Podium Zuidhaege

Name

Podium Zuidhaege

Legal name

Podium Zuidhaege

Website

https://podiumzuidhaege.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Podium Zuidhaege operates a single cultural venue in Assen, Netherlands, hosting concerts, performances, exhibitions, and arts education while running the Studio Z artist-in-residence program and renting event spaces.

Ownership category

akta.pro rank

Product category

Cultural Center & Performing Arts Venue

NAICS

Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Cultural venue management
• Performing arts center
• Arts education courses
• Venue rental services
• Artist residency programs

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct ticket sales for concerts and events through the venue's website. Ticket prices vary by event with standard pricing at €28.00, reduced rates for youth under 30 at €10.00, and free admission for children up to 18 years.
2. Venue Rental: Rental of spaces including De Schalm, HPK, Theatercafé, and smaller rooms for events, meetings, courses, and rehearsals. Revenue generated through space reservation fees.
3. Catering and Hospitality: Food and beverage facilities within the building that operate during specific events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Podium Zuidhaege is a cultural center in Assen, Netherlands, that hosts a year-round program of concerts, performances, exhibitions, and themed festivals. It runs arts education courses (e.g., Ballroom, Sub Rosa improvisational theater), supports amateur arts, and operates Studio Z — an artist-in-residence production house with sub-programs CreatorZ, Groeiplaats, CoCreatie, Podium, and the Lab205 recording studio. It also rents its performance spaces (De Schalm, HPK, Theatercafé) and smaller rooms to external organizers for events, meetings, courses, and rehearsals.

Product overview

Podium Zuidhaege is a cultural center and performance venue in Assen, Netherlands. The organization offers a multi-faceted portfolio including a year-round events program (Programma), art education courses (Kunsteducatie), amateur arts support (Amateurkunst), and Studio Z – a production house and artist-in-residence program with facilities including CreatorZ, Groeiplaats, CoCreatie, Podium, and Lab205 recording studio. The venue also provides space rental services for events, meetings, courses, and rehearsals across multiple rooms including De Schalm, HPK, and Theatercafé.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Z: Production house initiative facilitating spaces for professional artists to work on artistic research projects; includes sub-initiatives: CreatorZ, Groeiplaats, CoCreatie, Podium, and Lab205.
• Studio Z – Productiehuis

Products and services

• Programma (Events Program) Year-round calendar of cultural events hosted at Podium Zuidhaege, including self-produced concerts and themed festivals in spring and summer, plus hosted events from partners such as Muziekkamer Assen (classical/chamber concerts, e.g., Delta Piano Trio, Artis Ensemble, Nikola Meeuwsen solorecital). Open to the general public of Assen and visitors.
• Kunsteducatie (Arts Education Courses) Recurring arts courses and lessons including Ballroom dancing (Thursdays 20:00–22:00 with Etienne Hoogstraten) and Sub Rosa improvisational theater (Mondays 19:30–21:30). Targeted at Assen residents interested in learning creative disciplines.
• Amateurkunst (Amateur Arts Program) Programs supporting amateur artistic talent and creative development for youth, young people, adults, and vulnerable groups. Includes community projects such as [RE]Patria (160+ participants). Designed to lower barriers to arts participation in Assen.
• Studio Z – Artist-in-Residence Productiehuis Production house and artist-in-residence program co-funded with the Province of Drenthe. Provides space for professional artists to conduct artistic research; includes sub-programs CreatorZ, Groeiplaats, CoCreatie, Podium, and Lab205 recording studio. Outputs presented as performances, exhibitions and films.
• Venue/Space Rental for Events Rental of De Schalm, HPK, Theatercafé, and smaller rooms to external organizers for events. Includes €2 per-ticket administration and transaction fee when ticket sales run through the venue's website.
• Meeting Room Reservations Reservation service for meetings and gatherings, with a booking form capturing organization name, contact person, date, time, and desired room specifications. Targeted at organizations seeking meeting spaces in Assen.
• Course & Rehearsal Space Bookings Booking service for group lessons, individual lessons, or rehearsals. Operates on a seasonal basis aligned with the school year, with options for weekly, bi-weekly, or monthly frequency.
• Lab205 Recording Studio Recording studio within Studio Z that artists can book for audio recording as part of their residency or production work at Podium Zuidhaege.

Quantifiable outcome

• First Community project [RE]Patria engaged over 160 participants
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and regular.

• Preuvenement FestivalcoreStrategic or Co-development Partner · 29 August 2026Podium Zuidhaege is a proud partner of Preuvenement, the festive kickoff of the cultural and culinary season in Assen. The venue provides performances by Community members at Cultuurplein and in the Kunsthoek during the festival.
• Gemeente Assen (Municipality of Assen)coreStrategic or Co-development PartnerPodium Zuidhaege contributes to the execution of the municipality's cultural policy (cultuurnota). The municipality invested in sustainability renovations of the building, extending its lifespan by 20 years.
• Provincie Drenthe (Province of Drenthe)coreStrategic or Co-development PartnerStudio Z initiative is co-funded by Podium Zuidhaege and the Province of Drenthe, providing artist-in-residence facilities for professional artists.
• Muziekkamer AssenregularStrategic or Co-development PartnerRecurring partner presenting classical music concerts including Artis Ensemble, Delta Piano Trio, and Nikola Meeuwsen performances at Podium Zuidhaege.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• SPOT Groningen: SPOT Groningen is a multi-venue cultural and pop organization with live music, theater, events, and community programming. Its combination of ticketed performances, venue operations, and public cultural engagement is directly comparable.
• Flagey: Flagey is a Brussels arts center combining music, performance, cinema, exhibitions, and education. It shares a mixed cultural-programming model, physical venue operations, and community engagement, albeit in another country.
• Theater aan de Parade: Theater aan de Parade is a performing-arts and music venue in 's-Hertogenbosch with theater, concerts, and cultural events. It is comparable in audience development, ticketed programming, and facility operations.
• TivoliVredenburg: TivoliVredenburg is a Utrecht multi-room music and performing-arts complex with concerts, clubs, events, education, and artist development. Its diversified rooms and community-facing programming closely resemble a broader cultural-hub model.
• Theater De Lievekamp: Theater De Lievekamp is a regional theater and cultural center in Almelo presenting live performances, events, and public programs. It shares the subject's mix of cultural programming, community activity, and venue use.
• De Doelen: De Doelen is a Rotterdam performing-arts and concert complex with multiple halls and a year-round program of music, theater, and events. It is comparable as a larger multi-room venue with educational and event programming.
• De Effenaar: De Effenaar is an Eindhoven live-music venue and cultural organizer with concerts, club nights, and artist-facing programming. It compares on event-led monetization and the operation of a physical performance space.

Broad incumbents

• Paradiso: Paradiso is an established independent music and cultural venue in Amsterdam presenting concerts, club nights, and cultural events. It compares on live-event monetization and audience development, although it operates at substantially greater scale.
• Melkweg: Melkweg is an Amsterdam cultural venue spanning live music, performance, dance, film, and workshops. It is comparable as a multi-format cultural hub with a year-round calendar and public engagement.

Direct peers

• De Nieuwe Kolk: De Nieuwe Kolk is a theater and pop venue in Assen presenting concerts, performances, and cultural programs to a local audience. It is the closest geographic and product comparator, competing for similar visitors, artists, and event demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/podiumzuidhaege
• LinkedInlinkedin.com/company/podium-zuidhaege
• Instagraminstagram.com/podiumzuidhaege

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podium Zuidhaege