Lini Victoria LLC

What Lini Victoria LLC does

Lini Victoria LLC is a privately-held, solo-operated creative agency founded in 2011 by Caroline Victoria Hagerty and headquartered in Los Angeles, California. The firm specializes in visual merchandising, packaging design, retail design, and digital/branding services for the beauty industry, with a secondary client segment of small businesses and entrepreneurs. Named enterprise clients include JLo Beauty, Tatcha, Hourglass, Anastasia Beverly Hills, Caliray, HUM Nutrition, Blissy, Kosas, Ole Henriksen, BH Cosmetics, and Forever 21, with work appearing at Sephora, Ulta, Nordstrom, Harrod's, Mecca, and Credo.

The business operates as a project-based professional services firm, generating revenue through custom-quoted creative engagements rather than disclosed retainers or productized pricing. The agency's core technology stack is traditional creative tooling (art direction, graphic design, visual merchandising, retail design, 3D modeling, print production), delivered through direct client engagement with no formal channel partners, integrations, or proprietary software platform. Go-to-market relies on a founder-led sales motion supplemented by earned media (podcasts, trade press features in VMSD and Design:Retail, and regional outlets like Canvas Rebel, Shoutout LA, and VoyageLA) and a Squarespace-hosted portfolio website. The firm holds no patents, trademarks, external funding, or disclosed subsidiaries.

As a solo creative practice with a co-owner (Eliana), Lini Victoria is operationally lean and dependent on the founder's personal talent, industry relationships with third-party manufacturers, and bilingual capability (English and Portuguese). The firm's competitive position rests on 13+ years of beauty industry experience and 2018-2019 industry recognition (VMSD 40 Under 40, Design:Retail 40 Under 40, Design:Retail Designer Dozen, VMSD Designer Dozen). The Goldman Sachs 10KSB (LACC Cohort 20) credential and "most successful skincare launch at Sephora" claim for JLo Beauty are notable credibility markers. There are no AI/ML capabilities, no API products, no app presence, and no technology-driven differentiation documented in the input data.

Name

Lini Victoria LLC

Legal name

Lini Victoria LLC

Website

https://linivictoria.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lini Victoria LLC is a Los Angeles-based, solo-operated creative agency founded in 2011 by Caroline Hagerty, providing visual merchandising, packaging design, retail design, and digital branding services to enterprise beauty brands and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Services Revenue: Custom creative and strategic engagements for beauty brands, including visual merchandising, packaging design, and retail design. Revenue generated through project-based professional services fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lini Victoria LLC is a creative agency that provides visual merchandising, packaging design, and digital/web/branding services specifically for beauty brands. Its work spans in-store concept and prop styling, print production management, packaging design for new product launches, and digital branding deliverables such as websites, mobile sites, social media graphics, and e-commerce assets.

Product overview

Lini Victoria LLC is a creative agency offering a full-spectrum 360° menu of creative and strategic services for beauty brands. The company provides three core service offerings: Visual Merchandising Services (retail design, brand launches, in-store displays), Packaging Design (primary/secondary packaging, material sourcing, production), and Digital/Web/Branding (brand identity, website design, email campaigns). The services are customized to client needs, spanning from print to digital and retail to brand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most successful Skincare Brand launch at Sephora (JLo Beauty)

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pearlfisher: Independent brand packaging and identity design agency with deep beauty and consumer brand portfolio. Operates a similar boutique-services model delivering packaging, brand, and design strategy for category-leading beauty and lifestyle clients — directly analogous to Lini Victoria's value proposition.
• Sterling Brands: Brand strategy, identity, and packaging design agency with a strong beauty and personal care client roster. Operates a similar boutique model delivering strategic brand and packaging work for mid-to-large beauty brands, directly comparable in service mix and client type.

Broad incumbents

• WD Partners: Retail design and strategy firm providing retail environment, store design, and visual merchandising services to consumer brands including beauty. Larger-scope incumbent competing for the same enterprise beauty retail design engagements.
• Lippincott: Brand strategy and design consultancy serving major global consumer and beauty brands. Larger-scope incumbent providing brand identity, naming, and design — overlapping with Lini Victoria's branding and design services at the enterprise end of the market.
• Jones Knowles Ritchie (JKR): Independent brand design and packaging agency with significant beauty and personal care clients globally. Offers similar brand identity, packaging, and design strategy services at greater scale, competing for beauty brand creative budgets alongside boutique agencies like Lini Victoria.
• Turner Duckworth: Brand identity and packaging design firm with a deep CPG and beauty portfolio (including work for major global brands). Offers overlapping brand, packaging, and design services with broader scale and award-winning credentials similar to those held by Lini Victoria's founder.
• FRCH Design Worldwide: Retail design and brand experience firm delivering retail environments, store design, and visual merchandising for consumer and beauty brands. Larger incumbent in the same retail design category Lini Victoria serves.
• Design Bridge: Global brand design and packaging agency with significant beauty, beauty-adjacent, and lifestyle clients. Provides brand identity, packaging, and design strategy at greater scale and geographic reach than Lini Victoria, but with overlapping services for similar beauty brand buyers.
• Landor & Fitch: Global brand consulting and design firm with deep beauty and lifestyle industry presence. Delivers brand strategy, identity, packaging, and experience design — a scaled incumbent whose service portfolio overlaps substantially with Lini Victoria's 360° creative offering.
• Chute Gerdeman: Retail and consumer experience design firm (now part of Accenture Song) specializing in retail design, visual merchandising, and shopper marketing for beauty and lifestyle brands. Larger-scope incumbent offering the same core retail design services Lini Victoria provides to enterprise beauty clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lini-victoria-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lini Victoria LLC