Mad-fitness Gmbh

What Mad-fitness Gmbh does

Mad-fitness GmbH is a privately held German limited liability company (GmbH) operating a single-location integrated health and fitness studio \u2014 branded as "mad-fitness Gesundheitshaus" \u2014 in Mössingen, Baden-Württemberg at Mössingerstraße 54. Founded and co-owned by Damir Martek and Matthias Digel, the business delivers a four-pillar service platform spanning Fitness (cardio with 20+ machines, strength training, mobility, Milon Zirkel chip-card circuit training, group courses), Health (FPZ-authorised back therapy, Cardioscan heart analysis, health counselling, prevention courses under §20 SGB V, rehasport, wellness/cosmetics), Physio (manual therapy, Krankengymnastik, lymphatic drainage, heat therapy, massage), and Nutrition (counselling, myintense+ 8-week online course, 21-day Stoffwechselkur metabolism programme, personalised plans). The studio is one of 250 authorised FPZ Rückenzentren in Germany, accessing a referral network of 1,600+ physicians and 50+ health insurers that cover part or all of programme costs.

Revenue is generated through a mix of recurring membership subscriptions, fee-for-service physiotherapy, insurance-reimbursed prevention and FPZ programmes (up to 80–100% subsidised), B2B corporate fitness sold via BGM-Genossenschaft partnerships, one-time day tickets through the MySports platform, and ancillary wellness/cosmetic services. Customer acquisition channels include a website (mad-fitness.de) with SEO content across the four pillars, an active Facebook page (madfitforlife), Gympilot-powered online booking for trial sessions and therapy appointments, free trial training and 60-minute health consultations as conversion tools, statutory health insurer referral (AOK, DAK, TK, BKK Südwest), and a network of 10+ local businesses distributing 10-week fitness vouchers. The total team is approximately 30\u201340 staff across studio management, four-plus certified physiotherapists (including an FPZ specialist and a lead physiotherapist), 12-plus course trainers, fitness trainers, three-plus health advisors, front-desk personnel, a wellness/massage therapist, two apprentices, and a part-time service helper.

The company is headquartered only in Mössingen, with no satellite locations, no disclosed subsidiaries beyond the affiliated mad-physio practice at mad-physio.de, no institutional investors, and no publicly disclosed financial figures. The legal entity is registered at Amtsgericht Stuttgart (HRB 755556) with VAT ID DE304672456, and the business is GDPR-compliant with consentmanager-managed cookie consent.

Name

Mad-fitness Gmbh

Legal name

mad-fitness GmbH

Website

https://mad-fitness.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad-fitness GmbH operates a single-location integrated Gesundheitshaus in Mössingen, Germany, offering fitness, physiotherapy, FPZ-authorised back therapy, health counselling, and nutrition services to individual consumers and local corporate clients, with statutory-health-insurer reimbursement partnerships covering prevention and rehabilitation programmes.

Ownership category

akta.pro rank

Product category

Health and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Corporate/Workplace Wellness Coaching (HSADAGAL), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness studio services
• Physiotherapy services
• Health and wellness
• Corporate fitness programs
• Nutrition consulting

Headquarters

HQ city

Mössingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Studio Memberships: Recurring membership fees for access to the fitness studio facilities, including cardio and strength training areas, Zirkeltraining, mobility, and courses.
2. Physiotherapy Services: Revenue from physiotherapy treatments including manual therapy, Krankengymnastik, lymphatic drainage, heat therapy, and massage — both self-pay and insurance-reimbursed.
3. Health Advisory Services: Health check-ups, Cardioscan heart analysis, the Fitnessführerschein course, and informational lectures generate revenue. Some health advisory offerings are eligible for health insurance subsidies under §20 SGB V.
4. Wellness & Beauty Services: Revenue from cosmetics treatments and wellness services including Speed Relaxing Zone, massage, and relaxation treatments.
5. Nutrition Programmes: Nutrition counselling, personalised nutrition plans, the myintense+ online nutrition course, and the 21-day metabolism cure (Stoffwechselkur) with accompanying products.
6. Corporate Fitness (BGM): B2B corporate health and fitness programmes targeting local employers, in partnership with the BGM-Genossenschaft cooperative.
7. Prevention Courses (§20 SGB V): Government-subsidised prevention courses including the Fitnessführerschein, with costs partially or fully covered by statutory health insurers.
8. Day Tickets: Single-day entry tickets sold via MySports platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Mad-fitness GmbH operates a single-location holistic health and fitness studio (Gesundheitshaus) in Mössingen, Germany, delivering an integrated four-pillar service offering: Fitness Training (cardio, strength, Milon chip-card circuit training, mobility, group courses), Health Services (FPZ back therapy, prevention courses, health advisory, Speed Relaxing Zone, wellness and cosmetics), Physiotherapy (manual therapy, exercise therapy, lymphatic drainage, heat therapy, massage), and Nutrition Consulting (weight loss, metabolism programs, personalised meal plans). The studio also runs a B2B corporate fitness (BGM) programme for local employers and supports online nutrition coaching via the myintense+ course.

Product overview

Mad-fitness GmbH operates a holistic health and fitness studio in Mössingen, Germany, offering an integrated platform of four core service pillars: Fitness Training (cardio, strength, circuit training, mobility, courses), Physiotherapy Services (manual therapy, exercise therapy, massage), Health Services (back therapy, rehabilitation sports, prevention, wellness), and Nutrition Consulting (weight loss, metabolism programs). The platform extends through digital products including the MySports mobile app and mad.gemiko.de digital health platform, plus specialized offerings like the BodyWave Fitnessführerschein (certified beginner course), FPZ Rückentherapie (spine therapy), Speed Relaxing Zone, and corporate fitness programs. The milon Zirkel circuit training system provides chip-card automated equipment. Members access services through integrated booking systems including Gympilot/Magicline, with payment processing via PayPal and Sofortüberweisung.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Training Comprehensive fitness offerings including cardio training on 20+ machines, strength training, circuit training, mobility work, and group fitness courses for individual members and walk-in visitors.
• Physiotherapy Services Physiotherapy combining modern and traditional treatment approaches including manual therapy, exercise therapy (Krankengymnastik), lymphatic drainage, heat therapy, and massage. Delivered by certified physiotherapists for self-pay and insurance-reimbursed patients.
• Health Services Health-oriented services including health counseling, FPZ back therapy, rehabilitation sports (Rehasport), prevention programmes (§20 SGB V), wellness and cosmetics, and the Speed Relaxing Zone.
• Nutrition Consulting Professional nutrition counseling with weight loss programmes, a 21-day metabolism cure (Stoffwechselkur) with accompanying supplements and homeopathic globules, and personalised meal plans.
• FPZ Rückentherapie (Back Therapy) Authorised FPZ Back Center programme for spine stabilisation, elimination of muscular imbalances, and treatment of chronic back and neck pain. Doctor-prescribed 3-month programme with 50+ cooperating health insurers.
• BodyWave Fitnessführerschein (Fitness Passport) Beginner-focused introductory course combining theory and practice covering body mechanics, optimal training, equipment and exercises. Scientist-certified and doctor-recommended prevention course (§20 SGB V) eligible for up to 100% health insurance subsidy.
• Corporate Fitness (BGM / Firmenfitness) Corporate health management services for local employers including employee fitness programmes, wellness offerings, and workplace health promotion. Delivered in partnership with BGM-Genossenschaft eG and BGM-Baden-Württemberg cooperatives.
• Speed Relaxing Zone Combined relaxation treatment offering vibration massage, band massage, foot reflexology, and Zhendong massage in a single session to activate deep muscle fibres, improve circulation, and promote relaxation.
• Health Check & Cardioscan
• myintense+ Online Nutrition Course 8-week online weight management programme with 9 coaching sessions covering nutrition knowledge, healthy recipes, and exercise guidance, delivered via the myline (myintense+) platform.

Quantifiable outcome

• Up to 100% health insurance subsidy for Fitnessführerschein (§20 SGB V prevention course)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FPZ GmbH (Forschungs- und Präventionszentrum)coreTechnology or IntegrationMad-fitness is an authorised FPZ Rückenzentrum Mössingen partner. This partnership enables the studio to offer FPZ back therapy — a medically recognised programme targeting spine stabilisation and back pain reduction. Over 1,600 cooperating doctors and 50+ health insurers support the programme. The FPZ therapy runs as a 3-month programme prescribed by physicians.
• AOK Baden-Württemberg / AOKminorGTM or Marketing PartnerAOK health insurer partnership allows members to bill certain services (prevention courses, rehasport) directly through AOK, with costs subsidised or fully covered.
• DAK GesundheitminorGTM or Marketing PartnerDAK Gesundheit partnership enables members to use DAK health insurance subsidies for prevention and rehabilitation sport services.
• Techniker Krankenkasse (TK)minorGTM or Marketing PartnerTechniker Krankenkasse partnership enables TK members to claim subsidies for prevention courses and rehasport services offered by mad-fitness.
• BKK SüdwestminorGTM or Marketing PartnerBKK Südwest health insurance partnership enables billing and subsidies for prevention courses and related health services.
• BGM-Genossenschaft eGcoreStrategic or Co-development PartnerBGM-Genossenschaft is a cooperative for corporate health management. Mad-fitness partners with BGM-Genossenschaft to offer Firmenfitness (BGM) programmes to local businesses, providing employee fitness, wellness, and health management services to employers in Baden-Württemberg.
• BGM-Baden-WürttembergcoreStrategic or Co-development PartnerPartnership with BGM-Baden-Württemberg to provide comprehensive corporate health management services to businesses in the region.
• mad-physio (Separate Physiotherapy Practice)coreStrategic or Co-development PartnerMad-physio is a separate but related physiotherapy practice (mad-physio.de) operated in connection with mad-fitness. It recruits physiotherapists for the mad-fitness team and serves as a referral pipeline between fitness and medical physiotherapy services. Jobs page references linking to mad-physio.de.
• MySports (Gympilot / Magicline)coreTechnology or IntegrationMySports is a digital member platform integrated with GymPilot/Magicline technology. Mad-fitness uses MySports for day tickets, membership contracts, course scheduling, and appointment booking. Members can download the MySports app from iOS and Android stores, and access a web version. The platform also serves as a sales channel for day tickets and membership sign-ups.
• Local Advertising Partners (10+ businesses)minorGTM or Marketing PartnerLocal businesses including Morale Karosserie, reich=weber Steuerkanzlei, LG Steinlach-Zollern, W&S Motorsport, Schnitzer, Magges Bikescheune, Hundeschule Weiss Schwarz, Reiff, Handballverein Mössingen, Ski Nill, and Schwabenlandreisen serve as local advertising partners. These businesses display mad-fitness 10-week fitness vouchers and provide cross-promotion within the Mössingen community.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McFIT: Germany's largest low-cost fitness chain. Sets the floor on subscription pricing that mad-fitness must justify via differentiated service.
• Fitness First Germany: Premium German fitness chain with broader ancillary services. Represents the premium-tier incumbent that competes for affluent members in the same region.
• Holmes Place Germany: Premium health club combining fitness, wellness, spa, and physio. Comparable on integrated health-and-wellness positioning targeting higher-income members.
• clever fit: Large German budget fitness chain. Represents the price-tier pressure on mid-market holistic studios like mad-fitness in shared catchments.

Direct peers

• Mrs. Sporty: German women-focused personal-training studio chain combining fitness with nutrition and accountability coaching. Closely aligned with mad-fitness's holistic health coaching model and small-format studio delivery.
• Kieser Training: German strength-training and back-health focused studio chain. Directly comparable to mad-fitness on medically oriented, single-discipline-plus-physio positioning targeted at chronic pain and functional health outcomes.
• Injoy Fitness: German independent-friendly fitness chain operating small-format health studios. Comparable on scale, member relationships, and physical-therapy-adjacent service mix.

Emerging players

• JOHN REED Fitness Music Club: Boutique fitness concept combining training with lifestyle experience. Comparable as a differentiated studio format competing for the same discretionary member spend.

Others

• FPZ Deutschland: Operator of the FPZ Rückenzentrum network of which mad-fitness is one of 250 authorised centres. Closest structural peer on the medically credentialed back-therapy service line that anchors mad-fitness's health pillar.
• Wellpass (formerly Urban Sports Club): Corporate-wellness platform partnering with employer-sponsored fitness networks. Directly comparable as the B2B/BGM distribution channel mad-fitness uses to reach corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madfitforlife
• LinkedInlinkedin.com/company/mad-fitness

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad-fitness Gmbh