What Portavice Gmbh does

Portavice GmbH is an 11-person German software company headquartered in Paderborn that develops specialized software solutions for the printing and publishing industry. Its product portfolio is built around two platforms: WiLMa®, a multilingual online ordering and marketing portal with an integrated Web-to-Print editor for managing marketing media, print fulfillment, and supplier order transmission; and Smart BI, a modular platform covering cost calculation, profitability analysis, production planning, and AI-assisted sales forecasting for printers. Both platforms expose REST APIs and integrate with ERP systems, production control systems, online shops, and supplier interfaces, with Smart BI acting as a centralized data hub for products, machines, and planning rules.

The underlying technology stack is built primarily on PHP 8.3+ with Laravel for web applications, supplemented by C#/.NET Framework and Go for additional services. Databases include MariaDB, MySQL, and Microsoft SQL Server, deployed on Apache and nginx web servers running Ubuntu and Windows Server. The company publishes open-source PHP packages (e.g., Bladestrap, public-holidays-calculator, laravel-pint-config, Permutation) on GitHub and Packagist, and contributes to applied research through a MOVE pilot project with the Fraunhofer-Institut für Entwurfstechnik Mechatronik on machine intelligence for value creation networks.

Portavice generates revenue through three streams: SaaS subscriptions (usage rights tied to maintenance contracts), professional services billed at hourly rates, and custom software development delivered under negotiated SLAs. Its named enterprise customers include Vodafone (running a large WiLMa® marketing portal across partner agencies and sales partners in Germany), mediaprint solutions (a smart factory covering digital printing, finishing, and shipping), and europadruckerei.de (an online print shop supporting over 3.5 billion product variants). The company is privately held with two managing directors—Lisa-Marie Drosihn and Dominik Haacke—and a Chief Operating Officer, Daniel Thiessen.

Name

Portavice Gmbh

Legal name

portavice GmbH

Website

https://portavice.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Portavice GmbH is an 11-person German software company building specialized SaaS platforms (Smart BI and WiLMa®) for the printing and publishing industry, serving enterprise customers such as Vodafone, mediaprint solutions, and europadruckerei.de with cost calculation, production planning, and marketing portal solutions.

Ownership category

akta.pro rank

Product category

Print Management Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

akta.pro secondary industry

Project, Program & Product Management (EDAGANAE)

Keywords

• Print management software
• Production planning software
• Web-to-print solutions
• Digital printing automation
• Marketing portal software

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software as a Service (SaaS): Software as a Service offerings with usage rights granted to customers. Nutzungsberechtigungen (usage rights) are granted to customers, with SaaS usage ending if the maintenance contract is terminated.
2. IT Services and Consulting: Hourly-based IT services including software support, consulting, and programming services. Work outside standard hours (09:00-17:00, Mon-Fri excluding NRW holidays) is billed at standard hourly rates. Training services are also billed at hourly rates unless separately agreed.
3. Custom Software Development: Individual software development including organizations-, programming- and other services, creation of organizational concepts. Contracts are only legally binding when confirmed in writing by the contractor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Portavice GmbH develops and licenses specialized software for the printing and publishing industry. Its flagship products are WiLMa®, a multilingual online ordering and marketing portal with Web-to-Print editor and automated supplier transmission, and Smart BI, a modular platform for cost calculation, profitability analysis, production planning, and AI-assisted sales forecasting. The company also provides professional IT services covering digitization, custom software and web development, and IT project management.

Product overview

Portavice GmbH offers a dual-product portfolio for the printing industry: WiLMa® is a multilingual online ordering platform for marketing materials with integrated Web-to-Print Editor functionality; Smart BI is a comprehensive modular platform for data analysis, cost calculation, production planning, and sales forecasting. Both products are complemented by IT services including digitization and process automation, software/web development, and IT project management. The Smart BI platform consists of five interconnected modules (Kalkulation, Wirtschaftlichkeitsanalyse, Aufträge, Produktion, Absatzprognose) that share a common database for products, machines, and planning rules, with a REST API enabling integration with ERP systems and online shops.

Differentiator

Problem solved

Functional benefit

Brands

• WiLMa®: A multilingual online platform for marketing portals supporting print and warehouse products, with integrated Web-to-Print editor and automated supplier order processing.
• Smart BI

Products and services

• WiLMa® WiLMa® is a multilingual online platform for managing and ordering marketing media and print products. It serves as a central portal for enterprises (e.g., Vodafone) and their partner agencies/sales partners, providing a Web-to-Print editor for end-user design, automated order transmission to suppliers with status feedback, complex permission management, SSO support, delivery notes and invoicing, and multilingual CMS pages and products.
• Smart BI Smart BI is a modular data and analytics platform for the printing industry that serves as a central data hub for products, machines, and planning rules. It includes modules for calculation (Kalkulation), profitability analysis (Wirtschaftlichkeitsanalyse), order intake (Aufträge), production planning (Produktion), and AI-based sales forecasting (Absatzprognose), and exposes a REST API to integrate with ERP, production control systems, and online shops.
• Digitalisierung und Prozessautomatisierung (Digitization and Process Automation) Consulting and implementation service for digital transformation projects, covering process analysis and automation, data science work, BI architecture design (ETL processes and data warehouse), automated reports and dashboards, and KPI definition. Targeted at printing industry and adjacent enterprises seeking digitalization.
• Software- und Webentwicklung (Software and Web Development) Custom software development service delivering web-based portals and dashboards (mainly PHP), console applications, .NET Core desktop applications, REST APIs and web services, plus performance and usability improvements to existing applications. Targeted at enterprises requiring bespoke software built on the company's PHP/Laravel and .NET/Go expertise.
• IT-Projekte (IT Projects) IT project management service including requirements management, drafting of specifications, process diagrams and data models, and full project oversight from requirements definition through to completion. Targeted at organizations that need structured IT project delivery.

Quantifiable outcome

• Automated production planning of thousands of order positions across multiple machines in minutes
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• bib International CollegeminorStrategic or Co-development PartnerCooperation in training and education with bib International College at the Fürstenallee in Paderborn. Part of the company's commitment to developing talent in the region.
• Fachhochschule der Wirtschaft (FHDW)minorStrategic or Co-development PartnerCooperation in education and studies with the Fachhochschule der Wirtschaft (FHDW) at the Fürstenallee in Paderborn. Supports the company's talent development and education initiatives.
• Fraunhofer-Institut für Entwurfstechnik Mechatronik (IEM)coreStrategic or Co-development PartnerCooperation with Fraunhofer IEM and additional partners from research and industry in the MOVE pilot project (Maschinelle Intelligenz für die Optimierung von Wertschöpfungsnetzwerken / Machine Intelligence for the Optimization of Value Creation Networks). The project aims to digitally map and analyze value creation networks. The foundation is the availability and preparation of data in the company as well as the further development of artificial intelligence methods.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/portavice
• LinkedInlinkedin.com/company/portavice-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portavice Gmbh