Ho-Chunk Gaming Nekoosa

What Ho-Chunk Gaming Nekoosa does

Ho-Chunk Gaming Nekoosa is a tribally owned and operated regional casino located in Nekoosa, Wisconsin, wholly owned by the Ho-Chunk Nation, a federally recognized Native American tribe. The facility operates approximately 395–400 slot machines spanning $0.01 to $5.00 denominations (including specialty reel, video, and progressive machines) alongside electronic table games positioned near the Swiftwater Lounge. The property runs on a Ticket-In Ticket-Out EZ Pay system and operates extended hours — Monday through Thursday 7AM–2AM, and continuously from Friday through Monday 2AM — with a current social-distancing-adjusted capacity of 704 guests.

The company monetizes through four primary revenue streams: gaming operations (the dominant driver, based on customer wagers), food and beverage (Swiftwater Lounge, The Grille, The Snack Bar, and a separate Lounge), banquet and event services (Banquet Center accommodating up to 225 guests for weddings, reunions, showers, and celebrations), and affiliate referral income from Stay and Play hotel partnerships with Hotel Mead, Cobblestone Hotel & Suites, and Sleep Inn & Suites in Wisconsin Rapids (each providing $10 Rewards Play vouchers to overnight guests). The Rewards Club loyalty program operates across eight tiers (Bronze through Triple Diamond), with accrual at 1 point per $10 played and six-month evaluation cycles, supplemented by identity-based sub-programs: the Warrior Card for military/veterans and the Care Card for first responders and healthcare workers.

As one of six Ho-Chunk Gaming Wisconsin properties (alongside Beloit, Black River Falls, Madison, Tomah, Wisconsin Dells, and Wittenberg), Ho-Chunk Gaming Nekoosa benefits from statewide brand equity and cross-property loyalty infrastructure but does not operate an on-site hotel. The facility experienced COVID-19-related closures and subsequent reconfiguration, and the broader Ho-Chunk Gaming portfolio has undergone a multi-year, multi-property renovation program totaling approximately $153 million.

Name

Ho-Chunk Gaming Nekoosa

Legal name

Ho-Chunk Gaming Nekoosa

Website

https://ho-chunkgaming.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Ho-Chunk Gaming Nekoosa is a tribal casino in Nekoosa, Wisconsin, owned by the Ho-Chunk Nation, offering approximately 400 slot machines, electronic table games, multiple dining venues, a banquet center, and a tiered Rewards Club loyalty program serving regional gaming and event customers.

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tribal/First Nations Casino Operations (MPAEAAAD)

akta.pro secondary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Tribal casino gaming
• Slot machines
• Electronic table games
• Casino hospitality
• Loyalty rewards program

Headquarters

HQ city

Nekoosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: Primary revenue from slot machines (395 machines) and electronic table games. Gaming is the core revenue driver with revenue generated from customer wagers on various gaming machines and electronic table games.
2. Food and Beverage: Revenue from Swiftwater Lounge serving food (pizza, burgers, hot dogs, snacks) and beverages. Additional dining at The Grille, Snack Bar, and Lounge offering full menus with breakfast, lunch, and dinner options.
3. Banquet and Event Services: Banquet Center services for events including family reunions, class reunions, baby showers, bridal showers, wedding receptions, and birthday events. Accommodates up to 225 guests with buffet, family style, or sit-down meal options.
4. Hotel Partnership Programs: Stay and Play packages through partner hotels (Hotel Mead, Cobblestone Hotel & Suites, Sleep Inn & Suites in Wisconsin Rapids) providing $10 Rewards Play vouchers to hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ho-Chunk Gaming Nekoosa operates a tribal casino in Nekoosa, Wisconsin offering slot machines and electronic table games, supported by multiple on-site dining venues and a banquet/event center. The property also runs a Stay and Play program packaged with three partner hotels and a player loyalty program branded Rewards Club with Warrior Card and Care Card tiers.

Product overview

Ho-Chunk Gaming Nekoosa operates as a single-site casino and hospitality property owned by the Ho-Chunk Nation. The property features a core gaming operation with approximately 400 slot machines and electronic table games, supported by food and beverage venues including the Swiftwater Lounge, The Grille restaurant, and The Snack Bar. Additional services include a Banquet Center for events up to 225 guests, shuttle transportation, and loyalty programs (Rewards Club with Warrior Card and Care Card variants). The property offers Stay and Play Package partnerships with nearby hotels. The property does not operate its own hotel; accommodations are available through partner hotels in Wisconsin Rapids.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino gaming (slots and electronic table games) Casino floor featuring slot machines and electronic table games for adult patrons seeking gaming entertainment. Operated by the Ho-Chunk Nation in Nekoosa, Wisconsin.
• Swiftwater Lounge On-site dining and lounge venue serving casino patrons and visitors at Ho-Chunk Gaming Nekoosa.
• The Grille On-site dining venue at Ho-Chunk Gaming Nekoosa serving casino guests and walk-in diners.
• Snack Bar Quick-service snack bar at Ho-Chunk Gaming Nekoosa serving light food and beverages to casino patrons.
• Banquet Center Banquet and event facility at the casino capable of accommodating up to 220 guests for private events, corporate functions, and community gatherings with on-site catering.
• Rewards Club (Warrior Card and Care Card) Player loyalty program for casino patrons with Warrior Card and Care Card tier structures offering recognition, points, and rewards for repeat play at Ho-Chunk Gaming Nekoosa.
• Stay and Play Packages Packaged getaway program bundling hotel stays with partner properties (Best Western Plus, AmericInn, and Cobblestone Hotel & Suites) and casino play for leisure travelers.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Hotel Mead - Wisconsin RapidsminorChannel Partner/ Reseller/ DistributorPartner hotel for Stay and Play packages. Located at 451 East Grand Ave, Wisconsin Rapids. Hotel guests receive $10 Rewards Play vouchers at Ho-Chunk Gaming Nekoosa when booking Stay and Play packages.
• Cobblestone Hotel & Suites - Wisconsin RapidsminorChannel Partner/ Reseller/ DistributorPartner hotel for Stay and Play packages. Located at 3010 8th Street South, Wisconsin Rapids. Provides Stay and Play package guests with $10 Rewards Play at Ho-Chunk Gaming Nekoosa.
• Sleep Inn & Suites - Wisconsin RapidsminorChannel Partner/ Reseller/ DistributorPartner hotel for Stay and Play packages. Located at 4221 8th Street South, Wisconsin Rapids. Offers Stay and Play package guests $10 in Rewards Play at Ho-Chunk Gaming Nekoosa.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ho-Chunk Gaming Black River Falls: Sister property located in the Ho-Chunk Nation's home base. Operates the same brand and Rewards Club, providing direct cross-property comparison for visitation and loyalty behavior.
• Ho-Chunk Gaming Wisconsin Dells: Sister property in the Wisconsin Dells tourism market. Larger destination-style operation with hotel and broader entertainment mix; competes for the same regional Wisconsin gaming customer but at destination scale.
• Oneida Casino: Multiple-property tribal casino operator in the Green Bay, Wisconsin area run by the Oneida Nation. Directly comparable Wisconsin tribal casino competitor with slots, table games, hotel, and F&B.
• Ho-Chunk Gaming Wittenberg: Sister property under Ho-Chunk Gaming Wisconsin in central Wisconsin. Same operator, similar regional market position, with an added 86-room hotel and live entertainment programming — the most directly comparable sister site to Nekoosa.
• Potawatomi Casino Hotel: Tribal casino operated by the Forest County Potawatomi in Milwaukee. Wisconsin-based tribal gaming competitor with hotel and larger gaming floor, providing direct regional competitive comparison for Ho-Chunk's Wisconsin footprint.
• Ho-Chunk Gaming Beloit: Sister property in Beloit, Wisconsin. Same operator, same Rewards Club, and same Wisconsin regional market dynamics, providing the seventh data point in Ho-Chunk Gaming's seven-property footprint.
• Menominee Casino Resort: Wisconsin tribal casino and hotel operated by the Menominee Indian Tribe of Wisconsin. Comparable regional tribal gaming operator with a hotel attached and similar mix of slots, tables, F&B, and promotions.
• Ho-Chunk Gaming Madison: Sister property in Madison. Urban-adjacent Wisconsin location with same brand and loyalty infrastructure, useful as a benchmark for how Nekoosa could evolve with denser customer geography.
• Ho-Chunk Gaming Tomah: Sister property in Tomah, Wisconsin. Same operator, Rewards Club, and regional Wisconsin market overlap, making it a direct peer for slot-floor and F&B benchmarking.

Regional players

• Island Resort & Casino (Hannahville Indian Community): Upper-Midwest tribal casino and resort operated by the Hannahville Indian Community in Michigan's Upper Peninsula. Comparable regional tribal gaming operator with slots, hotel, golf, and entertainment serving a similar drive-to rural Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hcgwd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ho-Chunk Gaming Nekoosa