Myndigheten For Psykologiskt Forsvar

What Myndigheten For Psykologiskt Forsvar does

Myndigheten för psykologiskt försvar (MPF) is a Swedish government agency operating under the Government of Sweden, headquartered in Karlstad with an additional office in Solna. Its mandate is to coordinate, develop, and strengthen Sweden's psychological defence against malign information influence (otillbörlig informationspåverkan) — disinformation, misleading information, and propaganda — directed at Sweden by foreign threat actors, primarily Russia. The agency is led by Director General Magnus Hjort and serves the entire Swedish population plus government agencies, municipalities, regions, civil society organizations, media organizations, and the private sector.

MPF's core product is an integrated knowledge and capability-building portfolio distributed primarily through mpf.se. The centerpiece is the Förmågeportalen (Capability Platform), a self-service online tool with three interconnected elements — Prevent, Manage, Develop — that helps organizations build psychological defence capabilities. Surrounding the platform are role-specific handbooks (for private individuals, communicators, and journalists), free training and education programs, a public awareness campaign called "Bli inte lurad" ("Don't Be Fooled"), a thematic library, and publications covering Russian and Chinese influence, cognitive warfare, AI and election interference, and TikTok risks. The agency also operates a reserve website (info.mpf.se) for continuity of emergency communications and chairs the National Elections Network coordinating multiple government agencies ahead of the 2026 Swedish elections.

The business model is non-commercial: MPF is funded through Swedish government appropriations and an annual regulatory letter, and all services — training, handbooks, publications, capability tools — are provided free of charge. The agency supplements its internal capacity through funded research partnerships (notably the Psychological Defence Research Institute founded at Lund University in 2022) and strategic collaborations with international partners including Ukraine and NATO-affiliated research.

Name

Myndigheten For Psykologiskt Forsvar

Legal name

Myndigheten för psykologiskt försvar

Website

https://mpf.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Myndigheten för psykologiskt försvar (MPF) is a Swedish government agency that coordinates, develops, and strengthens Sweden's psychological defence against foreign malign information influence. It serves the Swedish population, public agencies, municipalities, regions, civil society, and media through free training, publications, and a capability platform.

Ownership category

akta.pro rank

Product category

Government National Security Services

NAICS

National Security and International Affairs (9281), International Affairs (928120), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Social Services (8300), Services-Educational Services (8200), International Affairs (9721)

akta.pro industry

PRIMARYBPAIABAG

State/Provincial Public Safety & Emergency Management (Police, Fire, EMS Oversight)

Business & Public Services/Public Sector & Government Administration/State/Provincial & Regional Government Administration

SECONDARYBPADAEAK

Humanitarian-Development-Peace Nexus & Resilience Programming

Business & Public Services/International Organizations & Development/International Development & Technical Assistance

SECONDARYBPADAAAE

Humanitarian Coordination & Disaster Risk Reduction IGOs

Business & Public Services/International Organizations & Development/Multilateral & Intergovernmental Organizations

Keywords

• Psychological defence services
• Disinformation countermeasures
• Information influence analysis
• Democracy protection training
• Media resilience programs

Headquarters

HQ city

Karlstad

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: As a Swedish government agency (myndighet), MPF is funded through government appropriations and regulatory letters from the Swedish government. No commercial revenue is generated. All services including training, educational materials, publications, and support are provided free of charge to the public.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Myndigheten för psykologiskt försvar (MPF) is a Swedish government agency that coordinates, develops, and strengthens Sweden's psychological defence against malign information influence from foreign threat actors. It provides free training programs, handbooks, educational materials, the Förmågeportalen (Capability Platform), and a public awareness campaign ('Bli inte lurad') for citizens, government agencies, municipalities, regions, media organizations, and civil society, while funding research through the Psychological Defence Research Institute at Lund University.

Product overview

The Psychological Defence Agency (Myndigheten för psykologiskt försvar, MPF) operates a suite of knowledge and education products centered on its main website (mpf.se), which serves as the primary public portal for information about Sweden's psychological defence. The core capability-building tool is the Förmågeportalen (Capability Platform), an online framework with three interconnected elements—Prevent, Manage, and Develop—designed to help organizations strengthen their preparedness against malign information influence. The portfolio includes educational handbooks for different audiences (private individuals, communicators, journalists), training programs, a public awareness campaign ('Bli inte lurad'/'Don't Be Fooled'), a thematic library covering topics from democracy to AI influence, publication resources, and media support services. The agency also maintains a reserve website (info.mpf.se) for contingency communication. The offerings form an integrated knowledge ecosystem aimed at building societal resilience against foreign malign information influence.

Differentiator

Problem solved

Functional benefit

Products and services

• Förmågeportalen (Capability Platform) An online self-service tool designed to help organizations develop psychological defence capabilities through three interconnected elements: Prevent, Manage, and Develop. Provides self-assessments and a comprehensive framework for strengthening preparedness against malign information influence. Targeted at organizational users in the public sector.
• Utbildningsprogram (Education and Training Programs) Free courses and training programs ranging from introductory to advanced levels, designed to strengthen protection against malign information influence for various target groups including public-sector actors, municipalities, regions, and international partners.
• Bli inte lurad (Don't Be Fooled) Campaign A public awareness campaign with a dedicated website (bliintelurad.se) and handbook providing practical tips for individual citizens to recognize disinformation, misleading information, and propaganda from foreign threat actors.
• Publikationer (Publications) Research reports, writing series, and analytical publications covering topics such as Russian and Chinese influence, AI and elections, cognitive warfare, and TikTok risks. Available to the public free of charge.
• Stöd till medier (Media Support Services) Strategic collaboration and capability enhancement services for media organizations including meetings, talks, and conference participation to strengthen media resilience against information influence, including a dedicated handbook for journalists.
• National Elections Network Coordination Coordinated inter-agency cooperation through the National Elections Network, headed by the Swedish Election Authority, to protect Swedish elections before, during, and after elections. Includes multiple government agencies working together to reinforce democratic processes.

Quantifiable outcome

• Monitoring of 2026 Swedish elections (September 13) as part of National Elections Network
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lund University - Psychological Defence Research InstitutecoreStrategic or Co-development Partner · 1 January 2022Founded in 2022 at Lund University, funded by MPF. The Institute supports MPF by conducting research contributing to societal capabilities for identifying and counteracting malign information influence. Establishes strategic partnerships with researchers, initiates seminars and research conferences, and communicates findings to relevant agencies.
• Swedish Election Authority (Valmyndigheten)coreStrategic or Co-development PartnerMPF participates in the National Elections Network headed by the Swedish Election Authority. The network coordinates protection of elections through cooperation before, during, and after elections. Includes multiple government agencies working together to reinforce democratic processes.
• County Administrative Boards (Länsstyrelserna)coreStrategic or Co-development PartnerPart of the National Elections Network working to protect Swedish elections from malign information influence through inter-agency cooperation.
• Swedish Civil Defence and Resilience Agency (MSB)coreStrategic or Co-development PartnerPart of the National Elections Network contributing to societal resilience and civil defence capabilities in election protection efforts.
• National Cyber Security Centre (NCSC)coreStrategic or Co-development PartnerPart of the National Elections Network providing cybersecurity expertise to protect electoral infrastructure from digital threats.
• Swedish Police Authority (Polisen)coreStrategic or Co-development PartnerPart of the National Elections Network contributing law enforcement capabilities to election protection efforts.
• Swedish Security Service (Säpo)coreStrategic or Co-development PartnerPart of the National Elections Network providing security intelligence and threat assessment capabilities.
• Swedish Post and Telecom Authority (PTS)minorStrategic or Co-development PartnerParticipates in the National Elections Network during the 2026 election year, contributing telecommunications and postal sector expertise.
• Swedish Tax Agency (Skatteverket)minorStrategic or Co-development PartnerParticipates in the National Elections Network during the 2026 election year.
• Join UkraineminorStrategic or Co-development PartnerCollaboration with hybrid threat expert Liubov Tsybulska, founder of Join Ukraine, for perspectives on Russian cognitive warfare and Ukraine's information environment challenges.
• Youth Resilience HubminorStrategic or Co-development PartnerCollaboration initiative aimed at increasing knowledge about psychological defence among young people through specialized programs and materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NewsGuard: Private trust-rating service that rates the credibility of news and information sources, used by governments, libraries and platforms to inform the public about source reliability. Comparable to MPF's source criticism educational objective, though delivered as a commercial product.
• Blackbird.AI: Narrative intelligence platform that detects and analyzes disinformation and harmful narratives at scale for governments, brands and platforms. Adjacent private-sector capability to MPF's monitoring mandate, particularly around narrative threat detection.
• Graphika: Social media threat analysis firm specializing in mapping influence operations, disinformation campaigns and coordinated inauthentic behavior. Adjacent capability used by governments and researchers to perform the kind of threat analysis MPF conducts on malign information influence.
• Logically AI: Private technology company offering AI-driven disinformation detection, threat intelligence and narrative monitoring for governments and enterprises. Adjacent private-sector capability that complements or potentially substitutes MPF's manual situational assessment work.

Direct peers

• VIGINUM: France's national service for vigilance and protection against foreign digital interference, operating under the SGDSN. Most direct international analog to MPF: a government body specifically tasked with detecting, analyzing and countering foreign information influence against French democratic institutions and society.
• Government Communication Service / Counter Disinformation Unit (UK): UK government body that monitors disinformation and online harms, supporting ministers across departments. Comparable to MPF in providing government-led situational assessment and coordinated counter-disinformation response.
• NATO Strategic Communications Centre of Excellence (NATO StratCom COE): NATO-accredited international knowledge hub based in Riga focused on strategic communications, including analysis of hostile information operations and disinformation. Highly comparable to MPF's mandate to build societal resilience against foreign information influence.
• EU East StratCom Task Force (EUvsDisinfo): European External Action Service task force that monitors and debunks disinformation cases, particularly from Russian sources, in the EU information space. Closely aligned with MPF's primary mission of countering foreign information influence directed at Sweden.
• Centre against Terrorism and Hybrid Threats (CTHH): Czech national centre for counter-terrorism and hybrid threats, including a dedicated analytical team on disinformation and harmful information activities. Same structural role as MPF in monitoring and building societal resilience against information threats.

Regional players

• Australian eSafety Commissioner: Australian government statutory office responsible for online safety, including addressing misinformation and harmful content online. Comparable public-sector mandate focused on protecting citizens from harmful information, though in a different geographic jurisdiction than MPF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myndighetenforpsykologiskt7063
• LinkedInlinkedin.com/company/myndigheten-f%C3%B6r-psykologiskt-f%C3%B6rsvar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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