What Klevgrand does

Klevgränd Produkter AB (operating as Klevgrand) is a Stockholm-based, privately held music software company that develops audio plugins and creative tools for music producers, audio engineers, vocalists, beat makers, and hobbyist musicians working inside digital audio workstations (DAWs). Its products are delivered as VST, AU, and AAX plugins for macOS and Windows, with select products also available on iOS, and are natively compatible with Apple Silicon. The catalog of roughly twenty plugins covers vocal processing (Altitude), drum sampling with a proprietary Motion Engine (OneShot2), audio-model-based synthesis (Tomofon), spatial/ambient effects (Walls, Revolv), guitar amplification (Stark, REAMP), electric piano (Elpiano), noise reduction (Brusfri), modulation (Modley), and a range of percussion and specialty tools, supported by an in-house license/installation utility (Klevgrand Helper) and a mobile Motion Controller app.

The company generates revenue primarily through one-time perpetual software licenses sold direct-to-consumer via its klevgrand.com storefront, supplemented by product bundles (Everything, Percussion, Instrument), expansion packs for Tomofon and OneShot, and free demos that drive paid conversion. A Flexible Ownership Plan (rent-to-own) and educational/student discounts lower the entry barrier, while reseller and partner channels (including a co-development partnership with Novation for the Novation Play integration) extend distribution. Marketing is content-led through a stories/blog, email newsletter, PR/press kits, and event-driven campaigns such as a Summer Sale with up to 75% off. The company is founder-owned, has no disclosed institutional funding or parent entity, and operates as a single Swedish private limited company with no reported subsidiaries.

Operationally, Klevgrand appears to be a small, self-sustaining indie developer: there is no public headcount, no disclosed revenue, no funding rounds, no M&A activity, and no leadership changes in the input data. Its principal growth levers visible from the source material are a steady cadence of new product releases and platform expansions (including iOS) and selective hardware-software partnerships, all executed without external capital.

Name

Klevgrand

Legal name

Klevgränd Produkter AB

Website

https://klevgrand.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Klevgränd Produkter AB (Klevgrand) is a Stockholm-based, privately held developer of VST/AU/AAX audio plugins — including OneShot2, Altitude, Tomofon, and Walls — sold direct-to-consumer to music producers, vocalists, beat makers, and hobbyist musicians via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Audio Plugins & Virtual Instruments

akta.pro primary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

akta.pro secondary industry

Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)

Keywords

• Audio plugins
• Music production software
• Virtual instruments
• Audio effects
• DAW plugins

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. One-time perpetual software licenses: Customers purchase perpetual licenses for individual plugins or bundles. Each license grants personal, non-transferable rights to use the software on up to three owned computers. Includes free updates during active support period.
2. Flexible Ownership Plans (Rent-to-Own): Customers receive immediate full access to software while paying in monthly installments over a fixed period. Total amount payable does not exceed standard purchase price. Upon completion, perpetual license is granted. Customers may pause or buy out early.
3. Product Bundles: Bundled packages offering multiple plugins at discounted prices compared to individual purchases. Includes Everything Bundle, Percussion Bundle, and Instrument Bundle.
4. Expansion Packs: Additional content packs for existing products (e.g., Tomofon Audio Model packs, OneShot expansion packs) that extend functionality.
5. Demo-to-Paid Conversion: Free demo versions with occasional audio disruptions drive conversion to paid licenses. Fully functional preview mode demonstrates full capabilities before purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Klevgrand develops and sells audio plugins (VST/AU/AAX) and software instruments for music producers, functioning as effects and instruments within DAW environments on macOS, Windows, and iOS. The catalog includes drum samplers (OneShot2), vocal processors (Altitude), audio model synthesizers (Tomofon), reverb/spatial effects (Walls, Revolv), guitar amplifiers (Stark), electric pianos (Elpiano), and bundled sample libraries.

Product overview

Klevgrand is a Stockholm-based music software company offering a portfolio of audio plugins and tools for music production. The product lineup centers on vocal processing (Altitude), drum sampling (OneShot2/OneShot), audio synthesis (Tomofon with Audio Models), spatial audio (Revolv), guitar processing (Stark, REAMP), keyboards (Elpiano), and ambient effects (Walls). Additional plugins include modulation (Modley), noise reduction (Brusfri), percussion (Skaka, Borsta), synthesis (Hillman), effects (Parrot, Kleverb), and specialty tools (Richter, Speldosa). Two free products (FreeAMP, SyndtSphere) are also offered. Products are delivered as VST/AU/AAX plugins for macOS and Windows, with iOS versions for select products. The company provides a desktop helper app for license management and installation, and sells expansion packs for Tomofon and OneShot products. Bundles (Everything, Percussion, Instrument) offer cost-effective access to multiple plugins.

Differentiator

Problem solved

Functional benefit

Products and services

• Altitude Vocal Performance Station - the ultimate vocal performance enhancer for studio or live situations, offering real-time control over pitch, formants, harmonies, and more with zero latency.
• OneShot2 Award-winning drum sampler / workstation featuring stacked triggers, built-in effects from Walls and Fosfat algorithms, and a new Motion Engine for creating evolving percussion loops beyond traditional one-shots.
• OneShot Original version of Klevgrand's award-winning drum sampler plugin.
• Tomofon Real Audio Synth - synthesizer plugin using Klevgrand's proprietary Audio Models to generate realistic acoustic instrument sounds. Supports MPE controllers for expressive performance.
• Revolv Real Spaces - reverb plugin for creating immersive spatial audio environments.
• Stark All-inclusive rig - guitar amplifier and effects processor plugin.
• Elpiano Classic Keys Collection - electric piano plugin with classic Rhodes-style tones.
• Walls Shifting Realms - ambient and atmospheric reverb/shift plugin for creating evolving soundscapes.
• Parrot Audio repeater plugin for adding subtle beat variation, harmonic accents, or glitchy audio effects ranging from subtle to extreme.
• Hillman Minimoog-style synthesizer plugin.
• Brusfri Noise reduction plugin for audio cleanup.
• Modley Modulation effects plugin.
• REAMP Reamp station plugin for re-amplifying guitar tracks.
• Klevgrand Helper Desktop application for macOS and Windows that streamlines plugin updates, installations, and license activations across all Klevgrand products.
• Everything Bundle Complete bundle containing all Klevgrand plugins at a discounted price relative to individual purchases.
• Percussion Bundle Bundle of Klevgrand's percussion-focused plugins at a discounted price relative to individual purchases.
• Instrument Bundle Bundle of Klevgrand's instrument plugins including synthesizers and keyboards at a discounted price relative to individual purchases.
• Time and Space (Tomofon Expansion) Expansion pack for Tomofon containing additional Audio Models to extend synthesizer functionality.
• Storytelling Percussion (OneShot Expansion) Expansion pack for OneShot containing additional drum samples.
• Organic Hyperpop (OneShot2 Expansion) Expansion pack for OneShot2 containing hyperpop-style drum samples.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• NovationcoreStrategic or Co-development Partner · 21 January 2025Klevgrand partnered with Novation to create Novation Play, a plugin integration that bridges Klevgrand software with Novation hardware. Press kit published January 21, 2025. This is a strategic co-development partnership bringing Klevgrand's audio processing capabilities to Novation hardware users.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arturia: Arturia is a French audio software and hardware company offering virtual instruments, effects plugins, and MIDI controllers. Directly comparable to Klevgrand across synth and instrument plugins (e.g., Arturia's V Collection overlaps with Tomofon, Hillman, and Elpiano categories).
• Output: Output is a contemporary audio plugin and sample library company producing instruments and effects like Exhale, Arcade, and Movement. Directly comparable to Klevgrand in its indie positioning, broad catalog of playable and effect plugins, and expansion pack/preset monetization model.
• u-he: u-he is a German independent developer of synthesizer and effects plugins (Hive, Repro, Diva, Zebralette, Satin). Comparable to Klevgrand's Tomofon and Hillman synth offerings and shares the indie, deep-R&D, European roots profile.
• FabFilter: FabFilter is a Dutch independent audio plugin maker known for high-quality EQ, compressor, reverb, and synth plugins for DAWs. Comparable to Klevgrand as a privately held, indie boutique plugin developer with a focused catalog and a product-led distribution model.
• Valhalla DSP: Valhalla DSP is a small independent developer of high-quality reverb and effects plugins (Valhalla VintageVerb, Valhalla Supermassive, etc.). Most direct functional peer to Klevgrand on the effects side (Revolv, Walls, Brusfri), small team, indie distribution, direct-to-consumer sales.
• Xfer Records: Xfer Records is an independent audio plugin developer best known for Serum wavetable synthesizer, LFO Tool, and other producer-focused tools. Closely comparable to Klevgrand in its indie, vertically developed, designer-led approach to low-cost-but-high-quality plugins popular with electronic and beat producers.
• Soundtoys: Soundtoys is a US-based developer of creative audio effects plugins (EchoBoy, Decapitator, etc.) for music production and post-production. Comparable to Klevgrand's effects/plugin portfolio (Parrot, Walls, Brusfri, Modley) and overlapping target user base of professional and prosumer producers.

Broad incumbents

• Native Instruments: Native Instruments is a major music software and hardware company (Massive, Kontakt, Komplete) now owned by Francisco Partners. Overlaps with Klevgrand's plugin-based music production catalog at a vastly larger scale, and is the parent of iZotope, making it a key ecosystem incumbent and potential strategic acquirer.
• Waves Audio: Waves Audio is a large, established audio plugin brand with hundreds of mixing, mastering, and effects plugins widely used in pro studios. Comparable to Klevgrand in plugin format and producer target audience, but operates at significant scale with a much broader, older catalog and broad market penetration.
• iZotope: iZotope is a much larger audio software company offering a broad portfolio of mixing, mastering, and repair plugins (Ozone, Neutron, RX), now part of Native Instruments. Comparable to Klevgrand in audio production software category but operates at a much larger scale with broader portfolio and corporate backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klevgrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klevgrand