PRINCESSE PARFUMS

What PRINCESSE PARFUMS does

Princesse Parfums SAS is a privately held, family-owned French perfume wholesaler founded in 2015 and headquartered at 10 Rue de Penthievre in the 8th arrondissement of Paris (RCS Paris 812 162 501). The company designs and distributes authentic Made in France fragrances exclusively to professional resellers, boutiques, and distributors in France and Belgium through a B2B direct-sales motion with quote-based pricing and dedicated account managers. It owns two proprietary sub-brands — Christian Blanc (32 references of timeless fragrances for men and women, using essences sourced from Grasse) and Boulevard Paris (22 contemporary fragrances named after iconic Parisian landmarks) — totaling 54 exclusive 100ML references. The operation is small-scale (1-10 employees, €5,000 share capital) under the direction of M. Ali Azzabi, with a secondary showroom in La Courneuve and no disclosed external funding.

The business model is purely wholesale: products are sold in bulk to professional buyers at volume-based pricing, with no direct-to-consumer e-commerce, no marketplace presence, and no app or digital platform. Pricing is opaque (quote-based, not publicly disclosed), and contracts are described as multi-year. The go-to-market is sales-led with content marketing support (SEO-optimized blog articles and educational guides targeting French-language searches for wholesale perfume suppliers). No proprietary technology, APIs, AI capabilities, patents, certifications, awards, or external partnerships are disclosed in the available data. Customer concentration is not publicly quantified, though one testimonial from Luxe Fragrance SA (an enterprise reseller) is featured. The company appears to operate as a lifestyle and craftsmanship-oriented micro-distributor rather than a scalable technology-enabled business.

Name

PRINCESSE PARFUMS

Legal name

Princesse Parfums SAS

Website

https://princesseparfums.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Princesse Parfums SAS is a family-owned French perfume wholesaler founded in 2015 that distributes two proprietary Made in France sub-brands (Christian Blanc and Boulevard Paris, totaling 54 exclusive references) exclusively to professional resellers, boutiques, and distributors in France and Belgium.

Ownership category

akta.pro rank

Product category

Perfume Wholesale Distribution

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Prestige Beauty & Luxury Cosmetics Distribution (CRAOAEAC)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Wholesale perfume distribution
• Made in France fragrances
• B2B fragrance supply
• Niche perfume wholesale
• French perfume wholesaler

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Perfume Distribution: Revenue generated through wholesale distribution of perfumes to professional resellers, boutiques, and distributors. Products are sold in bulk at competitive wholesale prices with volume-based pricing to maximize customer margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Princesse Parfums designs and distributes authentic Made in France perfumes through two proprietary sub-brands (Christian Blanc and Boulevard Paris) exclusively to professional resellers, boutiques, and distributors. The company offers 54 exclusive references in 100ML format, with essences sourced from Grasse, and operates a B2B wholesale model with quote-based pricing, volume-based conditions, and dedicated account management.

Product overview

Princesse Parfums is a French perfume wholesaler and B2B partner offering authentic Made in France fragrances exclusively to professionals, boutiques, distributors, and resellers. The company distributes two proprietary sub-brands: Christian Blanc (32 references) and Boulevard Paris (22 references), totaling 54 exclusive references, all in 100ML format. Christian Blanc offers timeless, sophisticated fragrances for men and women covering all major olfactory families. Boulevard Paris provides contemporary fragrances inspired by iconic Parisian landmarks, each named after a famous Paris location with elaborate storytelling. The company sources essences from Grasse and serves resellers in France and Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Christian Blanc: 32 references of timeless and sophisticated fragrances for men and women, shaped with Grasse essences, covering all major olfactory families. Embodies timeless refinement with bold and sophisticated fragrances.
• Boulevard Paris

Products and services

• Christian Blanc

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Givaudan: Global fragrance and flavorings giant operating broadly across the perfumery value chain. Relevant as a broader incumbent in the same category, though much larger in scale and scope.
• Inter Parfums, Inc. US-listed company that develops, manufactures, and distributes prestige fragrances under exclusive licenses and owned brands. Same brand-portfolio-plus-distribution model but at vastly larger scale.

Direct peers

• Fragonard: Historic Grasse-based French perfume house producing its own fragrance collections and selling to retail and tourist channels. Comparable French-made proprietary-brand perfumery.
• Sozio: French fragrance creation and manufacturing house (Provence). Comparable as a European B2B perfumery producer developing proprietary and client-owned fragrance lines.
• Charabot: Grasse-based French fragrance and natural ingredient manufacturer supplying brands and perfumers. Comparable French perfumery heritage and B2B operating model.
• Maison Berdoues: French niche perfume house with a multi-SKU proprietary portfolio sold through select retail and B2B channels. Comparable family-owned French perfumery with similar mid-scale positioning.
• Eurofragance: Spanish B2B fragrance creation and manufacturing company selling to consumer brands and retailers. Comparable as a European-based perfumery house serving professional buyers.
• Selective Beauty: Multi-brand fragrance and cosmetics distributor supplying independent brands to retailers in the UK and Europe. Closely comparable B2B wholesale model with multiple owned/distributed brands.
• Designer Parfums Ltd: UK-based B2B distributor of independent and proprietary fragrance brands to retail accounts. Highly comparable as a multi-brand wholesale fragrance business serving professional resellers.
• Molinard: French family-owned perfume house based in Grasse with a multi-SKU portfolio of proprietary fragrances. Directly comparable as a French perfumery maison selling to retailers and consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/princesse-parfums

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRINCESSE PARFUMS