Marc Haine (Essential Hospitality Solutions, Inc.)

What Marc Haine (Essential Hospitality Solutions, Inc.) does

Marc Haine (operating under Essential Hospitality Solutions, Inc. in the firmographic record, but conducting business primarily under the personal brand 'Marc Haine') is an Edmonton, Alberta-based sole proprietorship that delivers keynote speaking, coaching, consulting, and facilitated workshops to business owners, franchise operators, association leadership, and event organizers across North America. The firm was founded in 1987 with the founder's hospitality career and re-positioned around speaking and training; the current business's more recent milestones include launching the 'Experience Leadership: The Small Business Podcast' in 2018 and publishing the book 'Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre' in 2020.

The core product is the proprietary 'Lights! Camera! Action!' framework, which maps live-theatre principles (Lights=foundation/values/culture, Camera=scripting touchpoints, Action=showtime delivery) onto business operational excellence. Complementary offerings include the 'Dare to Be the Exception™' positioning program, 'Strings Attached' association-member engagement program, a 'Don't Blow it With Artificial Intelligence' keynote, and accredited Challenge Dialogue System™ workshop facilitation. The book is sold direct (signed copies ship Canada-only) and via Amazon; the podcast is distributed on YouTube, Spotify, Apple Podcasts, and Podbean.

Revenue is generated almost exclusively through professional-services fees — quoted, project-based keynotes and engagements — supplemented by one-time book sales and freemium lead magnets (Touchpoint Assessment, free 30-minute consultation). Go-to-market is hybrid: sales-led (consultation requests and inbound website), event-driven (keynote bookings at conferences and association meetings), and community-led (long-running podcast building audience and inbound interest). The business is fully founder-owned, with no disclosed external investment, no headcount scaling signals, and operates as a single-deliverer service professional brand with strong persona dependency on Marc Haine.

Name

Marc Haine (Essential Hospitality Solutions, Inc.)

Legal name

Marc Haine

Website

https://marchaine.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Marc Haine is an Edmonton-based keynote speaker, coach, and consultant who helps business owners, franchise operators, and association leaders improve customer experience and operational excellence through his proprietary 'Lights! Camera! Action!' theatrical framework, workshops, and a long-running business podcast.

Ownership category

akta.pro rank

Product category

Professional Speaking and Business Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Keynote speaking services
• Customer experience consulting
• Executive coaching services
• Leadership training workshops
• Operational excellence advisory

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Keynote Speaking: Marc delivers keynote presentations at conferences, conventions, and corporate events on customer experience, leadership, and operational excellence topics.
2. Consulting & Advisory: One-on-one and group coaching engagements, consulting services for franchisees, associations, and business owners to improve customer experience and operational processes.
3. Training & Workshops: Facilitated workshops, training sessions, and group programs using the Lights! Camera! Action! framework and other methodologies.
4. Book Sales: Sale of 'Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre' book available on Amazon Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marc Haine delivers keynote speaking, executive and group coaching, business consulting, and facilitated workshops aimed at improving customer experience, leadership effectiveness, employee engagement, and operational processes for business owners, franchise operators, association leaders, and event organizers. The offerings are built on a proprietary "Lights! Camera! Action!" framework that applies live theatre principles (foundation/culture, touchpoint scripting, and showtime delivery) to business operations. Supporting assets include a published book sold on Amazon and a long-running podcast used for thought leadership and lead generation.

Product overview

Marc Haine offers a portfolio of speaking, consulting, and training services focused on customer experience and operational excellence. The core offering is the Lights! Camera! Action! framework, which applies live theatre principles to business operations. Additional programs include Dare to Be the Exception™ (category-of-one positioning), Don't Blow it With Artificial Intelligence (AI adoption), and Strings Attached (association member engagement). Services span keynote speaking, consulting, workshops/training (accredited Challenge Dialogue System™ Practitioner), and 1-on-1/group coaching. Content offerings include the Experience Leadership podcast (299+ episodes) and the published book 'Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre' available on Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Experience Leadership: The Small Business Podcast: A podcast focused on experience leadership, business growth, and small business strategies featuring interviews with industry experts.

Products and services

• Keynote Speaking Services Keynote speaking services for conferences and events, covering customer experience, leadership, employee engagement, and operational excellence; delivered to event organizers, associations, and corporate audiences.
• Business Consulting Services Consulting services helping franchisees, associations, and business owners uncover capacity, passion, and engineer show-stopping customer and staff experiences through the Lights! Camera! Action! framework.
• Executive and Group Coaching One-on-one and group coaching engagements using a 'what gets measured, matters' balanced scorecard methodology driven by objectives and learning opportunities; for business owners and leaders.
• Facilitated Workshops and Training Facilitated training sessions and workshops using the Challenge Dialogue System™ methodology, including options such as 'Leverage Design Thinking for Your Next Live Event,' to drive experiential transformational change for organizations.
• Book: 'Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre' Published book applying live theatre views, processes, and objectives to business differentiation and customer experience, available on Amazon Canada (digital and print) with direct signed copies shipping to Canada only.
• Experience Leadership: The Small Business Podcast Podcast series with 299+ episodes covering leadership, customer experience, employee engagement, and small business growth topics through guest expert interviews; distributed on YouTube, Spotify, Apple Podcasts, and Podbean.

Quantifiable outcome

• Participants gain strategies and systems for leadership and customer engagement

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Shep Hyken: Customer service and experience keynote speaker, bestselling author, and customer loyalty expert. Directly comparable as a solo CX-focused keynote speaker and author targeting similar business and association audiences.
• Mark Sanborn: Leadership and customer experience keynote speaker, bestselling author. Comparable as a solo keynote speaker and bestselling author targeting association and corporate audiences.
• Joey Coleman: Customer experience keynote speaker and author of 'Never Lose a Customer Again.' Comparable CX keynote speaker targeting similar small business and association audiences with a proprietary framework.
• John DiJulius: Customer experience speaker, author of 'The Customer Experience Revolution,' and founder of a CX consulting firm. Directly comparable CX keynote/consulting business with proprietary methodology.
• Jay Baer: Customer experience and marketing keynote speaker, bestselling author, and host of the Social Pros podcast. Closely comparable as a CX thought leader, author, and podcaster serving similar B2B audiences.
• Micah Solomon: Customer service keynote speaker and author focused on hospitality and retail CX. Closely comparable as a solo CX keynote speaker and author serving similar SMB and franchise audiences.
• Jeanne Bliss: Customer experience keynote speaker, author, and consultant (founder of CustomerBliss). Directly comparable solo CX expert serving executive and association audiences with keynote + advisory services.
• Colin Shaw: Founder of Beyond Philosophy, customer experience keynote speaker and consultant. Comparable as a CX consulting/speaking practice with proprietary methodology serving enterprise clients.
• Andrew Davis: Keynote speaker and bestselling author on marketing and customer loyalty. Comparable as a solo professional speaker, author, and content creator targeting business audiences.

Broad incumbents

• TED Conferences: Global thought leadership platform that books and distributes keynote talks. Comparable as the dominant mainstream venue for executive visibility and thought-leadership speaking — a primary aspirational channel and competitive benchmark for thought leadership keynote work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC76WO0ksY8wAI4hS7Nhl4mQ
• LinkedInlinkedin.com/company/marc-haine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc Haine (Essential Hospitality Solutions, Inc.)