Autorehvid OÜ

What Autorehvid OÜ does

Autorehvid OÜ is an Estonian private limited company (founded 1998) headquartered at Linnu tee 12, Tallinn, that operates the e-commerce tire retail platform rehvid.ee. The company sells automotive tires, alloy rims, and related parts across 90+ international brands spanning premium (Michelin, Continental, Nokian, Bridgestone), mid-tier (Goodyear, Hankook, Pirelli), and budget manufacturers, and bundles the offer with on-site services including tire fitting, wheel balancing, and seasonal tire storage. It serves both retail consumers (self-serve e-commerce) and business customers via a wholesale/fleet program with dedicated account management. The platform supports Estonian, Finnish, Russian, and English, and the company also operates a dedicated Finnish-language storefront at rengas24.net to capture cross-border Nordic demand.

The technology stack is a multi-language osCommerce-based e-commerce platform with 128-bit SSL encryption, hosted with an externally managed checkout/payment flow; the platform is not described as a proprietary system. Distribution is supported by warehousing in Tallinn (Estonia), Riga (Latvia), and Sweden, enabling regional fulfillment into Baltic and Nordic markets. Pricing is unit-based with dynamic seasonal pricing, 22% VAT included, a minimum order of two tires, and surcharges for express fitting and for installation of customer-supplied tires; wholesale fleet customers access dedicated pricing via direct contact rather than the public storefront. Sales Manager Jaan Sagar is the named commercial contact for the wholesale division.

The business model is a hybrid of e-commerce retail, professional services, and B2B wholesale. Revenue is generated from one-time tire/rim unit sales (retail), recurring service fees (fitting, balancing, seasonal storage), and bulk tire sales to fleet operators and resellers. The company has 1–10 employees, no disclosed funding, no patents, and no strategic partnerships in the input data; it does not disclose revenue, ARR, or GMV.

Name

Autorehvid OÜ

Legal name

Autorehvid OÜ

Website

https://rehvid.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Autorehvid OÜ is a Tallinn-based Estonian online tire retailer, founded in 1998, selling 90+ tire brands plus rims to retail consumers and fleet/wholesale customers across Estonia, Finland, Latvia, and Sweden, with on-site fitting, balancing, and seasonal storage services.

Ownership category

akta.pro rank

Product category

Tire Retail

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tire retail
• Alloy wheels
• Tire fitting
• Seasonal tire storage
• Fleet wholesale

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Tire Retail: Direct sale of tires (summer, winter/studded, all-season) from multiple brands to retail and wholesale customers through e-commerce platform
2. Tire Fitting Services: On-site tire fitting, wheel balancing, and related services. Prices vary by wheel diameter. Additional services include seasonal tire storage.
3. Wholesale/Bulk Sales: Wholesale tire sales to businesses with fleet needs, offering bulk discounts for companies with 2 or more vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Autorehvid OÜ sells automotive tires (summer, winter friction, and studded) and alloy rims from 90+ international brands through the rehvid.ee e-commerce platform, complemented by a physical service center in Tallinn that provides tire fitting, wheel balancing, valve replacement, tire pressure control, and seasonal tire storage. The company also runs a fleet/wholesale program offering bulk tire pricing to Estonian businesses operating two or more vehicles, with a dedicated Finnish-language storefront (rengas24.net) for cross-border retail customers.

Product overview

Autorehvid OÜ operates a multi-brand tire retail business with an integrated e-commerce platform (rehvid.ee). The core offerings consist of automotive tires across three main categories: summer tires (suverehvid), winter/friction tires (lamellrehvid), and studded winter tires (naastrehvid). The company serves both retail consumers and business customers through wholesale programs. Supporting services include tire installation, wheel balancing, and seasonal tire storage. The product portfolio spans over 70 international tire brands ranging from premium (Michelin, Continental, Nokian) to mid-range and budget options. The business also offers alloy rims and maintains a B2B wholesale division. The company is headquartered in Tallinn, Estonia with a physical location at Linnu tee 12.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires (Rehvid)
• Alloy Rims (Veljed) Aluminum/alloy wheels available for a range of vehicle types. Stocked at warehouse locations in Tallinn (25% discount), Riga, and Stockholm (15% discount) to support delivery across the Baltics and Sweden.
• Tire Fitting, Balancing and Storage Services (Rehvitööd) On-site professional services performed at the Linnu tee 12 service center in Tallinn: full tire change for cars and vans (50–100 EUR for four tires depending on wheel size 14–20 inch), mounting (5–10 EUR), wheel balancing (5–10 EUR), valve replacement, tire pressure control, and seasonal tire storage. Express service adds +15–25 EUR during peak changeover windows. Tires purchased elsewhere incur an additional +5 EUR per tire installation fee.
• Fleet and Reseller Wholesale Tire Program (Hulgimüük) Dedicated bulk-purchasing program offering fleet/wholesale discounts on the full tire catalog for Estonian businesses operating two or more vehicles, plus negotiated reseller ('realisatsiooni') terms for tire shops. Engagements are coordinated directly through the Sales Manager at [email protected] or tel. 5097449 / 6557098.

Quantifiable outcome

• 90+ tire brands available

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Mõttused (Mõttuse Autopesula / similar Estonian tire retailers): Local Estonian tire and auto-service operators (e.g., Mõttuse Autopesula) competing for the same Tallinn-area fitting and seasonal storage demand. Most direct local competitors in the home market.

Broad incumbents

• Euromaster: Pan-European tire and auto-service network owned by Michelin, offering tire retail, fitting, and fleet services. Comparable in product mix and service offering; operates at larger scale across Europe and provides a benchmark for fleet-program expansion.
• Point S: International tire retail and service franchise cooperative with strong European presence. Comparable multi-brand tire retail plus fitting and seasonal service model; relevant for benchmarking cooperative/wholesale scaling strategies.
• Goodyear Dunlop Service Network: Manufacturer-affiliated tire retail and service network operated across Europe by Goodyear. Comparable in fitting, balancing, and seasonal service offerings with brand-backed trust; relevant for fleet and premium positioning.

Direct peers

• Vianor: Nordic and Baltic tire retail chain operated by Continental AG, offering multi-brand tire sales, fitting, balancing, and seasonal storage across the same geographies Autorehvid serves. Most direct competitor given overlapping footprint, product range, and service model.
• Blackcircles.com: UK-headquartered online tire retailer with a fitter-network model. Direct competitor in the online multi-brand tire space, demonstrating the digital-first tire retail model Autorehvid is pursuing.
• Reifen.com: German online tire retailer with broad European delivery, offering multi-brand tires with fitting partner network. Comparable to Autorehvid's e-commerce-led multi-brand retail model.

Emerging players

• Tirendo: European online tire retailer (formerly part of Delticom) selling multiple brands with delivery and partner fitting. Comparable digital-first tire retail business model targeting price-sensitive consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autorehvid OÜ