Meigikool

What Meigikool does

Meigikool (legal entity: MTÜ Eesti Meigikunstnike Ühendus, operating as Eesti Meigikunstnike Ühenduse Meigi- ja Grimmikool) is an Estonian vocational training school for makeup artistry and grimeerija (special effects makeup) founded in 2000 and headquartered in Tallinn. The school operates from two training facilities on Roosikrantsi street (~158 sqm combined) and delivers a tiered curriculum including a basic course (€1,220), master's course (€1,390), masterclass (€1,580), e-learning (€830 annual), personal and group workshops (€150-€500), and a youth summer camp (€180). All programs align to Estonian national qualification standards (Jumestaja tase 4 through Grimmikunstnik tase 6), and the parent NGO has been designated by the Cultural Qualifications Council as Estonia's official certification body for these professions through 2025.

The school's core technology is a proprietary e-learning platform developed in-house over two years, featuring sequentially unlocked recorded instructional videos and email-based instructor feedback on student work. Distribution is direct-to-consumer via the meigikool.ee website, email registration, in-person enrollment, and a dedicated e-commerce storefront (ekool.meigikool.ee) selling professional makeup brands (Show Make Up, Cinema Secrets, Jolly) with a 30% student discount. The business derives revenue from four streams: course tuition, product sales, certification exam administration (€247 per exam), and training room rental (€60-€130 per session). Customer segments span career-oriented adults pursuing professional certification, working makeup artists seeking advanced training, personal-use learners, and youth campers; an active alumni Facebook group and practice program placements with Tallinn Fashion Week and SkyMedia drive word-of-mouth referrals and portfolio development.

Name

Meigikool

Legal name

MTÜ Eesti Meigikunstnike Ühendus

Website

https://meigikool.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Meigikool is an Estonian vocational school founded in 2000 that trains makeup artists and grimeerijad through classroom, e-learning, and certification exam programs. It serves as Estonia's officially designated certification body for these professions, operating from two Tallinn facilities.

Ownership category

akta.pro rank

Product category

Vocational Beauty Training

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAOALAF

Makeup Artistry

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALANAE

Makeup Artistry Training Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Makeup artistry training
• Vocational beauty education
• Special effects makeup courses
• Professional certification exams
• Beauty industry e-learning

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Course Tuition Fees: The primary revenue stream comes from vocational training courses in makeup artistry. Tuition is paid in installments with a 10% deposit required before classes begin. The school offers multiple course tiers from basic to master level training, with pricing ranging from €150 for short workshops to €1,580 for comprehensive master programs.
2. Product Sales (E-Shop): Meigikool operates an e-commerce platform selling professional makeup products including Show Make Up, Cinema Secrets, and other professional brands. Students receive a 30% discount on all products. Revenue comes from individual product purchases and starter kit bundles.
3. Training Room Rental: The school rents out its fully equipped training facilities (makeup mirrors, adjustable client chairs, professional lighting) to external parties. Rental options include small classroom (up to 5 hours with products: €85 + VAT, full day: €120 + VAT) and large classroom (up to 5 hours with products: €95 + VAT, full day: €130 + VAT).
4. Certification Exam Administration: As the official certification body for makeup artists in Estonia designated by the Estonian Qualifications Authority, Meigikool charges €247 per certification exam for various levels (Jumestaja tase 4, Grimeerija tase 5, Jumestuskunstnik tase 6, Grimmikunstnik tase 6).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Meigikool is an Estonian vocational training school for makeup artistry operated by MTÜ Eesti Meigikunstnike Ühendus. It offers a tiered curriculum from a basic makeup course (aligned with Jumestaja, tase 4 qualification standard) through master's courses and masterclasses, delivered via in-person, session-based, and e-learning formats. The school also administers official professional certification exams and operates an e-commerce platform selling professional makeup products.

Product overview

Meigikool (Eesti Meigikunstnike Ühendus) is an Estonian makeup artistry training school offering a comprehensive curriculum of makeup and beauty courses. The core offering includes the Meigiõppe baaskursus (Basic Makeup Course) aligned with professional certification standards, supplemented by advanced programs: Jumestuse meistriõpe (Master's Course) and Jumestuskunsti meistriklass (Masterclass). The school provides flexible learning options including E-õpe (e-learning platform) for distance learners, in-person session-based courses, and specialized workshops like 'Meik iseendale' (personal makeup training) and Noorte ilulaager (youth beauty camp). Additional services include professional Kutseeksamid (certification exams) and an E-pood (e-shop) for professional makeup products. The school operates training facilities in Tallinn and collaborates with industry specialists for specialized modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Meigiõppe baaskursus (Basic Makeup Course) 180-academic-hour foundation course covering products, hygiene, customer relations, makeup styles, color theory, and blending techniques. Curriculum aligned with Jumestaja, tase 4 (Level 4 Makeup Artist) Estonian national qualification standard. Offered in session-based, evening, and weekend formats for working adults.
• Jumestuse meistriõpe (Master's Course in Makeup) 120-academic-hour advanced course for makeup artists with foundational knowledge. Covers fashion, fitness, professional makeup, and photography with practical fieldwork experience. Topics and instructors adapt to current market needs.
• Jumestuskunsti meistriklass (Masterclass in Makeup Art) 120-academic-hour intensive skills enhancement course (84 contact + 36 independent) for working makeup artists. Covers SFX makeup, wigs, facial hair, drag makeup, aging techniques, fantasy makeup, and special effects materials.
• E-õpe (E-Learning Platform)

Quantifiable outcome

• Distance learning students achieved highest exam results in school history
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aili Puss EducationcoreStrategic or Co-development Partner · 1 January 2021Aili Puss, an internationally recognized hairstyling instructor and founder of Aili Puss Education, collaborates with Meigikool to deliver hairstyling modules within the Master Makeup Training program. Aili serves as the hair styling instructor, teaching techniques including updos, braiding, ponytails, and creative styling. Her partnership began in 2021 and her training sessions are featured as key components of the master program curriculum.
• Terje TaltscoreStrategic or Co-development Partner · 1 January 2021Professional photographer Terje Talts collaborates with Meigikool on creative projects within the Master Makeup Training program. Students participate in photography sessions organized by Terje, providing hands-on experience with professional fashion and beauty photography as part of their portfolio development.
• Sharon BlainminorOthersWhile not a formal partnership, Aili Puss (Meigikool's hair styling instructor) has a mentorship relationship with Sharon Blain, a world-renowned hairstyling master. Aili has been Sharon's lead assistant at global trainings since 2018 and is part of Sharon's training team. This connection brings international expertise to Meigikool's curriculum.
• Fabio De StefanominorStrategic or Co-development PartnerItalian makeup artist Fabio De Stefano conducted seminars and training programs at Meigikool. Kärolin Raig serves as the importer and lead organizer of Fabio's 3-Dimensional Make Up seminar program in Estonia. The school supported instructor training in Saint Petersburg.
• KryolanminorStrategic or Co-development PartnerKryolan (professional makeup brand) organizes special effects makeup training programs that Meigikool instructors are supported to attend for professional development. This keeps instructors current with professional-grade product techniques.
• SkyMediaminorOthersSkyMedia collaborates with Meigikool on various projects including Halloween events, makeup work for advertisements, and Retrobest festival. Students gain practical experience through these collaborative projects.
• Tallinn Fashion WeekcoreOthersMeigikool students participate as makeup teams in Tallinn Fashion Week events, working with designers including Liina Stein, Piret Kuresaar Design, and Siret Design. This provides valuable runway experience and portfolio development opportunities.
• Star FMminorOthersStar FM is Meigikool's media partner, providing coverage and visibility for school events and the Estonian Open Makeup Championships organized by Meigikool.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London College of Make-Up: UK-based vocational school offering accredited makeup artistry diplomas and short courses. Comparable as a specialist makeup training institution with structured tiered curriculum and recognized professional credentials.
• MAQ International Makeup Academy: Munich-based professional makeup academy offering career-oriented courses and masterclasses with industry-recognized instructors. Comparable as a European specialist makeup school with tiered programs and strong fashion/film industry linkages.
• Empire Academy of Makeup: Australia-based specialist makeup school offering professional certifications across beauty, fashion, and special-effects makeup. Comparable tiered qualification structure and career-orientation for adult learners.
• London School of Beauty & Make-Up: Long-established UK beauty and makeup training provider with tiered qualifications and professional certifications. Directly comparable in offering credentialed, multi-tier makeup courses to career-track students.
• Glow Make-Up School: Specialist makeup training school whose alumni/graduates appear in Meigikool's instructor bios, indicating direct overlap in target student profile (entry-level professional makeup certification) and curriculum scope.
• QA International Makeup Academy: Toronto-based specialist makeup school with diploma programs and masterclasses spanning beauty and special-effects makeup. Comparable vocational structure, international instructor base, and emphasis on portfolio-building industry projects.
• Cinema Make-Up School: Los Angeles-based specialist school focused on film, television, and special-effects makeup training. Comparable in its emphasis on SFX/grimm content (overlapping with Meigikool's masterclass curriculum) and tiered professional certifications.
• Del Mare Makeup Academy: European professional makeup academy offering certification-track training in beauty, fashion, and special-effects makeup. Comparable as a regional specialist school competing in the same vocational makeup training category.

Others

• Kryolan Professional Make-Up: Global professional makeup brand and educator that runs certified artist training programs referenced in Meigikool's partnerships. Comparable as an adjacent ecosystem player providing professional-grade product training and certification pathways.

Regional players

• Tallinn Health Care College (Tallinna Tervishoiu Kõrgkool): Estonian vocational higher-education institution offering applied vocational programs in adjacent personal-care and beauty fields. Comparable as a same-geography credentialed vocational training provider competing for similar adult learners.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meigikool
• Instagraminstagram.com/meigikool

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meigikool