What MARION SCHOOL DISTRICT does

Marion School District is a public PK-12 school district operating as a local educational agency under Wisconsin state law, headquartered at 1001 North Main Street in Marion, Wisconsin. The district serves students residing in the City of Marion, the towns of Pella, Leopolis, and Caroline, and the Village of Big Falls, operating Marion Elementary School (grades 4K-5), Marion Middle School (grades 6-8), and Marion Junior/Senior High School (grades 9-12), supplemented by Rural Virtual Academy for remote learning and Mustang Academy for before/after school care.

The district's technology stack is built entirely on third-party K-12 SaaS platforms rather than proprietary systems. Core instructional and operational infrastructure includes Google Workspace for Education (Classroom, Gmail, Calendar, Docs), Skyward SMS/Qmlativ as the student information system for grades, attendance, bus routing, registration, and online fee payment via RevTrak, ParentSquare for district-wide parent communication, Clever as a single sign-on portal, Xello for academic and career planning, Follett Destiny Discover for library management, Incident IQ for IT helpdesk and asset management, Frontline Education for educator effectiveness, RedRover for staff time-off, GoFan for athletic ticketing, and Hudl for fan streaming. Cooperative virtual education is delivered through the ERVING partnership with five neighboring districts (Bonduel, Bowler, Gresham, Tigerton, and Iola).

The district is funded primarily through property tax levies and Wisconsin state aid; core educational services are provided at no direct cost to students. The Community Service Fund levied $300,000 for 2023-24 operations, and the district held a property tax levy referendum on November 5, 2024. Non-instructional revenue lines include facility rentals, the Community Wellness Center, and minor supplemental fees. The district is governed by a locally elected school board, holds no private equity or parent-company ownership, and operates as a non-profit government entity within Waupaca County, Wisconsin.

Name

MARION SCHOOL DISTRICT

Legal name

Marion School District

Website

https://marion.k12.wi.us

Company type

Private

Operating status

Operating

Short description

Marion School District is a public PK-12 school district in Wisconsin serving Marion and surrounding rural communities with elementary, middle, and high schools, plus a virtual academy and before/after school care, funded by property taxes and state aid.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• K-12 public education
• Elementary school programs
• Secondary school programs
• Virtual learning academy
• Before and after school care

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Marion School District operates a public PK-12 educational system providing classroom instruction across Marion Elementary School (4K-5), Marion Middle School (6-8), and Marion High School (9-12). Complementary offerings include the Rural Virtual Academy for remote learning, Mustang Academy for before/after-school child care, special education services, dual credit opportunities, academic and career planning via Xello, and community wellness and facility rental programs.

Product overview

Marion School District is a K-12 public school district serving the City of Marion and surrounding communities in Wisconsin. The district operates Marion Elementary School (K-5), Marion Middle School (grades 6-8), and Marion High School (grades 9-12), along with Rural Virtual Academy for virtual learning and Mustang Academy for before/after school care. The district's technology portfolio includes Skyward (student information system), Google Workspace for Education (Classroom, Gmail), ParentSquare (communication), and Xello (career planning).

Differentiator

Problem solved

Functional benefit

Products and services

• Marion Elementary School
• Marion Middle School
• Marion High School
• Rural Virtual Academy
• Mustang Academy
• Community Wellness Center and Facility Rentals

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SkywardcoreTechnology or IntegrationStudent Information System (SIS) providing gradebook, student records, family access, employee access, and educator access platforms. Used for bus routing, registration, and online fee payment through RevTrak integration.
• Google Workspace for EducationcoreTechnology or IntegrationCore educational technology platform providing Google Classroom, Gmail, and other productivity tools for students and staff.
• ParentSquarecoreTechnology or IntegrationDistrict-wide parent communication and engagement platform replacing earlier notification systems.
• ClevercoreTechnology or IntegrationSingle sign-on portal integrating multiple educational applications including Google Classroom for streamlined student and teacher access.
• ERVING Partner Districts (Bonduel, Bowler, Gresham, Tigerton, Iola)coreStrategic or Co-development PartnerCooperative virtual education partnership allowing Marion students to take courses from neighboring districts' teachers via the ERVING network, expanding available course offerings.
• XellocoreTechnology or IntegrationAcademic and career planning platform used for Xello Course & Career Planning, supporting student academic and career decision-making.
• Healthy Smiles of Waupaca County / Wisconsin Seal-A-SmileminorStrategic or Co-development PartnerSchool-based dental sealant program funded by Wisconsin Department of Health Services, providing preventive dental services at no charge to students.
• Central Wisconsin Conference (CWC)minorStrategic or Co-development PartnerAthletic conference affiliation for WIAA sports teams, with shared calendar and game/meet schedules.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tigerton School District: Tigerton School District is a small rural Wisconsin public K-12 district and a named ERVING cooperative partner of Marion, sharing the same cooperative virtual education framework and rural-community profile.
• Bowler School District: Bowler School District is a small rural Wisconsin public K-12 district and a named ERVING cooperative partner of Marion, sharing rural demographic profile, funding structure, and small-school operating model.
• Gresham School District: Gresham School District is a small rural Wisconsin public K-12 district and a named ERVING cooperative partner of Marion, making it operationally and demographically nearly identical to the Marion district.
• Manawa School District: Manawa School District is a small rural Wisconsin public K-12 district in Waupaca County with similar enrollment scale, demographics, and funding structure to Marion School District.
• Clintonville School District: Clintonville School District is a nearby small Wisconsin public K-12 district serving a comparable rural/small-town community in Waupaca County, operating under the same state aid and property tax funding framework as Marion.
• Bonduel School District: Bonduel School District is a small rural Wisconsin public K-12 district and a named ERVING cooperative partner of Marion, making it directly comparable in size, geographic context, and instructional delivery model.
• Iola-Scandinavia School District: Iola-Scandinavia School District is a small Wisconsin public K-12 district and a named ERVING cooperative partner of Marion, comparable in enrollment scale, funding model, and rural Wisconsin operating context.

Regional players

• Waupaca School District: Waupaca School District is a slightly larger Wisconsin public K-12 district in the same Waupaca County region as Marion, providing a useful regional comparison point for operating model and program breadth.

Others

• Wisconsin Rural Schools Alliance: Wisconsin Rural Schools Alliance is the advocacy and support organization representing small rural Wisconsin school districts, providing a thematic and policy-level peer relative to Marion's operating context.
• CESA 5 (Cooperative Educational Service Agency 5): CESA 5 is a Wisconsin Cooperative Educational Service Agency providing shared services (special education, professional development, virtual coursework) to multiple small rural districts including the type Marion belongs to, making it a structural ecosystem peer in how rural Wisconsin K-12 instruction is delivered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MarionLive
• Facebookfacebook.com/MarionWISchools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARION SCHOOL DISTRICT