Pella Windows and Doors of Central Iowa

Window and Door Retail and Installationpellaofdesmoines.com

Pella Windows & Doors of Central Iowa is a locally operated Pella Corporation franchise that sells and installs residential and commercial windows and doors across central Iowa, serving homeowners, builders, and trade professionals through five showroom locations and in-home consultations.

Company typePrivate
Founded1979
HeadquartersUrbandale, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Pella Windows and Doors of Central Iowa does

Pella Windows & Doors of Central Iowa is a locally operated franchise branch of Pella Corporation, serving the Des Moines metro and broader central Iowa market since 1979. The company supplies and professionally installs residential and light-commercial windows and doors, operating five showroom locations across Iowa (Urbandale, Pella, Evansdale/Waterloo, Mason City, and Cedar Rapids). Its product portfolio spans the full Pella catalog, organized by material: wood (Pella Reserve, Pella Lifestyle Series), fiberglass (Pella Impervia), vinyl (Pella 250 Series, Encompass by Pella), aluminum (Pella Vista Series), plus specialty impact-resistant (Hurricane Shield) and security (Defender) lines. Door offerings cover hinged/French, sliding, bifold, and multi-slide patio doors, plus fiberglass, wood, and steel entry doors.

The business runs on a quote-based, one-time-sales revenue model anchored by free 90-minute in-home consultations and appointment-only showroom visits, with professional installation included. Customer acquisition is multi-channel: organic and paid digital via pella.com, broad social media presence, showroom traffic, and a Certified Contractor Program that targets architects, builders, and contractors. The go-to-market mixes direct enterprise-style field sales (in-home consultations for replacement projects) with channel/reseller relationships (trade professional supply) and e-commerce with appointment fulfillment. Revenue streams include window and door sales with installation, plus replacement parts and accessories. The company employs 11-50 people and is privately held under privately held parent Pella Corporation (founded 1925).

Pella Windows and Doors of Central Iowa firmographics

Firmographics

Name: Pella Windows and Doors of Central Iowa
Legal name: Pella Windows & Doors of Central Iowa
Website: https://pellaofdesmoines.com
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pella Windows & Doors of Central Iowa is a locally operated Pella Corporation franchise that sells and installs residential and commercial windows and doors across central Iowa, serving homeowners, builders, and trade professionals through five showroom locations and in-home consultations.
Ownership category
akta.pro rank

Pella Windows and Doors of Central Iowa industry classification

Industry

Product category: Window and Door Retail and Installation
NAICS: Home Centers (444110), Wood Window and Door Manufacturing (321911)
SIC: Retail-Lumber & Other Building Materials Dealers (5211), Services-To Dwellings & Other Buildings (7340), Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry: Window Replacement (Residential) (HSAPAJAA)
akta.pro secondary industries: Exterior Doors (IMADAIAA), Windows (IMADAIAC), Interior Doors (IMADAIAB), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

Window and door installation
Residential replacement windows
Patio and entry doors
Window showroom services
Trade professional contractor supply

Where Pella Windows and Doors of Central Iowa is headquartered

Location

Headquarters

HQ city: Urbandale
HQ country: United States
HQ region: North America

Offices5 records

Markets served

Pella Windows and Doors of Central Iowa business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Window Sales and Installation: Sales and installation of replacement and new construction windows for residential and commercial projects. Revenue generated through direct product sales with professional installation services.
Door Sales and Installation: Sales and installation of patio doors (hinged, sliding, bifold, multi-slide) and front entry doors (fiberglass, wood, steel) with professional installation.
Parts and Accessories: Replacement parts, screens, and accessories for existing Pella products.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Consultation-based pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Pella Windows and Doors of Central Iowa product offering

Product offering

Core offering

Pella Windows and Doors of Central Iowa supplies and professionally installs Pella-branded residential and trade windows and doors for homeowners, builders, contractors, architects, and commercial clients across central Iowa. The branch sells across multiple material lines (wood, fiberglass, vinyl, aluminum) and offers complimentary 90-minute in-home consultations, custom sizing, factory-trained installation, and replacement parts and accessories.

Product overview

Pella Windows and Doors of Central Iowa offers a comprehensive portfolio of window and door products through multiple product series and material types. The core product categories include windows (Casement, Awning, Double-Hung, Single-Hung, Picture, Sliding, Custom, Pass Through, Bay, and Bow) and doors (Patio Doors including Hinged/French, Sliding, Bifold, and Multi-Slide; Front Entry Doors in Fiberglass, Wood, and Steel; and Storm Doors). These products are organized into distinct series spanning different materials: Wood series (Pella Reserve, Pella Lifestyle Series), Fiberglass series (Pella Impervia), Vinyl series (Pella 250 Series, Encompass by Pella), and Aluminum series (Pella Vista Series). Specialty series include Pella Hurricane Shield Series for impact resistance and Pella Defender Series for enhanced security. The company also offers Screens, Parts & Accessories for replacements and customization. The portfolio serves multiple project types including Replacement, New Construction, and Trade Professional channels, with products available in various materials to suit different budgets and performance needs.

Differentiator

Problem solved

Functional benefit

Products and services

Windows (Casement, Awning, Double-Hung, Single-Hung, Picture, Sliding, Custom, Pass Through, Bay, Bow) A complete lineup of operating-style windows available in multiple materials, suitable for residential replacement and new-construction projects.
Patio Doors (Hinged/French, Sliding, Bifold, Multi-Slide) Patio doors offered in hinged/French, sliding, bifold, and multi-slide configurations, available across wood, fiberglass, vinyl, and aluminum materials.
Front Entry Doors (Fiberglass, Wood, Steel) Front entry doors available in solid fiberglass, fiberglass with glass, wood with glass, and solid steel configurations.
Storm Doors Storm doors providing additional protection and ventilation for residential entryways.
Screens, Parts & Accessories Replacement screens, parts, and accessories for existing Pella windows and doors.
Pella Reserve (Wood Series) Premium wood window and door series offering high-end aesthetics and customization for discerning residential and custom-home projects.
Pella Lifestyle Series (Wood) Wood window and door series combining traditional craftsmanship with modern performance features.
Pella Impervia (Fiberglass Series) Premium fiberglass window and door series engineered for durability and low maintenance.
Pella 250 Series (Vinyl) Vinyl window and door series offering energy efficiency and value pricing.
Encompass by Pella (Vinyl) Entry-level vinyl window and door series targeting budget-conscious homeowners.
Pella Hurricane Shield Series Impact-resistant windows and doors engineered for severe-weather and hurricane-prone areas.
Pella Defender Series Windows and doors featuring enhanced security features for residential and light-commercial applications.
Pella Vista Series (Aluminum) Precision crafted aluminum windows and doors designed to blur the line between indoors and outdoors with modern aesthetics.
Professional Window & Door Installation Services Factory-trained professional installation of Pella windows and doors for residential replacement and new-construction projects.
Free In-Home Consultation Services Complimentary 90-minute in-home design consultation providing project measurement, product recommendations, and no-obligation quotes.
Certified Contractor / Trade Professional Program Dedicated B2B program for contractors, builders, architects, and designers including Certified Contractor certification, continuing education, and access to planning documents for client projects.

Companies that use Pella Windows and Doors of Central Iowa

Customer profile

Segments4 records

Ideal customer profiles3 records

Pella Windows and Doors of Central Iowa technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Pella Windows and Doors of Central Iowa partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Pella CorporationcoreOEM/ Whitelabel/ Licensing PartnerPella Windows & Doors of Central Iowa is a franchise location of Pella Corporation, operating under the Pella brand with access to Pella's product lines, manufacturing, marketing support, and corporate resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Pella Windows and Doors of Central Iowa competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Pella Windows and Doors of Central Iowa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pella Windows and Doors of Central Iowa leadership team

Management profile

Number of profiles

Pella Windows and Doors of Central Iowa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pella Windows and Doors of Central Iowa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pella Windows and Doors of Central Iowa

What does Pella Windows and Doors of Central Iowa do?

Is Pella Windows and Doors of Central Iowa a public or private company?

Pella Windows and Doors of Central Iowa is a private company. It is classified as corporate owned and is currently operating.

When was Pella Windows and Doors of Central Iowa founded?

Pella Windows and Doors of Central Iowa was founded in 1979. It employs 11 to 50 people.

Where is Pella Windows and Doors of Central Iowa based?

Pella Windows and Doors of Central Iowa is headquartered in Urbandale, United States, in the North America region.

How does Pella Windows and Doors of Central Iowa make money?

Three revenue lines are on record. Window Sales and Installation is the primary driver. The others are door Sales and Installation and parts and Accessories.

Does Pella Windows and Doors of Central Iowa have an API?

No public API is recorded for Pella Windows and Doors of Central Iowa.

What industry is Pella Windows and Doors of Central Iowa in?

Pella Windows and Doors of Central Iowa's product category is Window and Door Retail and Installation. Its primary akta.pro industry code is HSAPAJAA, Window Replacement (Residential), with a secondary code of IMADAIAA, Exterior Doors. Its NAICS code is 444110 and its SIC code is 5211.