Froelich AG

What Froelich AG does

Froelich AG is a family-owned Swiss mechanical engineering and metalworking workshop headquartered in Untersiggenthal, Canton of Aargau, founded in 1999 by Christoph Froelich and now run by second-generation owners Rebecca Froelich (Managing Director) and Florian Froelich (BSc Mechanical Engineering FHNW). The company operates from a single site combining a CNC machining area, welding shop, assembly space, and offices, and serves three primary customer segments: (1) hydro power plant operators requiring steel water construction and fish migration monitoring infrastructure, (2) industrial customers needing prototypes, small-series production, and custom machined parts, and (3) artists/printmakers purchasing bespoke intaglio presses and related equipment.

The technology base consists of CNC milling (Fehlmann Picomax 4-axis machines with automatic tool changers) and turning (Proturn SLX 425), TIG/MIGMAG/E-Hand welding on steel, stainless steel, and aluminum up to 2500mm, FDM 3D printing (Ultimaker S5) for prototyping, and CAD construction via Autodesk Fusion. Capability spans parts from 5mm to 2500mm and covers the full project lifecycle from consulting and feasibility study through CAD, machining, welding, and installation. Specialized domain expertise sits in fish passage systems — vertical slot passes, counting basins, bypasses, viewing windows, and monitoring infrastructure — positioning Froelich as an interface between civil engineers, fish biologists, and ecological regulators.

The business model is project-based contract manufacturing (engineering billed at 130 CHF/hour, project quotes, custom builds) supplemented by a small line of branded proprietary products: the Florence "Die Blühende" manual juice press (60 CHF standard, 150 CHF personalized), Brandon "Der Brennende" fire pit/grill, and the Froelich-Pressen intaglio printing press family (400, 500, 600, 900mm roller widths). Go-to-market is sales-led direct engagement via website forms, phone, and email, with partnership-driven lead flow from engineering firms (IUB Engineering), fish biology specialists (Aquarius, Fischwerk), and trade associations (Swiss Small Hydro). Distribution is single-country/domestic, with the entire geographic footprint in Switzerland and no disclosed expansion beyond the German-speaking Swiss cantons.

Name

Froelich AG

Legal name

Froelich AG

Website

https://froelichag.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Froelich AG is a family-owned Swiss mechanical engineering workshop in Untersiggenthal, Aargau, providing CNC machining, welding, 3D printing, and steel water construction for hydro power operators, industrial clients, and artists across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Untersiggenthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Manufacturing Services: CNC milling, CNC turning, welding, and metal fabrication services. Produces prototypes, small series, and custom parts ranging from 5mm to 1000mm. Project-based work with quotes and hourly rates.
2. Proprietary Products - Florence Juice Press: Hand-operated wooden juice press made from Swiss and Italian wood. Standard models at 60 CHF, custom personalized pieces at 150 CHF. Sold directly and via website.
3. Proprietary Products - Froelich Presses: Custom intaglio/relief printing presses for artists. Table models 400, 500, 600 and floor model 900. Sold on order as custom manufacturing.
4. Proprietary Products - Brandon Fire Pit: Multi-purpose steel fire pit and grill, height adjustable. Sold as custom product.
5. Steel Water Construction: Custom steel components for hydro power plants including turbine parts, rake systems, monitoring infrastructure, and fish passage systems.
6. Consulting and Engineering Services: Technical consulting for metal/mechanical engineering, hydro power, steel water construction, and lateral thinking. Includes fish monitoring advisory and infrastructure planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Froelich AG is a Swiss metalworking and engineering workshop that produces prototypes, small series, and custom parts through CNC milling and turning, multi-process welding, and FDM 3D printing. Its specialized work includes steel hydraulic engineering for hydropower and fish passage/monitoring infrastructure, supported by in-house CAD design, consulting, and a small proprietary product line (Florence juice press, Froelich intaglio presses, Brandon fire pit).

Product overview

Froelich AG is a traditional metalworking workshop and engineering company offering prototyping, custom manufacturing, and contract machining services. The portfolio consists of CNC manufacturing (milling and turning), welding, 3D printing (FDM), locksmith work, steel hydraulic engineering, and technical consulting. They have developed four proprietary products: the Florence "Die Blühende" manual citrus juice press (from Swiss and Italian woods), the Brandon "Der Brennende" multi-functional steel fireplace/grill, and the Froelich-Presse line of intaglio printing presses with accompanying Wärmeplatte heating plates and artist supply accessories. Production services span CNC manufacturing, welding construction, custom metal fabrication, 3D printing, steel hydraulic engineering for hydropower plants, and fish migration monitoring infrastructure. The company also provides research and development, consulting, and art project services.

Differentiator

Problem solved

Functional benefit

Brands

• Florence "Die Blühende": A manual juice press made from Swiss woods (ash, walnut, cherry) and olive wood, designed for ergonomic citrus juicing without electricity.
• Brandon "Der Brennende"
• Froelich-Pressen

Products and services

• Florence "Die Blühende" Saftpresse Manual citrus juice press made from Swiss woods (ash, walnut, cherry) or Italian olive wood. Ergonomic, electricity-free design requiring minimal force; standard model at 60 CHF and custom personalized version from customer-supplied wood at 150 CHF.
• Froelich-Presse (Intaglio Druckpresse) Hand-operated intaglio (deep-etching) printing press custom-manufactured to order in table models (400, 500, 600 mm roller width) and floor model (900 mm). Used by artists, printmaking studios, and art schools for copperplate etching and engraving.
• Wärmeplatte (Heating Plate) Electric heating plate for intaglio printing, available in two sizes (Typ A: 550x650 mm; Typ B: 350x450 mm), used together with Froelich presses for copperplate etching and engraving.
• Brandon "Der Brennende" (Grill/Feuerstelle) Multi-functional steel fireplace serving as campfire, charcoal grill, and decorative garden object, with height-adjustable grill grate and solid oak handles, suitable for private and public grilling areas.
• CNC-Fertigung (CNC Manufacturing) CNC milling and turning services for prototypes, small series, and custom parts ranging from 5 mm to 1000 mm, including welding, assembly, and CAD construction for industrial customers and research institutions.
• 3D-Druck (3D Printing) Fused Deposition Modeling (FDM) 3D printing service using an Ultimaker S5 for prototypes in ABS, ASA, PA, PC, PETG, PLA, and HIPS up to 330x240x350 mm.
• Stahlwasserbau (Steel Hydraulic Engineering) Custom steel construction for hydropower plants, including turbine components, screen/rake systems, revisions, and accessories for small hydropower facilities.
• Fischmonitoring (Fish Migration Monitoring) Design, fabrication, and installation of fish passage and monitoring infrastructure for hydropower plants, including vertical slot passes, pool-and-weir passes, bypass channels, counting basins, fish guidance structures, underwater camera mounts, viewing windows, and fish holding/measurement tanks.
• Spezialanfertigungen und Design (Custom Manufacturing) Custom metal fabrication and welding construction work in steel, stainless steel, and aluminum up to 2500 mm, including staircases, railings, kitchen installations, custom fixtures, repair work, and restorations.
• Beratung (Consulting) Technical consulting in metal and mechanical engineering, hydropower, steel hydraulic engineering, and lateral thinking for problem-solving and process optimization, billed at 130 CHF/hour with a 20% express surcharge (minimum 50 CHF).
• Forschung und Entwicklung (Research and Development) Prototype development and engineering services including concept sketching, CAD construction, feasibility studies, and project realization from idea to production.
• Kunstprojekte und Restaurationen (Art Projects and Restorations) Technical realization of sculpture projects, art installations, and restoration of metal artworks for contemporary artists, including metal fabrication and special constructions.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fachhochschule Nordwestschweiz (FHNW)coreStrategic or Co-development Partner · 1 January 2024Education partnership for PiBS (Practice-integrated Bachelor's) program in mechanical engineering. FHNW students complete practical training at Froelich AG while studying. Provides ongoing access to engineering talent pipeline.
• Aquarius (Netzaquarius)coreStrategic or Co-development PartnerFish monitoring partnership. Aquarius provides fish biology expertise while Froelich provides steel infrastructure and monitoring equipment. Collaborated on multiple hydro power monitoring projects including Wehranlage St. Ursanne.
• IUB Engineering AGcoreStrategic or Co-development PartnerEngineering partnership for hydro power projects. IUB provides civil engineering while Froelich supplies steel water construction and fish passage infrastructure. Worked together on Kraftwerk Schifffahrtskanal Interlaken project.
• Fischwerk GmbHcoreStrategic or Co-development PartnerFish migration expertise partnership. Fischwerk provides specialized knowledge in fish passage while Froelich handles infrastructure construction and monitoring equipment.
• Maria Schmid FotografieminorGTM or Marketing PartnerPhotography services for company events and documentation. Provided photography for 25th anniversary celebration.
• Swiss Small HydrominorGTM or Marketing PartnerIndustry association membership in Swiss small hydro power sector. Provides networking, industry representation, and access to industry developments.
• Gewerbeverein WasserschlossminorGTM or Marketing PartnerLocal trade association membership. Rebecca Froelich serves on the board. Organizes career exploration days and promotes local businesses.
• Zimmerei LutzminorStrategic or Co-development PartnerCarpentry partnership for combined wood-metal projects. Handles larger wooden structures from Swiss solid wood for projects requiring both materials.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• C. & E. Fein GmbH: German premium power tool and metalworking tool manufacturer with deep heritage in precision metalworking. Broad incumbent serving metalworkers globally; relevant as a benchmark for quality expectations and an indicator of where small custom fabrication shops might expand via proprietary product lines.
• Trumpf SE + Co. KG: Global German leader in sheet metal processing machinery (laser cutting, punching, bending) and laser technology. While not a direct competitor, it represents the broader metal-fabrication machinery and ecosystem that defines the addressable market for Froelich's CNC work.

Direct peers

• Burri AG Metall- und Stahlbau: Swiss metal and public works construction firm producing steel structures, metalwork, and infrastructure components. Comparable to Froelich's steel water construction and structural metal fabrication capabilities for hydro and infrastructure customers.
• Josef Muff AG: Swiss structural steel and metal construction company with broad portfolio across steel buildings, bridges, and custom metalwork. Comparable to Froelich's structural steel fabrication and welding services for regional infrastructure projects.
• HakaGerodur AG: Swiss precision manufacturer in the canton of St.Gallen producing plastic and metal piping/fabrication components for industrial customers. Closely matches Froelich's profile as a mid-sized Swiss custom fabrication shop serving industrial B2B customers with project-based work.
• Anderegg Metallbau AG: Swiss metal fabrication and steel construction company delivering custom metalwork, structural steel, and architectural metalwork. Comparable to Froelich's custom metal fabrication and welding-based project work for regional Swiss customers.
• Aepli Stahl- und Metallbau AG: Swiss structural steel and metal construction firm serving Eastern Switzerland with custom fabrication, welding, and steel construction. Comparable in size, scope, and project-based B2B service model to Froelich's structural metal fabrication work.
• Gysi + Berchtold AG: Swiss precision engineering and machining shop specializing in CNC turned and milled parts, fixtures, and small series. Direct match for Froelich's CNC milling and turning contract services for industrial customers.
• Hydak AG: Swiss hydraulic and steel construction company specializing in water engineering, hydropower infrastructure, and steel water construction. Highly comparable to Froelich's Stahlwasserbau and fish monitoring infrastructure business.

Others

• IUB Engineering AG: Swiss civil engineering firm specializing in hydropower, hydraulic engineering, and infrastructure projects. Froelich's engineering partner on Kraftwerk Schifffahrtskanal Interlaken — operates upstream as the design lead while Froelich executes the steel fabrication scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/froelichag
• LinkedInlinkedin.com/company/froelich-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froelich AG