Tourisme Rimouski

What Tourisme Rimouski does

Tourisme Rimouski is the official destination marketing organization (DMO) for the city of Rimouski in the Bas-Saint-Laurent region of Quebec, Canada. It operates as a municipal-affiliated public entity under the Ville de Rimouski umbrella (rimouski.ca email domain) and serves prospective visitors by aggregating, curating, and distributing destination information across digital and print channels. Its flagship properties are the tourismerimouski.com website, a downloadable Tourist Guide (2026-2027 edition), a video gallery, and a single physical tourist information office in Rimouski. Core audiences include leisure travelers, road-trippers, motorcyclists, cyclists, birdwatchers, aurora observers, and EV travelers, with bilingual EN/FR presentation supporting both domestic and cross-border demand.

The product surface is content-led rather than transactional. Digital assets include an ArcGIS-powered Interactive Bike Map, a motorcycling routes layer, an accommodation map, and a ChargeHub-integrated EV charging station map, sitting alongside seasonal activity guides and nature content highlighting the region's 350+ bird species and the aurora observation site. Distribution runs through a stacked partner network: Ville de Rimouski at the municipal tier, Tourisme Bas-Saint-Laurent at the regional tier, Québec Original and Québec Maritime at the provincial tier, and SEPAQ for the Parc national du Bic attraction. The destination's positioning was notably elevated by the 2025 Michelin Star award and its 2026 retention, marking Rimouski as the only Michelin-recognized destination in Eastern Quebec.

The business model is non-commercial: the DMO does not sell directly to visitors and generates no product or service revenue. Operating capacity is sourced from municipal allocations and provincial tourism funding, supplemented by partner in-kind and co-marketing support from regional organizations. Pricing, booking, and reservation flows are routed externally to partner establishments (hotels, restaurants, attractions). No mobile app, no AI/ML personalization layer, and no disclosed paid product are present; the value capture sits in destination awareness, partner referrals, and tourism-driven tax base rather than direct monetization.

Name

Tourisme Rimouski

Legal name

Tourisme Rimouski

Website

https://tourismerimouski.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourisme Rimouski is the municipal destination marketing organization for Rimouski, Quebec, promoting the city to leisure travelers via a bilingual website, a tourist guide, interactive bike and EV charging maps, and a stacked municipal, regional, and provincial partner network.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Wildlife Photography & Filming Experiences (Permitted Visitor Programs) (THAAAFAI)

Keywords

• Destination marketing organization
• Regional tourism promotion
• Visitor information services
• Travel guide publishing
• Tourism marketing platform

Headquarters

HQ city

Rimouski

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tourism Promotion Services: As a destination marketing organization (DMO), Tourisme Rimouski promotes tourism to the Rimouski region. The organization operates as a non-profit/public entity funded by municipal and possibly provincial tourism promotion budgets. Revenue model is primarily based on marketing services to attract visitors to the region, with the organization maintaining a physical tourist information office and providing visitor services including accommodation bookings and activity recommendations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tourisme Rimouski operates as the official destination marketing organization (DMO) and tourist information bureau for the Rimouski region in the Bas-Saint-Laurent area of Quebec, Canada. It promotes regional tourism through a multilingual website, downloadable tourist guides, an interactive mapping platform, and a physical tourist information office, connecting visitors with local accommodations, restaurants, attractions, and outdoor activities.

Product overview

Tourisme Rimouski operates the official digital tourism platform for the Rimouski region in Quebec, Canada. The offering consists of a comprehensive tourism information website supplemented by interactive mapping tools (bike routes via ArcGIS, accommodation search via Google Maps, EV charging via ChargeHub), downloadable PDF tourist guides, and curated seasonal content guides covering winter adventures, springtime, autumn activities, and culinary destinations. The platform serves as the central hub for visitor planning, connecting tourists with local attractions, accommodations, restaurants, and recreational activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourisme Rimouski Website

Quantifiable outcome

• 350+ bird species recorded in the region
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core.

• Ville de RimouskicoreStrategic or Co-development PartnerMunicipal partnership with Ville de Rimouski for destination marketing, visitor services, and regional tourism development. Co-marketing initiatives and shared tourism promotion resources.
• Québec MaritimecoreGTM or Marketing PartnerRegional maritime tourism marketing partnership promoting Rimouski and the St. Lawrence River coast as part of Quebec's maritime tourism destination portfolio.
• Québec OriginalcoreGTM or Marketing PartnerProvincial tourism partnership under the Bonjour Québec platform for marketing Quebec destinations to domestic and international visitors.
• Tourisme Bas-Saint-LaurentcoreGTM or Marketing PartnerRegional tourism board partnership for Bas-Saint-Laurent region marketing, promoting Rimouski as a key destination within the regional tourism circuit.
• SEPAQ (Parcs Québec)coreStrategic or Co-development PartnerPartnership with Société des établissements de plein air du Québec featuring Parc national du Bic as a major attraction, including co-marketing and visitor information sharing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tourisme Montréal: Major Canadian metropolitan DMO. Comparable as a destination marketing organization but operates at much larger scale across urban hospitality, conventions, and events; serves as the broader incumbent benchmark for DMO best practices in Quebec.
• Destination Canada: National DMO for Canada. Comparable in mandate (national destination promotion) and content/promotion strategy but at country scale; relevant benchmark for partner-network reach and international marketing approach.
• Banff & Lake Louise Tourism: Canadian destination marketing organization focused on a national-park-anchored region (Banff National Park). Highly comparable on the nature/outdoor/adventure promotion pillar and on leveraging protected-area partnerships akin to SEPAQ/Parc national du Bic.
• Ottawa Tourism: Canadian mid-sized city DMO with comparable mandate around attractions, accommodations, dining, and events. Comparable as a municipal destination marketing organization, though larger and more internationally oriented.

Direct peers

• Tourisme Bas-Saint-Laurent: Regional tourism board for Bas-Saint-Laurent and an active GTM partner of Tourisme Rimouski. Operates with a near-identical mandate, promoting destinations, accommodations, and outdoor activities across the same region.
• Destination Québec Cité: Official DMO for Québec City, the most directly comparable peer: a Quebec-based destination marketing organization promoting regional attractions, accommodations, dining, and events through a digital platform and physical visitor services.
• Québec Maritime: Regional tourism marketing organization for the St. Lawrence maritime regions and a core GTM partner of Tourisme Rimouski. Provides destination promotion, content, and cross-marketing in the same thematic category (maritime Quebec tourism).
• Bonjour Québec (Québec Original): Provincial DMO under the Quebec tourism brand and a core partner of Tourisme Rimouski. Operates with a destination-marketing mandate across the full province, making it the broad-incumbent counterpart to Rimouski's regional focus.

Regional players

• Visit Halifax: Atlantic Canadian city/region DMO with a similar mix of coastal scenery, culinary tourism, and outdoor activity promotion. Comparable in scale and audience profile to a Quebec regional DMO like Rimouski, with maritime-coastal thematic overlap.
• Tourisme Saguenay–Lac-Saint-Jean: Regional Quebec DMO with a comparable outdoor/nature-based promotional mandate (Parc national des Monts-Valin, fjord, wildlife). Directly comparable structure as a Quebec regional tourism promotion entity, though serving a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tourismerimouski

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourisme Rimouski