LA PINON SEXUAL ASSAULT RECOVERY SERVICES OF SOUTHERN NEW MEXICO

What LA PINON SEXUAL ASSAULT RECOVERY SERVICES OF SOUTHERN NEW MEXICO does

La Piñon Sexual Assault Recovery Services of Southern New Mexico is a New Mexico-based 501(c)-equivalent nonprofit organization founded in July 1992 (originally as the Las Cruces Rape Crisis Center) that operates as the only full-service sexual assault and child abuse response agency in Southern New Mexico. It delivers a comprehensive suite of services at no cost to survivors across four counties — Doña Ana, Luna, Hidalgo, and Sierra — through 24/7 crisis hotlines, hospital-based advocacy, a Sexual Assault Nurse Examiner (SANE) program, licensed therapeutic counseling, and an accredited Children's Advocacy Center conducting forensic interviews.

Service delivery is organized across a main office in Las Cruces and two satellite offices in Deming and Truth or Consequences, supplemented by a KidTalk warmline for youth, a rural advocacy program, and a community-based prevention education division. The organization partners with law enforcement, Child Protective Services, district attorneys, National Children's Alliance, and NMSU to coordinate multidisciplinary response. All services are free regardless of whether survivors report to law enforcement.

The organization is funded by a mix of federal, state, and local grants plus tax-deductible charitable donations, with no equity investors and no subsidiaries. Its operating budget grew from $44,000 in 1992 to approximately $2.2 million as of 2023, and in 2023 it served over 3,600 primary and secondary survivors and reached more than 25,900 community members through prevention programming. It is governed by a Board of Directors and led by Executive Director Angelica Calderon (appointed 2023).

Name

LA PINON SEXUAL ASSAULT RECOVERY SERVICES OF SOUTHERN NEW MEXICO

Legal name

La Piñon Sexual Assault Recovery Services of Southern New Mexico

Website

https://lapinon.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

La Piñon is the only full-service sexual assault and child abuse response agency in Southern New Mexico, providing free 24/7 crisis intervention, SANE forensic exams, therapeutic counseling, children's advocacy, and prevention education across Doña Ana, Luna, Hidalgo, and Sierra Counties.

Ownership category

akta.pro rank

Product category

Sexual Assault and Child Abuse Recovery Services

NAICS

Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Sexual assault recovery
• Crisis intervention services
• Forensic nurse examinations
• Children's advocacy center
• Victim advocacy programs

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grant Funding: La Piñon receives federal, state, and local grant funding to support its programs and services for sexual assault and child abuse survivors.
2. Donations and Charitable Contributions: Monetary donations from individuals and organizations enhance programs and strengthen comprehensive services. All contributions are tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

La Piñon delivers free, comprehensive crisis intervention, forensic medical examination, therapeutic counseling, children's advocacy, and prevention education services to survivors of sexual assault and child abuse across Southern New Mexico. Services are accessed through a 24/7 crisis hotline, hospital-based SANE programs, accredited Children's Advocacy Center locations, satellite offices in rural counties, and community-based outreach.

Product overview

La Piñon is a full-service sexual assault and child abuse response agency providing comprehensive services through multiple interconnected programs. The core service portfolio includes crisis intervention (24/7 hotline and hospital advocacy), the SANE Program (forensic medical examinations), therapeutic counseling, and the Children's Advocacy Center (forensic interviews and case management). Specialized programs include KidTalk warmline for children/teens and the Rural Program serving three counties. The outreach and prevention division delivers community education through programs like the It Starts With Us campaign and bystander intervention training. All services are coordinated through a main office in Las Cruces and satellite offices in Deming and Truth or Consequences.

Differentiator

Problem solved

Functional benefit

Products and services

• SANE Program
• Crisis Intervention
• KidTalk Warmline
• Therapeutic Counseling
• Children's Advocacy Center
• Community Outreach and Prevention Education
• Rural Program

Quantifiable outcome

• Over 3,624 primary and secondary survivors served in 2023 alone
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Schumacher Vet ClinicminorGTM or Marketing Partner · 28 April 2026Partnership for Paws for Sexual Assault & Child Abuse Prevention event. Community co-marketing initiative to raise awareness about prevention efforts.
• The Greater Las Cruces Chamber of CommerceminorGTM or Marketing PartnerCo-hosting Business After Hours networking event on April 23rd, 2026 at La Piñon's main office location.
• Local Law Enforcement (LCPD and others)coreStrategic or Co-development PartnerPartnership with law enforcement agencies including LCPD for victim advocacy, coordinated response to sexual assault cases, and joint events like Butterfield Range War and Battle of the Badges.
• National Children's AlliancecoreStrategic or Co-development PartnerThe Children's Advocacy Center is accredited by the National Children's Alliance and is a full member of the New Mexico Children's Alliance, indicating formal organizational accreditation and standards compliance.
• Dona Ana County Multi-Disciplinary TaskforcecoreStrategic or Co-development PartnerCAC is an active part of the Dona Ana County Multi-Disciplinary Taskforce composed of representatives from District Attorney's Office, law enforcement, Child Protective Services, forensic interviewers, medical personnel, mental health professionals, and victim advocates.
• NMSU CampuscoreGTM or Marketing PartnerPartnership with New Mexico State University campus starting in 1999 for prevention of Sexual Assault programming and education.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• RAINN (Rape, Abuse & Incest National Network): National sexual assault nonprofit operating the largest sexual assault helpline in the US and coordinating a nationwide provider network; directly comparable to La Piñon's crisis hotline and victim-advocacy mission, but at national scale.
• National Sexual Violence Resource Center (NSVRC): National resource hub funded by CDC to support sexual violence prevention and response programs; directly comparable mission to La Piñon's outreach, prevention education, and provider-support activities, but operating at national scale.
• National Domestic Violence Hotline: National 24/7 crisis hotline and resource line for domestic violence survivors; comparable 24/7 crisis hotline and advocacy model to La Piñon's crisis intervention and IPV/legal advocacy services, but at national scale.

Others

• National Children's Alliance: National accrediting body and membership network for Children's Advocacy Centers; La Piñon's CAC is a full member, and NCA's standards define La Piñon's CAC operating model, making it a directly comparable reference peer in CAC delivery.

Direct peers

• Prevent Child Abuse America: National nonprofit focused on child abuse prevention and family support; comparable prevention-education, community-outreach, and child-protection mission to La Piñon's CAC and prevention programs.
• Joyful Heart Foundation: National nonprofit providing holistic healing and advocacy for sexual assault survivors; comparable survivor-services and prevention-education model to La Piñon's therapeutic counseling and SANE/counseling wraparound services.

Emerging players

• Darkness to Light: National nonprofit focused on child sexual abuse prevention training and awareness; comparable prevention-education and bystander-intervention training mission to La Piñon's community outreach and bystander intervention programs.

Regional players

• New Mexico Coalition Against Domestic Violence: Statewide coalition coordinating domestic violence and sexual assault service providers across New Mexico; La Piñon operates within this network and is directly comparable as a regional member agency providing crisis, advocacy, and prevention services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrimC1uYDrwM38TAN1PU9bg
• Facebookfacebook.com/lapionsars
• Instagraminstagram.com/lapinonsars
• LinkedInlinkedin.com/company/la-pinon-sexual-assault-recovery-services-of-southern-new-mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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