Lgpd Nacional
LGPD Nacional is a Florianópolis-based consultancy that helps Brazilian organizations, primarily in healthcare and technology, achieve compliance with the LGPD through gap analysis, data mapping, evidence documentation, employee training, and outsourced DPO services, with a complementary proprietary board game product.
- Company typePrivate
- Founded2019
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lgpd Nacional does
LGPD Nacional (LGPD Nacional LTDA, CNPJ 39.861.140/0001-90) is a privately held Brazilian data privacy consultancy founded in 2019 and headquartered in Florianópolis, Santa Catarina. The firm specializes exclusively in helping organizations achieve and maintain compliance with Brazil's Lei Geral de Proteção de Dados (LGPD, Law 13.709/2018), serving clients concentrated in healthcare (62%) and technology (28%), with the balance across other sectors and a stated focus on small and medium-sized enterprises. Its service portfolio covers strategic consulting, gap analysis, data mapping, evidence and policy documentation, employee training, outsourced DPO (DPOaaS/Encarregado) services, and ongoing legal support, all delivered by a small multidisciplinary team led by CEO and founder Juliana Silva Heller, a certified DPO with twenty-plus years of experience, and DPO Amanda Muller.
The company generates revenue primarily through professional services engagements (project-based consulting and training) with a managed-services DPOaaS layer that provides recurring contractual relationships, plus modest one-time revenue from sales of its proprietary board game 'Defensores da Privacidade de Dados', co-developed with APDADOS (Associação Nacional dos Profissionais de Privacidade de Dados) and distributed via the MercadoLibre marketplace. Pricing is not publicly disclosed; prospective clients are routed through WhatsApp and the company's website contact form for tailored quotes based on organization size, complexity, and maturity. The firm operates a sales-led, digital-first go-to-market, combining direct outreach via WhatsApp with content marketing (LinkedIn, Instagram, Facebook, YouTube, blog), earned-media positioning (Estado de Excelência/Rede Record, NSC Notícias SC, g1.globo.com, SEBRAE SC), and event-driven training programs.
Underlying technology consists of documented methodology and proprietary content assets rather than a software platform: there is no proprietary technology stack, no app, no API, no AI components disclosed, and no data flywheel. The most distinctive technical component is the board game itself, which uses a gamified mechanic to teach LGPD evidence collection. The company is registered as LGPD-compliant and is the Santa Catarina regional representative of APDADOS, positioning it as a credentialed, specialist consulting brand rather than a software vendor.
Lgpd Nacional firmographics
Firmographics- Name
- Lgpd Nacional
- Legal name
- LGPD Nacional LTDA
- Website
- https://lgpdnacional.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LGPD Nacional is a Florianópolis-based consultancy that helps Brazilian organizations, primarily in healthcare and technology, achieve compliance with the LGPD through gap analysis, data mapping, evidence documentation, employee training, and outsourced DPO services, with a complementary proprietary board game product.
- Ownership category
- akta.pro rank
Lgpd Nacional industry classification
Industry- Product category
- Data Privacy Compliance Consulting
- SIC
- Services-Business Services, Nec (7389), Services-Management Services (8741), Services-Educational Services (8200)
- akta.pro primary industry
- Internal Audit & SOX/ICFR Advisory (BPAHAFAD)
Keywords
Where Lgpd Nacional is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lgpd Nacional business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LGPD Compliance Consulting: Core consulting services helping companies achieve LGPD compliance through gap analysis, evidence documentation, policy creation, and ongoing support. Delivered through a structured process: initial meeting, strategic planning, evidence development, and training.
- Training and Capacity Building: Awareness training programs for employees and managers on LGPD principles, best practices, and prevention of security incidents. Training can be customized to the client's team reality.
- DPOaaS (Data Protection Officer as a Service): Providing dedicated DPO (Encarregado de Dados) services to companies that need a qualified data protection officer but do not have internal capacity.
- Defensores da Privacidade de Dados Board Game Sales: Sale of the 'Defensores da Privacidade de Dados' board game, available through MercadoLibre marketplace. The game is used both as a standalone product and as part of the training and awareness program.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lgpd Nacional product offering
Product offeringCore offering
LGPD Nacional is a Brazilian consultancy that helps organizations achieve and maintain compliance with the Lei Geral de Proteção de Dados (LGPD). Its core services include diagnostic gap analysis, data mapping, evidence and documentation support, outsourced Data Protection Officer (DPO/Encarregado) functions, and corporate privacy training, including a proprietary board game used for awareness programs.
Product overview
LGPD Nacional is a consulting firm offering a portfolio of services for LGPD (Lei Geral de Proteção de Dados, Lei nº 13.709/2018) compliance. The core offering combines strategic consulting, data mapping, gap analysis, evidence/documentation production, legal support, and outsourced DPO services. Education and awareness services include customized training and a proprietary board game called 'Defensores da Privacidade de Dados' (Defenders of Data Privacy), developed in partnership with APDADOS. All services are delivered by a multidisciplinary team with expertise in governance, legal, and information security domains.
Differentiator
Problem solved
Functional benefit
Brands
- Defensores da Privacidade de Dados: A board game developed for LGPD awareness training, making learning about data privacy best practices engaging and interactive.
Products and services
- LGPD Diagnostic and Gap Analysis Comprehensive assessment of an organization's current privacy posture against LGPD requirements, identifying gaps and producing a remediation roadmap for Brazilian companies.
- Data Mapping (Mapeamento de Dados) Inventory and mapping of personal data flows across the organization to support LGPD documentation and accountability requirements.
- Evidence and Documentation Support Preparation of policies, procedures, and supporting evidence required to demonstrate LGPD compliance to regulators and stakeholders.
- DPO-as-a-Service (Encarregado de Dados) Outsourced Data Protection Officer function providing clients with a designated Encarregado and continuous privacy program oversight under LGPD.
- Corporate Privacy Training Programs Training and capacity-building programs for client teams on LGPD obligations and privacy best practices.
- Defensores da Privacidade de Dados (Board Game) Proprietary board game designed to teach LGPD and data privacy concepts, sold via Mercado Livre and used as a corporate training tool.
Quantifiable outcome
- 100+ companies served
- +2 more outcomes
Companies that use Lgpd Nacional
Customer profileSegments4 records
Ideal customer profiles1 record
Lgpd Nacional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lgpd Nacional partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APDADOS (Associação Nacional dos Profissionais de Privacidade de Dados)coreLGPD Nacional collaborated with APDADOS to develop the 'Defensores da Privacidade de Dados' board game. CEO Juliana Silva Heller also serves as the representative for APDADOS in Santa Catarina, contributing to the strengthening of privacy and information security culture in Brazil. This partnership provides industry credibility and co-development of educational content.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Lgpd Nacional competitors and assessment
Company assessmentBroad incumbents
- PwC Brazil: Big 4 firm providing LGPD compliance advisory, privacy program design, training, and managed DPO services in Brazil. Competes with LGPD Nacional across the same regulated verticals but with greater enterprise account coverage and dedicated risk consulting teams.
- Mattos Filho: Top-tier Brazilian full-service law firm with a prominent data privacy and LGPD practice advising large corporates. Directly competes with LGPD Nacional for high-end privacy mandates but primarily targets large enterprises and offers a broader legal service portfolio.
- EY Brazil: Big 4 firm with an established LGPD/data privacy practice in Brazil, offering advisory, implementation, and managed services. Competes for the same enterprise and mid-market LGPD engagements as LGPD Nacional but with deeper cross-border and sector capability.
- KPMG Brazil: Big 4 firm offering LGPD advisory, privacy program development, and DPO services in Brazil, serving enterprise and mid-market clients comparable to LGPD Nacional's target segments but at materially larger scale.
- Deloitte Brazil: Big 4 firm with an established LGPD and data privacy practice in Brazil, offering compliance advisory, gap analysis, training, and DPO services to large enterprises. Directly competes with LGPD Nacional for the same Brazilian privacy mandate budgets but operates at significantly larger scale and with broader portfolio services.
- BDO Brazil: Global accounting and consulting network with a strong LGPD compliance practice in Brazil, offering gap analysis, documentation, training, and managed privacy services that overlap directly with LGPD Nacional's offerings.
- TOTVS: Largest Brazilian enterprise software company, offering LGPD compliance modules and tooling that compete with LGPD Nacional's consulting-led documentation, mapping, and policy services. Relevant as a technology-platform incumbent rather than a headcount-based consultancy.
- Machado Meyer: Major Brazilian law firm with an established privacy and data protection practice advising on LGPD compliance, gap assessments, and DPO matters. Competes with LGPD Nacional in the legal-advisory segment for sophisticated corporate buyers.
- Grant Thornton Brazil: Mid-tier global accounting and consulting firm with LGPD advisory services in Brazil, competing with LGPD Nacional for SME and mid-market compliance mandates while offering a broader advisory portfolio.
Emerging players
- ProJuris: Brazilian legaltech platform offering document automation, policy templates, and compliance tooling used by corporate legal departments and law firms, with partial overlap to LGPD Nacional's documentation and policy services through a software-enabled model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lgpd Nacional social profiles
Digital presenceLgpd Nacional compliance and trust
Trust signalCompliance1 record
Lgpd Nacional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lgpd Nacional leadership team
Management profileNumber of profiles
Profiles2 records
Lgpd Nacional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lgpd Nacional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lgpd Nacional
What does Lgpd Nacional do?
LGPD Nacional is a Brazilian consultancy that helps organizations achieve and maintain compliance with the Lei Geral de Proteção de Dados (LGPD). Its core services include diagnostic gap analysis, data mapping, evidence and documentation support, outsourced Data Protection Officer (DPO/Encarregado) functions, and corporate privacy training, including a proprietary board game used for awareness programs.
Is Lgpd Nacional a public or private company?
Lgpd Nacional is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lgpd Nacional founded?
Lgpd Nacional was founded in 2019. It employs 1 to 10 people.
Where is Lgpd Nacional based?
Lgpd Nacional is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Lgpd Nacional make money?
Four revenue lines are on record. LGPD Compliance Consulting is the primary driver. The others are training and Capacity Building, DPOaaS (Data Protection Officer as a Service) and defensores da Privacidade de Dados Board Game Sales.
Who are Lgpd Nacional's main competitors?
Broad incumbents on record are PwC Brazil, Mattos Filho, EY Brazil, KPMG Brazil, Deloitte Brazil, BDO Brazil, TOTVS, Machado Meyer and Grant Thornton Brazil. ProJuris is listed as an emerging player.
Does Lgpd Nacional have an API?
No public API is recorded for Lgpd Nacional.
What industry is Lgpd Nacional in?
Lgpd Nacional's product category is Data Privacy Compliance Consulting. Its primary akta.pro industry code is BPAHAFAD, Internal Audit & SOX/ICFR Advisory. Its SIC code is 7389.