Naturföretaget

What Naturföretaget does

Naturföretaget is a privately held Swedish ecological consulting firm founded in 2010 in Uppsala by Niina Sallmén and Karolin Ring. The firm provides specialist nature conservation services — most prominently natural value inventories (NVI) and species and biotope surveys — using a methodology aligned with the Swedish standard SS 199000:2023. Services span artinventering (species inventories) across vascular plants, cryptogams, birds, bats, bees, beetles, butterflies, fungi, and amphibians; fågelinventering (bird surveys); GIS-based landscape-ecology analyses including habitat modeling, connectivity, hotspot, and green-infrastructure mapping; environmental impact assessments (MKB); management plans for nature reserves and Natura 2000 areas; quarry/pit biodiversity services; practical nature conservation and restoration; and kreotoper (engineered biodiversity habitats), compensation measures, ecosystem-services inventories, and courses. Field data capture uses ESRI Field Maps and ArcGIS Online, with deliverables including reports, GIS files, and ESRI Story Maps for public communication. The firm is PEFC certified for forest inventory work.

The business is project-based B2B consulting delivered across Sweden, with permanent staff of approximately 20 consultants distributed from Umeå in the north to Trollhättan in the south, supplemented by seasonal employees and subcontractors. Customers span county administrative boards (Länsstyrelsen Uppsala, Stockholm, Västerbotten), national agencies and infrastructure operators (Trafikverket, Svenska kraftnät), large private companies in forestry (SCA Skog), energy (E.ON, Helios), construction materials (Swerock, Sand & Grus AB Jehender), research (SLU), municipalities (Uppsala kommun), and engineering consultants (WSP, Tyréns). The go-to-market is sales-led: direct outreach, professional networks, referrals, conference participation (e.g., Flora and Fauna Conservation Conference), and content marketing through a website, LinkedIn, Instagram, and Facebook. Naturföretaget operates within an informal partner network that includes peer consultancies (Calluna, Greensway, Pro Natura, Geoveta, WRS, Trapezia, Nattbakka natur, Naturvatten i Roslagen, Linnea) and conservation associations (BatLife Sweden, Upplands botaniska förening, Svensk lichenologisk förening, Sveriges mykologiska förening) for capacity-sharing on larger tenders.

The firm remains privately owned by the two co-founders with no external investment, M&A, or parent entity disclosed in the data. Revenue, compensation structures, and detailed financials are not publicly available; PEFC certification and methodology alignment with SS 199000:2023 serve as the principal procurement-relevant credentials. The company has ~20 permanent consultants, headcount remaining the primary observable scale signal, and has steadily broadened its service catalog over more than a decade without recorded acquisitions or funding activity.

Name

Naturföretaget

Legal name

Naturföretaget

Website

https://naturforetaget.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturföretaget is a Swedish ecological consulting firm in Uppsala providing nature value inventories, species surveys, GIS analyses, and conservation planning to government agencies, municipalities, and private companies across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Project-based consulting services in nature conservation including natural value inventories, species inventories, habitat inventories, GIS analyses, practical nature conservation, and administrative services such as permits and environmental impact assessments. Revenue is generated through commissioned projects from government agencies, municipalities, and private companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Naturföretaget is a Swedish nature conservation consulting firm that provides ecological surveys, nature value inventories (NVI), species and habitat inventories, GIS-based landscape ecology analyses, practical nature conservation and restoration, environmental impact assessments, and management plans. The firm serves government agencies, county administrative boards (länsstyrelser), municipalities, and private companies across Sweden, delivering projects that support regulatory compliance, biodiversity monitoring, and conservation planning.

Product overview

Naturföretaget is a consulting company offering nature conservation services across Sweden since 2010. Their core offering centers on inventory services—particularly nature value inventories (NVI) and species and biotope inventories—supplemented by a broad range of specialized services including GIS analyses, practical nature conservation/restoration, species protection ordinance compliance, management plans, quarry services, follow-up and environmental monitoring, investigations and reports, green infrastructure, ecosystem services, compensations, kreotoper (constructed nature environments), information production, and guidance and courses. The company operates from Uppsala with employees distributed across Sweden from Umeå to Trollhättan, serving both private and public sector clients including county administrative boards, municipalities, and private companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturvärdesinventering (NVI)
• Artinventering (Species Inventory)

Quantifiable outcome

• Hundreds of NVI inventories conducted across all types of land environments, wetlands, and watercourses
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor.

• Geoveta ABminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network, nature conservation consulting services.
• GreenswayminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• Nattbakka naturminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• Naturvatten i Roslagen ABminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network, collaborated on biotope mapping project.
• TrapeziaminorImplementation/ SI/ Consulting PartnerPartner consulting firm collaborated with on creation of kriotopes at Nibbletippen with Upplands Väsby municipality.
• WRSminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• Linnea – Natur och EkologiminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• Pro NaturaminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• CallunaminorImplementation/ SI/ Consulting PartnerPartner consulting firm in the network.
• BatLife SwedenminorStrategic or Co-development PartnerAssociation active within the company's network, focused on bat conservation in Sweden.
• Upplands botaniska föreningminorStrategic or Co-development PartnerBotanical association active in the network.
• Svensk lichenologisk föreningminorStrategic or Co-development PartnerLichenological association active in the network.
• Sveriges mykologiska föreningminorStrategic or Co-development PartnerMycological association active in the network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WSP Sverige: Large international engineering consultancy with a Swedish practice that subcontracts ecological work (Naturföretaget has delivered for WSP on salamander ponds and bee beetle relocation). Represents a broad incumbent with the scale to absorb specialist work in-house over time.
• AFRY (ÅF): Large Nordic engineering and design consultancy active in energy, infrastructure, and industrial projects with environmental and permitting capabilities across Sweden. Broad incumbent overlap in infrastructure-driven ecological work.
• Sweco Sverige: Leading Nordic engineering consultancy with environmental services including nature value inventories and impact assessments. Broad incumbent that competes for the same Swedish infrastructure and municipal tenders.
• Ramboll Sweden: Global engineering, environment and health consultancy with a substantial Nordic presence providing EIA, biodiversity, and permitting services. Competes for large infrastructure and energy projects and could internalize ecological consulting.
• Tyréns AB: Major Swedish engineering consultancy providing environmental impact assessments, urban planning, and infrastructure services. Competes with Naturföretaget for EIA work on infrastructure and urban development projects and is featured on Naturföretaget's client logo wall.

Direct peers

• Ekologigruppen AB: Stockholm-based environmental consulting firm providing nature value inventories, species surveys, and environmental impact assessments across Sweden. Closely comparable niche specialist serving municipalities, agencies, and private developers.
• Geoveta AB: Sweden-based consulting firm combining GIS and nature conservation expertise for inventories and biotope mapping. Comparable niche overlap and a named partner in Naturföretaget's professional network.
• Pro Natura: Swedish nature conservation consultancy delivering species inventories, NVI, and ecological surveys to public and private clients. Listed as a partner in Naturföretaget's network and competes for the same types of tenders.
• Naturvatten i Roslagen AB: Smaller Swedish ecological consultancy offering biotope mapping and nature value inventories, including prior joint work with Naturföretaget. Comparable specialty competitor for regional public-sector tenders.
• Calluna AB: Swedish ecological consulting firm headquartered near Uppsala offering species inventories, environmental impact assessments, and nature value inventories. Direct comparable in geographic footprint, service mix, and target clients, and is listed in Naturföretaget's own partner network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Naturforetaget
• LinkedInlinkedin.com/company/naturf-retaget
• Instagraminstagram.com/naturforetaget

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturföretaget