Oibortho

What Oibortho does

OIBortho is a private, multi-specialty orthopaedic medical practice founded in 1994 and headquartered in Manasquan, New Jersey, operating as a division of Lighthouse within the OrthoNJ network. The practice delivers comprehensive musculoskeletal care across ten subspecialties — including sports medicine, joint replacement, spine surgery, hand and wrist, foot and ankle, interventional physiatry and pain management — supplemented by in-house physical therapy (Peak Performance), occupational therapy, orthopaedic-specific urgent care, and a workers' compensation service line. Patient access is delivered through eight physical office locations spanning Middlesex, Monmouth, and Ocean Counties in New Jersey, plus a 24/7 digital triage channel called OIBorthoNow for urgent consultations.

The practice's clinical technology stack centers on vendor-supplied robotic-assisted surgery platforms: Stryker's Mako SmartRobotics (CT-based 3D planning for personalized knee and hip arthroplasty with intraoperative plan adjustment) and the CORI Surgical System (hand-held robotics for knee replacement with real-time planning that eliminates preoperative CT scans). These systems are deployed as clinical differentiators for higher-acuity joint replacement cases rather than as proprietary technology assets. Patient acquisition relies on a traditional healthcare provider GTM model — physician referrals, community sponsorships (local schools, police departments, youth sports leagues), word-of-mouth, online scheduling, and reviews — rather than digital-first or enterprise sales motions.

Revenue is generated on a fee-for-service professional services basis across four streams: medical consultations and procedures, physical and occupational therapy, workers' compensation, and urgent care. Pricing is not publicly disclosed; patients are directed to schedule consultations for cost estimates. OIBortho is privately held with no disclosed investors, funding rounds, or financial performance metrics, and detailed ownership economics are not in the public domain.

Name

Oibortho

Legal name

OIBortho

Website

https://oibortho.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OIBortho is a private New Jersey orthopaedic medical practice founded in 1994, operating eight offices across three counties and serving patients with musculoskeletal, sports, spine, and joint replacement needs via robotic-assisted surgery, physical therapy, and 24/7 triage.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Spine (Orthopedic Spine) (HLAKALAE), Hand & Upper Extremity (HLAKALAF), Foot & Ankle (HLAKALAG), Orthopedic & Spine Surgery Centers (HLAFAIAG)

Keywords

• Orthopaedic care
• Joint replacement
• Sports medicine
• Physical therapy
• Urgent care

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consultations and Procedures: Revenue generated from patient consultations, diagnostic services, and medical procedures including surgeries, injections, and therapies across multiple orthopaedic specialties.
2. Physical and Occupational Therapy: Revenue from rehabilitative therapy services including Peak Performance Physical Therapy and occupational therapy offered at multiple locations.
3. Workers' Compensation: Specialized orthopaedic care and treatment services billed through workers' compensation insurance for work-related injuries.
4. Urgent Care Services: 24/7 orthopaedic urgent care access through OIBorthoNow for acute injuries, generating revenue through emergency and walk-in service encounters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OIBortho is a private orthopaedic medical practice delivering comprehensive diagnosis, treatment, and surgical services for musculoskeletal conditions affecting the foot, ankle, knee, hip, spine, hand, wrist, elbow, and shoulder. Care spans surgical and non-operative approaches including robotic-assisted joint replacement (Mako SmartRobotics, CORI Surgical System), sports medicine, spine surgery, orthopaedic urgent care, interventional pain management, and physical/occupational therapy across eight New Jersey offices.

Product overview

OIBortho is an orthopaedic medical practice serving Central and South New Jersey for over 30 years, providing comprehensive musculoskeletal care through eight locations. The practice offers a unified set of orthopaedic services centered around surgical and non-operative treatment of conditions affecting the foot, ankle, knee, hip, spine, hand, wrist, elbow, and shoulder. Core offerings include joint replacement surgery (utilizing robotic-assisted Mako SmartRobotics and CORI Surgical System), sports medicine, spine surgery, and orthopaedic urgent care. The practice is part of OrthoNJ and provides 24/7 access through OIBorthoNow, along with physical and occupational therapy services. OIBortho emphasizes a patient-over-profit approach with Board-Certified Orthopaedic Surgeons, Joint Replacement Specialists, Pain Management Specialists, and Sports Medicine Specialists.

Differentiator

Problem solved

Functional benefit

Brands

• OIBorthoNow: 24/7 access to orthopaedic experts through chat and virtual consultation services
• Peak Performance Physical Therapy

Products and services

• Comprehensive Orthopaedic Care Services Comprehensive orthopaedic medical services for adult and pediatric patients across ten specialty areas including foot & ankle, knee, hip, spine, hand & wrist, elbow, shoulder, sports medicine, joint replacement, and interventional physiatry & pain management, delivered through diagnostic evaluation, surgical, and non-operative treatment approaches.
• Joint Replacement Surgery

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• OrthoNJcoreOthersOIBortho is a proud part of OrthoNJ, a larger orthopaedic care network. As orthopaedic care has become more corporate and transactional, OrthoNJ prioritizes exceptional doctor/patient relationships. OIBortho leverages the power and resources of OrthoNJ to maintain a patient-first approach.
• Mako SmartRobotics (Stryker)coreTechnology or IntegrationOIBortho utilizes Mako SmartRobotics for robotic-assisted joint replacement surgery. The technology enables CT-based 3D modeling, personalized surgical planning, and robotic arm assistance during procedures. Since 2007, more than 300,000 procedures have been performed with Mako across 26 countries.
• CORI Surgical SystemcoreTechnology or IntegrationOIBortho utilizes the CORI Surgical System for hand-held robotics-assisted knee replacement procedures. The system features real-time planning that eliminates the need for preoperative CT scans, reducing patient radiation exposure while providing accurate implant positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rothman Orthopaedic Institute: Large multi-specialty orthopaedic group practice operating across the Mid-Atlantic (including New Jersey and Pennsylvania). Directly comparable to OIBortho in offering comprehensive musculoskeletal care across multiple sub-specialties, joint replacement, sports medicine, and spine services from multi-location office settings.
• Premier Orthopaedic & Sports Medicine Associates: Multi-location orthopaedic and sports medicine group operating in the Mid-Atlantic region. Comparable to OIBortho as a multi-specialty community orthopaedic practice offering joint replacement, sports medicine, and ancillary therapy services across multiple offices.
• Seaview Orthopaedic and Medical Associates: New Jersey-based multi-location orthopaedic group covering Ocean and Monmouth counties. Directly competes with OIBortho in the same Central/South NJ geography with similar multi-specialty orthopaedic services, joint replacement, sports medicine, and on-site physical therapy.

Broad incumbents

• Hospital for Special Surgery (HSS): National orthopaedic specialty hospital system recognized for joint replacement and sports medicine. Overlaps with OIBortho on joint replacement and sports medicine offerings, but operates as a destination academic specialty hospital rather than a community multi-location practice.
• NYU Langone Orthopedics: Academic medical center-affiliated orthopaedic service line offering joint replacement, sports medicine, and spine care. Comparable to OIBortho on core orthopaedic sub-specialties but operates under a much larger hospital-employed, multi-state brand rather than a freestanding community practice.

Emerging players

• Ivy Rehab Network: Large outpatient physical and occupational therapy network with significant presence in New Jersey. Overlaps with OIBortho's Peak Performance Physical Therapy service line and competes for rehab referrals in the same regional market, though lacks OIBortho's surgical and physician practice.
• ProStaff Physical Therapy / Professional Physical Therapy: Large multi-state outpatient physical and occupational therapy provider with strong New Jersey presence. Overlaps with OIBortho's Peak Performance Physical Therapy service line, competing for post-surgical rehab referrals and direct consumer therapy patients in shared NJ geographies.

Regional players

• RWJBarnabas Health: Largest New Jersey hospital system with employed orthopaedic specialists and orthopaedic centers of excellence across the state. Overlaps with OIBortho's New Jersey footprint, competing for in-network payer contracts, PCP referrals, and surgical volume.
• Atlantic Health System: Major New Jersey-based hospital system with employed orthopaedic physicians and orthopaedic service lines across Central and Northern NJ. Competes with OIBortho for orthopaedic referrals, surgical cases, and primary-care-driven patient flow in overlapping New Jersey geographies.
• Trinity Health Mid-Atlantic Orthopaedics: Regional Catholic health system operating orthopaedic service lines across New Jersey and adjacent states. Competes with OIBortho for community orthopaedic patients and workers' compensation cases in the same NJ geographies.

Market position

Strengths5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/orthopaedic-institute-brielle-orthopaedics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oibortho