Kumed

Name

Kumed

Legal name

Koç Üniversitesi Mezunlar Derneği (KUMED)

Website

https://kocmezunlar.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

KUMED (Koç Üniversitesi Mezunlar Derneği) is a non-profit Istanbul-based alumni association serving Koç University graduates through educational programs (KUMED Akademi), networking events, merchandise sales, and the Anadolu Bursiyerleri scholarship program supporting over 600 students.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees collected from alumni members through the Raklet platform.
2. Training Program Fees: Revenue from KUMED Akademi educational programs including Financial Literacy (9000-11500 TL), Strategic Negotiation, Effective Speaking workshops, and pharmaceutical sector training courses.
3. Merchandise Sales: Sales of alumni merchandise including graduation rings through the KUMED Store (store.kocmezunlar.org). Products include class rings in various styles.
4. Donations: Voluntary donations from alumni supporting the Anadolu Bursiyerleri scholarship program and class funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KUMED (Koç Üniversitesi Mezunlar Derneği) is a non-profit alumni association serving Koç University graduates. It operates a paid membership program, runs the KUMED Akademi certificate training programs (financial literacy, pharmaceutical sector product management and sales, strategic negotiation, effective speaking), sells branded merchandise such as graduation rings through an online store, and administers the Anadolu Bursiyerleri scholarship program funded by alumni donations.

Product overview

KUMED (Koç Üniversitesi Mezunlar Derneği) is a non-profit alumni association operating a digital platform built on Wix to serve Koç University graduates in Turkey. The organization offers a portfolio of services centered around KUMED Akademi (educational programs including financial literacy, pharmaceutical sector training, strategic negotiation, and presentation skills workshops), KUMED Mağaza (an e-commerce store for graduation rings), membership management through Raklet, and the Anadolu Bursiyerleri scholarship program supporting over 600 students. The platform facilitates alumni networking, event management, and donations via integrated third-party services.

Differentiator

Problem solved

Functional benefit

Products and services

• KUMED Membership (Üyelik Sistemi) Annual paid membership for Koç University graduates that grants access to alumni events, networking opportunities, mentorship, and member-only benefits, with fee collection handled through the Raklet platform.
• KUMED Akademi Certificate Programs A portfolio of paid certificate training programs for alumni and external participants covering financial literacy, strategic negotiation, effective speaking and presentation skills, and pharmaceutical industry product and sales management, delivered via Zoom or in person.
• KUMED Mağaza (Alumni Store) Online store selling branded Koç University alumni merchandise, primarily graduation rings in multiple styles, operated through a third-party e-commerce storefront.
• Anadolu Bursiyerleri Scholarship Program Scholarship program funded by alumni donations that supports students from Anatolian provinces to study at Koç University, launched in 2011 and grown from 14 to over 600 beneficiaries.
• KoçAilem Annual Giving Program Annual donation program through which alumni contribute to the Anadolu Bursiyerleri scholarship fund.
• Alumni Events (Etkinlik Yönetimi) Organized alumni events including educational seminars, social gatherings, inspirational talks, and celebratory functions, with registration managed through the Raklet platform.
• Mezunlar Ağı KÜME (Alumni Network Platform) Digital alumni networking community powered by Raklet that supports announcements, donations, and member communications for the KUMED alumni base.

Quantifiable outcome

• Started with 14 scholarship beneficiaries in 2011, grown to 600+ beneficiaries

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BÜMED (Boğaziçi Üniversitesi Mezunlar Derneği): Official alumni association of Boğaziçi University. Directly comparable to KUMED - operates membership services, networking events, scholarships, and lifelong learning programs for alumni of a top-tier Istanbul university.
• ODTÜ Mezunlar Derneği (METU Alumni Association): Official alumni association of Middle East Technical University, another top Turkish university. Comparable to KUMED as a non-profit alumni derneği running membership, events, scholarships, and professional development programs for graduates of a premier Turkish university.
• Sabancı Üniversitesi Mezunlar Derneği: Alumni association of Sabancı University, a peer private Istanbul university. Closely comparable to KUMED in structure (private university alumni derneği with events, training, and member services).
• İTÜ Mezunlar Derneği (Istanbul Technical University Alumni): Alumni association of Istanbul Technical University, one of Turkey's largest engineering alumni bases. Comparable to KUMED's model of organizing alumni events, professional development, and member services around a single Turkish university identity.
• Association of MBAs: International membership organization serving business school alumni and graduates. Comparable to KUMED as a global alumni/membership association providing networking, events, professional development, and accreditation for top-tier graduates.
• Bilkent Alumni Association: Alumni association for Bilkent University graduates. Comparable non-profit alumni organization serving graduates of a leading private Turkish university with events, networking, and continuing education offerings.

Regional players

• Yunus Emre Enstitüsü: Turkish non-profit cultural and educational foundation running programs, events, and member activities. Comparable to KUMED as a Turkish non-profit organization offering educational programming, events, and community engagement.

Broad incumbents

• Coursera: Large online learning platform offering certificate and professional development programs. Competes with KUMED Akademi's training programs (financial literacy, negotiation, leadership) at a global scale with accreditation from top universities.
• LinkedIn: Global professional networking platform. Serves overlapping use cases to KUMED (alumni networking, professional development, career advancement, events) but at vastly broader scale and with a wider professional user base beyond any single university.
• Udemy: Global online course marketplace. Competes for the same professional upskilling demand (negotiation, public speaking, financial literacy) that KUMED Akademi targets, with a much larger course catalog and self-serve model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kocmezunlari
• YouTubeyoutube.com/kocmezunlar
• Facebookfacebook.com/KocMezunlariDernegi
• LinkedInlinkedin.com/company/kumed
• Instagraminstagram.com/kocmezunlar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumed