.
• Neste Pro Diesel Premium diesel containing 7-15% Neste MY renewable diesel, formulated for extended engine life, quieter operation and best winter performance. Sold at Neste DUS stations.
• AdBlue 32.5% urea solution used by diesel vehicles with Selective Catalytic Reduction (SCR) systems to reduce nitrogen oxide emissions, refilled from dispensers at Neste DUS stations.
• Easy Fill Self-service windshield wiper fluid dispenser at Neste DUS stations, sold by the litre to reduce plastic bottle waste.
• Easy Wash subscription car wash Automatic car wash operated via monthly subscription plans (24/7, night, Taxi) with automatic license plate recognition, multiple wash programs (Power, Seasonal, Brushless, Soft) and 70–90% water recycling.
• Neste MY Renewable Charge (EV charging) High-power EV charging service (up to 320 kW per point, 300–600 kW total per station, CCS2 connectors) using 100% renewable electricity, with Easy Charge auto-start via MAC address recognition and payment through the Neste mobile app or Mobilly.
• Neste Mobile Application Multi-language (LV/ET/LT/SV/EN/FI) iOS/Android mobile application enabling fuel payments, loyalty card management, Easy Wash subscription activation, EV charging activation and Apple Pay integration.
• Neste Card (Private / B2C fuel card) Payment card for individual consumers for fuel purchases at Neste stations across Latvia, the Baltics and Finland, with weekend discount stacking, 3 c/l cardholder discount, and compatibility with the Mans Rimi combined card.
• Neste Bizness Card (B2B fuel card) Fuel card for business fleet customers with driver-level controls, expense tracking, consolidated invoicing, VAT recovery, Truck+ truck-station access and Extranet-based account management.
• Wholesale fuel delivery (Bulk / AGRO / Industrial) Contracted bulk fuel supply including Diesel AGRO for agricultural machinery, heating fuels, industrial oils, lubricants, solvents and Neste Tempera products delivered to commercial and industrial customers across Latvia.
• Truck+ (Heavy-vehicle refuelling programme) Dedicated truck-fleet refuelling programme providing diesel supply and management solutions at specialised truck-accessible Neste DUS stations across Latvia for heavy commercial vehicles.

Quantifiable outcome

• Up to 90% reduction in greenhouse gas emissions over the product lifecycle vs fossil diesel, validated under EU RED III (EU/2018/2001) methodology
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SIA Visas LoterijasminorImplementation/ SI/ Consulting Partner · 2 July 2026SIA Visas Loterijas is the lottery operator engaged by Neste Latvija to run the 'Neste Vasaras Loterija' (Summer Lottery) campaign from 02.07.2026 to 31.08.2026. Visas Loterijas manages the lottery software, prize draws, and winner determination per Latvian lottery regulations.
• RimicoreGTM or Marketing PartnerLoyalty programme partnership allowing customers to combine their Rimi loyalty card with their Neste card. Enables dual benefits — either Rimi loyalty points or a 5 c/l Neste fuel discount — selected at the point of sale terminal. Combined cardholders can receive 5.5 c/l total benefit.
• NarvesenminorGTM or Marketing PartnerNarvesen convenience store chain offers 10% discount on campaign food products at all Narvesen locations for Neste cardholders who show their Neste receipt. At Neste DUS stations with Narvesen, the discount also applies to coffee and food items (burgers, hot dogs, panini, tortillas).
• HesburgerminorGTM or Marketing PartnerHesburger restaurant chain offers food discounts to Neste customers who show their fuel receipt at Hesburger locations. Summer 2026 offer: small vanilla ice cream for EUR 0.30, VEKE cheese burger for EUR 0.50, or coffee/tea for EUR 0.20 with a Neste receipt. Promotion valid until 31.08.2026.
• ERGOminorGTM or Marketing PartnerInsurance partnership offering OCTA (mandatory third-party liability), KASKO (comprehensive), and travel insurance at favourable prices for Neste customers, promoting insurance sales through the fuel station channel.
• MobillycoreTechnology or IntegrationMobilly payment app integration at Neste MY Renewable Charge EV charging stations. Allows Mobilly users to start and pay for EV charging sessions at Neste stations through the Mobilly app, extending payment options beyond the proprietary Neste app.
• Ģimenes karte (Family Card)minorGTM or Marketing PartnerPartnership with the Family Card (Ģimenes karte / Family 3+) loyalty programme. Note: the weekend fuel discount does not combine with the Family 3+ card discount.
• Siguldas identifikācijas karteminorGTM or Marketing PartnerPartnership with the Sigulda municipality ID card (Siguldas identifikācijas karte) offering loyalty benefits at Neste stations for Sigulda residents or cardholders.
• Prāta VētraminorGTM or Marketing PartnerPromotional partnership for the 'Run for Future by Neste' concert series. Prāta Vētra (Thought Storm), Latvia's popular rock band, performed at a closing concert in Liepaja on 18 July, with Neste as the fuel partner for the tour, encouraging fans to fuel up at Neste stations along their route.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TotalEnergies: TotalEnergies operates retail fuel networks across Europe and is a producer of renewable diesel/HVO. Comparable broad incumbent in fuel retail and renewable fuels competing for fleet sustainability mandates in the European market.
• Shell: Global oil major with retail station networks and renewable diesel (Shell V-Power Diesel, renewable diesel from joint ventures). Comparable as a broad incumbent offering premium fuels, fleet services, and renewable diesel competing in adjacent European markets.

Direct peers

• St1: St1 is a Finnish fuel retail and renewable fuels company operating automated stations and producing renewable diesel. Highly comparable to Neste Latvija in operating model (automated stations, Nordic focus, renewable fuel technology).
• Virši-A: Virši-A is a major Latvian fuel retailer listed on the Riga Stock Exchange, operating a comparable network of branded stations across Latvia. Closest direct competitor in the Latvian market with similar retail fuel, fleet, and convenience offerings.
• Lukoil Baltija: Lukoil Baltija operates a network of branded fuel stations in Latvia and the wider Baltic region. Comparable as a vertically integrated fuel retail competitor serving both retail and commercial fleet customers in the same geography.
• Circle K: Circle K operates a large branded fuel station network across the Baltics, including Latvia, offering retail fuel, convenience stores, and loyalty programs. Directly comparable as a multi-station fuel retailer competing for the same Latvian B2C and fleet customers as Neste Latvija.

Emerging players

• UPM Biofuels: UPM Biofuels produces renewable diesel from wood-based feedstock in Finland and sells into the European market. Comparable as a renewable diesel producer targeting the same EU RED III-driven demand that anchors Neste MY.
• Ionity: Ionity is a European high-power EV charging network offering 350 kW charging across highways and urban locations. Comparable as an emerging high-power charging player targeting the same EV charging customer use case as Neste MY Renewable Charge.

Regional players

• OKQ8 (Scandinavian Fuels): OKQ8 is a Nordic fuel retail chain operating automated stations across Sweden and the broader Scandinavian region. Comparable as a regional automated station operator in adjacent Nordic markets.
• Viada: Viada is a leading fuel retail chain in the Baltic states with strong presence in Lithuania and cross-border operations. Comparable regional peer offering retail fuel, fleet cards, and convenience services in the adjacent Baltic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NesteRuna
• Facebookfacebook.com/NesteLatvija
• LinkedInlinkedin.com/company/neste-latvija
• Instagraminstagram.com/nestelatvija/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neste Latvija