Frank Wall
Frank Wall Enterprises is a family-owned wholesale distributor of specialty swimming pool construction and repair products, serving pool contractors, service companies, and landscape/concrete professionals across the United States via proprietary brands and dealer networks.
- Company typePrivate
- Founded1994
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Frank Wall does
Frank Wall Enterprises, LLC is a privately held, family-owned wholesale distributor specializing in specialty and hard-to-find products for the swimming pool construction, pool service, landscape, and concrete industries. Headquartered at 413 Wilkins Wise Road in Columbus, Mississippi, the company has operated for over 30 years (founded circa 1994) and distributes a catalog of 183 SKUs spanning 99 construction products and 74 swimming pool products, with a dual shipping footprint (Mississippi for Southeast/Midwest and Pennsylvania for the Northeast) covering the United States.
The company's product portfolio centers on proprietary branded SKUs targeting vinyl liner pool installation and repair, including Smart Gasket (peel-and-stick adhesive gaskets for skimmers, main drains, return inlets, lights, and steps), Light Doctor Discs (Lexan enclosures for light niches in 6/8/10-hole configurations), Liner Mule (U-hook tool for re-installing slipped liner beads), Liner Sure (flexible bead lock in 120-foot rolls), Frankenplug (return fitting repair), Skim Buddy (ergonomic skimmer cleaning tool), Ultra Vac Liner Vac (1.5HP and 2HP industrial vinyl liner vacuums), and Frank's Super Sticky Stuff (30lb spray adhesive canister for wall board and foam bonding). Complementary offerings include Rigid Suction Pipes for liner installation, Quaker Deck Drains and Waterhog Deck Drains for deck drainage, Vinyl Step Seal Strips, and Aluminum Vinyl Liner Receiver Track. The company also distributes third-party brands including Koshin Pumps, Aquaforms, Flexiform, Clear Engineering, and Pool Pal products.
Frank Wall operates a wholesale dealer model requiring a tax ID for wholesale pricing, alongside direct retail e-commerce (frankwall.com), phone ordering (800.488.9146), and email ordering ([email protected]). Pricing is unit-based across wholesale/dealer, retail individual product, and bulk/case tiers, with select products requiring freight shipping quotes due to size/weight. Customers are primarily SMB pool contractors, builders, service companies, and landscape/concrete professionals across the United States; no named enterprise customers, public revenue figures, funding rounds, or institutional ownership have been disclosed.
Frank Wall firmographics
Firmographics- Name
- Frank Wall
- Legal name
- Frank Wall Enterprises, LLC
- Website
- https://frankwall.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frank Wall Enterprises is a family-owned wholesale distributor of specialty swimming pool construction and repair products, serving pool contractors, service companies, and landscape/concrete professionals across the United States via proprietary brands and dealer networks.
- Ownership category
- akta.pro rank
Frank Wall industry classification
Industry- Product category
- Swimming Pool Construction Supplies
- SIC
- Miscellaneous Plastics Products (3080), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
Keywords
Where Frank Wall is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Frank Wall business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time product sales of swimming pool parts, equipment, and construction materials through wholesale dealer network and direct retail e-commerce. Products include deck drains, gaskets, repair kits, liners, and tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale/Dealer Pricing |
| Unit Pricing | Pay-as-you-go | Retail Individual Products |
| Unit Pricing | Pay-as-you-go | Bulk/Case Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Frank Wall product offering
Product offeringCore offering
Frank Wall Enterprises supplies specialty and hard-to-find swimming pool construction products and equipment for pool builders, service companies, and concrete/landscape professionals. Core offerings include proprietary vinyl liner pool installation and maintenance solutions (Smart Gasket, Light Doctor Discs, Liner Mule, Liner Sure, Ultra Vac, Frankenplug, Skim Buddy, Frank's Super Sticky Stuff), deck drainage systems (Quaker Drains, Waterhog Drains, Paver Drains), and concrete construction forms (Aquaforms, Flexiform), distributed via wholesale dealer accounts, phone/email sales, and a direct e-commerce storefront across the United States.
Product overview
Frank Wall Enterprises is a B2B supplier of specialty and hard-to-find swimming pool construction products and equipment, serving pool, landscape, and concrete industries. The company's product portfolio centers on vinyl liner pool installation and maintenance solutions, including proprietary products like the Smart Gasket (peel-and-stick gaskets for various pool fittings), Light Doctor (light niche and main drain enclosure products), Liner Mule (liner bead re-installation tool), and Liner Sure (liner bead lock system). Complementary offerings include deck drainage systems (Quaker Drains, Waterhog Drains, Paver Drains), concrete construction forms (Aquaforms, Flexiform), adhesive products (Frank's Super Sticky Stuff spray bonder), and equipment like Ultra Vac liner vacuums and Rigid Suction Pipes. The company also distributes third-party brands including Koshin Pumps and Pool Pal products. With over 30 years of expertise, Frank Wall serves pool contractors, service companies, and dealers through wholesale accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Aquaforms: Pool forms brand for concrete construction
- Clear Engineering
- Flexiform
- Koshin Pumps
- Pool Pal
- Light Doctor
- Quaker Deck Drains
- Smart Gasket
- Liner Mule
- Liner Sure
- Frankenplug
- Skim Buddy
- Frank's Super Sticky Stuff
- Ultra Vac
- Rigid Suction Pipes
Products and services
- Smart Gasket Peel-and-stick gasket with high-performance adhesive backing for skimmers, main drains, return inlets, lights and step gaskets; provides strength, flexibility, compressibility, sealability and chemical resistance without glue.
- Light Doctor Discs Durable Lexan discs for permanently enclosing light niches in vinyl liner pools; available in 6, 8, and 10 hole niche styles for top or beneath liner installation.
- Liner Mule Tool designed for professional pool service personnel to re-install pool liner beads that have slipped out of the track; features a U-hook design that pulls liner bead straight up.
- Liner Sure Liner Bead Lock Flexible liner bead lock installed around the pool's liner receiver track to secure the liner in place and provide a trimmed look; available in blue, white, gray, and black in 120-foot rolls.
- Vinyl Step Seal Strips Vinyl strips for sealing vinyl pool steps and providing a clean finish; available in wide (1.5 inch) and narrow (1 1/16 inch) sizes with base, cap, and gasket options.
- Aluminum Vinyl Liner Receiver Track Aluminum track for vinyl liner swimming pools; available in 2 inch top mount, side mount, and CLT configurations, with notched options for curves and radiuses.
- Rigid Suction Pipes 3-chamber rectangle vacuum tubes for pulling vinyl liners tight; available for 18 inch sun ledge, 40 inch and 46 inch pool walls, with recessed neck to fit over coping.
- Ultra Vac Liner Vac Industrial-grade liner vacuum for vinyl liner installation; available in UV Pro (1.5HP) and UV MAX (2HP) models with heavy-duty suction flange, cord wrap, and waterproof switch.
- Skim Buddy Pool skimmer cleaning tool with ergonomic handles that removes leaves and debris from skimmer traps without bending, kneeling, or reaching into water.
- Frankenplug Return fitting repair solution for fixing leaking returns, skimmer lines, and main drain lines without concrete work; available in 3 inch mini, 4 inch, and 14 inch sizes with various cap and eyeball options.
- Universal Main Drain Adaptor Adaptor that allows any residential main drain cover to fit regardless of screw pattern; repairs broken screws or incompatible main drain covers.
- Frank's Super Sticky Stuff Spray Adhesive 30lb spray adhesive canister for bonding pool wall board and foam; sprays a complete pool in 3-5 minutes with 30-40 minute work time; covers 20-30 pools minimum application and 6-10 pools full coverage; compatible with spray gun and 25-foot hose accessories.
- Quaker Deck Drain System 2-inch square deck drain system made from heavy-wall rigid PVC with bondable joints; available in 10-foot lengths and various colors (white, gray, tan) for deck drainage around pools.
- Waterhog Deck Drains 3-inch and 4-inch deck drains with all-weather PVC construction, concave tops for superior drainage, and protective tape; available in multiple lengths and colors.
- Paver Drain 2-inch paver-specific deck drain designed with 2-3/8 inch height for standard pavers; features securing clips and concave top for superior drainage.
- Aquaforms Pool Forms Sub-brand offering pool form products for concrete construction applications.
- Flexiform Concrete Form Board Sub-brand offering concrete form board products for pool construction.
- Koshin Pumps and Pump Parts Sub-brand distributing Koshin water pumps and Koshin pump parts for pool and construction applications.
- Pool Pal USA Sub-brand of pool maintenance and repair products including Frankenplug and Universal Main Drain Adaptor.
- Clear Engineering Specialty Pumps Sub-brand of specialty pump products and pump house / engineering products for pool applications.
Quantifiable outcome
- Smart Gasket covers 20-30 pools per canister with minimum application
- +1 more outcomes
Companies that use Frank Wall
Customer profileSegments3 records
Ideal customer profiles3 records
Frank Wall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Frank Wall partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights3 records
Frank Wall competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Frank Wall social profiles
Digital presenceFrank Wall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank Wall leadership team
Management profileNumber of profiles
Profiles1 record
Frank Wall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank Wall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank Wall
What does Frank Wall do?
Frank Wall Enterprises supplies specialty and hard-to-find swimming pool construction products and equipment for pool builders, service companies, and concrete/landscape professionals. Core offerings include proprietary vinyl liner pool installation and maintenance solutions (Smart Gasket, Light Doctor Discs, Liner Mule, Liner Sure, Ultra Vac, Frankenplug, Skim Buddy, Frank's Super Sticky Stuff), deck drainage systems (Quaker Drains, Waterhog Drains, Paver Drains), and concrete construction forms (Aquaforms, Flexiform), distributed via wholesale dealer accounts, phone/email sales, and a direct e-commerce storefront across the United States.
Is Frank Wall a public or private company?
Frank Wall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frank Wall founded?
Frank Wall was founded in 1994. It employs 1 to 10 people.
Where is Frank Wall based?
Frank Wall is headquartered in Columbus, United States, in the North America region.
How does Frank Wall make money?
One revenue line is on record: product Sales.
Does Frank Wall have an API?
No public API is recorded for Frank Wall.
What industry is Frank Wall in?
Frank Wall's product category is Swimming Pool Construction Supplies. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its SIC code is 3080.