Koneyrittajat Ry

What Koneyrittajat Ry does

Koneyrittajat Ry is a Finnish non-profit trade association (rekisteröity yhdistys, ry) founded in 1969 that serves as the recognized employer-side representative body for machine entrepreneurs across six sectors: earthworks (maarakennus), forest machines (metsäkoneala), timber harvesting, forest energy (puuenergia), peat production (turvetuotanto), and forest improvement (metsänparannus). The organization operates through a national federation structure comprising 17 regional associations covering all of Finland, supported by 15-20 staff at headquarters in Helsinki (Sitratie 7) and a regional office in Hämeenlinna (Arvi Kariston katu 7). Its core activities are collective labor agreement negotiation on behalf of members (most recently the March 2026 agreement with Teollisuusliitto for the forest machine sector), regulatory and policy advocacy on fuel and infrastructure issues, and provision of member business services.

The technology platform supporting members consists of an extranet (Ekstranetti), an electronic service portal (e-Asiointipalvelu), two mobile applications (KL-mobiilisovellus and Jäsenkortti-mobiilisovellus digital member card), and a portfolio of specialized business tools including Datapankki (industry data bank), e-Työilmoitus (electronic work notification system), Konekustannuslaskenta (machine cost calculation), KymppiLastu (business development program), Massamuunnoslaskuri (mass conversion calculator), Energiapuun mittauslaskuri (energy wood measurement), and a sustainability suite (Vastuullisuuden työkalupakki toolkit, Hiilijalanjälkilaskuri carbon footprint calculator, Vastuullisuusarviointi-työkalu assessment tool). Subsidiary Finnmetko Oy manages the quadrennial Finnmetko forest machine exhibition.

Revenue is generated primarily through annual membership fees structured as a base fee of 260€ plus 96€ per machine for advocacy and labor market services, capped at 4,400€ annually, with a turnover-based alternative calculated from VAT-exempt turnover (whichever is lower). A one-time entry fee of 0-33.60€ is set by each regional association. Secondary revenue comes from sales of member products including Datapankki software subscriptions, the Koneyrittäjä-lehti magazine, branded merchandise (stickers, calendars, caps), and publication guides. The go-to-market is community-led: members join via website application, with recruitment supported by 17 regional associations, a member referral program (Vinkkaa uusi jäsen), and industry events (Ratkaisevat tekijät seminar, Energiapäivä, Turveristeily, Lentopallo volleyball tournament, webinars, and the Finnmetko exhibition). Member benefits are augmented by channel partnerships with If vakuutus (insurance) and Teboil (fuel).

Name

Koneyrittajat Ry

Legal name

Koneyrittäjät ry

Website

https://koneyrittajat.fi

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Koneyrittajat Ry is a Finnish non-profit trade association founded in 1969 that represents machine entrepreneurs in earthworks, forest machinery, timber harvesting, forest energy, peat production, and forest improvement through 17 regional associations and collective labor bargaining nationwide.

Ownership category

akta.pro rank

Product category

Trade Association and Industry Advocacy Services

NAICS

Support Activities for Agriculture and Forestry (115), Support Activities for Forestry (1153)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Forestry & Logging Equipment (IMAHACAK)

akta.pro secondary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Trade association services
• Collective labor agreements
• Industry advocacy
• Forest machine entrepreneurship
• Earthworks machinery

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees charged to member companies. Fees calculated either based on machinery count or company turnover, whichever produces lower fee. Base fee 260€ plus machine fees of 96€ per machine for advocacy and labor market services.
2. Products and services: Sale of member products including Datapankki software, Koneyrittäjä magazine, historical books, stickers, calendars, forms, and guides

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Koneyrittäjät Ry is a Finnish national trade and employer association that represents machine entrepreneur member companies operating in earthworks, forest machinery, timber harvesting, wood energy, peat production, and forest improvement. It provides industry advocacy, collective labor agreement negotiations, member-exclusive digital tools (Datapankki data bank, e-Työilmoitus work notification, sustainability calculators), training, networking events, and partner discounts through a network of 17 regional associations nationwide.

Product overview

Koneyrittajat Ry operates as a trade organization offering its member machine entrepreneurs a portfolio of digital tools and services. The core offering includes member-exclusive resources accessible through the Ekstraneti (extranet) and e-Asiointipalvelu (electronic service portal). Key software tools include Datapankki (data bank), e-Työilmoitus (electronic work notification), Konekustannuslaskenta (machine cost calculation), KymppiLastu (business development tool), and mass/measurement calculators. Mobile offerings include the KL-mobiilisovellus and Jäsenkortti-mobiilisovellus. Sustainability tools include the Vastuullisuuden työkalupakki, Hiilijalanjälkilaskuri, and Vastuullisuusarviointi-työkalu. The organization also publishes the Koneyrittäjä-lehti magazine. All products are member-facing services supporting business operations rather than commercial software products.

Differentiator

Problem solved

Functional benefit

Brands

• Finnmetko Oy: A subsidiary of Koneyrittäjät that manages the Finnmetko exhibition, a major forest machine exhibition held in Finland.

Products and services

• Trade Association Membership Annual membership providing machine entrepreneur companies with industry advocacy, collective labor agreement (TES) coverage, labor and sustainability counseling, training, regional association access, and partner discounts (insurance, fuel).
• Datapankki Proprietary data bank software providing industry-specific statistics, reference data, and machine cost calculation tools for member machine entrepreneur companies.
• e-Työilmoitus Electronic work notification system used by member companies to file work assignments and handle related administrative tasks online.
• Koneyrittäjä-lehti Magazine Monthly member magazine and digital publication delivering industry news, best practices, and member stories to Finnish machine entrepreneurs.
• Konekustannuslaskenta Machine cost calculation software tool for calculating and tracking machinery operating costs for member machine entrepreneur companies.
• KymppiLastu Business Development Program Business development program and tool helping machine entrepreneur member companies improve company performance through structured analysis and planning.
• Vastuullisuuden työkalupakki Sustainability toolkit enabling member machine companies to systematically structure, measure and develop their corporate sustainability practices.
• Hiilijalanjälkilaskuri (Carbon Footprint Calculator) Carbon footprint calculator enabling member companies to measure and track their environmental impact for sustainability reporting.
• Koneyrittäjä Mobile Application Mobile application delivering member services, digital membership card, and industry information access to association members on smartphones.

Quantifiable outcome

• Collective bargaining agreement reached with Teollisuusliitto for forest machine sector (March 2026)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• INFRA rycoreStrategic or Co-development PartnerInfrastructure industry organization with joint advocacy efforts. Together they advocate for fuel support measures for transport and machine industries, especially regarding light fuel oil price increases affecting earthworks and machine sectors.
• Suomen Kuljetus ja Logistiikka SKAL rycoreStrategic or Co-development PartnerTransport and logistics industry organization. Jointly calling for temporary fuel support mechanism for transport and machine industries to address critical fuel price increases.
• Linja-autoliitto ryminorStrategic or Co-development PartnerBus transport industry organization participating in joint fuel support advocacy coalition.
• Finnmetko OycoreOthersSubsidiary organization managing Finnmetko exhibition, Finland's largest forest machine exhibition held every four years. Tapio Hirvikoski and Matti Peltola serve on its board.
• Metsäteollisuus ryminorStrategic or Co-development PartnerForest industry association. Co-presenter of 'Suomen raskaan liikenteen kokonaiskuva ja tulevaisuus' report on heavy transport's role in Finnish society.
• Maa- ja metsätaloustuottajain Keskusliitto MTK ryminorStrategic or Co-development PartnerCentral Union of Agricultural Producers and Forest Owners. Co-presenter of heavy transport report.
• If vakuutusminorChannel Partner/ Reseller/ DistributorInsurance company providing member discounts on insurance policies for Koneyrittajat members.
• TeboilminorChannel Partner/ Reseller/ DistributorFuel brand offering benefits to member companies for business fuel purchases.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• Teollisuusliitto: Finland's largest industrial trade union. Counterparty rather than competitor — negotiates collective agreements directly with Koneyrittäjät — but operationally comparable as a sectoral Finnish labor-market organization.

Direct peers

• Linja-autoliitto ry: Finnish bus transport employers' association. Peer as part of the joint fuel-cost advocacy coalition with Koneyrittäjät, INFRA ry, and SKAL, serving a similarly structured SME employer base.
• Suomen Kuljetus ja Logistiikka SKAL ry: Finnish transport and logistics employers' association. Peer as both organizations negotiate collective agreements and jointly lobby on fuel costs and transport regulation that directly affect machine entrepreneurs and hauliers.
• INFRA ry: Finnish infrastructure industry association representing contractors in infrastructure construction, including earthworks. Direct peer as Koneyrittäjät and INFRA ry jointly advocate for fuel support and infrastructure policy affecting the same earthworks member base.

Broad incumbents

• Metsäteollisuus ry: Finnish forest industry federation representing pulp, paper, and wood-product manufacturers. Comparable as the upstream buyer of forest machine services and a co-presenter of the heavy-transport report with Koneyrittäjät.
• Maa- ja metsätaloustuottajain Keskusliitto MTK ry: Central Union of Agricultural Producers and Forest Owners in Finland. Comparable as a larger Finnish rural/forestry interest organization co-presenting the heavy-transport report and overlapping on forestry policy advocacy.

Regional players

• Swedish Forest Machine Entrepreneurs (Skogsmaskinentreprenörerna): Swedish trade association for forest machine contractors. Comparable as a Nordic peer serving essentially the same forest-machine entrepreneur segment with analogous collective bargaining and advocacy functions.

Emerging players

• Finnmetko Oy: Wholly-owned subsidiary of Koneyrittäjät operating the Finnmetko forest machine exhibition. Comparable as a specialized trade-show operator serving the same Finnish forestry-machine ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/koneyrittajat

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koneyrittajat Ry