Motion4kids
Motion4kids (Wir-bewegen-unsere-Zukunft-Bildungsstiftung) is an Austrian nonprofit foundation that integrates daily physical movement into primary schools via the 'Die Bewegte Schule' and 'Servus bewegt Kinder' initiatives, funding digital and physical movement projects (up to €10,000 each) for children aged 3-10 across Austria.
- Company typePrivate
- Founded2018
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Motion4kids does
Motion4kids (legal name: Wir-bewegen-unsere-Zukunft-Bildungsstiftung) is an Austrian nonprofit educational foundation headquartered in Vienna (Rennweg 44, 1038 Wien) and structured as a co-foundation (co-stiftung) of the Innovationsstiftung für Bildung. Its functional mission is to integrate daily physical movement into the routines of Austrian primary schools (Volksschulen) for children aged 3-10, combining practical in-school movement offerings with digital technologies to improve learning and developmental outcomes. Core products include the umbrella initiative "Die Bewegte Schule" (The Moving School), the cohort-based "Servus bewegt Kinder – Die Bewegte Schule" program co-run with Red Bull Media House and Verein Die Bewegte Schule (100 schools per round), and a project-funding program (Projektförderungen) awarding up to 10,000 EUR per project plus an accompaniment (Begleitprogramm) delivered with Ashoka Austria, Bildünger, and Sinnbildungsstiftung. Underlying technology is described as digital platforms and innovative movement projects, supported by an in-house platform at plattform.motion4kids.org; no proprietary AI/ML components are disclosed.
The business model is nonprofit and donation-funded: revenue streams are tax-deductible charitable donations from individuals, companies, and foundations (processed via bank transfer or the Impactory platform), project/grant funding disbursed to selected movement projects, and corporate partnerships/sponsorships (Red Bull Media House, Erste Bank, Industriellenvereinigung, Transdanubia Sportslogistics, UNIQA Vital for brain, among others). Programs are offered free to schools; there is no commercial pricing model. Go-to-market is event/school-driven: direct outreach to Austrian primary schools via the Die Bewegte Schule initiative application process, amplified by an extensive partner network spanning sports organizations, universities (FH Technikum Wien, USI), social entrepreneurs (Ashoka Austria), media partners (ServusTV, Kronenzeitung, Laola1, Kicker), and professional services (KPMG, Müller & Partner). Customer segments are primary schools, teachers/educators, and children aged 3-10. As of the data, the foundation reports cumulative reach of 204 schools, 1,900 teachers, and 25,000 children across Austria, with the most recent Servus bewegt Kinder round launching in 2025 and a flagship school (VS Gunskirchen) cited at 116,553 movement minutes.
Motion4kids firmographics
Firmographics- Name
- Motion4kids
- Legal name
- Wir-bewegen-unsere-Zukunft-Bildungsstiftung
- Website
- https://motion4kids.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motion4kids (Wir-bewegen-unsere-Zukunft-Bildungsstiftung) is an Austrian nonprofit foundation that integrates daily physical movement into primary schools via the 'Die Bewegte Schule' and 'Servus bewegt Kinder' initiatives, funding digital and physical movement projects (up to €10,000 each) for children aged 3-10 across Austria.
- Ownership category
- akta.pro rank
Motion4kids industry classification
Industry- Product category
- Educational Movement Programs for Children
- NAICS
- Educational Support Services (611710), Sports and Recreation Instruction (61162), Elementary and Secondary Schools (6111), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
Keywords
Where Motion4kids is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Motion4kids business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The foundation receives tax-deductible donations from individuals, companies, and foundations to fund movement projects for children. Donations can be made via bank transfer or through the Impactory platform.
- Project Funding: Funding provided to innovative movement projects for children aged 3-10 years, with up to 10,000 EUR per project plus participation in an accompaniment program. Projects must involve cooperation with educational institutions and use digital technologies.
- Corporate Partnerships: Collaboration with companies as funders and supporters of movement projects, providing tax-deductible investment opportunities in educational movement initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Motion4kids product offering
Product offeringCore offering
Motion4kids is an Austrian educational foundation (Wir-bewegen-unsere-Zukunft-Bildungsstiftung) that funds and operates school-based movement programs for children aged 3-10. Its core offering is the 'Die Bewegte Schule' initiative, which integrates daily physical movement into primary school routines, combined with project funding of up to 10,000 EUR per project plus an accompaniment program of workshops and mentoring for innovative digital movement projects at Austrian schools.
Product overview
Motion4kids is an educational foundation (Wir-bewegen-unsere-Zukunft-Bildungsstiftung) that connects daily physical movement with practical and digital movement offerings at schools to improve children's learning and development opportunities. The organization operates as a platform-and-program structure, combining the 'Die Bewegte Schule' initiative with project funding for innovative movement projects. They fund up to 3 projects with 10,000 EUR each plus a support program, targeting children aged 3-10 years in Austrian schools. Currently reaching 204 schools, 1,900 teachers, and 25,000 children across Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Die Bewegte Schule The main initiative that integrates daily physical movement into school routines at primary schools across Austria, connecting movement with learning to improve educational outcomes and health for children aged 3-10 years.
- Projektförderungen (Project Funding) Funding program that supports innovative movement projects for children aged 3-10 years, providing up to 10,000 EUR per project plus an accompaniment program with workshops and mentoring.
- Begleitprogramm (Accompaniment Program) A support program for funded projects implemented in cooperation with Bildünger, Sinnbildungsstiftung, and Ashoka Österreich, consisting of workshops and mentoring to help projects develop sustainable concepts.
- Servus bewegt Kinder – Die Bewegte Schule A joint initiative with Red Bull Media House and the association 'Die Bewegte Schule' that brings movement into primary school daily routines, reaching 100 schools per round with measurable movement minutes and academic benefits.
Quantifiable outcome
- 116,553 movement minutes achieved by single school (VS Gunskirchen)
- +2 more outcomes
Companies that use Motion4kids
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Motion4kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Motion4kids partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major, supporting and minor.
- Red Bull Media HousecoreMajor partner supporting the Servus bewegt Kinder – Die Bewegte Schule initiative, contributing to funding and promotion of the program reaching 15,000 children across 100 schools in Austria
- Verein Die Bewegte SchulecoreStrategic partner in the Die Bewegte Schule initiative, collaborating on program development and implementation across Austrian schools
- Erste BankmajorNetwork partner providing support and visibility for educational movement initiatives through the Sparkasse banking network
- IndustriellenvereinigungmajorNetwork partner supporting the foundation's mission to promote movement and education among children
- Ashoka AustriamajorSocial entrepreneurship organization partnering with Motion4kids through the accompaniment program for funded projects
- BildüngermajorInitiative of the Sinnbildungsstiftung collaborating on the accompaniment program for Motion4kids-funded projects, providing workshops and mentoring
- FH Technikum WiensupportingUniversity partner contributing expertise in technology and education for digital movement projects
- USI (Universitätssportzentrum Schmelz)supportingUniversity sports center available as partner institution for project applications that require cooperation with educational institutions
- KPMGminorProfessional services firm supporting the foundation as a network partner
- Transdanubia SportslogisticsminorSports logistics company supporting movement projects as a sponsor/förderer
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Motion4kids competitors and assessment
Company assessmentDirect peers
- Right To Play: Global nonprofit that uses sport and play to improve children's learning, health, and development outcomes. Highly comparable mission, beneficiary age range, and school-based delivery model.
- Laureus Sport for Good Foundation: International foundation funding sport-for-development projects for children and youth. Comparable in using sport as a vehicle for education and child development, supported by corporate partners.
- Verein Die Bewegte Schule: Strategic co-development partner on the Die Bewegte Schule initiative. It is an Austrian association focused on integrating movement into primary schools, sharing nearly identical target audience and program goals with Motion4kids.
- Bildünger: Austrian education initiative of the Sinnbildungsstiftung that co-runs Motion4kids' accompaniment program. Closely aligned in mission to advance educational equity through innovative programs for children.
Broad incumbents
- Special Olympics: Global organization using sports training and competition to improve lives of children and adults with intellectual disabilities. Overlaps with Motion4kids on the sport-and-child-development thesis but addresses a more specific population.
- Innovationsstiftung für Bildung: Parent foundation of Motion4kids. Comparable as an Austrian education-focused nonprofit foundation granting tax-deductible support to learning innovation projects, but operating at a broader thematic remit.
- Ashoka Austria: Austrian arm of the global Ashoka network for social entrepreneurs. Operates the accompaniment program for Motion4kids-funded projects and provides a comparable model of supporting impact-driven education initiatives.
Regional players
- Kinder im Zentrum Gallus: Austrian nonprofit providing child and family services including movement and development programs. Comparable as a regionally focused child-development nonprofit but with a broader social-services mandate.
- ASVÖ (Allgemeiner Sportverband Österreichs): Austria's third-largest sports umbrella organization, promoting broad-based sports participation including children's programs. Comparable on promoting youth movement but from a traditional sports-club angle rather than school integration.
Emerging players
- UNIQA Vital for Brain: Austrian health-education initiative linking movement/cognitive activity to child brain development. Comparable in marrying physical activity with measurable learning outcomes, though narrower in focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Motion4kids social profiles
Digital presenceMotion4kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion4kids leadership team
Management profileNumber of profiles
Profiles2 records
Motion4kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion4kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion4kids
What does Motion4kids do?
Motion4kids is an Austrian educational foundation (Wir-bewegen-unsere-Zukunft-Bildungsstiftung) that funds and operates school-based movement programs for children aged 3-10. Its core offering is the 'Die Bewegte Schule' initiative, which integrates daily physical movement into primary school routines, combined with project funding of up to 10,000 EUR per project plus an accompaniment program of workshops and mentoring for innovative digital movement projects at Austrian schools.
Is Motion4kids a public or private company?
Motion4kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Motion4kids founded?
Motion4kids was founded in 2018. It employs 1 to 10 people.
Where is Motion4kids based?
Motion4kids is headquartered in Vienna, Austria, in the Europe region.
How does Motion4kids make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are project Funding and corporate Partnerships.
Who are Motion4kids's main competitors?
Direct peers on record are Right To Play, Laureus Sport for Good Foundation, Verein Die Bewegte Schule and Bildünger. Broad incumbents are Special Olympics, Innovationsstiftung für Bildung and Ashoka Austria. Regional players are Kinder im Zentrum Gallus and ASVÖ (Allgemeiner Sportverband Österreichs). UNIQA Vital for Brain is listed as an emerging player.
Does Motion4kids have an API?
No public API is recorded for Motion4kids.
What industry is Motion4kids in?
Motion4kids's product category is Educational Movement Programs for Children. Its primary akta.pro industry code is EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused). Its NAICS code is 611710 and its SIC code is 8200.