Pearls & Roses. Visit Pearls & Roses Merch store

What Pearls & Roses. Visit Pearls & Roses Merch store does

Pearls & Roses OÜ is a privately held, Tallinn-based game studio and digital services boutique operating with 1-10 employees since its founding in 2019. The company develops custom games, gamification solutions, and immersive VR/AR experiences for browser and mobile, and provides supporting software services spanning UX/UI design, game art, mobile development, strategic planning, and DevOps/CI-CD automation. Its underlying technology stack spans Unity3D, Unreal Engine, and Unity Gaming Services on the engine side, with AWS and modern DevOps tooling (Ansible, Terraform, Kubernetes, Pulumi), and a broad polyglot development stack including C#, Rust, NodeJS, TypeScript, PHP, Python, Java, and frameworks such as React, SolidJS, Vue, Astro, and Tailwind. The studio also operates a Shopify-powered merchandise storefront at store.pearlsroses.com selling branded consumer goods.

The company's revenue mechanics are project-based professional services engagements, complemented by direct-to-consumer merchandise sales through Shopify. Customers are reached primarily through the company's website, contact form, email, and phone, with no disclosed pricing tiers, list rates, or formal pricing model beyond per-project quotes. The target customer base spans enterprises and marketing/advertising businesses seeking gamified, branded interactive experiences, with the most prominent disclosed reference being the Estonian public procurement platform riigihanked.eu, which combines procurement laws, live tender data, and AI document analysis.

Distribution combines direct service delivery to clients with a consumer-facing e-commerce channel for merchandise, supported by commercial partnerships with Zone (Estonian web hosting, co-marketed discount) and Shopify (e-commerce platform). The company is independent, with no disclosed institutional investors, parent entities, acquisitions, or external funding rounds, and operates as a partnership among three named principals: CEO/Partner Alvar Laigna, UX/UI Lead/Partner Rene Rebane, and Full-Stack Engineer Taavet Maask.

Name

Pearls & Roses. Visit Pearls & Roses Merch store

Legal name

Pearls & Roses OÜ

Website

https://pearlsroses.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pearls & Roses is a Tallinn-based game studio and software services boutique (1-10 employees) that develops custom games, gamification solutions, VR/AR experiences, and full-stack digital products for enterprise and marketing clients worldwide.

Ownership category

akta.pro rank

Product category

Game Development Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Narrative/Adventure & RPG Game Studios (MPAFAAAL)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Game development services
• Gamification solutions
• Custom software development
• UX and UI design
• VR and AR experiences

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Game Development Services: Custom game development and gamification solutions for marketing strategies, creating branded interactive experiences for browser, mobile and beyond. Project-based engagements with close client collaboration.
2. Software Development Services: Custom software development including UX/UI design, game art, mobile development, and creative services. Work closely with clients to ensure technology enhances business goals.
3. Merchandise Sales: E-commerce sales of Pearls & Roses branded merchandise through their Shopify-powered storefront at store.pearlsroses.com

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pearls & Roses develops custom games and delivers gamification solutions, UX/UI design, software development, mobile development, VR/AR experiences, and creative services for businesses. The studio works closely with clients to build branded interactive experiences that run in browsers, on mobile devices, and beyond.

Product overview

Pearls & Roses is a game development studio and software services company offering a portfolio of interconnected services. The core offerings include game development services and gamification solutions for marketing strategies, complemented by supporting services such as UX/UI design, software development, mobile development, VR/AR solutions, and creative services. The company also provides strategic planning, design & animation, production & development, and solutions integration services. Additionally, the company operates a merchandise e-commerce store (Pearls & Roses Merch Store) powered by Shopify for branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Development Services Interactive game development services creating browser, mobile, and immersive gaming experiences tailored to client needs.
• Gamification Solutions Marketing gamification services including impactful mini-games and branded interactive experiences designed to drive customer engagement for businesses.
• UX/UI Design and Game Art Designing intuitive interfaces and ensuring a seamless user journey for games and software applications.
• Software Development Services Custom software development delivering scalable code solutions using programming languages and frameworks such as C#, Rust, NodeJS, TypeScript, PHP, Python, and Java.
• Mobile Development Crafting seamless experiences for mobile devices and pocket-sized screens across iOS and Android.
• VR/AR Solutions Transforming visions into immersive virtual reality and augmented reality experiences for clients.
• Creative Services Visual design and creative services where vision meets visuals, supporting game and software engagements.
• Strategic Planning Services Strategic planning covering audits and analysis, user research, system design, game development strategy, objectives and KPIs, component design, go-to-market planning, live-ops, user acquisition, concept development, and software architecture consulting.
• Production and Development Services Full-stack production work including post-production, publishing planning, DevOps, CI/CD automation, monitoring and logging, programming across multiple languages, and frameworks such as SolidJS, React, React Native, Vue, Astro, and Tailwind.
• Solutions Integration Services Integration services connecting client systems via API, CRM/ERP, social media, B2B/EDI, and analytics and BI integrations.
• Pearls & Roses Merch Store Online merchandise store selling Pearls & Roses branded products, powered by the Shopify e-commerce platform.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Pearls & Roses merchandise store at store.pearlsroses.com. Shopify handles payment processing, order management, and store infrastructure for the merchandise business.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AKQA: Global digital agency offering brand experiences, game/gamification, and digital product design. Comparable as a larger incumbent offering overlapping interactive experience and gamification services at enterprise scale.
• Playtech: Estonia-founded gambling and gaming software provider with global operations. Comparable as a fellow Estonian gaming technology company, though operating at vastly larger scale in the gambling/gaming software segment.
• R/GA: Global innovation consultancy and digital agency creating connected products, brand experiences, and emerging-tech solutions. Comparable as a broader-services incumbent with capabilities in interactive digital products and emerging tech.

Regional players

• Helmes: Estonian software development and digital services company offering custom software, UX/UI design, and digital transformation. Comparable as a Tallinn-headquartered full-stack digital services firm competing for overlapping software/dev work.

Direct peers

• Unit9: London-based production company creating interactive brand experiences, gamification campaigns, and digital storytelling for global brands. Directly comparable as a creative production studio delivering custom interactive/gamified experiences for marketing clients.
• Active Theory: Los Angeles-based immersive digital experiences studio specializing in WebGL, interactive 3D, and brand-driven digital experiences. Highly comparable as a custom interactive/digital experience developer for enterprise and brand clients.
• Creative Mobile: Estonian mobile game studio with a long track record of developing games and tools. Comparable as a fellow Estonian game developer with technical game-engine expertise, though operating in consumer mobile games.
• Fantasy (Gamefam): Gaming-for-brands company creating custom games and gamified experiences for marketing and engagement. Directly comparable in the brand-gamification and custom game development space.
• Mainframe Industries: Tallinn-based game studio developing narrative games for PC and console. Comparable as a fellow Estonian game studio with creative technical expertise, though operating in the consumer games market rather than B2B services.
• Koto Studio: London-based brand and digital experience design agency (formerly B-Reel). Comparable as a digital creative agency designing interactive brand experiences and immersive digital products for global clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearls & Roses. Visit Pearls & Roses Merch store