Josef Attenberger Gmbh

What Josef Attenberger Gmbh does

Josef Attenberger GmbH is a privately held German specialist dealer (GmbH) founded in 1952, operating from Sankt Wolfgang with regional offices in Düsseldorf and Frankfurt, and Austrian operations in Haag. The company is self-described as one of Europe's largest specialist dealers for surveying and marking technology, serving surveyors, geodesists, construction firms, and craftsmen across Europe through a direct-to-consumer e-commerce model at attenberger.de that ships to Germany, Austria, Switzerland, France, Italy, Belgium, the Netherlands, Denmark, Poland, the Czech Republic, and other European markets.

Its product portfolio spans seven core categories: marking materials (Vermarkungsmaterial — surveying bolts, iron tubes, marking sprays, chalks, boundary stones), surveying technology (prism poles, prisms, tripods), construction surveying (levels, theodolites, rotary lasers), GNSS systems and total stations, surveying drones and scanners (LiDAR, terrestrial laser scanners, mobile mapping), structural monitoring (monitoring prisms, crack sensors, Senceive systems), and detection technology (magnetic and cable locators). The portfolio combines a proprietary patented line — the Vario Grenzvermarkungssystem modular boundary marking system with Plus/Granit/Light variants — with distribution of marquee third-party brands including Leica Geosystems, GeoMax, Rothbucher Systeme, DJI, proNIVO, FJDynamics, Basetime, Senceive, Carlson, Septentrio, and MOBA.

The business operates three revenue streams: one-time product sales across the full price spectrum (€0.11 marking chalk to €1,125+ magnet locators, with mid-range equipment such as GNSS systems and 3D laser scanners at higher ticket points), usage-based equipment rental (notably magnet locators and surveying instruments), and professional services through an in-house service workshop offering calibration and repair (e.g., level instrument calibration). Go-to-market is multi-channel: a comprehensive online shop with account registration and order tracking, active profiles across Facebook, YouTube, Instagram, LinkedIn, and TikTok, an email newsletter, a company magazine/resource center, and participation in industry trade shows including Intergeo, GaLaBau, and Steinexpo. Distribution is direct via UPS for parcels and freight carriers for bulky items, with separate service hotlines for Germany (+49 8085 930 510) and Austria (+43 7234 2157520). A recent strategic move was the unification of the online shop with Austrian-based Landmark, consolidating cross-border DACH e-commerce operations.

Name

Josef Attenberger Gmbh

Legal name

Josef Attenberger GmbH

Website

https://attenberger.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Josef Attenberger GmbH, founded 1952 and headquartered in Sankt Wolfgang, Germany, is a specialist dealer distributing surveying equipment, marking materials, GNSS systems, drones, LiDAR scanners, and structural monitoring technology to surveyors, geodesists, and construction professionals across Europe via e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Surveying Equipment Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Surveying equipment
• Marking materials
• Construction measurement
• GNSS systems
• Boundary marking

Headquarters

HQ city

Sankt Wolfgang

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from the sale of surveying equipment, marking materials, and related accessories. The company sells products ranging from marking sprays (€4.60-5.50 per can) to high-value equipment like GNSS systems and 3D laser scanners. Sales are conducted through their e-commerce platform with shipping across Europe.
2. Equipment Rental: The company offers rental services for professional equipment including magnet locators and surveying instruments.
3. Service and Repair: Service workshop providing maintenance and repair services for surveying equipment including level instrument calibration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Josef Attenberger GmbH is one of Europe's largest specialist dealers for surveying and marking technology, distributing professional surveying instruments, marking materials, and construction measurement equipment from major manufacturers (Leica, GeoMax, DJI, Rothbucher, FJD, proNIVO, Senceive, MOBA, etc.). The company sells its own patented Vario Grenzvermarkungssystem (boundary marking system) and STEXON Schnellverbinder, plus offers equipment rental and a service workshop for instrument calibration and repair, shipping across Europe through its online shop at attenberger.de.

Product overview

Josef Attenberger GmbH, founded in 1952, operates as one of Europe's largest specialist dealers for surveying and marking technology. The company offers a comprehensive, multi-category product portfolio centered on seven core areas: (1) Vermarkungsmaterial (Marking Materials) - including Eisenvermessungsrohre (iron surveying tubes), Kupferbolzen/Messingbolzen (copper/brass bolts), Grenzsteine (boundary stones), and various marking paints and sprays; (2) Vermessungstechnik (Surveying Technology) - including prism poles, prisms, tripods, and Rothbucher Systeme products; (3) Bauvermessung (Construction Surveying) - including theodolites, levels, rotary lasers, and construction lasers; (4) GNSS-Vermessung & Totalstationen (GNSS & Total Stations); (5) Vermessungsdrohnen & Scanner (Surveying Drones & Scanners) - including LiDAR scanners, terrestrial laser scanners, and mobile mapping systems; (6) Monitoring - including monitoring prisms, crack monitoring sensors, and structural health monitoring systems; (7) Ortungstechnik (Detection Technology) - including magnetic locators, cable detectors, and moisture meters. The portfolio includes own-brand products like the patented Vario Grenzvermarkungssystem and STEXON Schnellverbinder, as well as major third-party brands including Leica, GeoMax, FJD, Rothbucher Systeme, proNIVO, Basetime, Senceive, Carlson, Septentrio, DJI, MOBA, and others. Attenberger also offers equipment rental services, a service workshop for instrument testing and calibration, and provides download resources including software, manuals, and catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermarkungsmaterial (Marking Materials) Comprehensive range of marking materials including surveying bolts, iron surveying tubes, end plates, surveying nails, anchor bolts, road and bridge bolts, wall bolts, marking paints, marking pastes, marking chalks, boundary stones, marking needles, marking flags, and aerial photo plates for land surveying and boundary marking.
• Vermessungstechnik (Surveying Technology) Surveying instruments including prism poles, prisms (round, mini, 360-degree, Leica original, sphere, angle), tripods, bipods, and Rothbucher Systeme products for professional surveying applications.
• Bauvermessung (Construction Surveying) Construction surveying equipment including levels, theodolites, construction lasers, rotary lasers, height marker plates, alignment staffs, and BMI fiberglass tape measures for building and infrastructure construction.
• GNSS Surveying & Total Stations GNSS systems, receivers, reference stations, antennas, and total stations including robotic and manual tachymeters for high-precision land surveying, distributed from partners including Carlson (BRX7), Septentrio (AsterX SBI3 Pro Plus), and Leica.
• Surveying Drones & 3D Scanners LiDAR scanners (FJD Trion S2 Pro 3D SLAM), terrestrial laser scanners (Leica RTC300 with VIS technology), mobile mapping systems, DJI drones, and 3D Survey photogrammetry software for high-resolution point cloud data acquisition and aerial surveying.
• Monitoring Systems Structural health monitoring systems including Senceive monitoring solutions, vibration and tremor measurement devices, crack monitoring sensors (StabiAlert / CrackR 3D), monitoring prisms (Rothbucher RSMP series), and device mounting plates for bridges, rails, buildings, and dams.
• Detection Technology (Ortungstechnik) Detection equipment including magnetic locators (SmartTrak 101 by proNIVO, Schonstedt), cable detectors (C.Scope), Basetime Locator One, and Protimeter moisture measurement instruments for locating buried utilities and subsurface features.
• Vario Grenzvermarkungssystem (Vario Boundary Marking System) Patent-protected modular boundary marking system by Attenberger including Vario Plus, Vario Granit, and Vario Light variants for precise land surveying across different terrain and material requirements.
• STEXON Schnellverbinder (Quick Connectors) Patented quick connectors for timber construction enabling millimeter-accurate assembly of wall and ceiling elements in record time without rework.
• Vermessungs-Software (Surveying Software) Surveying software solutions including 3D Survey photogrammetry software for processing drone surveying data and KickTheMap RTK smartphone-based mobile mapping applications.
• Equipment Rental Service Rental services for professional surveying instruments including magnet locators and other surveying equipment, offered on a usage-based model to surveying professionals and construction companies.
• Service and Repair Workshop Service workshop providing maintenance, repair, and calibration services for surveying equipment including level instrument calibration, with service hotlines in Germany (+49 8085 930 510) and Austria (+43 7234 2157520).

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered major.

• Leica GeosystemsmajorTechnology or IntegrationDistribution partner for Leica surveying equipment including total stations, 3D laser scanners (RTC300 with VIS technology), GNSS receivers, and laser distance meters (Leica DISTO X6). Attenberger is an authorized Leica dealer.
• GeoMaxmajorTechnology or IntegrationDistribution partner for GeoMax products, particularly digital construction site solutions.
• Rothbucher SystememajorTechnology or IntegrationGerman manufacturer partner offering surveying prisms, fixation systems, meterriss (benchmark) plaques, target marks, and adapters. Products include RS Mini Prism series for monitoring applications.
• DJImajorTechnology or IntegrationDistribution partner for DJI drones used in surveying and data capture applications.
• proNIVOmajorTechnology or IntegrationPartner for proNIVO construction lasers (PNRLR-3D rotational laser) and SmartTrak 101 magnetic locators.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Spectra Geospatial: Trimble-divested positioning brand offering GNSS, total stations, and data controllers to surveying professionals; an emerging/spun-out player operating in directly overlapping product categories.
• Carlson Software: Provider of Carlson GNSS receivers (BRX7) and surveying software, carried by Attenberger; an emerging player broadening from software into hardware distribution-adjacent positioning.
• CHC Navigation: Chinese GNSS and surveying equipment manufacturer with growing European presence; competes in GNSS, total stations, and mapping hardware that overlap with Attenberger's distributed portfolio.

Broad incumbents

• GeoMax Positioning: Hexagon-affiliated surveying equipment brand (total stations, GNSS, construction lasers) carried by Attenberger; operates in overlapping product categories targeting the same surveyor/contractor segments.
• Trimble Geospatial: Major surveying and geospatial equipment manufacturer with its own SITECH dealer network; competes in the same product categories (GNSS, total stations, monitoring) and is a key brand in the broader surveying equipment competitive set.
• Topcon Positioning: Japanese-headquartered manufacturer of surveying, GNSS, and machine-control equipment selling through European distributor channels; competes with the same Leica/Trimble portfolio that Attenberger distributes.
• Leica Geosystems (Hexagon): Global manufacturer and broader-channel supplier of total stations, GNSS, and laser scanners (Leica RTC360, DISTO X6) distributed through partners like Attenberger; an upstream incumbent whose direct channels increasingly overlap with specialist dealers.

Others

• Rothbucher Systeme: German manufacturer of surveying prisms, monitoring targets, meterriss plaques, and adapters carried by Attenberger; a key supplier-partner ecosystem participant whose product line parallels several of Attenberger's own brands.

Direct peers

• SITECH Deutschland: Trimble-owned German dealer network for construction and surveying technology including GNSS, total stations, and machine control — same customer base of surveyors and contractors, competing head-to-head for project specification wins.
• Allterra: German specialist dealer and Trimble partner distributing surveying, GNSS, and geospatial equipment to construction and surveying professionals — directly comparable as a European specialist dealer with multi-brand portfolio and pan-regional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/attenberger
• Facebookfacebook.com/attenberger.gmbh
• LinkedInlinkedin.com/company/josef-attenberger-gmbh
• Instagraminstagram.com/attenberger_vermessung
• TikToktiktok.com/@attenberger_vermessung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josef Attenberger Gmbh