Nami Juneau

What Nami Juneau does

NAMI Juneau is a 501(c)(3)-style nonprofit mental health organization headquartered at 8711 Teal Street, Suite 200, in Juneau, Alaska, founded in 2008. It is a local affiliate of the National Alliance on Mental Illness (NAMI) and operates with 1–10 employees. The organization delivers free mental health education, peer-led support groups, advocacy, and public awareness programming, and since 2020 has integrated the Juneau Suicide Prevention Coalition (JSPC) to extend suicide prevention work across Southeast Alaska.

The organization's core products are service-based rather than technology-based. Education offerings include the Wooch.een Has Litseen: Together We Are Strong suicide prevention training (co-developed with Tlingit & Haida staff to reflect Southeast Alaska Indigenous values), Peer Support Associate training, NAMI Basics, Family & Friends seminars, and customized workplace presentations. Support groups comprise Connections, Family Support, Suicide Loss Support, Creative Growth (art-based), and a DBT Skills Workshop. School-based suicide prevention (Signs of Suicide curriculum, CHOICE camps, SEHE programs, Why I Stay storytelling) is delivered in partnership with the Juneau School District. Additional programs include LGBTQ2+ resources (Queer Wellbeing Workshops with the Haa Tóoch Lichéesh Coalition, Pride Foundation, and Uplifting Trans Fund), individual suicide safety planning, Juneau mental health resource navigation, a free lending library, and administration of the Alaska Mental Health Trust Mini-Grants.

The business model is donation- and grant-funded: all programs are free to participants, and revenue is sourced from individual donations, community foundation grants (Juneau Community Foundation, Pride Foundation, Uplifting Trans Fund), state agency support (Alaska Mental Health Trust Authority, Alaska Division of Behavioral Health), and nominal annual membership dues at three tiers ($5 Open Door, $40 Individual, $60 Household). Distribution is community-led, primarily in-person at the Teal Street Center and through community and school partnerships, supplemented by organic social media (Instagram, Facebook, YouTube) and an email newsletter. The go-to-market relies on word-of-mouth, community presentations, and integration with a broader Southeast Alaska crisis-services referral network (CCFR Mobile Crisis Team, JAMHI 24-Hour Crisis Line, SEARHC 24-Hour Help Line, Bartlett Regional Hospital Mental Health Unit, and 988 Careline Alaska).

Name

Nami Juneau

Legal name

NAMI Juneau

Website

https://namijuneau.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Juneau is a nonprofit mental health affiliate providing free education, peer-led support groups, advocacy, and suicide prevention programs to individuals, families, youth, and the LGBTQ2+ community across Juneau and Southeast Alaska.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Social Assistance (624), Voluntary Health Organizations (813212), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Community Health, Prevention & Health Education (BPAGACAC), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Mental health education
• Peer support groups
• Suicide prevention
• Mental health advocacy
• Community mental health

Headquarters

HQ city

Juneau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: NAMI Juneau relies on donations from individuals, organizations, and community members to fund free mental health programs, support groups, education classes, and advocacy activities.
2. Membership Dues: Annual membership dues at three levels: Household ($60), Individual ($40), and Open Door ($5). Membership includes benefits at local, state, and national NAMI levels including subscriptions and voting rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAMI Juneau delivers free mental health education programs, peer-led support groups, and suicide prevention training and services for individuals and families in Juneau and Southeast Alaska. The organization operates the Juneau Suicide Prevention Coalition (JSPC), runs school-based prevention programs, offers culturally adapted Indigenous suicide prevention training (Wooch.een Has Litseen), and provides LGBTQ2+ resources. All programs are provided at no cost to participants, with funding coming from donations, grants, and annual membership dues.

Product overview

Nami Juneau offers a comprehensive suite of mental health education programs, support groups, and suicide prevention services. The organization operates as a service-based nonprofit rather than a technology product company. Core offerings include educational workshops like the Wooch.een Has Litseen suicide prevention training, peer-led support groups (Connections, Family Support, DBT Skills, Creative Growth, Suicide Loss), and direct crisis services. The Juneau Suicide Prevention Coalition (JSPC) program provides community outreach, school-based prevention, and regional suicide prevention support across Southeast Alaska. Additional services include LGBTQ2+ resources, mini-grants, and membership programs. All programs are provided free of charge to participants.

Differentiator

Problem solved

Functional benefit

Brands

• Juneau Suicide Prevention Coalition (JSPC): A program of NAMI Juneau that provides community education to reduce the loss and suffering caused by suicide and suicidal behavior in Juneau and throughout Southeast Alaska. JSPC engages in community outreach, suicide prevention training, school-based prevention, and support after suicide loss.

Products and services

• Wooch.een Has Litseen: Together We Are Strong Suicide Prevention Training A comprehensive suicide prevention training combining lived experience, evidence-based concepts, and Southeast Alaska Indigenous values, co-developed with Tlingit & Haida staff. Offered in both a 4-hour overview and a 2-day deep dive format for community members, providers, and partner organizations.
• Suicide Safety Planning Workshop A free 2-hour workshop teaching participants how to create safety plans for themselves or loved ones during mental health crises. Designed for community members and caregivers.
• Peer Support Associate Trainings A training program preparing Peer Support Associates to draw on lived experience and help others in the mental health and substance use recovery process. Designed for individuals pursuing peer support roles.
• Family & Friends Seminar A free seminar informing and supporting people who have loved ones with a mental health condition. Covers diagnoses, treatment, recovery, communication strategies, crisis preparation, and NAMI resources.
• NAMI Basics A free, six-week education program for parents and family caregivers of children and adolescents (up to age 22) with emotional and behavioral difficulties. Provided as part of NAMI's national education portfolio.
• Custom Presentations Customized presentations for workplaces or other community groups, designed with specific input to address mental health themes of the requesting organization.
• Connections Support Group A free, confidential, peer-led mental health support group open to any adult who wants to discuss their mental health with others. Meets in person at the Teal Street Center.
• Creative Growth Support Group An art-based, peer-led mental health support group for adults focused on creative expression. Meets in person on the 2nd Wednesday of each month.
• DBT Skills Workshop A Dialectical Behavior Therapy skills workshop led by a trained peer facilitator, helping participants manage mental health symptoms and emotions. Delivered in group format.
• Family Support Group A free, in-person support group open to adults who have a loved one living with a mental health condition. Meets on the 1st and 3rd Thursday of each month.
• Suicide Loss Support Group A free, confidential, peer-led support group providing a compassionate and safe space for individuals and families who have lost someone to suicide to process grief.
• Crisis Services Coordination Coordination and referral to emergency mental health crisis support services in Juneau and Southeast Alaska, including the Capital City Fire Rescue Mobile Crisis Team, 988 Careline Alaska, JAMHI 24-Hour Crisis Line, SEARHC 24-Hour Help Line, and the Bartlett Regional Hospital Mental Health Unit.
• Community Outreach & Awareness Juneau Suicide Prevention Coalition community presence at local events, sharing suicide prevention information, distributing gun locks, and answering questions about suicide prevention.
• School-Based Suicide Prevention Programs Delivery of the Signs of Suicide (SOS) curriculum in Juneau middle and high schools, CHOICE camps, SEHE (Social Emotional Health Education) programs, and the Why I Stay mental health storytelling project. Delivered in partnership with the Juneau School District.
• Southeast Alaska Suicide Prevention Support Coalition-led activities that strengthen suicide prevention efforts across Southeast Alaska by working with community partners to build local capacity and deliver education outside the Juneau municipality.
• Individual Suicide Safety Planning One-on-one assistance in creating personalized suicide safety plans to support individuals during mental health crises. Provided by the Suicide Prevention Program Manager.
• LGBTQ2+ Resources and Queer Wellbeing Workshops Resources and workshops promoting positive mental health within the LGBTQ2+ community, including Gender Affirming Items for Youth funding and Queer Wellbeing Workshops delivered in partnership with the Haa Tóoch Lichéesh Coalition and funded by the Pride Foundation and Uplifting Trans Fund.
• Juneau Mental Health Resources Navigation One-on-one support in navigating Juneau mental health resources for individuals or their loved ones, helping connect community members with appropriate services.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Alaska Mental Health Trust AuthoritycoreStrategic or Co-development PartnerLogo partner shown on NAMI Juneau website. Alaska Mental Health Trust Authority provides funding and support for mental health initiatives in Alaska. They also sponsor the Alaska Mental Health Trust Mini-Grants program administered through NAMI Juneau.
• Alaska Division of Behavioral HealthcoreStrategic or Co-development PartnerLogo partner shown on NAMI Juneau website. State agency providing division of behavioral health services and support for mental health programs.
• Juneau Community FoundationcoreStrategic or Co-development PartnerLogo partner shown on NAMI Juneau website. Local foundation supporting community programs and initiatives in Juneau.
• Pride FoundationcoreStrategic or Co-development PartnerPride Foundation provides funding for Queer Wellbeing Workshops offered through NAMI Juneau and the Haa Tóoch Lichéesh Coalition.
• Uplifting Trans FundcoreStrategic or Co-development PartnerUplifting Trans Fund provides funding for Queer Wellbeing Workshops coordinated by NAMI Juneau.
• Haa Tóoch Lichéesh CoalitioncoreStrategic or Co-development PartnerPartner coalition for Queer Wellbeing Workshops. NAMI Juneau coordinates these workshops with this coalition.
• Tlingit & HaidacoreStrategic or Co-development PartnerTlingit & Haida staff collaborated with NAMI Juneau/JSPC staff and volunteers to develop Wooch.een Has Litseen: Together We Are Strong suicide prevention training infused with Southeast Alaska Indigenous values.
• Juneau School DistrictcoreStrategic or Co-development PartnerPartner for school-based suicide prevention programs including Signs of Suicide (SOS) curriculum in all Juneau high schools and middle schools.
• Capital City Fire Rescue (CCFR)coreStrategic or Co-development PartnerCCFR coordinates the Mobile Crisis Team response in Juneau, providing rapid response, assessment, and community-based stabilization for mental health crises.
• JAMHI (Juneau Alcoholics Moving in Health)coreStrategic or Co-development PartnerJAMHI provides 24-hour crisis line services including on-call response, screening, and crisis intervention for mental health emergencies.
• SEARHC (SouthEast Alaska Regional Health Consortium)coreStrategic or Co-development PartnerSEARHC provides 24-hour help line staffed by mental health therapists, available to anyone in Southeast Alaska.
• Bartlett Regional Hospital Mental Health UnitcoreStrategic or Co-development PartnerBartlett Regional Hospital provides Mental Health Unit for short-term assessment and treatment of mental health emergencies through the Bartlett Emergency Room.
• 988 Careline AlaskacoreStrategic or Co-development Partner988 crisis line connects Alaska callers (with 907 area code) to trained Alaska crisis counselors for suicide prevention and mental health crisis support.
• Juneau Suicide Prevention CoalitioncoreStrategic or Co-development PartnerSince 2020, the Juneau Suicide Prevention Coalition became a program of NAMI Juneau. It engages mental health providers, educators, survivors, faith community, law enforcement, veterans advocates, and concerned citizens in suicide prevention efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Crisis Text Line: National, technology-enabled crisis support service operating 24/7 via text. Comparable as a free, scalable crisis intervention channel that competes for the same at-risk populations NAMI Juneau serves through its in-person crisis navigation.

Broad incumbents

• NAMI (National Alliance on Mental Illness): National umbrella organization of which NAMI Juneau is an independent local affiliate. Provides the standardized programs (Family-to-Family, NAMI Basics, Peer-to-Peer) that NAMI Juneau delivers, and is directly comparable as the parent in a federated mental health nonprofit network.

Regional players

• SEARHC (SouthEast Alaska Regional Health Consortium): Regional Tribal health consortium serving Southeast Alaska with a 24-hour mental health therapist-staffed help line that NAMI Juneau refers to. Comparable as a regional mental health service provider with overlapping catchment and Indigenous community focus.
• Alaska Native Tribal Health Consortium (ANTHC): Statewide Tribal health organization addressing behavioral health in Alaska Native communities. Comparable to NAMI Juneau's culturally-relevant Indigenous suicide prevention programming through Tlingit & Haida collaboration.
• JAMHI (Juneau Alliance for Mental Health, Inc.): Juneau-based mental health provider that operates the 24-hour crisis line for NAMI Juneau referrals. Operates in the same Juneau/Southeast Alaska region and addresses overlapping mental health and substance use populations.

Direct peers

• The Trevor Project: National nonprofit providing crisis intervention and mental health support specifically for LGBTQ2S+ youth. Directly comparable to NAMI Juneau's LGBTQ2+ Resources and Queer Wellbeing Workshops offerings.
• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention research, education, advocacy, and loss survivor support — directly overlapping with NAMI Juneau's Juneau Suicide Prevention Coalition work, school-based SOS programming, and Suicide Loss Support Group.
• NAMI Alaska: State-level NAMI affiliate that NAMI Juneau is operationally affiliated with through membership. Provides state-wide coordination and advocacy on the same mental health education and peer support mission in Alaska.
• Mental Health America (MHA): Community-based nonprofit delivering mental health education, peer support, screening, and advocacy through a national affiliate network. Functionally analogous to NAMI in mission, structure, and program mix.

Others

• Bartlett Regional Hospital Mental Health Unit: Juneau-based hospital providing short-term mental health assessment and treatment, listed by NAMI Juneau as a crisis services referral partner. Ecosystem participant rather than direct competitor, but comparable as a Southeast Alaska behavioral health provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/namijuneau
• YouTubeyoutube.com/namijuneau
• Facebookfacebook.com/namijuneau
• Instagraminstagram.com/namijuneau
• LinkedInlinkedin.com/company/nami-juneau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nami Juneau