Vogue Theatre
Vogue Theatre is a historic 1941 live performance venue on Vancouver's Granville Street, hosting 200-plus concerts, cinema screenings, and corporate events annually under The MRG Group, with in-house AV production and AdmitONE-powered ticketing.
- Company typePrivate
- Founded1941
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vogue Theatre does
Vogue Theatre is a historic live performance venue located on Granville Street in Vancouver, British Columbia, founded in 1941 and operating continuously for over 80 years. The venue runs 200 or more events annually, spanning live music concerts, cinema screenings, and corporate or community gatherings, and is owned by The MRG Group, a hospitality and entertainment conglomerate.
The venue monetizes through multiple revenue streams: ticket sales processed via a partnership with the AdmitONE ticketing platform, private event rentals, food and beverage concessions, and ancillary services such as coat check. It maintains in-house audiovisual production capabilities, which support both its own programming and third-party event clients. The business has been formally recognized with a Canadian Music Week Best Performing Arts Centre Award and has issued a refreshed Tech Pack 2026 documentation set to support contemporary touring productions.
Vogue Theatre serves a diversified customer base that includes touring artists and music promoters, corporate event organizers, community groups, and individual entertainment consumers in the Vancouver market. Operational scale is modest, with a listed headcount in the 11–50 employee range. The venue's competitive position rests on its long-standing heritage, its location in Vancouver's Granville Entertainment District, and its bundled AV service offering.
Vogue Theatre firmographics
Firmographics- Name
- Vogue Theatre
- Legal name
- Vogue Theatre
- Website
- https://voguetheatre.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vogue Theatre is a historic 1941 live performance venue on Vancouver's Granville Street, hosting 200-plus concerts, cinema screenings, and corporate events annually under The MRG Group, with in-house AV production and AdmitONE-powered ticketing.
- Ownership category
- akta.pro rank
Vogue Theatre industry classification
Industry- Product category
- Live Event Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Cabarets & Variety Nightlife (MPAGAIAI)
Keywords
Where Vogue Theatre is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vogue Theatre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Revenue generated from ticket sales for concerts, cinema screenings, and other ticketed events through AdmitONE ticketing platform. Box office sales on event nights only.
- Private Event Rentals: Revenue from renting the venue for corporate gatherings, networking nights, holiday parties, and full venue buyouts. Offers seated dinners, cocktail receptions, and hybrid formats.
- Food and Beverage Sales: Light snacks including candy available at bar stations. Venue is cashless, accepting debit and credit cards.
- Coat Check: Coat and bag check service on the second floor at $5 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coat check service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vogue Theatre product offering
Product offeringCore offering
Vogue Theatre operates a historic 1941-built live performance venue in downtown Vancouver, hosting upwards of 200 events annually including concerts, live music, cinema screenings, corporate gatherings, and community events. The venue offers in-house AV production (lighting, sound, projection), flexible floor plans with modular seating, and serves both ticketed entertainment consumers and private/corporate event clients. Ticketing is delivered through a partnership with AdmitONE, and on-site amenities include a coat check and cashless bar service.
Product overview
Vogue Theatre is a single unified venue offering a portfolio of live event experiences, not a software product with modules. The core offering is the physical theatre venue hosting live music, cinema screenings, and corporate/community events. Supporting services include private event booking with in-house AV production, ticketing via AdmitONE, box office operations, media access coordination, and coat check facilities. Technical documentation (Tech Pack) and sales materials (Sales Deck) support event planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Vogue Theatre Event Venue (Concerts, Live Music, Cinema)
- Private Event Booking Services
Quantifiable outcome
- Hosts 200+ events annually
Companies that use Vogue Theatre
Customer profileSegments4 records
Ideal customer profiles4 records
Vogue Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vogue Theatre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdmitONEcoreOfficial ticketing agent for Vogue Theatre. Handles online ticket sales 24/7 through their platform. Venue box office also accepts tickets purchased through AdmitONE. Contact for ticket inquiries: [email protected]
Scale indicators3 records
Recent moves1 record
Expansion highlights3 records
Vogue Theatre competitors and assessment
Company assessmentBroad incumbents
- Live Nation (venue operations): Largest global live entertainment operator managing hundreds of venues; relevant broad incumbent for competitive benchmarking on artist booking leverage, ticketing, and corporate event capture.
- AEG Presents: Major global live entertainment presenter and venue operator (e.g., The Greek Theatre, Microsoft Theater); relevant broad incumbent comp on touring economics and venue programming.
Regional players
- Danforth Music Hall: Historic Toronto live music venue operating concerts and private events; comparable heritage theatre model and general-admission concert programming, but in a different geographic market.
- History Toronto: Toronto live music and event venue owned by a larger entertainment group; relevant for comparison on operator-economics scale and live music/event venue programming outside Vancouver.
- Massey Hall: Recently renovated heritage performing arts venue in Toronto with similar heritage positioning, in-house production capabilities, and diversified concert/event rental model — comparable as a Canadian heritage venue benchmark.
Direct peers
- Queen Elizabeth Theatre: Vancouver civic performing arts venue hosting concerts, theatre, and corporate events; comparable in scale, downtown Vancouver location, and multi-format (ticketed + rental) operating model.
- PNE Forum / Pacific Coliseum: Larger-capacity Vancouver event venues at Hastings Racecourse/Pacific National Exhibition grounds; compete for mid-to-large concert and corporate bookings within the same metro market.
- Orpheum Theatre: Heritage vaudeville-era theatre in Vancouver also hosting concerts, performing arts, and cinema-style programming; closest direct comp on heritage positioning and event calendar mix.
- Commodore Ballroom: Iconic Vancouver live music venue on Granville Street operated by Live Nation; directly comparable in market (downtown Vancouver), product (general-admission concerts), and customer base (entertainment consumers and corporate event organizers).
Others
- Cineplex Entertainment: Canadian cinema exhibition market leader; relevant for the cinema-exhibition component of Vogue Theatre's programming and concession benchmarking, although cinema is a secondary use of Vogue's space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vogue Theatre social profiles
Digital presenceVogue Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Theatre leadership team
Management profileNumber of profiles
Vogue Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Theatre
What does Vogue Theatre do?
Vogue Theatre operates a historic 1941-built live performance venue in downtown Vancouver, hosting upwards of 200 events annually including concerts, live music, cinema screenings, corporate gatherings, and community events. The venue offers in-house AV production (lighting, sound, projection), flexible floor plans with modular seating, and serves both ticketed entertainment consumers and private/corporate event clients. Ticketing is delivered through a partnership with AdmitONE, and on-site amenities include a coat check and cashless bar service.
Is Vogue Theatre a public or private company?
Vogue Theatre is a private company. It is classified as corporate owned and is currently operating.
When was Vogue Theatre founded?
Vogue Theatre was founded in 1941. It employs 11 to 50 people.
Where is Vogue Theatre based?
Vogue Theatre is headquartered in Vancouver, Canada, in the North America region.
How does Vogue Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are private Event Rentals, food and Beverage Sales and coat Check.
Who are Vogue Theatre's main competitors?
Broad incumbents on record are Live Nation (venue operations) and AEG Presents. Regional players are Danforth Music Hall, History Toronto and Massey Hall. Direct peers are Queen Elizabeth Theatre, PNE Forum / Pacific Coliseum, Orpheum Theatre and Commodore Ballroom. Cineplex Entertainment is listed as an others.
Does Vogue Theatre have an API?
No public API is recorded for Vogue Theatre.
What industry is Vogue Theatre in?
Vogue Theatre's product category is Live Event Venue. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7990.