Lipp Markenvertriebs Gmbh

What Lipp Markenvertriebs Gmbh does

LIPP Markenvertriebs GmbH is a family-owned, mid-sized German food distribution company headquartered in Erding near Munich, founded in 2003 on the basis of the predecessor Handelsagentur Werner Lipp acquired in 2001. The company acts as a curated intermediary between roughly 20 specialty-food producers across Germany, Austria, Sweden, Spain and the Netherlands, and food-retail chains and trading centers at regional, national and international level. Its product categories span bread, pastries, cheese, convenience, dairy, delicatessen, desserts, fish, fruit/vegetables, meat/sausage and milk alternatives, with capabilities in MoPro/dairy and frozen food added in 2016 and organic meat and cold cuts expanded in 2019.

The service offering is organized around five pillars: Distribution (Vertrieb), Consulting (key-account, performance and action management), Production oversight (monitoring producer standards and sustainability), New Product Development (range creation, sales and marketing launches), and VKF (on-site retail-floor management and sales-promotion articles). Revenue is generated through B2B distribution margin on physical product flows combined with professional-services fees for key-account and POS work; there is no subscription, SaaS or technology-platform revenue, and no public pricing model. The company employs 20+ staff and reports 8,000+ orders per year. Commercial real estate is held via the wholly-owned subsidiary LIPP Verwaltungs GmbH (founded 2017), which owns two Erding retail centers built in 2009 and 2020.

The firm is privately held with no disclosed external investment or capital markets activity. Managing directors Jürgen Loher and Dirk Urland lead the company, with next-generation family members Matthias Loher and Marcel Urland joining in 2023. Geographic footprint is concentrated in the German-speaking and broader European specialty-food market (Germany, Austria, Sweden, Spain, the Netherlands), supported by an international producer supply chain.

Name

Lipp Markenvertriebs Gmbh

Legal name

LIPP Markenvertriebs GmbH

Website

https://lipp-gruppe.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

LIPP Markenvertriebs GmbH is a family-owned German food distribution intermediary that bridges roughly 20 specialty-food producers across Europe with German and European food-retail chains, offering distribution, key-account consulting, new-product development, on-site retail-floor management and VKF sales-promotion services from its Erding headquarters.

Ownership category

akta.pro rank

Product category

Food Distribution Services

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Food distribution services
• Delicatessen products
• Retail sales management
• Producer partnership network
• Commercial property leasing

Headquarters

HQ city

Erding

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food Distribution: Distribution of food products and delicatessen from partner manufacturers to retail customers. Revenue generated through margin on product distribution and sales volume.
2. Consulting Services: Key account management, performance management, action management, and expansion of product range on retail floors. Support for retailers and producers through the LIPP sales force.
3. VKF (Sales Promotion): On-site management of retail sales areas, strategic marketing at point of sale, and development of VKF articles for retail trade including packaging and marketing activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

LIPP Markenvertriebs GmbH is a family-owned B2B food distribution intermediary that bridges selected food producers and retailers across Europe. It distributes delicatessen, dairy, frozen, organic, and specialty food products from 18+ partner manufacturers into German and international retail chains, while providing key account management, on-site retail sales area management (VKF), product development support, and production quality monitoring.

Product overview

LIPP Markenvertriebs GmbH is a family-owned food distribution company based in Erding, Germany, offering a comprehensive suite of services centered on food distribution and production. The core offering includes Distribution services (bridging manufacturers, retail partners and consumers), Consulting (key account and performance management), Production oversight, New Product Development, VKF/Sales Promotion management, and Property Management. Rather than a software platform, LIPP operates as a traditional food distribution intermediary with physical product handling and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribution (Vertrieb) Core B2B food distribution service bridging partner manufacturers, retail partners, and end consumers with focus on seamless logistics, efficiency, product innovation, and top-tier quality across bread, pastries, cheese, convenience, dairy, delicatessen, desserts, fish, fruit/vegetables, meat/sausage, and milk alternatives.
• Consulting (Beratung) Key account management, performance management, action management, and expansion of product range in retail spaces delivered to retailers and producers through the LIPP sales force.
• Production Services (Produktion) Monitoring of production standards with partners and suppliers, and development of sustainability concepts for eco-friendly production.
• New Product Development (Neuentwicklung) Development of products within own range, plus sales and marketing of new products, including market launch activities, packaging design and marketing support for retail.
• VKF (Sales Promotion) On-site management of retail sales areas, strategic marketing at point of sale, and development of VKF articles for retail trade including packaging and promotional activities.
• Commercial Property Management (LIPP Verwaltungs GmbH) Building and management of commercial properties including own retail centers in Erding, with a focus on sustainability such as photovoltaic systems and environmentally responsible construction methods.

Quantifiable outcome

• Sales turnover tripled since company founding while consolidating partner companies by 25%

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• Allgäu Fresh FoodscoreStrategic or Co-development PartnerFood producer partner specializing in Allgäu region products. Partnership involves careful selection of quality products for distribution through LIPP's retail network.
• Cornelius WurstwarencoreStrategic or Co-development PartnerMeat and sausage products manufacturer. Partner in the meat and sausage category serving LIPP's delicatessen distribution.
• DafgardscoreStrategic or Co-development PartnerSwedish food producer. International partner providing products across multiple categories for LIPP's European distribution network.
• Escal SeafoodcoreStrategic or Co-development PartnerSeafood specialist producer. Partner for fish and seafood category in LIPP's product portfolio.
• GranTerrecoreStrategic or Co-development PartnerFood producer partner. Collaboration for distribution of specialty food products.
• Harvest MooncoreStrategic or Co-development PartnerProducer partner specializing in specialty/fresh food products.
• Hof Milch AllgäucoreStrategic or Co-development PartnerAllgäu dairy farm producer. Partner for dairy products and milk alternatives, emphasizing regional/organic quality.
• Kleine MascoreStrategic or Co-development PartnerFood producer partner in the delicatessen/ specialty products category.
• NoelcoreStrategic or Co-development PartnerSpanish charcuteria specialist. International partner for Spanish-style meat products and delicatessen items.
• OstermeiercoreStrategic or Co-development PartnerFood producer partner. Collaboration for distribution of quality food products.
• OswaldcoreStrategic or Co-development PartnerAustrian fruit/vegetable producer. Partner for produce category in LIPP's international network.
• PalatumcoreStrategic or Co-development PartnerDelicatessen products producer. Partner specializing in fine food/ delicacy items.
• Reichenspurner HofcoreStrategic or Co-development PartnerRegional farm producer. Partnership emphasizes quality farm-to-table products with focus on organic/sustainable practices.
• SchofruladecoreStrategic or Co-development PartnerAustrian specialty food producer. Partner for chocolate and fruit specialty products.
• StockmeyercoreStrategic or Co-development PartnerEstablished food producer. Long-term partnership for quality food products distribution.
• VicicoreStrategic or Co-development PartnerEuropean food producer partner. Collaboration for broad product range distribution.
• WiesbauercoreStrategic or Co-development PartnerAustrian meat/sausage producer. Partner for premium meat products and delicatessen items.
• Wojnar (Weynars)coreStrategic or Co-development PartnerAustrian specialty producer. Partnership for chocolate and confectionery products.
• YoviocoreStrategic or Co-development PartnerFood product supplier. Recently added partner for specialty/niche food products.
• WechslercoreStrategic or Co-development PartnerFood industry partner. Collaboration in delicatessen/fine food distribution.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lipp-markenvertriebs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipp Markenvertriebs Gmbh