Noregs Mållag

Name

Noregs Mållag

Legal name

Noregs Mållag

Website

https://nm.no

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Membership fees are a primary revenue stream. The joining fee is 200 kr, and average annual membership dues are approximately 370 kr depending on local and county chapter affiliation.
2. Donations and gifts (Målgåver): Donations are the most important operational revenue after membership fees and government grants. Donations can be made via VIPS to 90540 or bank transfer to 3480.17.82851. Donations of 500 kr or more per year qualify for tax deductions.
3. Government grants: Noregs Mållag receives government funding as a registered voluntary organization. The organization also facilitates VAT compensation claims for local chapters through Lotteri- og stiftelsestilsynet.
4. Krambua online store: The organization operates 'Krambua', an online store selling Nynorsk books, merchandise, and cultural items. Orders are fulfilled by the central office.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Noregs Mållag is a Norwegian non-profit membership organization that advocates for the Nynorsk written standard. It operates through a nationwide network of local (lokallag), county (fylkeslag), and professional (yrkesmållag) chapters, recruits members, publishes the member magazine Norsk Tidend, runs annual campaigns including Nynorskdagen and Den store verveveka, and lobbies for stronger Nynorsk rights in education, government, and digital services.

Product overview

Noregs Mållag is a national language advocacy organization for the Nynorsk (New Norwegian) written standard. Its core offerings consist of membership in a network of local and county chapters (lokallag and fylkeslag) supported by national campaigns, events, publications, and a member magazine. Key programs include the annual Nynorskveka (6–12 May) culminating in Nynorskdagen (12 May), the Den store verveveka recruitment week (1–7 October), and the annual Landsmøte. Noregs Mållag publishes the membership magazine Norsk Tidend five times per year, operates the Krambua online merchandise shop, and maintains a public events calendar. The organization also conducts advocacy for digital learning materials in Nynorsk and lobbies for legislative changes to strengthen Nynorsk rights in education and public administration. Professional chapters (yrkesmållag) serve members in specific fields including law, media, healthcare, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Norsk Tidend: Member magazine published five times per year covering Nynorsk language news and culture.
• Krambua
• Nynorskveka
• Nynorskdagen

Products and services

• Medlemskap (Membership)

Quantifiable outcome

• Vipps and BankID were launched in Nynorsk, benefiting approximately 9 million combined users. Ruter app added Nynorsk support, serving 900,000 weekly users.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• Nord universitet (Nord University)minorStrategic or Co-development Partner · 24 September 2026Nord universitet at Nesna co-organized a conference 'Ein språkpolitikk for mangfald og fellesskap' with Noregs Mållag and other local chapters on 24 September 2026.
• Kvinneuniversitetet NordenminorStrategic or Co-development Partner · 24 September 2026Kvinneuniversitetet Norden co-organized the conference 'Ein språkpolitikk for mangfald og fellesskap' with Noregs Mållag, Nesna Mållag, Salten Mållag, Vefsn Mållag, and Nord universitet.
• RutermajorGTM or Marketing Partner · 12 May 2025Ruter (Oslo public transit authority) added Nynorsk language support to its app on Nynorskdagen 12 May 2025, with approximately 900,000 weekly users and 395 million journeys in 2024. Noregs Mållag celebrated with cake at the launch.
• Norsk MålungdomcoreStrategic or Co-development PartnerNorsk Målungdom is the youth organization affiliated with Noregs Mållag, serving members under 26 years. The two organizations jointly organize Nynorskveka and Nynorskdagen. Members under 26 are directed to join Norsk Målungdom rather than Noregs Mållag.
• Nynorsk kultursentrumcoreStrategic or Co-development PartnerNynorsk kultursentrum awards 'Årets nynorskbrukar' (Nynorsk User of the Year) and works with Noregs Mållag on advocacy and promotion of Nynorsk. In 2025, the prize money of 100,000 kr was donated to Noregs Mållag for digital Nynorsk work.
• VippscoreGTM or Marketing PartnerVipps launched its app in Nynorsk on Nynorskdagen 12 May 2024. Vipps and BankID were jointly named Årets nynorskbrukar 2025 and donated the 100,000 kr prize to Noregs Mållag for digital Nynorsk work. Vipps has approximately 4.4 million users.
• BankIDcoreGTM or Marketing PartnerBankID was made available in Nynorsk on 23 November 2023. Together with Vipps, BankID has approximately 4.5 million users. Both were named Årets nynorskbrukar 2025 and donated the prize money to Noregs Mållag.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mediemållaget: Norwegian media workers' language association and one of Noregs Mållag's affiliated yrkesmållag; awards the Nynorsk redaktørpris and operates as a specialized peer within the broader Nynorsk advocacy ecosystem.
• Det Norske Akademi for Sprog og Litteratur: Norwegian academy for language and literature, engaged in language policy and advocacy; overlaps with Noregs Mållag on linguistic standards and cultural protection but operates as a smaller scholarly body.

Regional players

• Institutet för de inhemska språken i Finland: Finnish Institute for the Languages of Finland, oversees Finnish and Sweden's official status in Finland; parallels Noregs Mållag's role in protecting a minority/regional language within a larger linguistic community.
• Dansk Sprognævn: Danish Language Council under the Danish Ministry of Culture; comparable in role to Noregs Mållag but focused on Danish language policy and standardization in Denmark.

Broad incumbents

• Språkrådet (Language Council of Norway): Norway's official government language council responsible for both Bokmål and Nynorsk; a state-funded authority that overlaps with Noregs Mållag's advocacy scope but operates as a broader, government-mandated institution.

Direct peers

• Riksmålsforbundet: Norwegian language advocacy organization promoting the Bokmål/Riksmål written standard; the natural counterpart and historic rival to Noregs Mållag, operating with a parallel membership-and-chapter model focused on the other official Norwegian written standard.
• Nynorsk kultursentrum: National center for Nynorsk language and culture in Ørsta, Norway; awards Årets nynorskbrukar and collaborates directly with Noregs Mållag on advocacy. Most closely aligned peer in mission and constituency.
• Norsk Målungdom: Norwegian language youth organization affiliated with Noregs Mållag; serves members under 26 and jointly organizes Nynorskveka/Nynorskdagen. Functionally a subsidiary but operates as an independent peer advocacy body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noregsmallag
• Instagraminstagram.com/noregsmallag
• LinkedInlinkedin.com/company/noregs-m-llag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noregs Mållag