L'un Com' l'autre

What L'un Com' l'autre does

L'un Com' l'autre is a boutique communication agency based in Colombelles near Caen, Normandy, France, operating as a SARL with €3,000 share capital. Founded in 2019 by Aurélie Leverrier (originally as Web Design Créations) and joined in 2020 by Jimmy Leboucher, the business was rebranded to L'un Com' l'autre to reflect the co-founding partnership. The agency is wholly bootstrapped, with no external investment, and is operated as a two-person husband-and-wife team. Its primary services are custom website creation (WordPress + DIVI premium theme + Divi Pixel plugin, hosted on Swiss provider Infomaniak), corporate photography (portraits, event reporting, product packshots edited in Lightroom), SEO web copywriting, social media management, and communication strategy consulting.

The agency serves primarily local professionals, independents, artisans, merchants, liberal professionals, very small enterprises (TPE), municipalities, healthcare and wellness providers, fitness studios, hospitality venues, and a small number of non-profits across the Caen/Normandy region, with over 40 completed projects to date. Revenue is generated through one-time project-based fees (simple showcase sites start from approximately €2,000 HT), unit-priced photography shoots, and a smaller recurring maintenance subscription stream. Client acquisition relies on the agency's own website (local SEO), an active blog with 30+ articles, organic social media (Instagram, Facebook, LinkedIn, YouTube), regional press coverage, word-of-mouth referrals, and the co-founded local professional network 'Point commun.'

The technology stack is conventional and non-proprietary — WordPress with the DIVI theme is the foundation for all client websites, supplemented by the Divi Pixel plugin for enhanced modules, automated backup infrastructure, and security plugins. There are no APIs, software products, or AI/ML components disclosed. The business model is a direct-to-client professional services firm with no resellers, marketplace presence, or international footprint, and its growth ceiling is structurally constrained by the two-person operating capacity and the hyper-local Caen/Normandy geographic focus.

Name

L'un Com' l'autre

Legal name

SARL L'un Com' l'autre

Website

https://luncomlautre.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

L'un Com' l'autre is a two-person boutique communication agency in Colombelles near Caen, Normandy, offering custom WordPress website creation, corporate photography, SEO copywriting, and communication strategy to local SMBs, independents, municipalities, and healthcare providers across the Caen region.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombelles

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Creation Services: Custom website creation including design, content integration, and SEO optimization. Services include showcase sites (site vitrine), one-page sites, and e-commerce sites. Revenue is project-based and one-time per engagement.
2. Professional Photography Services: Corporate photography including portrait sessions, team photos, product packshots, event reportages. Delivered as HD photo packages after post-processing.
3. Web Copywriting and Editorial Services: Web writing, SEO article creation, and social media content writing services.
4. Communication Strategy Consulting: Strategy development for communication and social media, including persona definition, editorial calendar creation, and ongoing advisory.
5. Website Maintenance Contracts: Ongoing site maintenance services ensuring WordPress, theme, and plugin updates, security, and performance optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

L'un Com' l'autre is a boutique communication agency that designs and builds custom websites (showcase, one-page, and e-commerce) on WordPress with the Divi theme, produces professional corporate photography (portraits, product packshots, event reportage), and creates SEO-optimized web copy and social media content. Services are delivered as integrated projects for local professionals, independents, artisans, merchants, liberal professionals, municipalities, and very small enterprises in the Caen/Normandy region, with optional recurring site maintenance.

Product overview

L'un Com' l'autre is a boutique communication agency based in Colombelles near Caen, founded by Aurélie Leverrier and Jimmy Leboucher. The company operates as a services firm rather than a software product company, offering a unified set of complementary communication services organized around three core pillars: (1) website creation (site vitrine, site one page, and site e-commerce built on WordPress with the Divi theme), (2) professional photography (corporate portraits, product packshots, event reporting, and personalized photo shoots), and (3) copywriting and content (web copywriting, social media management, and communication strategy). These services are designed to work together — the agency creates a website, fills it with original photography and SEO-optimized text, and manages ongoing content strategy — enabling small businesses, artisans, and independent professionals to communicate in a fully personalized, cohesive way.

Differentiator

Problem solved

Functional benefit

Products and services

• Showcase Website Creation (Site vitrine) Custom-designed showcase website creation on WordPress/DIVI for businesses wanting a digital storefront to promote their activity on the web. Each site is fully personalized to the client's visual identity (logo, colors, fonts), responsive across devices, and SEO-optimized.
• One-Page Website Creation (Site one page) Single-page website creation for concise, focused presentation of a business — typically used for events, compact professional profiles, or minimal-scope communication needs.
• E-commerce Website Creation (Site e-commerce) Full e-commerce website creation on WordPress/WooCommerce-style stack, enabling businesses to sell products and services online with personalized design.
• Corporate Photography Professional corporate photography including portrait sessions for managers, team photos, product packshots, event reportage, and personalized image sessions aligned with the client's brand identity. Post-processing is performed in Adobe Lightroom.
• Web Copywriting (Rédaction web) SEO-optimized web copywriting services to boost natural referencing and online visibility, including blog articles, product descriptions, and Google Business posts.
• Social Media Management (Gestion des réseaux sociaux) Social media content creation and management, including editorial calendar planning and publication support for Facebook, Instagram, and LinkedIn.
• Communication Strategy (Stratégie de communication) Communication strategy development including target audience definition, brand identity building, SMART objective setting, and social media strategy (CQQCOQP method) covering community profiling, platform selection, editorial calendar, performance tracking, and KPI analysis.
• Journalistic Content (Journalistique) Journalistic content production for editorial coverage, press releases, and storytelling aligned with brand values and communication objectives.
• Website Maintenance Contracts Recurring site maintenance services ensuring WordPress core, theme, and plugin updates, security patches, performance optimization, and backup integrity (automated, dual-server).

Quantifiable outcome

• Over 40 completed projects across diverse industries (municipalities, healthcare, fitness, hospitality, retail, agriculture, professional services)
• +1 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anne – Enquête de StylecoreStrategic or Co-development PartnerA collaborative partnership where Anne – Enquête de Style provides wardrobe and styling advice to clients before their corporate photo shoots. This partnership helps clients prepare appropriate outfits, boosting their confidence and ensuring coherent, professional imagery aligned with their brand positioning. The collaboration enables a comprehensive 'image experience' for clients of L'un Com' l'autre.
• InfomaniakcoreTechnology or IntegrationInfomaniak is the hosting provider used by L'un Com' l'autre for all client websites. The agency chose Infomaniak for its ethical, sustainable, and human-centered approach to digital infrastructure. The partnership includes domain registration, SSL certificate management, and hosting services. Infomaniak's data centers are located in Switzerland.
• Point communcoreStrategic or Co-development PartnerA professional network co-founded by Jimmy Leboucher in Normandy. 'Point commun' facilitates connections among local professionals, enabling cross-referrals and collaborative opportunities among member businesses. L'un Com' l'autre actively uses the network to generate client leads and build professional relationships.
• ABPG FormationsminorChannel Partner/ Reseller/ DistributorAurélie Leverrier delivers training sessions on behalf of ABPG Formations, extending her expertise beyond direct client projects and establishing authority in the professional training space.
• DIVI / Elegant ThemescoreTechnology or IntegrationDIVI (Elegant Themes) is the primary website building framework used by the agency for all client projects. The premium theme enables fully customized designs without pre-built templates. The agency also uses the Divi Pixel plugin for enhanced modules and mockups.
• Caen Normandie DéveloppementminorGTM or Marketing PartnerRegional economic development agency that featured L'un Com' l'autre in an article about entrepreneurship and career transitions, providing earned media visibility for the agency in the local business community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 1min30: 1min30 is a French digital agency offering web design, SEO, and content marketing to SMEs and mid-market clients. Its integrated service model and target customer (small French businesses needing online presence) closely mirror L'un Com' l'autre's positioning, though it operates nationally rather than locally.
• Eskimoz: Eskimoz is a French digital marketing and SEO agency with a national footprint and multiple offices, including presence in Normandy. It serves SMEs and mid-market clients with similar integrated digital communication services, but at a much larger scale than the subject company.

Direct peers

• Agence Dn'D: Agence Dn'D is a French creative agency offering web design, branding, and digital strategy services to small and medium businesses. Its integrated communications offering and SME focus make it a directly comparable boutique peer.
• Eskis: Eskis is a French web agency providing website design, web development, and digital strategy services to small and medium businesses. It competes in the same WordPress/SME-agency niche with a similar integrated service model.
• Whitelab Groups: Whitelab is a French web and digital communication agency serving SMEs with website creation, branding, and content services. It is a comparable boutique full-service agency targeting the same French small-business segment with similar integrated offerings.
• Alioze: Alioze is a French web agency specializing in WordPress website creation, SEO, and digital communication for SMEs. Its tech stack, target customer profile, and service mix closely overlap with L'un Com' l'autre's core website creation business.

Emerging players

• Noiise: Noiise is a French SEO and content marketing agency that has expanded into web creation for SMEs. It overlaps with the SEO copywriting and content services offered by L'un Com' l'autre, though its primary focus is organic search rather than full creative production.

Others

• Point commun (Network): Point commun is a Normandy-based professional network co-founded by L'un Com' l'autre that brings together local freelancers and small agencies. While not a direct competitor, it is an ecosystem participant that channels referrals and influences the same client base.
• ABPG Formations: ABPG Formations is a French training organization for which Aurélie delivers communication and digital training sessions. It is a partner/distributor of expertise rather than a competitor, but operates in adjacent professional development territory serving similar French SME audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xfacebook.com/luncomlautre
• YouTubeyoutube.com/channel/UC84GqpdEAGqpH1KuZvLezyw
• Facebookfacebook.com/luncomlautre
• LinkedInlinkedin.com/company/luncomlautre
• Instagraminstagram.com/luncomlautre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'un Com' l'autre