Pianobeat

What Pianobeat does

Pianobeat is a Swiss live music entertainment company founded in 2005 and headquartered in Zürich. The company operates a professional party and wedding band offering flexible formations ranging from Duo to Oktett, serving private clients (weddings, birthdays, christenings, galas) and corporate event organizers. It is fully self-contained in production terms, supplying its own professional-grade audio (EAW PA system), lighting (Robe Movingheads), and wireless microphones for each engagement.

The company's repertoire spans more than 9 hours of music with approximately 200 songs in active rotation across multiple genres, and it offers to learn custom songs on client request. Pianobeat uses a direct, quote-based pricing model with no public price list, and bookings are taken directly or through a small set of event-agency partners. The company reports performing at over 100 events per year across all Swiss cantons and has completed approximately 500 weddings since founding. Named corporate clients include Deloitte, McKinsey, PwC, Roche, Credit Suisse, Swisscom, Meta, AWS, and AMAG.

Business model economics are driven by event-day fees that scale with band size, premium surcharges for holiday or peak dates, and incremental revenue from add-on ceremony and reception services. The company has extended its offering through sub-brands (Pianocello, 2foryou), recurring venue and charity partnerships (Uto Kulm NYE, Kispi Ball 2017–2025), agency channel relationships (Gruber & Ianeselli, Red Spark, Bright Entertainment, Revibe Events), and selective international bookings in destinations such as Dubai and Mykonos.

Name

Pianobeat

Legal name

Pianobeat

Website

https://www.pianobeat.ch

Company type

Private

Operating status

Operating

Short description

Pianobeat is a Zürich-based Swiss live entertainment company founded in 2005, offering flexible Duo-to-Oktett live band formations for weddings, corporate events, and private celebrations across Switzerland and select international destinations.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Live event entertainment
• Wedding band services
• Corporate party band
• Live music performances
• Function band booking

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Performance Booking Fees: Pianobeat earns revenue by booking their live band performances for private and corporate events. Clients submit booking inquiries via the website, phone, or email and receive custom quotes. The band offers multiple formation sizes (Duo through Oktett) which likely correspond to different price points. Discounts are offered for Friday weddings. Revenue is event-based and recurring as the band performs over 100 events per year across Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pianobeat is a Swiss live band entertainment service based in Zürich that provides live music performances for weddings, corporate events, birthday celebrations, galas, and ceremonies. The band performs in scalable formations from Duo to Oktett with up to two singers, drawing on a repertoire spanning Jazz, Pop, Rock, Soul, Funk, Hip Hop, Latino, Chart Hits, Schlager, Canzoni, and Swiss Lieder. Self-provided professional PA and lighting systems enable performances at venues without existing AV infrastructure, with all bookings processed via direct inquiry and custom quote.

Product overview

Pianobeat is a Swiss live music entertainment company based in Zürich, operating as a versatile party band and wedding band service. The core offerings consist of wedding band services, party band entertainment, and corporate event coverage, all delivered through flexible ensemble formations ranging from duo to octet. Supporting services include solo DJ entertainer, pianist performances, ceremony music, aperitif/dinner background music, karaoke, and specialized duos like Pianocello and 2foryou. The company provides complete event audio and lighting equipment as part of its service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Band Services Live music entertainment for wedding ceremonies, aperitifs, dinners, and parties across Switzerland and international destinations, available in formations from duo through quintet with saxophone and beyond, with repertoire that can be customized including learning personal wish songs.
• Party Band Services Full-scale live party entertainment for birthdays, galas, festivals, and private celebrations, with professional sound and lighting systems included, in scalable formations from Duo to Oktett.
• Corporate Event Entertainment Musical entertainment for company parties, Christmas celebrations, employee events, summer parties, and business gatherings, ranging from discreet background music during dinners and networking segments to high-energy full-party performances.
• Solo DJ Entertainer / Alleinunterhalter Solo DJ entertainment by Roman from Zürich, combining DJ services with live singing and event moderation, with karaoke system support on request for group singing activities with guests.
• Pianist Services Solo pianist performances for cocktail receptions, dinners, and aperitifs, featuring classically trained concert pianists with classical and jazz training who can play piano and church organ.
• 2foryou Duo Musical duo featuring Irina & Roman performing jazz, swing, pop, and rock covers, specialized for bars, restaurants, vernissages, and intimate private events.
• Pianocello Duet combining pianist Irina Grebaus and cellist Sandi Tokanowa, performing classical pop, film music, jazz standards, bossa nova, and classical compositions for refined events.
• Ceremony Music Services Musical accompaniment for wedding ceremonies, christenings, baptisms, and funerals with customizable musician selections including piano, cello, saxophone, guitar, and vocalists, suited to both religious and secular venues.

Quantifiable outcome

• Over 100 events performed per year
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Uto Kulm (Top of Zurich)coreGTM or Marketing Partner · 1 January 2024Annual recurring partnership for New Year's Eve celebrations. Pianobeat performs the flagship annual Silvesterparty (New Year's Eve) at Uto Kulm on Uetliberg, one of Zurich's premier event venues. In 2024, approximately 700 guests celebrated with the band. The venue promotes the event jointly, and the band has been a featured act at this location for multiple years (2018-2025).
• THE HALL (Eventlocation Dübendorf)coreGTM or Marketing Partner · 1 January 2024Preferred live music partner for THE HALL venue in Dübendorf. Pianobeat performed the Deloitte Xmas party for 1500 employees and the Deloitte Xmas party for 2000 employees at this venue. The venue's sound and light production capabilities complement the band's performances.
• Gruber & Ianeselli (Event Agency)coreGTM or Marketing Partner · 1 January 2024Event planning agency that organized the Universität Zürich party for 6000 employees. The agency serves as an intermediary between large corporate clients and Pianobeat, recommending the band for major employee events. Collaboration also for McKinsey Year End Party.
• Eventalm (Rümlang ZH)coreGTM or Marketing Partner · 1 January 2023Regular venue partnership for corporate events and private celebrations. Multiple events have been held at Eventalm including Christmas parties, corporate celebrations, and private events. The venue is a recurring location for company celebrations in the Zurich area.
• Red Spark (Event Agency)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Event agency that organizes corporate events and refers Pianobeat to clients. Worked together on events including Raiffeisen GV for 1500 guests and 50th birthday in Schloss Rapperswil.
• Bright Entertainment (Event Agency)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Event agency that collaborates with Pianobeat for gala evenings and corporate events. Worked together on the 'der Kreis' congress gala at Radisson Blu Andermatt and Aveniq summer fest.
• Revibe Events (Event Agency)minorChannel Partner/ Reseller/ Distributor · 1 January 2022Event agency that has organized multiple events featuring Pianobeat, including a 60th birthday at Golfclub Genf and a client dinner at Bürgenstock Resort.
• Kispi Ball (Children's Hospital Zurich)flagshipGTM or Marketing Partner · 1 January 2017Annual charity gala at the Hotel Baur au Lac. Pianobeat has performed at every Kispi Ball from 2017 through 2025 (2020 cancelled due to COVID). This is their longest-running annual flagship event, serving as a prestigious reference and networking opportunity within Zurich's high-society circles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GL Events: A French-headquartered global event services company providing venue management, event production, and live entertainment services. Competes indirectly with Pianobeat by offering broader event solutions that bundle entertainment with production.
• Live Nation Entertainment: The world's largest live entertainment company, operating concerts, festivals, and event services globally. Differs vastly in scale but addresses the same underlying demand for live music experiences at private and corporate events.
• MCI Group: A Swiss-founded global meetings, incentives, conferences, and events (MICE) company. Operates a much broader event management portfolio but frequently engages live entertainment suppliers like Pianobeat for premium corporate functions across multiple markets.

Emerging players

• Giggster: A marketplace platform connecting event organizers with entertainment suppliers, venues, and production services. Represents a tech-enabled alternative to direct booking relationships like Pianobeat's and could disrupt traditional band discovery over time.
• The Bash: An online marketplace (formerly Gigmasters) that connects customers with live entertainment professionals including bands and DJs. Provides a discovery and booking platform that competes for the same private and corporate event demand that Pianobeat serves directly.

Direct peers

• Sensations Partyband: A Switzerland-based party and cover band performing at weddings, corporate events, and galas. Comparable to Pianobeat in service offering, target clientele, and reliance on a versatile cross-genre repertoire.
• Groove Kontrol Partyband: A Swiss party and wedding band offering flexible live music for corporate events, weddings, and private celebrations. Operates with a similar multi-formation model serving the same Zurich-area event market as Pianobeat.
• Soulfamily Band: A European cover and event band offering live music for weddings and corporate functions. Competes with Pianobeat for the same Swiss/German-speaking premium event segment with comparable flexible formation options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7UaXjrBgfGqHUVO7p4xQ0A
• Facebookfacebook.com/pianobeat
• Instagraminstagram.com/pianobeat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pianobeat