Korihait

What Korihait does

Korihait (legally UU-Korihait ry, also known as Uudenkaupungin Korihait) is a non-profit Finnish basketball club based in Uusikaupunki that competes in Korisliiga, the country's top-tier professional men's league. The club traces its origins to 1974 when Heikki Wala began basketball coaching under the multi-sport parent Uudenkaupungin Urheilijat (UU); basketball operations were spun off into the standalone UU-Korihait ry on 30 December 1993 ahead of UU's 1994 bankruptcy. As of the 2025-26 season, the club is in its 42nd Korisliiga campaign, with a historical tally of 1,624 top-flight matches and 709 wins, one Finnish Championship (1990), two Finnish Cup titles (1986 and 1988), and a return-to-medal SM-bronze in 2026 after a 31-year gap.

The operating model centers on three interlinked product lines: (i) a senior men's team that plays home matches at the Wintteri multi-purpose arena with national broadcast on Ruutu; (ii) a multi-tier junior development program running from Mikropojat (2017-2018 cohort) and Minipojat up through MU17, plus women's (WU14, N3D) and inclusive (Unified Basketball, Koriskerho) teams; and (iii) community engagement through basketball camps (Bojanin korisleiri), street basketball tournaments, and a corporate partner network (Yritysverkosto) of 60+ local businesses. Underlying technology is intentionally limited to off-the-shelf sports and e-commerce tooling (Fibalivestats for live match statistics, kauppa.korihait.fi for ticketing and merchandise), with no proprietary platform of meaningful scale.

Revenue is generated from four streams: (1) transaction-fee ticket and admission sales (€7-27 per match by age/seat category; €270-285 season tickets covering all regular-season, Finnish Cup, and practice home games); (2) subscription-style recurring sponsorships structured across avainkumppanit (key partners such as Valmet Automotive, Yara Suomi, Omavoima/VSV, Laitilan, OP Varsinais-Suomi, and the City of Uusikaupunki) plus the broader Yritysverkosto tiers; (3) transaction-fee merchandise and fan-product sales, including Macron-branded apparel; and (4) one-time fees for youth camps and clinics co-organized with corporate sponsors. Go-to-market is community-led and local, distributing through the Wintteri box office (cash, card, SmartumPay, Epassi, MobilePay) and the club's own online shop, supplemented by direct email/SMS outreach for season-ticket renewals.

Name

Korihait

Legal name

UU-Korihait ry

Website

https://korihait.fi

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Korihait (UU-Korihait ry) is a non-profit Finnish basketball club based in Uusikaupunki that competes in Korisliiga, the country's top men's league. Founded in 1974, it operates a senior team, a multi-age junior development program, and community basketball activities, funded through tickets, sponsorships, merchandise, and youth programs.

Ownership category

akta.pro rank

Product category

Professional Sports (Basketball Club)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional basketball club
• Youth basketball development
• Match day entertainment
• Sports sponsorship programs
• Community sports association

Headquarters

HQ city

Uusikaupunki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket and admission sales: Revenue from individual match tickets sold at the door and in advance through the club's ticket shop (kauppa.korihait.fi). Ticket prices vary by seat category: adults €26–27, concessions €20, youth (13–15) €10, children (7–12) €7, under 7 free. Season tickets (kausikortit) are also sold directly to fans for €270–€285 per seat.
2. Sponsorship and corporate partnerships: Revenue from a broad network of local and regional business sponsors ranging from key partners (pääyhteistyökumppanit) to corporate network members (Yritysverkosto). Sponsors receive visibility at home games, logo placements on team apparel (Macron kit), and corporate network benefits.
3. Merchandise and fan product sales: Fan merchandise (fanituotteet) sold at the arena during matches and via the club's online shop, including official Macron-branded apparel.
4. Youth camps and community programs: Revenue from paid basketball camps such as Bojanin korisleiri, organized in partnership with sponsors like Yara Uudenkaupungin tehtaat and Säästöpankki. Includes basketball skill training and open participation for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Korihait operates a professional men's basketball team competing in Finland's Korisliiga, hosting home matches at Wintteri Uusikaupunki Areena and selling match tickets and season tickets to local fans. The club runs a multi-age junior basketball development program (Mikropojat through MU17, plus women's and unified teams), organizes paid basketball camps (Bojanin korisleiri) for children, and sells fan merchandise through an own online shop. Revenue is supplemented by a corporate partnership network (Yritysverkosto) of 80+ regional businesses.

Product overview

Korihait is a professional basketball club based in Uusikaupunki, Finland, competing in the Finnish Korisliiga (top-tier national league). The club offers competitive basketball through its senior team, a comprehensive junior development program spanning multiple age groups, and match-day attendance experiences at the Wintteri multi-purpose arena. The club's products include team participation (senior and junior), season tickets, individual match tickets, fan merchandise, and community programs such as street basketball tournaments and basketball camps. The senior team competes in Korisliiga regular season, upper/lower continuation series, and playoffs, while the junior program provides age-appropriate teams from micro-boys (2017-2018) through MU17 and women's teams, plus a Unified Basketball group. The club also operates a corporate partner network offering sponsorship visibility at home games.

Differentiator

Problem solved

Functional benefit

Products and services

• Korisliiga match tickets Single-match admission tickets for Korihait's Korisliiga home games and Finnish Cup home games, sold at Wintteri Arena and online. Pricing: adults €26-27, concessions €20, youth (13-15) €10, children (7-12) €7, under 7 free with guardian.
• Season tickets (kausikortit) Annual subscription season tickets granting access to all Korihait home games (17 regular season matches, at least 1 Finnish Cup home game, and practice matches). Pricing: €270 per seat for stands A2 & B2 and €285 per seat for stands C2 & D1.
• Fan merchandise (fanituotteet)

Quantifiable outcome

• 42nd Korisliiga season played; SM bronze medal won in 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Omavoima (VSV)coreOthersOmavoima is listed as a key partner (avainkumppani) of Korihait for the 2025-2026 season. As a local energy company, Omavoima provides sponsorship visibility and brand association with the club.
• Laitilan WirvoitusjuomatehdascoreOthersLaitilan Wirvoitusjuomatehdas is a key partner (avainkumppani), providing sponsorship and visibility at Korihaiden home games. Listed prominently in the partner logo section.
• Vakka-Suomen Voima (VSV)coreOthersVSV (Omavoima brand) is one of the primary energy sponsors featured as a key partner on the club's main website.
• Valmet AutomotivecoreOthersValmet Automotive, a major employer in the Uusikaupunki region, is listed as a key partner (avainkumppani) of Korihait.
• Yara Suomi OycoreOthersYara is a key partner and has co-sponsored Bojanin korisleiri (basketball camp) with Korihait, supporting youth basketball development.
• OP Varsinais-SuomicoreOthersOP Varsinais-Suomi (regional cooperative bank) is listed as a key partner providing financial sector sponsorship visibility.
• Turun Osuuskauppa (Tok)minorOthersTurun Osuuskauppa (S-group retail cooperative) is a key partner of Korihait, providing retail sector sponsorship.
• VahterusminorOthersVahterus, a heat exchanger manufacturer based in the region, is listed as a key partner for the 2025-2026 season.
• Säästöpankki Kalanti-PyhärantacoreOthersSäästöpankki Kalanti-Pyhäranta co-organizes basketball camps (korisleiri) with Korihait and sponsors the Team Säästöpankki coaching program for local youth.
• SegerminorOthersSeger (Seger Oy) is listed as a partner and sponsor, providing equipment or financial support.
• Ermail OyminorOthersErmail is a partner and sponsor of Korihait for the 2025-2026 season.
• KaikuHRminorOthersKaikuHR is a partner and sponsor providing HR-related services or visibility to Korihait.
• RTK-Palvelu OyminorOthersRTK-Palvelu is listed as a key partner providing services sponsorship.
• MacroncoreOthersMacron is the official kit supplier for Korihait, providing all team apparel and training gear. The Macron logo is featured prominently on the club website and team uniforms.
• Uudenkaupungin KaupunkicoreOthersThe City of Uusikaupunki is a key partner (avainkumppani) providing municipal support and sponsorship to the basketball club, reflecting the city's investment in the club as a community asset.
• Ruutu (Telia Company / Alma Media)minorOthersRuutu is the streaming platform that broadcasts Korisliiga matches, including Korihait home games, extending the club's reach to national audiences.
• Korihait Yritysverkosto membersminorOthersThe Korihait Yritysverkosto (Corporate Network) includes dozens of local businesses organized into 'Plus' and 'Klassikko' tiers. Benefits include visibility at home games, tickets, and networking events at matches. Over 60 companies participate.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Suomen Koripalloliitto (Finnish Basketball Federation): The Finnish Basketball Federation governs Korisliiga and awards cited in Korihait's recognitions (SM-pronssi, Manager of the Year, Rookie of the Year). While not a peer, the federation is the governing body that defines the competitive and regulatory environment in which Korihait operates.

Broad incumbents

• Helsinki Basketball Academy / HIFK Basket: HIFK is a large multi-sport organization in Helsinki with a basketball section that has competed in Finnish leagues. Compared to Korihait, HIFK operates as a broader multi-sport club with significantly larger resources and metropolitan market access.

Direct peers

• Kataja Basket (Joensuu): Kataja Basket is a Korisliiga basketball club based in Joensuu, operating from a smaller Finnish city similar to Uusikaupunki. Both clubs compete in the top-flight league with comparable small-market, community-supported operating models.
• Tapiolan Honka: Tapiolan Honka is a Korisliiga basketball club based in Espoo. Both compete in the same Finnish top-flight league and Cup competitions, with Korihait playing Honka in its 2026 Cup group. Comparable professional club structure with senior and junior teams.
• KTP Basket: KTP Basket is a Korisliiga basketball club based in Kotka. Both Korihait and KTP share league competition and historical matchup history (Korihait's 1990 championship was won against KTP). Comparable professional basketball operations, sponsorship structures, and youth programs.
• Salon Vilpas: Salon Vilpas is a Korisliiga basketball club based in Salo, a smaller Finnish city. Like Korihait, Vilpas operates a top-tier professional team from a non-metropolitan area, giving both clubs comparable small-city community-anchored operating models and similar revenue constraints.
• Kouvot: Kouvot is a Korisliiga basketball club based in Kouvola. Both Korihait and Kouvot compete in the same top-tier league, share Cup-group scheduling, and rely on ticket revenue, sponsorships, and community engagement. Mid-sized city basketball club with similar operational profile.
• Tampereen Pyrintö: Tampereen Pyrintö is a Korisliiga basketball club competing in the Finnish top tier alongside Korihait. Both clubs field professional teams, run youth development pathways, and compete in the same league schedule (Korihait opens 2026-27 against Pyrintö). Comparable in operational model and revenue streams.
• Lahti Basketball: Lahti Basketball is a Finnish basketball organization that has produced players including Eetu Lähdetniemi, who was signed by Korihait for 2026-27. Both organizations operate competing basketball programs with shared talent pipelines in the Finnish basketball ecosystem.
• Helsinki Seagulls (HNMKY): Helsinki Seagulls is a Korisliiga basketball club also competing in the Finnish top flight. Both Korihait and Seagulls operate professional men's teams, run junior programs, sell season and single-match tickets, and rely on corporate sponsorships and merchandise. Direct head-to-head competitor within the same league.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Korihait
• YouTubeyoutube.com/channel/UCPrJNfy8-HSo_-JjwUzl7EA
• Facebookfacebook.com/Korihait
• Instagraminstagram.com/uukorihait
• LinkedInlinkedin.com/company/korihait

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korihait