Hospitality Superstore

What Hospitality Superstore does

Hospitality Superstore is an Australian privately-held B2B distributor of commercial hospitality equipment and consumables, operating since approximately the 1950s. The company sells an extensive catalog spanning commercial kitchen equipment, coffee tools, kitchenware, chef knives, packaging and disposables, tableware and bar supplies, cleaning and janitorial products, furniture, uniforms, and homewares, alongside a Design & Fit-Out service for new venue openings and renovations.

The business is delivered through a multi-channel model: an e-commerce storefront with a quote request system and Gold Membership portal, complemented by a physical Superstore & Design Studio showroom at 714 Kingsford Smith Drive, Hamilton, Queensland. Revenue is generated primarily through one-time product sales priced per unit (ex-GST) with volume discounts, supplemented by professional design and fit-out project work and a referral-based finance offering brokered through partnered providers (Endeva Finance, Skope Finance, GetCapital).

The customer base is segmented across cafes and restaurants, hotels and pubs, aged care facilities, schools, healthcare institutions, and franchise/multi-site operators, with no named enterprise customers disclosed. The company positions itself on a 70+ year heritage, in-house advisory staffed by trained chefs and industry professionals, and a best-price guarantee on Australia-wide shipping, with no disclosed AI capabilities, public funding, or M&A activity.

Name

Hospitality Superstore

Legal name

Hospitality Superstore

Website

https://hospitalitysuperstore.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospitality Superstore is an Australian privately-held B2B distributor of commercial kitchen equipment, tableware, and hospitality consumables, serving cafes, restaurants, hotels, aged care, schools, and franchise operators via e-commerce, a Hamilton QLD showroom, and design & fit-out services.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment & Hospitality Supplies

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Commercial kitchen equipment
• Hospitality supplies
• Catering equipment
• Design and fit-out
• Kitchenware and tableware

Headquarters

HQ city

Hamilton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: One-time sale of commercial kitchen equipment, kitchenware, tableware, packaging, and hospitality supplies to businesses. Products sold with GST, bulk discounts available for volume purchases.
2. Design & Fit-out Services: Complete hospitality and catering equipment supply and fit-out solutions for new venues and renovations. Partnership with key hospitality players for outlet and facility design.
3. Finance Solutions: Partnered with Endeva Finance, Skope Finance, and GetCapital to provide flexible equipment financing options to customers with limited budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hospitality Superstore is an Australian-owned retailer that supplies commercial kitchen equipment, kitchenware, tableware, chef knives, coffee tools, packaging, furniture, uniforms, and washroom/janitorial supplies to hospitality businesses via an e-commerce site and a Hamilton, QLD Superstore & Design Studio. It complements product sales with Design & Fit-Out services for new and refurbished hospitality venues and offers flexible equipment financing through partner providers Endeva Finance, Skope Finance, and GetCapital, along with a Gold Membership trade loyalty program.

Product overview

Hospitality Superstore is an Australian-owned e-commerce platform and supplier offering a comprehensive portfolio of commercial hospitality equipment and supplies. The offering consists primarily of an extensive catalog of physical products organized into distinct categories: Commercial Kitchen Equipment (cooking, refrigeration, food preparation, dishwashing), Coffee Tools & Equipment, Kitchenware, Chef Knives & Accessories, Packaging & Disposables, Syrups & Ingredients, Tableware & Bar Supplies, Washroom/Janitorial products, Furniture, Uniforms, and Homewares. These are complemented by value-added services including Design & Fit-Out Services for commercial kitchen setup, Finance Solutions through partnered providers, a Gold Membership loyalty program, Custom Printing, and Events. The platform stocks numerous branded product lines and operates as both an online retail store and a design/fit-out consultancy for hospitality venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Kitchen Equipment Professional-grade cooking, refrigeration, food preparation, dishwashing, and food display equipment for cafes, restaurants, hotels, and other hospitality venues, spanning bakery, benchtop, beverage, coffee, warewashing, cooking, and food holding categories.
• Coffee Tools & Equipment Specialized coffee service gear including airpots, milk jugs, brewing equipment, tampers, jug rinsers, and thermometers for professional baristas and coffee programs.
• Kitchenware Essential kitchen tools including bakeware, cookware, cutting boards, utensils, food storage, mixing bowls, scales, and steam pans for commercial and domestic kitchens.
• Chef Knives, Blocks, Sharpeners & Accessories Professional chef knives and accessories from brands including Furi, Victorinox, Wusthof, Shun Kai, and Tramontina Professional, plus knife blocks, sharpeners, and storage solutions.
• Packaging & Disposables Disposable food service packaging including takeaway cups, containers, cutlery, plates, bowls, napkins, straws, and eco-friendly options such as BioPak for food service operations.
• Syrups & Dry Ingredients Beverage ingredients including 1883 flavoured syrups, milkshake bases, smoothie mixers, sauces, salts, seasonings, and coffee beans for beverage preparation.
• Tableware & Bar Supplies Dining and bar service items including crockery, glassware, cutlery, cups, mugs, polycarbonate drinkware, melamine trays, and buffet display equipment for hospitality venues.
• Washroom, Janitorial & Safety Cleaning and hygiene supplies including cleaning chemicals, equipment, hand soap, paper products, health and safety products, and dispensers for maintaining hygiene standards.
• Furniture Hospitality furniture including chairs, tables, trolleys, shelving, signage, umbrellas, and queue barriers for restaurants, cafes, and accommodation venues.
• Uniforms, Aprons & Footwear Chef and hospitality staff uniforms including aprons, chef jackets, chef pants, hair nets, and skull caps for professional kitchen and service staff.
• Homewares Domestic and entertaining homewares including baking items, dinner sets, domestic appliances, entertaining accessories, and gifting products for home use.
• Design & Fit-Out Services Professional design and fit-out solutions for commercial kitchens and hospitality venues, providing complete outlet design and facility setup services in partnership with key hospitality players.
• Finance Solutions Flexible financing options through partnered providers including Endeva Finance, Skope Finance, and GetCapital to enable equipment acquisition with affordable payment terms.
• Gold Membership Premium trade membership program offering member-only pricing, exclusive discounts, event invitations, product launch invitations, and simplified repeat ordering with invoicing management.
• Custom Printing Custom printing services for branded merchandise and packaging materials for hospitality businesses.
• Events Hospitality industry events including live cooking demonstrations and educational events for hospitality professionals.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nisbets: UK-origin global catering equipment and supplies retailer with an Australian operation. Closely matches Hospitality Superstore's catalog breadth across equipment, tableware, and consumables aimed at hospitality buyers.
• Stoddart (Hospitality Division): Australian manufacturer and distributor of commercial kitchen, foodservice, and bathroom equipment. Comparable for product overlap in cooking, refrigeration, and washroom categories supplied to hospitality venues.
• Restaurant Equipment Australia (REA): Australian commercial kitchen equipment retailer serving restaurants, cafes, and takeaways. Comparable for product mix and customer verticals, with similar online-plus-showroom distribution.
• Federal Hospitality Equipment: Australian supplier of commercial kitchen and food-service equipment, including design and fit-out solutions. Directly comparable as a domestic competitor serving hotels, restaurants, and clubs with bundled equipment-plus-service offerings.
• Webstaurant Store: US-based online restaurant supply superstore offering a massive catalog of commercial kitchen equipment, tableware, disposables, and janitorial. Comparable as a pure-play e-commerce specialist competing on assortment and price.
• Comcater: Australian commercial kitchen equipment supplier distributing premium brands (Rational, Unox, Meiko) to hospitality and foodservice operators. Directly comparable as a multi-brand B2B equipment specialist serving the same customer verticals across Australia.
• Caterware Australia: Specialist Australian retailer of catering equipment, kitchenware, and front-of-house supplies. Directly comparable for SME hospitality customer base and catalog model.

Broad incumbents

• SilverChef: Australia's largest hospitality equipment finance, rental, and sales provider. Comparable because it competes for the same customer's equipment budget, though its core business is financing/rental rather than outright retail.
• Middleby Corporation (Moffat): Global manufacturer of commercial kitchen and foodservice equipment including brands stocked by Hospitality Superstore (e.g., Moffat, Turbofan). Comparable as the upstream supplier whose direct-to-customer push could bypass Hospitality Superstore.

Emerging players

• The Chefs' Toolbox: Australian specialty retailer of professional kitchenware, knives, and chef apparel. Comparable for product overlap in knives, uniforms, and smallwares, though with a narrower category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Superstore