Krasser Stoff Merchandising GmbH

What Krasser Stoff Merchandising GmbH does

Krasser Stoff Merchandising GmbH is a Berlin-based private limited company (GmbH) that operates krasserstoff.com, a direct-to-consumer e-commerce and ticketing platform serving the German-language music and entertainment market. The company acts as an authorized merchandise and ticketing service provider for over 100 artists, bands, podcasts, comedians, and brands — including marquee German acts such as K.I.Z, AnnenMayKantereit, Kraftklub, Casper, Tocotronic, Die Fantastischen Vier, Deichkind, and Sebastian Fitzek. The business is managed by two Geschäftsführer (Managing Directors), Michael Löffl and Beat Gottwald, and is founder-/management-owned with no disclosed institutional investor involvement.

The platform's core products are official artist merchandise (T-shirts, hoodies, beanies, tote bags, books, audio recordings) and concert/event tickets, both distributed through the main krasserstoff.com storefront and dedicated per-artist "Artist Shops." Underlying technology includes Cloudflare CDN, Sentry error monitoring, Google Analytics, and integrations with Stripe, PayPal, Klarna, Apple Pay, and Google Pay for payments, alongside MailChimp for email and Meta/TikTok pixels for marketing. The company also operates a re:sale secondary ticket marketplace, a digital streaming product for films, and a customer portal (mein.krasserstoff.com), and offers full-service tour coordination covering product development, sourcing, logistics, and ticketing for event organizers.

Krasser Stoff monetizes through one-time merchandise sales, ticket sales as an authorized intermediary (both physical Hardtickets and digital Onlinetickets), transaction fees on the re:sale platform, and recurring streaming access fees. Standard domestic shipping is €5.99, with merchandise priced from approximately €8 (paperback) to €35 (T-shirts) and tickets ranging from €0 to €51.25 depending on event and venue. The company is headquartered at Wolfener Str. 36, 12681 Berlin, and ships internationally to nearly worldwide destinations while serving primary markets in Germany, Austria, and Switzerland.

Name

Krasser Stoff Merchandising GmbH

Legal name

Krasser Stoff Merchandising GmbH

Website

https://krasserstoff.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Krasser Stoff Merchandising GmbH operates krasserstoff.com, a Berlin-based direct-to-consumer e-commerce and ticketing platform serving as the official merchandise and ticketing service provider for over 100 German-speaking artists, bands, podcasts, comedians, and brands, including K.I.Z, AnnenMayKantereit, Kraftklub, and Tocotronic.

Ownership category

akta.pro rank

Product category

Music Merchandise & Ticketing Services

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331)

akta.pro primary industry

Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

akta.pro secondary industries

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Artist merchandise services
• Concert ticketing platform
• Music tour merchandising
• Official fan merchandise
• Event ticket distribution

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Merchandise Sales: Sale of official artist merchandise including apparel (T-shirts, hoodies, beanies), accessories (tote bags, keychains, stickers), books, and other branded products. Products sourced, developed, and distributed by Krasser Stoff for partnered artists.
2. Ticket Sales and Distribution: Krasser Stoff acts as an authorized ticket intermediary (Vermittler) for concert and event tickets, selling both Hardtickets (physical) and Onlinetickets (digital). Tickets are sold in the name and on behalf of the respective event organizer. Revenue derived from ticket price differentials and service fees.
3. Tonträger Sales: Sale of audio recordings (CDs, LPs) for partnered artists. Returns accepted only for sealed, unopened original packaging per German consumer law.
4. re:sale Secondary Ticket Platform: Official secondary marketplace where fans can resell tickets they can no longer use. The ticket is resold at the original ticket price minus a re:sale fee. Provides a controlled, fraud-resistant alternative to black-market ticket resale.
5. Streaming: Time-limited streaming of digital content (e.g., films) without permanent copy. Customers receive access credentials. Revenue from streaming access fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Krasser Stoff Merchandising GmbH operates krasserstoff.com as a direct-to-consumer e-commerce platform that sells official artist merchandise (T-shirts, hoodies, beanies, tote bags, accessories, books, audio recordings) and concert/event tickets for over 100 artists, bands, podcasts, comedians and brands. The company also operates the re:sale official secondary ticket marketplace, a streaming service for digital content, and provides full-service tour coordination including merchandise development, sourcing, distribution, sales, and ticketing logistics for artists, festivals, and event organizers.

Product overview

Krasser Stoff Merchandising GmbH operates krasserstoff.com as a unified e-commerce platform combining official artist merchandise sales and concert/event ticket services. The core offering consists of physical merchandise products (T-shirts, hoodies, accessories) and digital/physical concert tickets for over 100 artists, bands, podcasts, comedians, and brands. Key product features include: Hardtickets (physical tickets), re:sale (official resale platform to combat ticket scalping), Streaming (DRM-protected digital content), and Artist Shops (individual branded storefronts). The company also offers a customer portal (mein.krasserstoff.com) and comprehensive tour coordination services including merchandise development, sourcing, distribution, sales, logistics, and ticketing for artists, festivals, and event organizers. With headquarters in Berlin, the company positions itself as an innovative, independent service provider in the music merchandise and ticketing market.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Artist Merchandise Physical merchandise products including T-shirts, hoodies, beanies, tote bags, keychains, stickers, books and accessories developed, sourced and distributed by Krasser Stoff for its roster of over 100 artists, bands, podcasts, comedians and brands. Sold direct-to-consumer via krasserstoff.com.
• Concert and Event Tickets Official concert and event tickets sold through krasserstoff.com on behalf of artists, festivals and event organizers. Available as Onlinetickets (digital download) or Hardtickets (physical shipping via Deutsche Post/DHL). Krasser Stoff acts as authorized ticket intermediary (Vermittler).
• re:sale Official Ticket Resale Platform Official secondary marketplace where fans can resell tickets they can no longer use. Tickets are resold at the original ticket price minus a re:sale service fee, providing a fraud-resistant alternative to black-market ticket resale.
• Streaming (Digital Content) Time-limited streaming of DRM-protected digital content such as films. Customers receive access credentials and can stream for a limited duration without permanent download, for private use only.
• Full-Service Tour Coordination End-to-end service for artists, festivals and event organizers covering merchandise development, sourcing, distribution, sales, logistics and ticketing operations across tours. Enables artists to outsource merchandising entirely while retaining direct fan relationships.

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 100+ Artists, Bands, Podcasts, Comedians and BrandscoreChannel Partner/ Reseller/ DistributorKrasser Stoff serves as an independent service provider for artists, festivals, and event organizers, offering merchandise and ticketing services. Artists include K.I.Z, Blond, Casper, Kraftklub, Die Fantastischen Vier, Mia Morgan, OG LU, AnnenMayKantereit, Deichkind, Ellice, Tocotronic, lovehead and over 100 further artists, bands, podcasts, comedians and brands. The company develops strategies with artists to offer fans special products and packages, and provides a flexible ticketing system for event organizers.
• Barracuda Music GmbHminorChannel Partner/ Reseller/ DistributorEvent organizer / local promoter for specific events (e.g., K.I.Z 'Nur für Frauen' 2027 at Stadthalle Wien). Krasser Stoff acts as ticket intermediary, selling tickets on behalf of Barracuda Music GmbH as the event organizer.
• Loft Concerts GmbHminorChannel Partner/ Reseller/ DistributorLocal event organizer for specific events (e.g., REFLEKTOR live event at Colosseum Kino Berlin). Krasser Stoff sells tickets on behalf of Loft Concerts GmbH.
• cute concerts GmbHminorChannel Partner/ Reseller/ DistributorLocal event organizer for specific events (e.g., viko & penglord at Flex Wien). Krasser Stoff sells tickets on behalf of cute concerts GmbH.
• StripecoreTechnology or IntegrationPayment processing provider for credit card transactions. Stripe processes card payments including cardholder name, email, order number, credit card data, validity period, CVC, transaction amount, and timestamp. Krasser Stoff transmits payment data to Stripe as required for contract fulfillment.
• PayPalcoreTechnology or IntegrationPayment processing provider for PayPal transactions. PayPal may conduct credit checks for certain services like direct debit. Customer first name and last name are transmitted to PayPal for payment processing.
• KlarnacoreTechnology or IntegrationPayment processing provider for Klarna/Sofortüberweisung transactions. Klarna processes bank transfer payments, storing customer name, account number, bank code, reference, date, and transfer amount for billing purposes.
• CloudflarecoreTechnology or IntegrationContent Delivery Network (CDN) provider used to enhance website security and delivery speed. Cloudflare processes server log files and may handle personal data in their global server network. Data processing based on EU Standard Contractual Clauses (SCCs).
• MailChimp (Rocket Science Group, LLC)coreTechnology or IntegrationNewsletter delivery platform used to send marketing emails and notifications to subscribers. MailChimp is certified under the EU-US Privacy Shield, ensuring compliance with European data protection standards. Anonymized/pseudonymized data may be used for service optimization.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service used to analyze website usage, track user behavior, and generate reports on site activity. Uses cookies to collect data; IP addresses are anonymized within the EU. Data retained for 14 months before anonymization or deletion.
• Facebook (Facebook Pixel / Facebook Marketing Services)coreTechnology or IntegrationSocial media marketing and remarketing via Facebook Pixel. Enables targeted advertising to website visitors on Facebook, using pseudonymized user profiles. Facebook Ireland Ltd. certified under EU-US Privacy Shield.
• TikTok (TikTok Pixel)coreTechnology or IntegrationSocial media marketing via TikTok Pixel for interest-based advertising on TikTok. Joint controllership arrangement with TikTok Technology Limited (Dublin) for data collection and reporting purposes. Standard Contractual Clauses govern international data transfers. Cookies stored for up to 180 days.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventim: Europe's largest ticketing platform and a major live entertainment operator headquartered in Germany. Direct competitor in concert/event ticketing, with promoter relationships and venue access that rival Krasser Stoff's artist-direct model in the same DACH market.
• Topix TopFan (Topix Media Lab): White-label direct-to-consumer merchandise and fan-club platform for artists and creators. Similar service offering to Krasser Stoff's Artist Shops and tour-merch model, with comparable customer segments in music and entertainment.
• Frontline Merchandise: US-based end-to-end merchandise services company serving touring artists. Comparable in offering full-service tour merch (production, fulfillment, ecommerce), though primarily serving North American tours and artists.
• Music Glue: Direct-to-fan merchandise and commerce platform serving independent musicians globally. Highly comparable business model: artist-branded stores, merch fulfillment, and ticketing integration for indie acts, though Music Glue operates primarily in English-speaking markets.
• Bandsintown: Concert discovery and ticketing platform connecting artists with fans, with strong European artist adoption. Overlaps with Krasser Stoff's ticketing intermediary role and artist-services orientation.
• Songkick: Concert discovery and ticketing service (now part of Warner Music's Songkick/Eventim ecosystem). Comparable as a ticketing intermediary that routes fans to official ticket sources for concerts, with strong presence in the European live music market.

Broad incumbents

• Fanatics: Global sports and entertainment merchandise platform with licensed apparel, collectibles, and direct-to-fan commerce at scale. Comparable as a high-volume licensed merchandise operator, though focused on sports rather than indie/rock/pop music artists.
• Ticketmaster: Global ticketing incumbent with European operations (including DACH via Eventim partnership and local sites). Competes directly on primary ticketing and increasingly on official resale/anti-scalping solutions, which directly overlap with Krasser Stoff's re:sale value proposition.
• EMP Merchandising: Germany-based mail-order/online retailer specializing in music-band apparel, accessories, and entertainment merchandise. Comparable as a music-licensed apparel and merch retailer, though EMP sells across many bands globally rather than operating as an artist-services partner like Krasser Stoff.
• Warner Music Artist Services / Warner Chappell Merch Partners: Major label-affiliated merch and artist-services operations (Warner Music Group and label partners). Comparable as label-backed merch/e-commerce operations that compete for the same artist partnerships Krasser Stoff signs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krasserstoff
• Instagraminstagram.com/krasserstoff
• TikToktiktok.com/@krasserstoff
• LinkedInlinkedin.com/company/krasserstoff

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krasser Stoff Merchandising GmbH