WADA GROUP
WADA GROUP is a Chinese engineered wood products manufacturer and 100% exporter, operating three factories producing LVL, plywood, veneered boards, MDF, and OSB for furniture, construction, and packaging buyers across 50+ countries via direct B2B sales and overseas offices in Japan and Singapore.
- Company typePrivate
- Founded2010
- HeadquartersDalian Shi, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What WADA GROUP does
WADA GROUP, legally Dalian WADA International Trading Co., Ltd., is a Chinese engineered wood products manufacturer and 100% export-oriented trading company established in 2010. The company operates three wholly-owned manufacturing facilities in China — Xuzhou Haohong Wood Products Co., Ltd., Lianyungang Haohong Wood Products Co., Ltd., and Xuzhou Haohong Wood Products Pizhou Branch — supported by two domestic trading companies and two overseas branch offices in Japan and Singapore. WADA's product portfolio spans LVL (Laminated Veneer Lumber) for door cores, bed slats, scaffolding planks, packing, furniture frames, and beams; plywood variants for furniture, construction formwork, packaging, laser cutting, and marine use; veneered boards with PVC, melamine, solid wood, PET, and UV finishes; plus MDF, OSB, balsa, wall panels, and SPC flooring. Production processes encompass veneer drying, glue spreading, lay-up, cold and hot pressing, sanding, strip cutting, inspection, and laboratory testing, supported by an 18-person quality inspection team for batch-to-batch consistency.
The company serves three primary B2B customer segments — furniture manufacturers, construction companies, and packaging industry buyers — across 50+ countries in Japan, North America, South America, Europe, Australia, and Southeast Asia. Its go-to-market is enterprise field sales driven by a quote-based inquiry system, email, phone, and WhatsApp, with direct regional support through Japan and Singapore offices. WADA holds FSC, CARB P2, EPA (TSCA Title VI), JAS, JIS certifications and has built EUDR compliance infrastructure ahead of the December 2026 enforcement deadline, positioning the company to serve regulated US, EU, and Japanese markets where non-certified Chinese exporters are restricted.
The business model is straightforward B2B hardware sales of manufactured wood panels at quote-based pricing with no public price list, OEM and ODM customization available, and revenue generated entirely from international buyers. WADA markets through a 40+ language corporate website, blog, and news content aimed at top-of-funnel discovery, with a direct inquiry system and overseas offices handling bottom-of-funnel conversion.
WADA GROUP firmographics
Firmographics- Name
- WADA GROUP
- Legal name
- Dalian WADA International Trading Co., Ltd.
- Website
- https://wadaplywood.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WADA GROUP is a Chinese engineered wood products manufacturer and 100% exporter, operating three factories producing LVL, plywood, veneered boards, MDF, and OSB for furniture, construction, and packaging buyers across 50+ countries via direct B2B sales and overseas offices in Japan and Singapore.
- Ownership category
- akta.pro rank
WADA GROUP industry classification
Industry- Product category
- Engineered Wood Products
- NAICS
- Wood Product Manufacturing (321), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Engineered Wood Member Manufacturing (321215), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)
- akta.pro secondary industries
- Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Veneer & Specialty Wood Products Trading (IMAMAIAL)
Keywords
Where WADA GROUP is headquartered
LocationHeadquarters
- HQ city
- Dalian Shi
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
WADA GROUP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wood Panel Manufacturing and Export: 100% export-focused B2B revenue from manufacturing and selling engineered wood products (LVL, Plywood, Veneered Boards, MDF, OSB) to international furniture manufacturers, construction companies, and packaging industry buyers worldwide.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WADA GROUP product offering
Product offeringCore offering
WADA GROUP manufactures and exports engineered wood products including LVL (Laminated Veneer Lumber), Plywood, Veneered Boards, MDF, and OSB from 3 owned factories in China. The company sells 100% of its production to international B2B buyers, including furniture manufacturers, construction companies, and packaging industry customers across 50+ countries in Japan, North America, South America, Europe, Australia, and Southeast Asia.
Product overview
WADA GROUP is a wood products manufacturer and exporter offering a comprehensive portfolio of engineered wood products. The portfolio includes LVL (Laminated Veneer Lumber) products for structural applications (door cores, bed slats, scaffolding planks, packing materials, furniture frames, and beams); various plywood types for furniture, construction, packaging, laser cutting, and marine applications; veneered boards with decorative surfaces (PVC, melamine, solid wood, engineered wood, PET, and UV finishes); MDF (Medium Density Fiberboard); OSB (Oriented Strand Board); and specialty products including balsa wood, wood sticks, wall panels, and SPC flooring. The company operates 3 factories in China and exports to over 50 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- LVL (Laminated Veneer Lumber) Engineered wood product made by laminating veneers with parallel grain direction under high pressure, used for structural applications including door cores, bed slats, scaffolding planks, packing, furniture frames, and beams. Sold to B2B buyers including furniture manufacturers, construction companies, and packaging firms.
- Plywood Engineered wood panels made by bonding multiple veneer layers with adhesives, available in furniture, construction, packaging, marine, and laser cutting variants for international B2B buyers.
- Film Faced Plywood Construction formwork plywood with phenolic film coating providing smooth concrete finishes, high strength, water resistance, and multiple reuse capability for concrete projects. Designed for construction contractors and formwork suppliers.
- Marine Plywood Water-resistant plywood engineered for boat building, outdoor furniture, and humid environments, available in 4x8 format and WBP grades for marine industry buyers and outdoor furniture manufacturers.
- Veneered Board Board products with veneer surfaces providing decorative finishes over various core materials (PVC, melamine, solid wood, engineered wood, PET, UV) for furniture and interior applications.
- MDF (Medium Density Fiberboard) Engineered wood product manufactured by breaking down wood residuals into fine fibers blended with resin and hot-pressed into flat panels with smooth, uniform surfaces for furniture manufacturers and interior applications.
- OSB (Oriented Strand Board) Engineered wood panel made from compressed strands of wood with orientation, used for structural applications, roofing, flooring, and wall sheathing in construction projects.
- SPC (Stone Plastic Composite) Flooring SPC flooring products combining stone and plastic materials for durable, waterproof flooring solutions, sold to international flooring buyers and construction companies.
Quantifiable outcome
- 100% export rate with presence in 50+ countries
- +2 more outcomes
Companies that use WADA GROUP
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
WADA GROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WADA GROUP partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
WADA GROUP competitors and assessment
Company assessmentDirect peers
- Kronospan: One of the world's largest wood-based panel manufacturers, producing MDF, particleboard, OSB, and laminated panels for furniture, construction, and interior applications. Closely comparable to WADA across MDF, OSB, and veneered board categories, with overlapping B2B furniture and construction customers globally.
- LP Building Solutions: Manufacturer of engineered wood building products including OSB, I-joists, and LVL for residential and light-commercial construction. Comparable to WADA's LVL and OSB construction-product lines and serves similar North American builders and distributors.
- Boise Cascade Company: US-based manufacturer of engineered wood products, OSB, and plywood serving construction and industrial customers. Directly comparable as a multi-product wood panel producer competing in overlapping furniture and construction end-markets, though WADA's scale and geographic footprint differ.
- EGGER Group: Austrian-headquartered, family-owned wood-based materials manufacturer producing OSB, MDF, particleboard, and laminates for furniture, flooring, and construction. Comparable to WADA in OSB and MDF panel products with overlapping furniture and construction end-customers across Europe.
Broad incumbents
- Stora Enso: Nordic forest products company producing engineered wood, LVL, plywood, and building solutions for construction customers in Europe and beyond. Comparable to WADA in LVL and structural plywood with overlapping construction end-customers, though vertically integrated into European forestry.
- Arauco: Chilean-domiciled, globally integrated forest products company producing plywood, MDF, OSB, and engineered wood for furniture, construction, and packaging. Comparable as a large-scale panel producer serving similar export markets, with vertical integration into forestry that WADA lacks.
- Georgia-Pacific: US-based manufacturer of building products including plywood and OSB for residential construction, plus paper and packaging. Comparable to WADA's plywood and packaging segments with overlapping North American customer base, though far larger and privately held by Koch Industries.
- Weyerhaeuser Company: US timberland owner and major manufacturer of wood products including OSB, engineered lumber, and plywood. Comparable to WADA in LVL/plywood construction products but operates on a much larger scale with vertically integrated timber assets.
- UPM-Kymmene Corporation: Finnish forest products company producing plywood, LVL, and other engineered wood for construction and industrial uses across Europe and Asia. Comparable in product portfolio and EUDR-style sustainability positioning, but operates at much larger scale with European manufacturing base.
Regional players
- Century Plyboards (India): Leading Indian manufacturer of plywood, veneers, MDF, particleboard, and decorative laminates serving furniture and interior markets. Comparable in product portfolio to WADA's veneered boards and plywood lines, but primarily serves the Indian market rather than competing directly in WADA's export geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WADA GROUP social profiles
Digital presenceWADA GROUP compliance and trust
Trust signalCompliance5 records
WADA GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WADA GROUP leadership team
Management profileNumber of profiles
WADA GROUP subsidiaries and ownership
Company hierarchySubsidiaries6 records
WADA GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WADA GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WADA GROUP
What does WADA GROUP do?
WADA GROUP manufactures and exports engineered wood products including LVL (Laminated Veneer Lumber), Plywood, Veneered Boards, MDF, and OSB from 3 owned factories in China. The company sells 100% of its production to international B2B buyers, including furniture manufacturers, construction companies, and packaging industry customers across 50+ countries in Japan, North America, South America, Europe, Australia, and Southeast Asia.
Is WADA GROUP a public or private company?
WADA GROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WADA GROUP founded?
WADA GROUP was founded in 2010. It employs 51 to 100 people.
Where is WADA GROUP based?
WADA GROUP is headquartered in Dalian Shi, China, in the Asia region.
How does WADA GROUP make money?
One revenue line is on record: wood Panel Manufacturing and Export.
Who are WADA GROUP's main competitors?
Direct peers on record are Kronospan, LP Building Solutions, Boise Cascade Company and EGGER Group. Broad incumbents are Stora Enso, Arauco, Georgia-Pacific, Weyerhaeuser Company and UPM-Kymmene Corporation. Century Plyboards (India) is listed as a regional player.
Does WADA GROUP have an API?
No public API is recorded for WADA GROUP.
What industry is WADA GROUP in?
WADA GROUP's product category is Engineered Wood Products. Its primary akta.pro industry code is IMAMAIAD, Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT), with a secondary code of IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard). Its NAICS code is 321 and its SIC code is 2430.