Kilmarnock Barassie Golf Club

What Kilmarnock Barassie Golf Club does

Kilmarnock (Barassie) Golf Club is a private Scottish members' golf club founded on 25 November 1887 in Kilmarnock and relocated in 1894 to its present Barassie site on the outskirts of Troon, Ayrshire, adjacent to Barassie Railway station. The club operates 27 holes of links golf across two courses: the 18-hole par 72 Barassie Links championship layout, developed in the early 1990s from nine original holes and nine newly built holes, and the 9-hole par 34 Hillhouse Course formed from unused traditional holes. The venue holds Open Championship Final Qualifying status and has hosted R&A premier events including the 2021 Women's Amateur Championship, the 2024 Junior Open Championship, and the R&A Boys Amateur Championship, with Regional Qualifying contracted through 2026.

The core product is championship-conditioning links golf, supported by a Professional Shop run by Head PGA Professional James Caldwell and a team that includes PGA Coach Gregor Howie and PGA Trainee Oliver Long. The Pro Shop offers equipment retail, custom-fitting and coaching using a GCQuad Launch Monitor, and individual lessons. Ancillary revenue lines include full catering (operated by Stuart Muir and team) in the Ossington Lounge and Walker Cup Players' Lounge, club rental sets for visitors, and entry fees for open competitions (Gents Individual, Gents Seniors, Ladies Pairs, Junior Individual). The technology stack is composed of third-party platforms rather than proprietary systems: ClubV1 Hub for member tee-time bookings, BRS Golf for visitor and Open Week tee-time bookings, and Golf Genius Hub for open competition entry and draw management.

Revenue is generated across six streams: recurring membership subscriptions, pay-as-you-go visitor green fees with explicit seasonal tiers (winter £55 individual / £200 fourball; shoulder £90 / £320; summer £150 / £520; transitional March 2026 tiers of £60-£65 individual and £220-£240 fourball), pro shop hardware sales, catering and bar services, professional coaching fees, and competition entry fees. The go-to-market is direct-to-consumer via the club website (kbgc.co.uk) and integrates word-of-mouth and golf-tourism referral dynamics generated by proximity to Royal Troon, Prestwick and Turnberry. The club is governed by an elected council under its own constitution, with no parent company, no external investors, and no public trading status; it operates as an unincorporated members' club domiciled in Scotland, United Kingdom.

Name

Kilmarnock Barassie Golf Club

Legal name

Kilmarnock Barassie Golf Club

Website

https://kbgc.co.uk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

Kilmarnock Barassie Golf Club is a private Scottish members' golf club founded in 1887, operating 27 holes of championship links golf across the Barassie Links and Hillhouse courses in Troon, Ayrshire. It serves members, visiting golfers, competition entrants, and corporate/society groups through subscriptions, green fees, coaching, retail, and catering.

Ownership category

akta.pro rank

Headquarters

HQ city

Troon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual and periodic membership fees for individuals with various categories based on age and playing access. Multiple membership category options are available.
2. Visitor Green Fees: Daily green fees charged to visiting golfers with seasonal pricing tiers ranging from £55-150 per individual and £200-520 for fourballs. Includes shoulder months and winter discounts.
3. Pro Shop Sales: Sales of golf equipment, apparel, and accessories from the Professional Shop featuring leading golf brands. Also includes club rental services for visitors without clubs.
4. Catering and Bar Services: Full catering service in the clubhouse including dining in the Ossington and Walker Cup Players' Lounge, bar snacks, lunches, evening dining, and seasonal menus. Pre-booking required for visitor groups.
5. Professional Coaching: Golf lessons and coaching services provided by PGA-qualified professionals including one-to-one coaching and custom-fitting experiences using GCQuad Launch Monitor.
6. Open Competition Entry Fees: Entry fees for open competitions including Gents Individual, Gents Seniors, Ladies Pairs, and Junior Individual events. Entry fees for some events include breakfast roll and tea/coffee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kilmarnock Barassie Golf Club operates a 27-hole links golf facility on Scotland's Ayrshire coast at Barassie, Troon, offering the 18-hole championship Barassie Links course (par 72) and the 9-hole Hillhouse Course (par 34). Revenue is generated through annual and periodic membership subscriptions, seasonal visitor green fees, PGA coaching and custom-fitting using a GCQuad Launch Monitor, pro shop equipment sales, full clubhouse catering in the Ossington Lounge and Walker Cup Players' Lounge, and entry fees for open competitions managed via Golf Genius Hub.

Product overview

Kilmarnock (Barassie) Golf Club is a traditional Scottish golf club offering golfing experiences through two distinct courses: the 18-hole Barassie Links championship course (par 72) and the 9-hole Hillhouse Course (par 34). The club's core product is links golf, complemented by a Professional Shop providing equipment, custom-fitting (using GCQuad Launch Monitor), and PGA coaching services. Supporting services include full catering in the Ossington Lounge and Walker Cup Players' Lounge, governance and membership services, match and handicap administration, and practice facilities. The club utilises third-party platforms including ClubHub for member bookings, BRS Golf for visitor bookings, and Golf Genius for competition management.

Differentiator

Problem solved

Functional benefit

Products and services

• Barassie Links The championship links golf course at Kilmarnock Barassie Golf Club, a par 72, 18-hole layout developed in the early 1990s by combining 9 traditional holes with 9 new holes. Host venue for Open Championship Final Qualifying, The Junior Open, R&A Boys Amateur Championship, and the R&A Women's Amateur Championship (2021). Open to both members and visitors on a green-fee basis.
• Hillhouse Course A 9-hole links golf course comprising holes from the traditional Barassie layout, offering a par 34 test of approximately 2,800 yards on the same championship-quality greens and fairways as the Barassie Links. Available to members and visitors.
• Club Membership Annual and periodic membership subscriptions for individuals, with multiple membership categories differentiated by age and playing access. Provides year-round access to 27 holes of links golf, member booking through ClubHub, competition participation, handicap management, and clubhouse facilities.
• Visitor Green Fees Daily green fees charged to visiting golfers on both courses, with seasonal tiered pricing (Summer, Shoulder, Winter, and transitional March 2026). Available as Individual rounds or Fourballs, bookable online via BRS Golf or via the club's visitor booking form.
• Professional Shop Full-service Pro Shop run by Head Professional James Caldwell and a team of qualified PGA professionals. Sells golf equipment and apparel from leading brands, offers custom-fitting experiences using the GCQuad Launch Monitor, and provides club rental sets for visitors without their own equipment.
• PGA Golf Lessons and Coaching Professional golf coaching services delivered by PGA-qualified professionals including Gregor Howie and Head Professional James Caldwell. Lessons cover Golf Fundamentals, Swing Basics, Short Game, Long Game and Course Management, offered to golfers of all abilities using the GCQuad Launch Monitor for swing analysis and custom-fitting.
• Open Competitions Open competition programme for amateur golfers, comprising Gents Individual, Gents Seniors, Ladies Pairs and Junior Individual events. Entries are managed online via Golf Genius Hub, with time-slot selection and debit/credit card payment; some events include a breakfast roll and tea/coffee.
• Clubhouse Catering Service Full catering service in the clubhouse offering snacks, home bakery, freshly brewed coffee, main meals from seasonal menus, and a range of spirits, wines and beers. Available in the Ossington Lounge and Bar and the Walker Cup Players' Lounge, with pre-booking required for visitor groups and society days.

Quantifiable outcome

• 27 holes of links golf across two courses maintained to championship standards
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• St Andrews Links Trust: St Andrews Links operates seven public courses including the Old Course. It is a broader incumbent that dominates Scottish golf tourism, with overlap on visitor play and championship history, though it is a public-facility model rather than a private members' club.
• Trump Turnberry: Trump Turnberry is a luxury golf resort and Open Championship venue on the Ayrshire coast. It is a broader incumbent that overlaps with KBGC on championship links golf and visitor tourism, but adds hotel and resort amenities that KBGC does not offer.
• Gleneagles Hotel: Gleneagles is a luxury Scottish golf resort with three championship courses. It competes for premium golf-tourism spend and society/corporate events, but operates a full hotel-resort model versus KBGC's members'-club model.
• Carnoustie Golf Links: Carnoustie is an Open Championship links venue on Scotland's east coast. Comparable as a championship links destination, but a publicly managed facility rather than a private members' club and operating in a different region.

Direct peers

• Royal Troon Golf Club: Royal Troon is the Open Championship venue located just minutes from KBGC in Troon, Ayrshire. It is a direct peer — both are members' links clubs on the same Ayrshire coast serving overlapping member and visitor markets with championship pedigree.
• Prestwick Golf Club: Prestwick is the original Open Championship venue located a few miles from KBGC in Ayrshire. Directly comparable as a historic members' links club with Open pedigree serving the same golf-tourist and member segments.
• Glasgow Gailes Golf Club: Glasgow Gailes is a private members' links club in Ayrshire used as a Final Open Qualifying venue. It is a direct competitor for member subscriptions, green-fee visitors, and elite amateur events.
• Western Gailes Golf Club: Western Gailes is a championship links club near Kilmarnock in Ayrshire. It competes directly with KBGC for visitor green fees and society/corporate bookings on the West of Scotland golf-tour circuit.

Regional players

• Royal Dornoch Golf Club: Royal Dornoch is a world-ranked championship links club in the Scottish Highlands. It is a regional peer — comparable in heritage, members'-club model, and championship pedigree, but it serves a different geography from KBGC.
• Southerness Golf Club: Southerness is a championship links club in Dumfries & Galloway. It is a regional peer with comparable links pedigree and visitor offering, but it serves south-west Scotland rather than the Ayrshire market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/kilmarnock-barassie-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilmarnock Barassie Golf Club