East Pointers Music Inc.

What East Pointers Music Inc. does

East Pointers Music Inc., operating as The East Pointers, is a privately held Canadian folk and Celtic music act founded in 2013 and headquartered in Souris, Prince Edward Island. The entity manages recordings, touring, merchandise, and festival operations for the band, whose core creative principals are Tim Chaisson (fiddle, vocals, guitar) and Jake Charron (keys, guitar, vocals), with the late Koady Chaisson continuing as an influential writing partner. Its product surface centers on original recorded music — a six-album/EP catalog including the JUNO Award-winning debut 'Secret Victory', the double EP 'House of Dreams / Safe in Sound', and the 2024 full-length 'Schoonertown' — distributed via Spotify and Apple Music and sold in physical formats (vinyl, CD, cassette) through a Shopify direct-to-consumer storefront.

The business model is a multi-stream artist economy: (1) live performance and touring revenue across Canada, the USA, the UK, and Australia, booked through dedicated territory agents (Paquin Artists Agency, Madison House, Active Events, Woodfordia); (2) physical music and merchandise sales direct to fans via Shopify, including pre-order campaigns around new releases; (3) festival operations through Goolaholla!, an annual event the band founded in 2019 in Souris that doubles as a community platform and recurring revenue line; and (4) ancillary revenue from charitable initiatives (Koady's Stay Cool Swim Cold challenge, Annedemic readings). Publicity is handled through a tier-1 network of agencies including Nettwerk (US/UK), What's The Story? (Canada), and Beehive (Australia), and management is led by Tim Des Islets of Noisemaker Management.

The act serves fans of traditional Celtic and East Coast Canadian folk music, with a horizontal segmentation approach centered on a single primary persona (live music fans seeking authentic regional folk culture). There is no disclosed headcount growth, no funding history, no enterprise-customer concentration, and no AI/ML capability — the entity operates as a lean, founder-led creative business with international touring reach but without scalable platform or technology leverage.

Name

East Pointers Music Inc.

Legal name

The East Pointers

Website

https://theeastpointers.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

East Pointers Music Inc. operates The East Pointers, a Canadian Celtic/folk band from Prince Edward Island, managing original recordings, international touring, merchandise, and the Goolaholla! community festival for fans of East Coast Canadian folk music.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Music Sales: Revenue from album sales including vinyl, CD, and cassette formats. New releases like Schoonertown are available through pre-order and direct purchase.
2. Merchandise Sales: Band merchandise sold through their Shopify storefront including apparel and other branded items.
3. Live Performances/Touring: Revenue from concert performances at venues and festivals worldwide, supporting albums and maintaining fan engagement.
4. Festival Operations: As founding directors of Goolaholla! festival, they generate revenue through festival operations and community events.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

East Pointers Music Inc. produces, distributes, and performs original Celtic and East Coast Canadian folk music. The act records and releases studio albums and EPs (most recently Schoonertown) in vinyl, CD, and cassette formats, sells band merchandise through a Shopify storefront, tours internationally at venues and festivals, and operates the Goolaholla! music festival in Souris, Prince Edward Island.

Product overview

East Pointers Music Inc. is a Canadian folk music band from Prince Edward Island consisting of Tim Chaisson (fiddle, vocals, guitar) and Jake Charron (keys, guitar, vocals), continuing the legacy of their late writing partner Koady Chaisson. The band's offerings center on original music albums including their latest release 'Schoonertown' (available on vinyl, CD, and cassette), their JUNO-winning debut 'Secret Victory', the double EP 'House of Dreams/Safe in Sound', and other studio albums. They also operate Goolaholla Festival, an annual music event they founded for their hometown community. The band offers merchandise through their Shopify-powered online shop and distributes music through streaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Goolaholla Festival: A music festival founded by The East Pointers in their hometown of Souris, Prince Edward Island, Canada.

Products and services

• Schoonertown The latest full-length studio album from The East Pointers, featuring celebratory anthems and incendiary tune sets, capturing heroic joy, sharp pain, courageous expansion, lonely challenges, and triumphant homecoming themes. Released on vinyl, CD, and cassette and available globally via streaming on Spotify and Apple Music.
• Secret Victory Debut studio album by The East Pointers that won a JUNO Award, establishing the band's foundation in traditional roots and East Coast folk music. Available on streaming platforms.
• House of Dreams / Safe in Sound (Double EP) Double EP release by The East Pointers combining 'House of Dreams' and 'Safe in Sound', which received multiple East Coast Music and Music PEI award nominations as well as JUNO nominations. Available on streaming platforms.
• What We Leave Behind Studio album in The East Pointers' discography, continuing their tradition of traditional-rooted folk music and available on streaming platforms including Spotify.
• Yourstobreak Studio album by The East Pointers available on Spotify, part of the band's expanding discography of traditional-rooted folk music.
• Goolaholla! Festival Annual music festival founded by The East Pointers as a gift to their hometown of Souris, Prince Edward Island. Showcases music and community spirit, supports local culture, and serves as a vehicle for artist development and audience building.
• Band Merchandise Band merchandise including apparel and other branded items sold directly through the band's Shopify online storefront. Also includes physical music formats (vinyl, CD, cassette) for album releases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Goolaholla FestivalcoreOthersThe East Pointers are founding directors of Goolaholla! festival, a community music festival they created as a gift to their hometown of Souris, Prince Edward Island. The festival showcases music and community spirit while supporting local culture.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Barra MacNeils: Cape Breton-based Celtic music group with international touring. Highly comparable as a multi-member Celtic family-style ensemble operating in the same Atlantic Canadian traditional scene with similar live-performance orientation.
• The Once: Newfoundland folk group with East Coast Music Award recognition. Comparable as an Atlantic Canadian folk ensemble with similar touring operation and traditional/contemporary repertoire blend.
• Natalie MacMaster: Cape Breton fiddler with extensive international touring and JUNO recognition. Directly comparable as a Celtic fiddle-led act with similar touring scale, traditional repertoire, and Atlantic Canadian roots.
• William Prince: Canadian folk singer-songwriter and JUNO Award winner. Comparable as a roots/folk artist with similar award-recognition trajectory, international touring operation, and authentic regional positioning.
• Rankin Family: Cape Breton Celtic music group with international touring and JUNO recognition. Comparable as a multi-vocalist Celtic ensemble with overlapping audience, festival programming, and Atlantic Canadian cultural positioning.
• Leahy: Canadian Celtic family band with international touring. Comparable as a multi-member traditional Celtic ensemble with similar group dynamics and live-performance emphasis.
• Ashley MacIsaac: Cape Breton fiddler with international touring career. Comparable as a fiddle-led Celtic act with similar genre positioning, festival-circuit presence, and Atlantic Canadian roots.
• Vishtèn: Acadian traditional music group with international touring. Comparable as a multi-member Celtic/Acoustic act with overlapping festival circuit and Atlantic Canadian cultural positioning.
• De Temps Antan: Quebec-based traditional folk trio with international touring. Comparable as a multi-member traditional acoustic ensemble with similar scale, genre adjacency, and self-managed distribution approach.

Others

• Hillside Festival: Long-running Ontario folk music festival. Comparable on the festival-operations side of East Pointers' business via Goolaholla! — relevant for benchmarking folk-festival economics, programming strategy, and audience-development tactics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Pointers Music Inc.