MINEOLA, CITY OF

What MINEOLA, CITY OF does

The City of Mineola is a General Law Municipality in Wood County, Texas, providing comprehensive public services to residents and businesses within its 7.292 square miles of incorporated limits (population approximately 8,209 within a 3-mile radius, 3,178 households; median household income $55,482). Core service delivery spans water and sewer utilities, solid waste collection (franchised to Republic Services under Ord 2016-09-D), municipal court, building inspection and code enforcement under adopted 2015 IBC/2014 NEC/2021 IPMC codes, a combination fire department (4 paid personnel plus 25 volunteers) with EMS up to EMT-Paramedic level, a municipal police department, an animal shelter, a historical museum in a 1937 former post office, the Mineola Nature Preserve, and a Main Street Program responsible for National Register-listed downtown revitalization.

The underlying technology platform is built on Apptegy's civic CMS for the city website (mineola.com), the Municipal Online Payments portal (water bills, court payments), a dedicated iOS/Android mobile app, and the Smart911 / Rave Mobile Safety emergency notification system (adopted February 2020 with Homeland Security grant funding through the East Texas Council of Governments, providing unlimited minutes, IPAWS integration, and automated weather alerting). Revenue mechanics are diversified across ad valorem property tax (city rate $0.497131 per $100 of assessed value), a 1.5% city sales tax share, a 7% hotel/motel tax, monthly residential solid waste fees ($24.00 inside, $21.50 outside city limits effective October 2025), water/sewer utility billing, building permits and inspections, municipal court fines and fees, and a 10% franchise fee on roll-off containerized accounts. The Mineola Economic Development Corporation (MEDC), a 1997 nonprofit subsidiary funded by the voter-approved 4B sales tax, runs structured business recruitment with property tax rebates and tax abatement incentives to grow the commercial base.

Name

MINEOLA, CITY OF

Legal name

City of Mineola

Website

https://mineola.com

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of Mineola is a General Law Municipality in Wood County, Texas, providing public services (water, sewer, solid waste, police, fire/EMS, court, permitting, parks, and economic development) to ~8,209 residents within its 7.292 square miles of incorporated limits.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Air and Water Resource and Solid Waste Management Programs (924110), Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (22132), Solid Waste Collection (562111), Administration of Environmental Quality Programs (9241)

SIC

Sanitary Services (4950), Refuse Systems (4953), Water Supply (4941)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Public Works / In-House Municipal Collection Operations (EUAIAAAF), Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA)

Keywords

• Municipal government services
• Public utilities management
• Public safety services
• Economic development programs
• Historic preservation

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Tax: City property tax rate of $0.497131 per $100 of assessed value (2025 rate), combined with county ($0.4625), school ($0.93054), and waste disposal district ($0.0153) for a total current tax rate of $1.905471 per $100 valuation.
2. Sales Tax: City sales tax of 1.50% (of total 8.25% combined rate including state 6.25% and county 0.5%). Hotel/motel tax of 7% (of total 13% with state 6%).
3. Solid Waste Collection Fees: Residential solid waste collection inside city limits at $24.00/month; outside city limits $21.50/month. Commercial cart and containerized dumpster services billed weekly per pickup frequency. Franchise agreement with Republic Services.
4. Building Permits and Inspections: Building permits, contractor registration fees, and inspection fees for residential and commercial construction within city limits.
5. Municipal Court Fines: Fines for traffic violations, Class C misdemeanors, parking violations, and city ordinance violations. Court costs of $134 for Driving Safety Course, $159 for school zone violations.
6. Water and Utility Services: Water, sewer, and utility billing services provided by Public Works. Online bill payment via Municipal Online Payments portal.
7. Franchise Fees: 10% franchise fee on permanent roll-off containerized solid waste accounts under franchise agreement (Ord 2016-09-D).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

City of Mineola is a municipal government that delivers a full range of public services to its residents and businesses, including water and sewer utilities, solid waste collection, police and fire/EMS protection, building inspections and code enforcement, planning and zoning, municipal court, public works (streets, parks, wastewater), economic development through MEDC, historic preservation via the Main Street program, animal shelter, historical museum, and the Mineola Nature Preserve.

Product overview

The City of Mineola operates a comprehensive municipal services platform consisting of a unified website powered by Apptegy, with the city's core products including water utilities, solid waste collection, building inspection and code enforcement, planning and zoning, economic development (MEDC), Main Street historic preservation program, fire and police departments, municipal court, animal shelter, historical museum, nature preserve, and transportation coordination. The city also offers a mobile app for resident access. The various departments operate as integrated service units under the city administration, with online payment processing, permit applications, and form submissions available through the central website platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mineola Economic Development Corporation (MEDC): Nonprofit economic development corporation promoting business growth and development in Mineola, TX
• Mineola Fire Department
• Mineola Police Department

Products and services

• Water and Sewer Utility Services

Quantifiable outcome

• Over $11 million of investment made by private and public funds in the central business district through Main Street program
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• East Texas Council of Governments (ETCOG)minorStrategic or Co-development Partner · 1 January 2020ETCOG's GO-BUS general public rural transportation program serves Mineola. The Smart911/Rave Mobile Safety emergency alert system is funded by a Homeland Security grant through ETCOG, enabling unlimited emergency notification minutes and weather warnings for the region.
• U.S. Department of the Interior / National Park ServiceminorStrategic or Co-development Partner · 1 January 2013Listed Mineola Downtown Historic District on the National Register of Historic Places in 2013, providing federal recognition and eligibility for certain tax incentives for historic preservation.
• National Trust for Historic PreservationcoreStrategic or Co-development Partner · 1 January 2000Awarded Mineola the National Main Street City designation in 2000, recognizing excellence in historic preservation-driven downtown revitalization. The National Trust is the primary national organization supporting Main Street programs.
• Mineola Economic Development Corporation (MEDC)coreStrategic or Co-development Partner · 1 January 1997MEDC is a nonprofit, tax-exempt Texas Corporation created pursuant to the 1979 Texas Development Corporation Act (Article 5190.6). It was established after voters approved the additional 1/2 cent sales tax (Section 4B) in 1997. MEDC acts on behalf of the City to promote economic development, recruit businesses, and administer incentive packages. Governed by a 7-member Board of Directors appointed by City Council. The City Manager serves as Executive Director.
• Texas Historical CommissioncoreStrategic or Co-development Partner · 1 January 1989Selected Mineola in 1989 to participate in the Texas Main Street Program for downtown revitalization. Provides program guidance, resources, and designation framework for historic preservation and economic development through the Main Street approach.
• Texas Commission on Fire ProtectionminorOthersMineola Fire Department is a member of the Texas Commission on Fire Protection and other state and national associations including State Firemen's and Fire Marshals Association of Texas, National Fire Protection Association, Northeast Texas Firemen's Association, and Wood County Fire Chief's Association.
• Texas Department of State Health ServicesminorOthersMineola Fire Department is a registered First Responder Agency with the Texas Department of State Health Services, with certified E.M.S. personnel ranging from EMR up to EMT-Paramedic.
• Republic ServicescoreOthersRepublic Services is the solid waste collection provider through a franchise agreement with the City of Mineola (Ord 2016-09-D). The city prohibits solid waste collection by non-franchised companies and levies a 10% franchise fee on permanent roll-off containerized accounts.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Apptegy: Provider of the city website, mobile app, and resident-communication platform powering mineola.com. Direct enabling technology vendor for Mineola's digital citizen-engagement infrastructure.
• Republic Services: Solid waste franchise partner for Mineola under Ord 2016-09-D, providing all residential and commercial collection inside city limits. Material ecosystem participant that determines service delivery and a portion of franchise-fee revenue.
• Tyler Technologies: Major vendor of municipal software (ERP, utility billing, court, permitting) commonly used by small Texas cities. Comparable as an enabling technology vendor that powers back-office functions for municipalities like Mineola.
• CivicPlus: Vendor of municipal government websites, forms/permits, and civic-engagement software frequently used by similar-sized cities. Comparable enabling technology peer for small-municipality digital infrastructure.

Direct peers

• City of Lindale, Texas: Neighboring Smith County municipality of similar size on the US-69 corridor offering the same municipal service portfolio (water, sewer, solid waste, police, fire, court, ED). Directly comparable in scale, regulatory regime, and growth dynamics.
• City of Hawkins, Texas: Small Wood County-adjacent municipality offering water, sewer, solid waste, and code-enforcement services to a similar residential population. Comparable operating model and East Texas regulatory environment.
• City of Emory, Texas: Rains County seat in East Texas operating as a small General Law Municipality with water, sewer, solid waste, police, and fire services. Comparable in scale, rural-East-Texas context, and reliance on a small commercial tax base.
• City of Quitman, Texas: Small General Law Municipality in Wood County, Texas, adjacent to Mineola, providing comparable water/sewer, solid waste, police, fire, court, and Main Street-style economic development services to a similarly sized population. Directly comparable governance, service mix, and East Texas regional operating context.
• City of Winnsboro, Texas: Small East Texas municipality in Wood County with a comparable Main Street program, historic downtown, and similar municipal service profile. Closely matched on population scale, tourism orientation, and economic-development approach.

Broad incumbents

• City of Tyler, Texas: Larger regional hub municipality (~100K+ population) operating a broad portfolio of utilities, public works, and public-safety services that overlap Mineola's offerings. Functions as the regional incumbent whose growth corridor directly influences Mineola's economic-development prospects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TxMineola
• Facebookfacebook.com/MineolaTexas
• Instagraminstagram.com/cityofmineola
• LinkedInlinkedin.com/company/mineola-city-of

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINEOLA, CITY OF