What Keep Georgia Beautiful Foundation does

Keep Georgia Beautiful Foundation (KGBF) is a 501(c)(3) nonprofit and the Georgia state affiliate of Keep America Beautiful, headquartered in Atlanta. The organization supports approximately 70 local affiliates across Georgia and engages more than 100,000 volunteers annually in four programmatic pillars: ending litter, reducing waste, promoting recycling, and beautifying communities. Its portfolio includes the BRACE Grant Program (affiliate funding), Bring One for the Chipper (Christmas-tree recycling since 1991, repurposing 6M+ trees), the annual Greatest American Cleanup, Georgia Arbor Day (partnering with the Georgia Forestry Commission), and the Environmental Excellence Awards.

The foundation operates a community-led go-to-market through its affiliate network, with revenue drawn from three streams: individual donations across five tiered recognition levels (Environmental Steward $25+ through Conservation Circle Pioneer $5,000+), grants and government partnerships (Georgia Department of Community Affairs, Georgia Environmental Protection Division), and corporate sponsorships of flagship events. It is also a member of EarthShare Georgia for workplace giving. The underlying "technology" is a non-technical operating model: website, social channels, monthly newsletter (The Green Beat), event coordination, and physical service delivery (cleanups, tree plantings, recycling pickups). Last year the network reported 1.6M pounds of litter collected, 9.4M pounds of material recycled, 41,193 trees/shrubs/flowers planted, and 351 miles of waterways cleaned.

KGBF's competitive position is anchored in its statewide distribution via 70 local affiliates, institutional backing from state government partners, and brand equity from the Keep America Beautiful national framework. Its value proposition translates primarily into operational metrics rather than recurring revenue growth, and there is no proprietary technology, AI/ML capability, or venture funding in the structure. As a state-level nonprofit it is structurally small and mission-bound; expansion is gated by donor generosity, grant cycles, and corporate sponsorship of flagship events.

Name

Keep Georgia Beautiful Foundation

Legal name

Keep Georgia Beautiful Foundation

Website

https://kgbf.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Georgia Beautiful Foundation is a 501(c)(3) nonprofit and state affiliate of Keep America Beautiful that supports ~70 local affiliates and 100,000+ volunteers across Georgia in litter prevention, waste reduction, recycling, and community beautification programs.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Environmental nonprofit services
• Litter prevention programs
• Community beautification initiatives
• Volunteer cleanup coordination
• Recycling and waste reduction

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization relies on individual contributions from donors at various recognition levels to fund programming across the state in areas like litter prevention, waste reduction, recycling, and beautification. The donor recognition levels range from Environmental Steward ($25+) to Conservation Circle Level 3: Pioneer ($5,000+).
2. Grants and Government Partnerships: As a partner of Georgia Department of Community Affairs and Georgia Environmental Protection Division, and part of the Keep America Beautiful affiliate network, the foundation receives grant funding and programmatic support from government and national organization partners.
3. Corporate Sponsorships: Corporate partners and organizations sponsor events like the Greatest American Cleanup and Bring One for the Chipper, providing services, space, time, and materials to support programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Keep Georgia Beautiful Foundation is a 501(c)(3) nonprofit environmental organization that operates as a state affiliate of Keep America Beautiful, supporting approximately 70 local affiliates across Georgia. It coordinates volunteer-driven programs focused on four initiatives: ending litter, reducing waste, promoting recycling, and beautifying communities. Its flagship offerings include the BRACE Grant Program, Bring One for the Chipper (Christmas tree recycling since 1991), the Greatest American Cleanup, Georgia Arbor Day, and the Environmental Excellence Awards.

Product overview

Keep Georgia Beautiful Foundation operates as a unified non-profit environmental organization supporting approximately 70 local affiliates across Georgia. The organization offers a coordinated portfolio of programs including the BRACE Grant Program for affiliate funding, Bring One for the Chipper (Christmas tree recycling since 1991), Environmental Excellence Awards for recognizing environmental champions, Georgia Arbor Day tree planting celebrations, and the Greatest American Cleanup initiative. The foundation facilitates volunteer coordination, litter prevention, waste reduction, recycling promotion, and community beautification through its affiliate network, serving more than 100,000 volunteers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• BRACE Grant Program A grant program providing resources and support to local Keep America Beautiful affiliates across Georgia for environmental initiatives focused on litter prevention, waste reduction, recycling, and community beautification.
• Bring One for the Chipper An annual Christmas tree recycling program operating for over 30 years with statewide collection sites, converting trees into mulch, fuel, or fish habitats. Has repurposed over 6 million trees since 1991.
• Environmental Excellence Awards An annual recognition program honoring individuals, groups, and organizations that demonstrate outstanding environmental stewardship through litter prevention, waste reduction, recycling, and beautification efforts in Georgia.
• Georgia Arbor Day An annual tree planting celebration held on the third Friday of February, partnering with the Georgia Forestry Commission to provide seedlings for community and school events.
• Greatest American Cleanup The nation's largest community improvement program, coordinated annually by KGBF in Georgia, involving hundreds of litter pickups, recycling drives, educational workshops, and beautification activities. In 2025, 18,056 volunteers from 47 communities engaged in 1,182 events.
• Affiliate Network Support Coordination and support services for approximately 70 local Keep America Beautiful affiliates across Georgia, providing programming, resources, and networking opportunities.
• Volunteer Coordination Programs Programs connecting more than 100,000 volunteers with local cleanup events, recycling initiatives, tree plantings, and community beautification projects throughout Georgia.

Quantifiable outcome

• 1.6 million pounds of litter and debris collected annually
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Keep America BeautifulcoreStrategic or Co-development PartnerKeep Georgia Beautiful Foundation is a state affiliate of Keep America Beautiful, supporting approximately 70 local affiliates across Georgia. This partnership provides the framework for environmental programming, national initiatives like the Greatest American Cleanup, and network support for affiliates.
• Georgia Department of Community AffairscoreStrategic or Co-development PartnerOfficial partner of the Georgia Department of Community Affairs, working collaboratively on state-level environmental initiatives and community development programs.
• Georgia Environmental Protection DivisioncoreStrategic or Co-development PartnerPartner of the Georgia Environmental Protection Division, collaborating on environmental protection initiatives and programs across the state.
• EarthShare GeorgiaminorGTM or Marketing PartnerMember of EarthShare Georgia, a workplace giving campaign that connects employees with environmental charities in Georgia.
• Georgia Forestry CommissioncoreStrategic or Co-development PartnerPartnership with Georgia Forestry Commission to provide affiliates with thousands of seedlings for Georgia Arbor Day celebrations and tree planting initiatives.
• Companies and Organizations Sponsoring Bring One for the ChipperminorGTM or Marketing PartnerVarious companies and organizations donate services, space, time, and materials to support the Bring One for the Chipper Christmas tree recycling program.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sierra Club: Large national environmental advocacy and volunteer organization that overlaps with KGBF in volunteer-driven conservation programming and competes for the same donor and volunteer audience at a much larger scale.
• Keep America Beautiful: National parent organization of KGBF and the largest community improvement nonprofit in the US; directly comparable as the umbrella brand and programming model that state affiliates, including Georgia, execute against.

Direct peers

• Keep Texas Beautiful: Texas state affiliate of Keep America Beautiful, operating the same affiliate-network, volunteer-driven, litter/recycling/beautification model in a different geography; one of the closest functional peers to KGBF.
• Keep Alabama Beautiful: Alabama state affiliate of Keep America Beautiful running a near-identical affiliate-network, litter-prevention, and beautification model; directly comparable peer in the same regional market context.
• Keep Florida Beautiful: Florida state affiliate of Keep America Beautiful with a parallel affiliate network and cleanup/recycling programming; operates the same model in a different Southeastern US geography.
• Keep North Carolina Beautiful: North Carolina state affiliate of Keep America Beautiful operating the same affiliate-network model in a neighboring Southeastern state; directly comparable in scope and funding mix.
• Keep California Beautiful: California state affiliate of Keep America Beautiful running the same community-led litter prevention and beautification programs; highly comparable structure and revenue mix.

Others

• The Trust for Public Land: National nonprofit focused on land conservation, parks, and community green spaces; relevant adjacent peer because KGBF's beautification and tree-planting programs overlap thematically with its conservation mission.
• EarthShare Georgia: Workplace-giving federation of Georgia-based environmental nonprofits of which KGBF is a member; comparable as a parallel channel for environmental donations and a coordination layer for member organizations.

Regional players

• Chattahoochee Riverkeeper: Georgia-focused waterway advocacy and cleanup nonprofit whose mission on river/litter cleanup closely intersects with KGBF's 351-miles-of-waterways-cleaned impact metric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/keepgeorgiabeautifulfoundation
• Facebookfacebook.com/keepgeorgiabeautifulfoundation
• LinkedInlinkedin.com/keep-georgia-beautiful-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Georgia Beautiful Foundation