Havas Village

What Havas Village does

Havas Village (Havas España) is the Spanish operating arm of Havas Group, one of the world's largest global communications groups founded in 1835 in Paris and headquartered in Spain across offices in Madrid, Barcelona, and Valencia. It is a wholly-owned subsidiary of the publicly listed Havas Group (Euronext Paris: HAV), with the primary Spanish legal entity being HAVAS MANAGEMENT ESPAÑA, S.L.U., led by Jorge Irizar (Global COO of Havas Media Network and CEO of Havas España). The Spanish operation organizes more than 20 wholly-owned legal entities and 17+ agency brands into an integrated "Village" model spanning creativity, media, data and martech, public relations, health communications, experiential and culture, and consulting.

The core technological asset is Converged.AI, Havas Group's proprietary global operating system that integrates creativity, data, technology, and artificial intelligence across the network to deliver personalized, scalable marketing and communication solutions across text, video, audio, image, structured data, and multimodal pipelines. Supporting this platform are certified information security and environmental management systems (ISO 9001, ISO 14001, ISO 27017, ISO 27018) and full GDPR compliance. The business model is B2B professional services: revenue is generated through agency retainers, project fees, media commissions, and performance-based engagements negotiated directly with enterprise brand clients, delivered through dedicated account teams across the integrated agency network rather than through standardized tiered pricing.

Havas Village serves large enterprise advertisers across multiple sectors, with named clients including Movistar, OMODA & JAECOO, Domino's, Magnum, Frigo, ISDIN, Starbucks, Audi, Freixenet, Bodegas Torres, T-Systems, Zurich Seguros, and Cadena SER (PRISA Media). The go-to-market motion is direct enterprise field sales via dedicated commercial contacts, supplemented by thought leadership through a 185+ entry newsroom, social channels, and a creator-economy proposition (CRed). Recent strategic activity has centered on inorganic capability build-out, most notably the July 2026 acquisition of Barcelona-based experiential and sustainable events agency MUT.

Name

Havas Village

Legal name

HAVAS MANAGEMENT ESPAÑA, S.L.U.

Website

https://havasvillage.es

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Havas Village (Havas España) is the Spanish integrated communications network of Havas Group, uniting 17+ agency brands across creative, media, data/AI, PR, health, and experiential services under the Converged.AI operating system to serve enterprise brand clients via direct B2B engagements.

Ownership category

akta.pro rank

Product category

Integrated Marketing Communications

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated marketing services
• Media planning buying
• Creative brand development
• Public relations services
• Health communications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Integrated Marketing & Communication Services: Havas Village Spain generates revenue through professional service fees for integrated marketing and communication services delivered across its network of agency brands. Services span brand strategy and creative, media planning and buying, data and technology, public relations, experiential marketing, content and culture, consulting and transformation, and health and wellness marketing. Revenue is generated through agency retainer fees, project fees, media commissions, and performance-based engagements with enterprise brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Havas Village Spain is the integrated Spanish operation of Havas Group, operating a network of specialized agency brands that deliver brand strategy, creative development, media planning and buying, data/AI, public relations, experiential marketing, content production, consulting and transformation, and health communications to enterprise brand clients. Services are unified under the Converged.AI operating system that combines creativity, data, technology, and artificial intelligence across the entire network.

Product overview

Havas Village is Havas Spain's integrated communication and marketing network offering a comprehensive suite of agency services organized around the Converged.AI platform. The offering includes: Creative & Brand services (Havas Creative, Havas CX, Havas Studios); Media & Performance services (Havas Media, Arena Media, Proximia, FWD Media); Data, Technology & AI (Tidart/Havas Market, CSA); Communication & Reputation (Havas PR, H/Advisors, Tinkle, We Jazz); Experiences, Content & Culture (Havas Play, CA Sports); Consulting & Transformation (CSA, Havas Creative, Tidart, Havas CX, Havas PR); and Health & Wellness Marketing (Havas Life, Sciterion). The Converged.AI system serves as the unifying AI platform that integrates creativity, data, technology and intelligence across all service lines.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Creative: Creative agency focused on brand development with strategic and creative vision, from purpose and positioning to campaign expression.
• Havas CX
• Havas Media
• Arena Media
• Proximia
• FWD Media
• Tidart / Havas Market
• CSA
• Havas PR
• H/Advisors
• Tinkle
• We Jazz
• Havas Play
• CA Sports
• Havas Life
• Sciterion
• Havas Studios
• CRed

Products and services

• Havas Creative Strategic and creative brand development services, from purpose and positioning definition to campaign expression, experiences and content, for enterprise brand clients.
• Havas CX Customer experience design and activation, combining creativity, execution and customer understanding to drive engagement and measurable results for brands.
• Havas Studios Content creation and production services for branded content and creative campaigns, supporting video, audio, and visual content production.
• Havas Media Results-oriented media strategy combining data, technology and creativity to maximize impact of marketing investments across the full funnel.
• Arena Media Full-service media agency providing integrated media planning, buying and performance services for enterprise clients.
• Proximia Data-driven media services and audience targeting capabilities focused on performance and optimization.
• Tidart / Havas Market Data and martech services, customer data platforms, and market intelligence solutions to enable personalized audience activation.
• CSA Consulting services for strategic transformation, digitalization and sustainability integration for organizations.
• Havas PR Strategic communications and brand reputation management, including media relations, corporate communications, creator collaborations and crisis management.
• H/Advisors Strategic communication advisory services for corporate reputation and stakeholder relations.
• Tinkle Communication and public relations services with a creative approach.
• We Jazz Creative communication services with focus on music and cultural engagement.
• Havas Play Experiences, content and culture services creating brand territories through sport, music, gaming, fashion and cultural activations. Benchmark performance includes +25% purchase intent and +75% correlation with sales growth.
• CA Sports Sports marketing and sponsorship activation services for brands seeking engagement through sports audiences.
• Havas Life Specialized healthcare communications combining science, empathy and regulatory precision for health marketing campaigns targeting patients, healthcare professionals and decision-makers.
• Sciterion Medical communications and scientific storytelling for healthcare marketing, including medical education and scientific content development.
• MUT Experiential marketing and sustainable events agency integrated into Havas Spain in July 2026, delivering impact-driven brand experiences and live events with a 'Positive Creativity' positioning.

Quantifiable outcome

• +25% purchase intent and +75% correlation with sales growth for Havas Play experiential activations
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

One partnership is on record.

• MUT (acquired by Havas)coreStrategic or Co-development Partner · 8 July 2026Havas acquired MUT, a Barcelona-based experiential marketing and sustainable events agency founded in 2010 by CEO Nacho Gómez, with a team of 30 professionals. MUT is a reference in impact experiential marketing and sustainable events, positioning itself as a 'Positive Creativity' partner. The acquisition reinforces Havas Spain's experiential marketing offering, brand experience capabilities, and live events capacity. MUT will integrate into Havas España, with Nacho Gómez continuing as CEO of MUT. MUT's client portfolio includes Audi, Freixenet, T-Systems, Bodegas Torres, Veepee, Totogi, NTT DATA, and Zurich Seguros.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shackleton: Independent Spanish creative agency known for integrated campaigns and brand work. Competes with Havas Creative and Havas Village Spain for Spanish enterprise creative briefs and awards recognition.
• McCann Worldgroup Spain: IPG-owned integrated communications network with operations in Spain across creative (McCann), media (UM/Mediabrands), PR, and health. Closest direct competitor to Havas Village's multi-brand agency model in the Spanish market.
• Interpublic Group (IPG): Global holding company with McCann Worldgroup, FCB, MullenLowe, and Mediabrands. Direct competitor in Spain with comparable integrated agency model serving enterprise advertisers across creative, media, and PR.
• Publicis Groupe: French global communications holding company operating an integrated network of creative, media, data, and PR agencies (Leo Burnett, Saatchi & Saatchi, Publicis Media). Direct competitor to Havas Group with similar village/holding-company structure and presence in Spain.
• Omnicom Group: Global advertising holding company with networks including BBDO, DDB, TBWA, and Omnicom Media Group. Competes with Havas Village across creative, media, PR, and health verticals in Spain and globally.
• Dentsu: Japanese global advertising and media services group with significant operations in Spain (Dentsu Creative, Dentsu Media, Merkle). Comparable integrated agency offering and enterprise client base.
• WPP: World's largest advertising holding company with agencies including Ogilvy, VMLY&R, Grey, and GroupM. Operates an integrated creative/media/data network in Spain and competes head-to-head with Havas Village for the same enterprise clients.

Broad incumbents

• Deloitte Digital: Consultancy arm of Deloitte offering creative, technology, and marketing transformation services. Increasingly competes with traditional agency networks for large enterprise mandates and in-housing advisory work.
• Accenture Song: Global consultancy's creative and technology services arm, offering strategy, design, marketing, and CX. Broader incumbent that competes for integrated enterprise engagements traditionally served by networks like Havas Village.

Regional players

• MEDIAPRO: Spain-headquartered media and communications group with broadcast, content production, and advertising capabilities. Regional player with overlapping content, media, and brand activation services versus Havas Village's Havas Studios and Havas Play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/havas-media-espana
• Instagraminstagram.com/havasvillage.es

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Village