The Project Advisory Group

What The Project Advisory Group does

The Project Advisory Group Limited (PAG) is a UK-based boutique professional services firm registered in England (company number 11961507) and headquartered at 124 City Road, London. Founded in 2019, the firm delivers advisory and consultancy services across digital infrastructure, with a particular concentration on rural broadband, Project Gigabit, public-sector procurement, bid support, programme and project management, data and GIS analytics, social value, and environment and sustainability. It serves three primary client segments: network operators and infrastructure providers (e.g., Fibrus) bidding for or delivering UK government broadband programmes; central and local government bodies (e.g., BDUK, local authorities) procuring those programmes; and funders and investors (e.g., Infracapital) needing due diligence and advisory support around such investments.

The firm operates an asset-light professional services model, packaged across eight named service offerings that can be engaged individually or as an integrated portfolio covering commercial, technical, financial, procurement, legal, sustainability and data analytics workstreams. Its technical capabilities are built on licensed use of Setics Sttar for network architecture design plus in-house GIS expertise across ArcGIS Pro, QGIS and MapInfo, supplemented by senior practitioner expertise (including 12+ communications patents held by consultant Andy Chattell). PAG layers on two strategic partnerships — Trowers & Hamlins for legal/commercial delivery and Setics for network design tools — to deliver a single-team proposition. The firm is a member of the Crown Commercial Service Framework – Digital Outcomes and Specialists 6, and states it has delivered over £1bn of value to clients across ~160 UK broadband procurements totalling £2.5bn+, including support on the £108m Cumbria and £165m Northern Ireland Project Gigabit awards.

The business is privately held with no external investor disclosed; ownership and operation are led by three directors (Steve Edwards, Chris Johnson and Mark Jury) supported by a roster of named consultants and a wider bench of 100+ senior practitioners. Pricing is not publicly disclosed and is described as tailored, quote-based professional services engagement on either a project or retainer basis.

Name

The Project Advisory Group

Legal name

The Project Advisory Group Limited

Website

https://thepag.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Project Advisory Group is a UK-based boutique advisory firm delivering digital infrastructure consulting — including Project Gigabit bid support, public-sector procurement, programme delivery, GIS analytics, social value and sustainability advisory — to network operators, government bodies and infrastructure investors across the UK.

Ownership category

akta.pro rank

Product category

Digital Infrastructure Advisory

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Infrastructure & Project Finance Advisory (BPAHADAO)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Digital infrastructure advisory
• Broadband consultancy
• Procurement support
• Bid support services
• Programme management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Advisory Services: The company generates revenue through providing advisory services across technology and digital infrastructure, public procurement, programme delivery, and sustainability. Services are delivered on a project basis or through retainer arrangements with clients including network operators, public sector bodies, and funders.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Project Advisory Group is a UK professional advisory firm that delivers consultancy across technology and digital infrastructure, rural broadband and Project Gigabit, public procurement, bid support, programme and project management, data analytics and GIS, social value, and environment and sustainability. The firm provides commercial, technical, financial, procurement and legal advisory from a single integrated team, supporting network operators, government bodies, and funders through the full project lifecycle.

Product overview

The Project Advisory Group is a full-service advisory consultancy that delivers practical, high-quality support across technology and digital infrastructure, rural broadband and Project Gigabit, public procurement, programme delivery, and sustainability. The company operates eight distinct service offerings that can be engaged individually or as an integrated portfolio: Technology and Digital Infrastructure Advisory (technical due diligence, strategy, professional services, data centre services); Rural Broadband and Project Gigabit Advisory (specialist support for UK government broadband programmes); Bid Support Services (end-to-end managed bid support); Public Sector Procurement Support (compliance with Procurement Act 2023); Project and Programme Management Services; Data Management and GIS Analytics (modelling and visualisation); Social Value Consultancy; and Environment and Sustainability Services. The company brings together commercial, technical, financial, procurement, legal, and sustainability expertise to help clients plan, procure, and deliver complex digital infrastructure programmes with confidence.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology and Digital Infrastructure Advisory Advisory services encompassing technical due diligence, strategy consultation, professional services, vendor consultation, audit services, and data centre services for organisations across public and private sectors.
• Rural Broadband and Project Gigabit Advisory Specialist consultancy supporting rural broadband delivery through BDUK procurement guidance, programme delivery governance, technical assurance, and in-life compliance for Project Gigabit contracts.
• Bid Support Services End-to-end managed bid support from strategy through submission to contract close, helping businesses secure high-value public and private sector contracts.
• Public Sector Procurement Support Specialist procurement support for government departments and public sector organisations ensuring compliance with Procurement Act 2023 while delivering value for money.
• Project and Programme Management Services Expert project and programme management combining proven methodologies with clear communication and practical leadership to ensure projects deliver on time, within budget, and aligned with strategic objectives.
• Data Management and GIS Analytics Modelling, data analytics, and visualisation services supporting strategic planning and operational efficiency, including data management strategy, GIS modelling, cost modelling, and data visualisation using ArcGIS Pro, ArcGIS Online, QGIS and MapInfo.
• Social Value Consultancy Advisory services helping organisations design, deliver, and measure social, economic, and environmental impact, including social value strategy, tender writing support, impact measurement, and ESG integration.
• Environment and Sustainability Services Sustainability consultancy including sustainability strategy and reporting, climate risk and resilience planning, circular economy innovation, and climate change response strategies.

Quantifiable outcome

• Over £1bn of value delivered to clients in UK Fibre sector
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Trowers & HamlinscoreStrategic or Co-development PartnerThe Project Advisory Group works in partnership with Trowers & Hamlins, a market-leading advisory firm, to deliver comprehensive advisory services covering all key requirements of digital infrastructure projects from start to finish. Combining expertise enables delivery of commercial, technical, financial, procurement and legal advice as a single team.
• SeticscoreTechnology or IntegrationThe company partners with Setics, an internationally recognised software provider with an unapparelled track record of delivering network architecture design across a range of jurisdictions and technologies. The PAG team are fully trained and licensed in Setics Sttar, a market-leading software design product for network design.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Baringa Partners: Larger UK-headquartered consulting firm with a well-established telecoms and energy infrastructure practice, competing for the same digital infrastructure and programme advisory mandates from a broader portfolio.
• WSP: Global professional services firm with a property and infrastructure advisory practice that includes digital connectivity and broadband programme work for governments and operators.
• Mott MacDonald: Global engineering and project advisory firm with a digital infrastructure practice that competes for large public-sector broadband and connectivity programme mandates.
• Turner & Townsend: Global infrastructure project and cost management consultancy with a digital infrastructure advisory capability targeting large public-sector clients on major programmes.

Direct peers

• Northstream: Telecom strategy advisory firm supporting operators, governments and investors on broadband, 5G and digital infrastructure strategy — overlapping client base and mandate types with PAG.
• Analysys Mason: London-headquartered specialist telecom, digital infrastructure and media strategy consultancy with deep public-sector and regulatory expertise — the closest direct competitor to PAG in broadband and digital-infrastructure advisory.
• Frontier Economics: Economic and regulatory consultancy with a sizeable telecoms and digital infrastructure practice serving operators, regulators and governments on procurement, funding cases and policy design.
• Cartesian: Specialist consulting firm focused on digital infrastructure, telecoms and technology strategy, with offices in the UK and US, providing comparable procurement, regulatory and bid support to operators and governments.
• Oxera: Economics-led consultancy advising telecoms regulators, operators and infrastructure investors on funding cases, state aid and regulatory strategy relevant to broadband rollouts.

Others

• Trowers & Hamlins: UK law firm and PAG's named strategic partner; delivers the legal dimension of PAG's integrated commercial/technical/financial/procurement/legal proposition and an adjacent channel to clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pag-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Project Advisory Group