Prime Architectural Products, LLC.

What Prime Architectural Products, LLC. does

Prime Architectural Products, LLC (operating as Architectural Products, LLC) is a privately held, single-person manufacturer's representative firm founded in 2007 by Jason Wisniewski in Homosassa, Florida. The firm provides technical support, product specification assistance, and design consultation to the construction market for interior finish products in the Division 9 (ceilings and walls) category, serving architects during design, sub-contractors during bid, and installers during construction across Transportation, Education, Healthcare, Religious, and Recreation market segments.

The company does not develop proprietary technology; rather, it represents and technically supports a curated portfolio of premium ceiling and wall product manufacturers, including Durlum (German metal ceilings, lighting, and daylight systems), AVL Systems (wood acoustic products such as ToneWood and AcoustiShell), Impact Acoustic (Swiss sustainable acoustic solutions), Hunter Douglas (metal and Techstyle ceilings, now consolidated under CertainTeed Architectural alongside Decoustics), and Sound Design (custom printed acoustic panels). The portfolio spans metal ceilings, wood acoustic treatments, felt baffles, acoustical panels, and daylighting systems, with notable specifying wins including University of Tampa, Vanderbilt, George Mason, KFC Yum! Center, Denver Union Station, and the Agora Theatre in the Netherlands.

Revenue is earned on a commission basis as a sales agent for the manufacturers represented, with pricing determined project-by-project through manufacturer partners. The go-to-market is a relationship-driven, field-sales motion run entirely by the founder, supplemented by AIA-approved continuing education content (1LU/HSW on Customizable Acoustical Solutions for Open Plenum Design) delivered through Hanleywood University to generate architect leads. The firm has no outside equity, no institutional investors, and no revenue scale disclosures.

Name

Prime Architectural Products, LLC.

Legal name

Architectural Products, LLC

Website

https://architecturalproductsllc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Architectural Products, LLC is a privately held, one-person manufacturer's representative firm providing technical specification and sales support for premium Division 9 ceiling and wall products from Durlum, AVL Systems, Impact Acoustic, Hunter Douglas, and CertainTeed Architectural to architects, sub-contractors, and installers across Transportation, Education, Healthcare, Religious, and Recreation market segments.

Ownership category

akta.pro rank

Product category

Architectural Building Products Representation

NAICS

Interior Design Services (54141)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural ceiling products
• Manufacturer representative services
• Interior acoustic solutions
• Division 9 building products
• Commercial wall systems

Headquarters

HQ city

Homosassa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Manufacturer's Representative / Agency Commission: AP operates as a manufacturer's representative (sales agent) for interior finish product manufacturers, earning commissions on sales facilitated through specification support, account management, and technical assistance to architects, consultants, and sub-contractors throughout the project lifecycle (design, bid, and installation stages).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prime Architectural Products, LLC operates as a manufacturer's representative firm providing technical support, product specification, and sales representation for premium Division 9 interior finish (ceiling and wall) products. The firm represents a curated portfolio of partner manufacturers including Durlum, AVL Systems, Impact Acoustic, Hunter Douglas, CertainTeed Architectural (Decoustics), and Sound Design, supporting architects, designers, and sub-contractors through the design, bid, and installation phases of construction projects in Transportation, Education, Healthcare, Religious, and Recreation market segments.

Product overview

Prime Architectural Products, LLC is a manufacturers' representative specializing in Division 9 ceiling and wall products for the construction market. The company provides technical support, product information, and specification assistance to architects and contractors. Their portfolio comprises multiple partner brands: Durlum (German metal ceiling, lighting, and daylight systems), AVL Systems (wood and composite acoustical products including ToneWood and AcoustiShell), Impact Acoustic (Swiss sustainable acoustic solutions from upcycled materials), and Sound Design (custom acoustical fabrication). The Durlum line includes concealed carrier systems (S4, S5, S7, S12), open-cell ceilings (STAR, STARLAM, GEO, LIVA, TRICELL-N, QUADRA-DECOR), beams and baffles (POLYLAM, Dur-SOLO, TOMEO-R), 3D/curved ceilings (DOMUS, LOOP), and daylighting systems (OPEN SKY, LIGHT PIPE, DAYLIGHT). AVL offers ToneWood veneer panels, AcoustiShell diffuser-reflectors, and AcousTech wall/ceiling panels. Impact Acoustic provides ceiling baffles, panels, and lighting systems. Sound Design offers custom printed panels and commercial baffles. The company serves Transportation, Education, Healthcare, Religious, and Recreation market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Durlum Metal Ceiling and Daylight Systems German-manufactured metal ceilings, lighting, and daylight systems offered through AP's manufacturer representation, including concealed carrier systems (S4, S5, S7, S12), open-cell ceilings (STAR, STARLAM, GEO, LIVA, TRICELL-N, QUADRA-DECOR), baffle and raft ceilings (POLYLAM, Dur-SOLO, TOMEO-R), 3D curved ceilings (DOMUS, LOOP), and daylighting systems (OPEN SKY, LIGHT PIPE, DAYLIGHT). Targeted at architects and design professionals specifying premium interior ceiling and wall solutions for transportation, education, healthcare, religious, and recreation projects.
• AVL Systems Wood and Composite Acoustic Products Decorative interior products for sound absorption, sound diffusion, sound reflection, and noise control, including ToneWood wood veneer and laminate panel systems (panels, planks, reflectors, diffusers with FSC options), AcoustiShell curvilinear diffuser-reflectors for performing arts venues, AcoustiShell ArcWood flat and curvilinear systems, AcousTech wall and ceiling panels, and Binary Disorb X Diffuser-Absorbers. Specified for auditoriums, performing arts centers, music facilities, and other acoustically demanding environments.
• Impact Acoustic Sustainable Acoustic Solutions Swiss-made high-performance acoustic products manufactured from upcycled, recyclable, and circular materials, offered through AP representation. Product range includes ceiling baffles, ceiling panels, wall panels, plateau ceiling systems, Circ acoustical lighting, and bespoke baffle systems (Fusion Baffle System). Targeted at architects specifying sustainable acoustic solutions for commercial interior projects.
• Sound Design Custom Acoustical Fabrication South Carolina-based custom design and fabrication of acoustical products and graphic elements for commercial interior construction, including printed acoustic wall panels with four-color custom digital printing (company names, logos, artwork, photographs) and vertically suspended commercial baffles for gymnasiums, multipurpose rooms, pools, and industrial facilities.
• Hunter Douglas Metal and Techstyle Ceilings Hunter Douglas metal ceilings including Metalinx wire mesh, Techstyle ceiling and wall panels, Deep Box, Plank & Tile, Hook-On, Curved Torsion Spring, and Linear Levels systems. Added to AP's product portfolio in January 2015 to expand premium metal and fabric ceiling offerings to architects and contractors.
• CertainTeed Architectural (Decoustics) Wood and Specialty Ceilings Decoustics wood and specialty acoustic panels now consolidated under the CertainTeed Architectural brand, including acoustical panels, wood ceilings, metal ceilings, fiberglass ceilings, and felt solutions such as Gladius, Plank & Tile, and Hook-On systems. Offered through AP's manufacturer representation and supported by AIA-approved continuing education content.
• AIA-Approved Continuing Education Course AIA-approved 1LU/HSW course titled 'Customizable Acoustical Solutions for Open Plenum Design' sponsored by CertainTeed Architectural and delivered through Hanleywood University. Provides architects with continuing education credit and positions AP as a technical resource on open plenum ceiling design.

Quantifiable outcome

• 35 years of combined sales, specification, account management, and customer service experience

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DurlumcoreTechnology or IntegrationDurlum is a premier German manufacturer specializing in the seamless integration of metal ceilings, lighting, and daylight systems. AP represents Durlum in its territory, offering products including Dur-SOLO Raft Ceilings, POLYLAM Baffle Ceilings, S4/S5/S7/S12 metal ceiling systems, open-cell ceilings (STAR 3, STARLAM, GEO, LIVA, TRICELL-N, QUADRA-DECOR), TOMEO-R circular clouds with lights, DOMUS 3D ceilings, PULSA custom perforated backlit ceilings, OPEN SKY glass ceilings, and LIGHT PIPE/DAYLIGHT daylighting systems.
• AVL SystemscoreTechnology or IntegrationAVL Systems specializes in decorative interior products for sound absorption, sound diffusion, sound reflection, and noise control applications. AP has represented AVL Systems since 2007 (Jason joined as a sales rep at the predecessor firm in 2004). AVL's ToneWood and AcoustiShell product lines are key offerings. AVL is described as an 'important part of our product line to this day.'
• Impact AcousticcoreTechnology or IntegrationImpact Acoustic is a Swiss company specializing in high-performance, recyclable, and circular acoustic solutions made from upcycled materials. Products include ceiling baffles, ceiling panels, wall panels, plateau ceiling systems, and Circ acoustical lighting. Production facilities in Lucerne (Switzerland), the Philippines, and Italy.
• Hunter DouglascoreTechnology or IntegrationHunter Douglas is a leader in the ceilings market offering design experience second to none. AP added Hunter Douglas Metal and Techstyle Ceilings to its product line in January 2015. Hunter Douglas products include Deep Box, Metalinx Wire Mesh, Linear Levels, and Techstyle ceiling and wall panels.
• CertainTeed Architectural (Decoustics)coreTechnology or IntegrationDecoustics and Hunter Douglas Ceiling & Wall Panels are now consolidated under the CertainTeed Architectural brand. CertainTeed Architectural offers acoustical panels, wood ceilings, metal ceilings, fiberglass ceilings, and felt solutions. Decoustics products (wood and specialty acoustic panels) are now available through CertainTeed Architectural. AP offers AIA continuing education sponsored by CertainTeed Architectural.
• Hanleywood UniversityminorGTM or Marketing PartnerAP participates in the AIA course 'Customizable Acoustical Solutions for Open Plenum Design' hosted on Hanleywood University's platform, sponsored by CertainTeed Architectural. Hanleywood provides the digital education platform for AP's AIA-approved 1LU/HSW course.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Turf Design: Manufacturer of felt and acoustic ceiling and wall products for commercial interiors. Comparable because its sustainable acoustic product line overlaps with Impact Acoustic's offerings AP distributes, and both target specialty specification projects.
• 9Wood: Manufacturer of custom wood ceiling and wall systems serving architects in commercial interiors. Comparable because it occupies the same specialty wood ceiling category as AP's AVL Systems offering and competes for spec wins in mid-size institutional projects.
• Rulon International: Manufacturer of custom wood ceiling and wall panels for acoustic and aesthetic applications. Comparable because its specialty wood ceiling product line overlaps with AVL Systems products AP represents, and both target higher education and performing arts projects.

Broad incumbents

• Construction Specialties: Manufacturer of architectural interior products including wall protection, entrance flooring, and specialty ceiling systems. Comparable because it sells specialty architectural products into the same commercial construction spec channel AP serves.
• Knauf Ceiling Solutions: Global manufacturer of acoustical ceilings, including specialty wood and unique metal-effect panels. Comparable because of overlapping building materials and acoustic product portfolios, though much larger and manufacturer-based.
• Armstrong World Industries: A leading global manufacturer of ceilings (including specialty acoustic and wood products) and wall solutions. Comparable because AP directly competes and supports analogous product categories in Division 9 ceiling and wall, but operates as a manufacturer rather than a rep firm.
• Rockfon: Global manufacturer of stone wool acoustic ceiling panels and baffles for commercial interiors. Comparable because its specialized acoustic ceiling portfolio overlaps with AP's specification-driven product mix, especially in education and healthcare.
• CertainTeed Architectural: Manufacturer of acoustical panels, wood ceilings, and metal ceilings (including Decoustics). Both partner and competitor to AP; comparable because it offers the same specialty ceiling and wall lines AP represents at the spec level.
• Hunter Douglas Architectural: Manufacturer of metal, wood, and architectural ceilings including Techstyle wall panels. Comparable because AP represents Hunter Douglas products alongside other manufacturers, competing at the spec level for similar interior finish specifications.
• USG Corporation: Major manufacturer of acoustical ceilings, drywall, and interior finish products with deep specification relationships. Comparable because its ceiling and wall product lines compete with brands AP represents, but as a much larger manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

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• Instagraminstagram.com/architecturalproductsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Architectural Products, LLC.