HELU

What HELU does

HELU, legally HELUKABEL GmbH, is a German privately held manufacturer and supplier of electrical connection technology systems, headquartered in Hemmingen, Germany. Founded in 1978 and led today by Managing Director Marc Luksch as a family-owned business, the company designs, manufactures, and distributes a comprehensive portfolio of industrial cables (control, data, Ethernet, fibre optic, motor/servo, temperature-resistant, and continuous-motion cables), connectors (including the proprietary HELUTEC brand), cable glands in plastic, brass, and stainless steel, cable accessories and tools, and complete energy chain systems that combine flexible cable carriers with pre-assembled cables for dynamic industrial applications. The Aufmaster sub-brand provides cable measurement and quality assurance solutions, and E-business services (EDI, EPLAN, OCI) and an online configurator support digital procurement for industrial buyers.

HELU serves industrial OEMs, system integrators, and infrastructure customers across at least eight verticals: manufacturing and machinery (the primary segment), infrastructure and building technology, renewable energy (solar and wind), transportation (automotive, railway, marine, e-mobility), media and event technology, food and beverage, medical technology, and oil, gas, and chemical. With approximately 2,500 employees operating from 76 facilities in 43 countries, the company combines direct enterprise sales, an e-commerce storefront (shop.helu.com, shop.helukabel.com), and a contract partner network offering local warehouse inventory and scheduled deliveries. Pricing is quote-based and negotiated, with multi-year contracts for partners.

The business model is predominantly hardware sales across cables, connectors, glands, and accessories, supplemented by services for custom cable assembly, system integration, and digital procurement. Revenue is not publicly disclosed. In 2025 the company rebranded from HELUKABEL to HELU to signal a strategic shift from a cable supplier toward a complete electrical connection systems provider, and it continues to invest in regional capacity (notably an expanded Swiss facility in Bremgarten in 2026) and wholly-owned subsidiaries in Hungary, Switzerland, South Korea, and Brazil.

Name

HELU

Legal name

HELUKABEL GmbH

Website

https://helukabel.hu

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

HELU (formerly HELUKABEL) is a German, family-owned manufacturer and global supplier of electrical connection technology — cables, connectors, cable glands, and integrated energy chain systems — serving industrial OEMs and infrastructure customers across 43 countries.

Ownership category

akta.pro rank

Product category

Industrial Cables and Electrical Connection Technology

NAICS

Other Communication and Energy Wire Manufacturing (335929), Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Connectors (3678), Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro industry

PRIMARYCRACAKAE

Cables, Connectors & Wiring Harnesses Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Parts, Components & DIY Maker Retail

SECONDARYIMAGAGAE

Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

SECONDARYEUADADAC

Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Overhead Lines, Underground Cables & Line Hardware

SECONDARYIMAGAEAF

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

Keywords

• Industrial cables
• Cable assemblies
• Cable glands
• Industrial connectors
• Energy chain systems

Headquarters

HQ city

Vecsés

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cable and Wire Sales: Sale of industrial cables, control cables, data cables, fiber optic cables, motor and servo cables, and temperature-resistant cables for various industrial applications
2. Connection Technology Sales: Sale of connectors, cable glands (plastic, brass, stainless steel), terminal technology, and connection accessories
3. Cable Accessories and Tools: Sale of cable protection, cable terminations, cable lugs, ferrules, labeling systems, and installation tools
4. Pre-assembled and Custom Cables: Custom cable assembly services including spiral cables and configured connection solutions
5. System Solutions: Complete energy chain systems and integrated solutions for specific industrial applications including renewable energy and automation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HELU manufactures and distributes industrial cables, connectors, cable glands, cable accessories, and integrated Energy Chain Systems for industrial, infrastructure, renewable energy, and transportation applications. The company offers more than 30 distinct product categories spanning control, data, Ethernet, fiber optic, motor/servo, temperature-resistant, installation, power, fire alarm, solar, wind, automotive, railway, and marine cable families, along with HELUTEC branded proprietary connectors and E-business integration solutions (EDI, EPLAN, OCI). Products are sold to industrial customers via direct sales, regional offices, contracted partners, and online shop platforms across 43 countries.

Product overview

HELU is an electrical connection technology systems provider offering a comprehensive portfolio of cables, connectors, cable glands, accessories, and complete energy chain systems. The core product offering centers on the HELU Energy Chain System combining flexible cable carriers with pre-assembled cables for continuous motion applications. The product range spans industrial cables (control, data, Ethernet, fibre optic, motor/servo, temperature-resistant), infrastructure cables (installation, power, telecommunication, fire alarm), renewable energy solutions (solar/photovoltaic, wind power), transportation cables (automotive, railway, marine), media/event technology, spiral cables, and HELUTEC branded connectors. Supporting products include cable glands (plastic, brass, stainless steel), circular connectors, connection technology for copper and fibre optics, cable protection, terminations, ferrules, cable lugs, and professional installation tools. E-business solutions provide EDI, EPLAN, and OCI integration for automated workflows. Aufmaster branded cable measurement solutions complement the offering. The company operates in key industry verticals including manufacturing, steel industry, control panel assembly, automotive, food/beverage, oil/gas/chemical, drive technology, automation, robotics, medical technology, renewable energy, infrastructure, and transportation.

Differentiator

Problem solved

Functional benefit

Brands

• HELUTEC: HELUTEC connectors - industrial connector products

Products and services

• HELU Energy Chain System (Energialánc rendszer) Complete energy chain system combining flexible cable carriers with pre-assembled cables for continuous motion applications in industrial machinery, robotics, and automation. Sells as an integrated system rather than individual cables.
• Industrial and Machinery Cables Portfolio of cables for controlling industrial machinery and transmitting data, signals, and power in dynamic and harsh environments; spans control, data, Ethernet, BUS, fiber optic, temperature-resistant, motor/servo/feedback, and continuous motion cables. Sells to industrial machinery, control cabinet, robotics, and automation customers.
• Infrastructure and Building Cables Portfolio of cables for fixed installation in buildings and infrastructure; covers installation, telecommunication and fire alarm, energy and power transmission, building automation BUS, and broadband network cables. Sells to infrastructure, building technology, and broadband network operators.
• Renewable Energy Cable Solutions Cable solutions engineered for solar and photovoltaic installations as well as wind turbine and wind power applications; built for long-term UV and weather resistance in outdoor renewable energy projects. Sells to solar and wind EPC contractors and project developers.
• Transportation Cable Solutions Cable portfolio for automotive and commercial vehicle manufacturing, railway industry and rail vehicles, and marine and offshore applications; covers vibration resistance, dynamic movement, e-mobility charging, and offshore durability. Sells to vehicle OEMs, rail manufacturers, and marine/offshore builders.
• Cable Glands Cable glands for cable entry and sealing, offered in plastic, brass, and stainless steel variants to suit different mechanical, chemical, and corrosion resistance requirements in industrial enclosures. Sells to machinery builders, control cabinet manufacturers, and industrial installers.
• HELUTEC Connectors and Connection Technology Proprietary HELUTEC connector product line for industrial and office applications, supplemented by circular connectors and connection technology for copper and fiber optic cables. Sold as a branded connector range configurable through HELU's online product configurator (onlinekonfigurator.biz).
• Cable Accessories and Tools Supporting products for cable installation including cable protection, terminations and joints, fastening/bundling, labelling and marking, ferrules, cable lugs, and professional installation tools. Sells as accessories to industrial installers and panel builders.
• Spiral and Pre-assembled Cables Pre-assembled spiral cables and connecting cables with integrated connection technology, sold as finished assemblies for flexible, dynamic, and plug-and-play connection applications. Sells to machinery and equipment builders.
• Aufmaster Cable Measurement Solutions Aufmaster branded cable measurement and testing solutions for quality assurance of cable production and delivered cable assemblies. Sells to cable manufacturers and quality-focused buyers.
• E-Business Solutions (EDI, EPLAN, OCI) Digital integration services including EDI for automated B2B data exchange, EPLAN engineering data exchange, and OCI for supplier catalog integration, enabling automated purchasing and engineering workflows for partners and industrial customers.

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lapp Group: German family-owned manufacturer of industrial cables, connectors, and cable accessories. Lapp is the closest comparable to HELU by ownership structure (founder family), product portfolio (Ölflex control cables, ETHERLINE data cables, connectors, glands), go-to-market (direct + distributor), and target verticals (industrial machinery, automation).
• Leoni AG: German manufacturer of cables, wiring systems, and related services, historically focused on automotive and industrial customers. Highly comparable to HELU on product (specialty cables, wiring harnesses), end-markets (industrial machinery, automotive, transportation), and German manufacturing heritage.
• igus GmbH: German family-owned manufacturer of energy chain systems (cable carriers), chainflex continuous-flex cables, and readychain pre-assembled systems. Directly competes with HELU's HELU Energy Chain System and continuous-motion cable lines for robotics, automation, and machinery customers.
• TKD Kabel GmbH: German specialty cable manufacturer offering control, data, servo, and robotic cables plus cable assemblies. Direct competitor to HELU in industrial machinery and factory automation cable categories; similar mid-market, family-influenced profile.
• HARTING Technology Group: German family-owned manufacturer of industrial connectors, device connectivity, and network components. Directly competes with HELUTEC connectors, cable glands, and pre-assembled cable solutions targeting industrial machinery and automation customers.

Broad incumbents

• Nexans SA: French global cable manufacturer with energy, telecom, and industrial segments. Overlaps HELU on power, installation, and renewable energy cables; operates at much larger scale and is more exposed to utility-scale T&D projects.
• Belden Inc. US-listed specialty cable and connectivity solutions provider focused on industrial Ethernet, broadcast, and enterprise networking. Compares to HELU on industrial Ethernet/BUS cables, data cables, and the connector/accessories business (including the recently acquired Precision Optical Technologies).
• Phoenix Contact: German family-owned manufacturer of industrial connectivity, automation, and electronic interface products including connectors, terminal blocks, and cabling solutions. Compares to HELU on industrial connectors (competes with HELUTEC) and cable-to-connector system solutions.
• Prysmian Group: Largest global cable manufacturer with broad portfolio spanning energy, telecom, and industrial cables. Overlaps HELU on energy/power cables and industrial verticals but operates at vastly larger scale and is more diversified into T&D infrastructure than HELU.

Regional players

• Reka Cables: Nordic-based cable manufacturer focused on low-voltage power, installation, and specialty industrial cables. Comparable to HELU on product categories (installation cables, energy/power cables, fire alarm) but operates primarily in Northern Europe rather than across HELU's 43-country footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Helukabel.Hungaria
• LinkedInlinkedin.com/company/helukabel-hungaria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELU